Natorp's

What Natorp's does

Natorp's is a four-generation, family-owned plant nursery and landscape services company headquartered in Mason, Ohio, operating on 333 acres that produce over one million plants annually. Its core offerings are (i) the Natorp's Nursery Outlet, a physical retail site for trees, shrubs, perennials, annuals, edible plants, roses, vines, grasses, and supplies with outlet pricing; (ii) the plants.natorp.com e-commerce platform for online ordering with curbside nursery pickup; and (iii) professional landscape design and installation services for residential properties, including delivery (minimum $50) and installation (starting at $130) with site preparation, soil amendments, fertilizer, mulch, and tree staking. The company also operates a free Plant Club membership program for exclusive offers and early availability notifications, plus add-on services such as custom container garden design, bulk landscape supply, gift cards, and paid expert consultations across edible gardening, tropical and houseplants, and landscape planning.

The underlying technology stack centers on an e-commerce platform with structured catalog filtering (by category, sun exposure, color, bloom months, and attributes) integrated with inventory tied to the on-site nursery, supplemented by interactive virtual tours of the greenhouse and nursery grounds. Natorp's holds grower-membership in the Bower & Branch ('Trees for Life') network of independent garden retailers, landscape firms, and growers, which extends online distribution of specialty trees, perennials, and ornamental grasses. Content marketing is anchored by the 'In the Garden' blog and a regional radio show hosted by Natorp's leading garden expert Ron Wilson, distributed via social channels including Instagram, Facebook, Pinterest, and Houzz.

The revenue model combines one-time retail plant sales (consumer purchases of plants and supplies via outlet and online), recurring subscription-like engagement through the Plant Club membership, and higher-margin professional services from landscape design, delivery, and installation. Pricing is unit-based with transparent minimums ($50 delivery, $130 installation start) and tiered discounts for multi-tree installations in the same area. Primary customers are Greater Cincinnati homeowners and residential gardeners, with secondary segments of professional landscapers requiring bulk plant access and edible gardeners seeking vegetable, herb, and fruit varieties suited to the local Zone 6 climate; the company serves Mason, West Chester, Montgomery, Loveland, Blue Ash, Hamilton, and Northern Kentucky. Revenue figures are not publicly disclosed, and the company has no external investors, parent, or public listing.

Name

Natorp's

Legal name

Natorp's Inc.

Website

https://natorp.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

51–100 employees

Short description

Natorp's is a four-generation, family-owned plant nursery in Mason, Ohio that grows over one million plants annually on 333 acres, selling trees, shrubs, perennials, annuals, and edible plants through a 333-acre Nursery Outlet, the plants.natorp.com e-commerce platform, and professional landscape design and installation services for Greater Cincinnati homeowners, gardeners, and landscapers.

Ownership category

akta.pro rank

Product category

Plant Nursery and Garden Center

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Other Specialty & Industrial Crop Farming (Emerging/Regional Specialty Crops) (AFAGAGAO)

akta.pro secondary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Plant nursery retail
• Landscape design services
• Garden plants online
• Tree and shrub nursery
• Edible plant collection

Headquarters

HQ city

Mason

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Plant Sales: Direct sales of trees, shrubs, perennials, annuals, and edible plants through the physical nursery outlet and e-commerce website. Customers can shop online and pick up at the nursery or have plants delivered and installed.
2. Plant Delivery and Installation: Professional delivery and installation services including soil amendments, starter fertilizer, mulch application, and tree staking. Delivery minimum is $50, installation starts at $130.
3. Landscape Design Services: Custom landscape design and installation services for residential properties, creating tailored outdoor spaces with proper scale, year-round structure, and intentional plant choices.
4. Plant Club Membership: Free membership program (Plant Club) offering exclusive access, deals, and early notification of plant availability.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Natorp's grows and sells trees, shrubs, perennials, annuals, and edible plants through a 333-acre nursery outlet in Mason, Ohio and an e-commerce store at plants.natorp.com, producing over 1 million plants per year. The company also provides professional landscape design, delivery, and installation services, plus bulk landscape supply, custom container design, and expert horticultural consultation for the Greater Cincinnati market.

Product overview

Natorp's is a four-generation family-owned plant nursery and landscape services company offering a comprehensive platform for home gardeners and landscapers. The core offerings consist of the Natorp's Nursery Outlet (physical 333-acre retail location in Mason, OH) and the Natorp's Online Plant Store (e-commerce platform at plants.natorp.com), which together provide access to over 1 million plants annually. The product portfolio includes extensive collections of trees (30,000+ trees, 200+ varieties), shrubs (800+ varieties), perennials (740+ varieties), annuals (740+ varieties), edible plants (150+ herbs, 80+ tomatoes, 75+ peppers), vines (200+ types), grasses (200+ types), and roses (200+ types). These are complemented by professional services including Landscape Design and Installation, Plant Delivery and Installation (starting at $130), Custom Container Garden Design, and Expert Consultation. The company also offers a Plant Club membership, Gift Cards, Virtual Tours, and Bulk Landscape Supply. Founded in 1916, Natorp's serves the Greater Cincinnati area (Zone 6) with locally-grown plants and provides plant care resources through their 'In the Garden' blog.

Differentiator

Problem solved

Functional benefit

Products and services

• Natorp's Nursery Outlet Physical retail nursery on 333 acres in Mason, Ohio selling trees, shrubs, perennials, annuals, edible plants, and gardening supplies to walk-in customers, with outlet pricing, curbside pickup, and seasonal hours.
• Natorp's Online Plant Store E-commerce website at plants.natorp.com that lets Greater Cincinnati customers browse, search, and purchase plants online with curbside pickup at the Mason nursery, featuring filters by category, sun exposure, color, and plant attributes.
• Landscape Design and Installation Custom landscape design and professional installation service for residential properties, with designers tailoring scale, year-round structure, and plant selection to the homeowner's property, style, and outdoor living needs.
• Plant Delivery and Installation Services Professional delivery (minimum $50) and installation (starting at $130) of plants and trees purchased from Natorp's, including soil amendments, starter fertilizer, mulch application, tree staking, and utility marking through 811, with volume discounts for multiple tree installations in the same area.
• Custom Container Garden Design Professional design service that creates custom container gardens for residential customers, tailored to their aesthetic preferences and site conditions.
• Bulk Landscape Supply Wholesale bulk landscape materials including soil, mulch, and related supplies sold to support larger landscaping projects for homeowners and contractors.
• Plant & Garden Expert Consultation Free horticultural consultation service with Natorp's certified experts, available by email, virtually, or on-site, covering edible gardening, tropical and houseplant care, and landscape planning.
• Natorp's Gift Cards Digital and physical gift cards available for purchase and redeemable across Natorp's plants, products, and services.

Quantifiable outcome

• One-year plant guarantee on all plants when properly cared for
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Bower & BranchcoreStrategic or Co-development PartnerNatorp's joined Bower & Branch, Trees for Life, a group of independent garden retail, landscape firms, and growers, as a grower member. This partnership expands online availability of Natorp's specialty trees, perennials, and ornamental grasses through the Bower & Branch network, adding to the current selection of more than 370 tree and topiary varieties available online.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Pike Nurseries: Multi-location retail garden center chain serving the Atlanta metro with plants, landscape design, and installation services. Direct peer in the regional garden-center-plus-services business model with comparable customer base of homeowners and professional landscapers.
• The Sill: Direct-to-consumer online plant retailer specializing in houseplants with subscription and educational content. Comparable digital-first plant retail model targeting younger consumers, though narrower category focus than Natorp's outdoor plant assortment.
• White Flower Farm: Mail-order and online nursery selling perennials, shrubs, and bulbs to home gardeners across the U.S. Comparable direct-to-consumer plant retail model with curated assortment and content-driven marketing, though without the physical nursery footprint.
• Bloomscape: Online direct-to-consumer plant retailer delivering potted houseplants nationwide. Comparable e-commerce plant retail model, though competing in the indoor/houseplant segment rather than Natorp's outdoor nursery and landscape business.
• Bower & Branch: Network of independent garden retailers, landscape firms, and growers — including Natorp's as a grower member — that sells trees, perennials, and ornamental grasses online. Direct peer because the company is both a partner and a comparable online plant retailer competing for the same e-commerce gardener.

Others

• Proven Winners: Plant brand marketing cooperative of propagators and growers selling branded annuals, perennials, and shrubs through retailers. Not a direct competitor but a key supplier/network within the same horticultural ecosystem that Natorp's grows and sells within.

Broad incumbents

• Costa Farms: Largest horticultural grower in North America, producing houseplants, perennials, and annuals for mass-market retailers. Comparable production scale and SKU breadth, but sells primarily through big-box channels rather than direct-to-consumer like Natorp's.
• Monrovia Nursery Company: One of the largest wholesale growers in the U.S., cultivating thousands of plant varieties sold through independent garden centers. Comparable as a major branded nursery grower supplying premium plants to retailers, but at much larger national scale than Natorp's regional operation.

Regional players

• Homestead Gardens: Mid-Atlantic regional garden center and nursery offering plants, landscape design, and installation. Comparable multi-channel regional nursery model with both retail and professional services, but serving Maryland/Delaware rather than Ohio.
• Armstrong Garden Centers: California-based regional garden center chain with retail locations, landscape services, and plant expertise. Comparable regional garden center business model, but serving a West Coast market rather than the Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Natorps-Nursery-Outlet/61148701797
• Instagraminstagram.com/natorps
• Pinterestpinterest.com/natorps

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natorp's