SoWhen?
SoWhen? is a French CreaTech studio founded in 2010 that designs and produces immersive, interactive, and phygital digital experiences for enterprise and cultural clients using Unreal Engine, markerless motion capture, and proprietary technology across automotive, luxury, pharma, media, and logistics sectors.
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SoWhen? does
SoWhen? is a French CreaTech (creative technology) studio founded in 2010 and headquartered in Montreuil, near Paris, that designs and produces immersive, interactive, and phygital experiences for enterprise clients and cultural institutions. The company operates the Multivert hybrid studio — featuring France's only Captury markerless motion capture installation, directly connected to Unreal Engine — and runs a proprietary R&D lab that develops custom technology bricks layered on top of Epic Games' engine. SoWhen? serves 40+ enterprise clients across automotive (Michelin, Valeo, Stellantis/Nissan, Mercedes-Benz), rail (Alstom), energy (EDF, Total), pharmaceuticals (Sanofi, AstraZeneca, Bayer, Novartis), luxury (Cartier, Kering, Dom Pérignon), media (Walt Disney Company France, ARTE), defense (DGA/French Ministry of Defence), logistics (Flexis), and cultural institutions (Louvre Abu Dhabi), with named engagements such as The Wall of Shadows for Disney, the Alstom virtual showroom, the Michelin 24H Le Mans 3D film, and the ARTE Riff Mountain Fortnite experience.
The company's technology stack is anchored on Unreal Engine (used since 2014) and is augmented by Captury markerless motion capture, virtual production workflows, proprietary R&D outputs, and a phygital integration approach that bridges physical and digital touchpoints. SoWhen? monetizes through four revenue streams: (1) bespoke professional services covering consulting, creative concept, production, and deployment for enterprise projects; (2) Multivert studio rental on a half-day or full-day basis; (3) original co-productions (e.g., ARTE Riff Mountain, Encounters) that generate licensing/royalty income; and (4) structured training programs under the CreaTech Learning Center (3D Digital Asset training and UEFN/Fortnite training). Distribution is overwhelmingly direct enterprise sales via project inquiry forms and email, supplemented by education partnerships (Ynov Campus) and high-visibility industry event presence (Unreal Fest, VivaTech, Venice Immersive, Paris Games Week, Gamescom, MWC Barcelona).
SoWhen? is privately held as a French SARL with registered capital of €130,000, founder-led by CEO Mohamed Marouene and co-founder Freddy Koné, with no disclosed external funding rounds, parent company, or M&A activity. The company has held Epic Games Unreal Engine Gold Partner status for four consecutive years (2023-2026), is ranked in the top 10% of French startups by Early Metrics, and has won multiple industry awards including 3 PromaxBDA Awards, the Crystal Owl Award for Best Live Entertainment, multiple Gold Awards at the Deauville Green Awards, and selection at the Venice Immersive competition at the Venice International Film Festival.
SoWhen? firmographics
Firmographics- Name
- SoWhen?
- Legal name
- SARL SoWhen?
- Website
- https://sowhen.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoWhen? is a French CreaTech studio founded in 2010 that designs and produces immersive, interactive, and phygital digital experiences for enterprise and cultural clients using Unreal Engine, markerless motion capture, and proprietary technology across automotive, luxury, pharma, media, and logistics sectors.
- Ownership category
- akta.pro rank
SoWhen? industry classification
Industry- Product category
- Immersive Experience Services
- NAICS
- Computer Systems Design Services (541512), Graphic Design Services (54143)
- SIC
- Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industries
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)
Keywords
Where SoWhen? is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
SoWhen? business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services — Bespoke Immersive Experience Creation: End-to-end services from consulting and creative concept development to deployment of physical or virtual experiences for enterprise clients. Delivered as project-based engagements for major brands across varied sectors.
- Virtual Studio Rental (Multivert): Rental of the Multivert hybrid studio for green screen filming and markerless motion capture sessions. Offered as half-day or full-day bookings with optional technical support.
- Co-productions (Originals): Original entertainment, art, and cultural experiences developed and co-produced internally, such as the ARTE Riff Mountain metal music experience on Fortnite and the 'Encounters' mixed reality art piece.
- Training & Learning Center: Educational offerings including training on 3D digital asset creation and management, and training on Unreal Editor for Fortnite (UEFN).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Studio Rental — Half-Day / Full-Day |
| Other | Multi-year contract | Custom Professional Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
SoWhen? product offering
Product offeringCore offering
SoWhen? is a French CreaTech studio that designs and produces bespoke immersive, interactive, and phygital experiences for enterprise clients. Core deliverables include custom virtual worlds, 3D films, virtual showrooms, serious games, and brand activations built on Unreal Engine, supported by an in-house hybrid studio (Multivert) with markerless motion capture. The company also rents out its studio and provides training on real-time 3D and Fortnite UEFN development.
Product overview
SoWhen? is a CreaTech company offering a portfolio of integrated immersive experience services built around real-time 3D technologies. Its core offerings include The SoWhen? Experience (end-to-end phygital and immersive experience delivery), Virtual Studio / Multivert (a hybrid studio combining green screen with markerless motion capture connected to Unreal Engine), UEFN Fortnite (custom experiences built within Fortnite), and Originals (proprietary entertainment and cultural productions such as ARTE Riff Mountain). These are complemented by the CreaTech Learning Center (training services), Virtual Studio Rental (studio hire), an internal R&D Lab for proprietary technology development, and specialized sub-products including serious games, 3D films, and digital heritage strategy consulting. SoWhen? acts as a Gold Partner of Unreal Engine (Epic Games) and leverages that platform as the technical backbone across virtually all its services.
Differentiator
Problem solved
Functional benefit
Brands
- Multivert: Hybrid studio located in Montreuil featuring green screen, LED lighting, markerless motion capture powered by Captury, directly connected to Unreal Engine.
- The SoWhen? Experience
- Virtual Studio
- CreaTech Learning Center
- Originals
Products and services
- The SoWhen? Experience End-to-end delivery of bespoke immersive, interactive, and phygital experiences for enterprises, covering consulting, creative conception, production, and deployment of physical, hybrid, or fully virtual experiences. Designed for large brands seeking turnkey immersive communication solutions.
- Virtual Studio (Multivert) Hybrid studio combining a green screen shooting environment with Captury markerless motion capture directly connected to Unreal Engine. Offers virtual production services, green screen rental, and motion capture sessions for production companies, brands, and studios.
- UEFN Fortnite Experience Creation Custom experience creation within Fortnite using Unreal Editor for Fortnite (UEFN), including branded games, musical runners, and narrative worlds built on the Fortnite platform. Designed for brands and cultural partners seeking immersive engagement on a massive consumer platform.
- Originals (Co-Productions)
Quantifiable outcome
- 3 PromaxBDA Awards received for 'The Wall of Shadows' immersive device for Disney+
- +4 more outcomes
Companies that use SoWhen?
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
SoWhen? technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
SoWhen? partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Epic Games — Unreal EnginecoreOfficial Gold Partner of Epic Games/Unreal Engine since 2023, renewed for 4 consecutive years (2023-2026). Recognized as a top-tier gold partner worldwide. The partnership formalizes SoWhen?'s teams' expertise on Unreal Engine and provides access to Epic's ecosystem, resources, and official accreditation via Accredible.
- ARTEflagshipCo-production partner for ARTE Riff Mountain — an immersive musical metal experience on Fortnite/UEFN. SoWhen? is responsible for technical development, creative direction, and production of the experience.
- Wagram MusiccoreMusic partner for the ARTE Riff Mountain musical runner experience, providing music licensing and creative collaboration for the Fortnite experience.
- PanenkacoreCreative partner for ARTE Riff Mountain project, contributing to the design and narrative development of the immersive musical experience.
- CapturycoreProvider of markerless motion capture technology. SoWhen? operates the only Captury markerless mocap system in France, directly connected to Unreal Engine. Partnership enables suit-free, high-accuracy motion capture for productions.
- Ynov CampuscoreEducational partnership co-organizing the YeS! national university competition for gamified universe creation on Fortnite, in partnership with Epic Games. Also collaborated on All for Content Expo presentations and student engagement programs.
- HellfestminorCultural partner for the release of ARTE Riff Mountain. Hellfest revealed the lineup for 2026 and announced the official release date of ARTE Riff Mountain (November 21, 2025).
- SGA (Serbian Game Association)minorInvited SoWhen? to present a masterclass on the Multivert studio and a keynote on ARTE Riff Mountain at Unreal Day in Belgrade, in partnership with Epic Games.
- La Prairie ProductionsminorCo-production partner for 'Encounters' — a Mixed Reality art experience also co-produced with SoWhen? and Serendipity Films. Selected for Venice Immersive 2024 competition and exhibited at Museum of Sciences Boston and Cinémania Montréal.
- Serendipity FilmsminorCo-production partner for 'Encounters' mixed reality experience alongside La Prairie Productions and SoWhen?. Distributed the experience to venues in Boston and Montréal.
- ISART DIGITALminorParticipated in Isart Connect 2025 — the annual event organized by ISART DIGITAL, a leading school in video games, 3D/VFX, and Sound Design. Presented on Unreal Engine beyond video games.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SoWhen? competitors and assessment
Company assessmentDirect peers
- Amplify: Global creative agency building brand experiences, content, and immersive activations for major advertisers. Comparable to SoWhen? in the brand-experience and immersive communication services space for Fortune 500 clients.
- Tool: Creative digital experience studio producing interactive, immersive, and entertainment-driven projects for major brands. Comparable to SoWhen? in delivering bespoke immersive activations and custom real-time content.
- Active Theory: Immersive digital experience studio known for Unreal Engine-powered web experiences and large-scale interactive installations for major brands. Closely comparable to SoWhen? in its reliance on Unreal Engine and delivery of high-end immersive brand work.
- Jam3: Toronto-based creative studio producing interactive digital experiences, branded content, and immersive storytelling for global brands. Comparable to SoWhen? in offering end-to-end immersive digital experience production for enterprise clients.
- North Kingdom: Swedish interactive experience studio delivering award-winning immersive and digital experiences for global brands using real-time 3D. Comparable to SoWhen? in craft, scale, and cross-sector enterprise client base.
- FakeLove: New York-based experiential design and immersive storytelling studio creating interactive installations and branded experiences. Comparable to SoWhen? in the phygital / immersive experience creation niche.
- B-Reel: Creative technology studio building interactive digital experiences, immersive installations, and branded content for global brands. Comparable to SoWhen? in combining creative direction with proprietary technology development and Unreal-class real-time 3D execution.
- UNIT9: Global creative production studio specializing in immersive digital experiences, interactive storytelling, and brand activations for enterprise clients. Highly comparable to SoWhen? in offering custom end-to-end immersive work using real-time 3D and AR/VR/XR.
Broad incumbents
- The Mill: Global creative technology and VFX studio producing high-end visual content, real-time experiences, and immersive brand work. Comparable to SoWhen? in real-time 3D content creation for major brands, but at materially larger scale.
- MediaMonks: Global digital production network (S4 Capital) offering content, media, and immersive experience production at scale. Comparable to SoWhen? as a broader, better-capitalized competitor for enterprise immersive RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SoWhen? social profiles
Digital presenceSoWhen? financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoWhen? leadership team
Management profileNumber of profiles
Profiles3 records
SoWhen? funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoWhen? M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoWhen?
What does SoWhen? do?
SoWhen? is a French CreaTech studio that designs and produces bespoke immersive, interactive, and phygital experiences for enterprise clients. Core deliverables include custom virtual worlds, 3D films, virtual showrooms, serious games, and brand activations built on Unreal Engine, supported by an in-house hybrid studio (Multivert) with markerless motion capture. The company also rents out its studio and provides training on real-time 3D and Fortnite UEFN development.
Is SoWhen? a public or private company?
SoWhen? is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoWhen? founded?
SoWhen? was founded in 2010. It employs 11 to 50 people.
Where is SoWhen? based?
SoWhen? is headquartered in Paris, France, in the Europe region.
How does SoWhen? make money?
Four revenue lines are on record. Professional Services — Bespoke Immersive Experience Creation is the primary driver. The others are virtual Studio Rental (Multivert), co-productions (Originals) and training & Learning Center.
Who are SoWhen?'s main competitors?
Direct peers on record are Amplify, Tool, Active Theory, Jam3, North Kingdom, FakeLove, B-Reel and UNIT9. Broad incumbents are The Mill and MediaMonks.
Does SoWhen? have an API?
No public API is recorded for SoWhen?.
What industry is SoWhen? in?
SoWhen?'s product category is Immersive Experience Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains. Its NAICS code is 541512 and its SIC code is 7371.