Reamir & Co.

What Reamir & Co. does

Reamir & Co. is a privately held men's grooming brand and barbershop operator founded and led by Arthur Rubinoff, a fourth-generation barber. The company traces its heritage to 1947, when Rubinoff's father Rubin founded a barbershop in Uzbekistan; the family immigrated to the United States in the 1960s and began serving New York City in 1991, ultimately operating a chain of Manhattan barbershops that at its peak reached seven locations. The Reamir product line, launched in 2017, is built around botanical and essential-oil formulations recreated from the founder's father's original hair and scalp treatment recipes, and is positioned as alcohol-, paraben-, and sulfate-free.

The product portfolio spans hair care (2N1 Shampoo, Leave-In Conditioner), hair styling (Styling Gel, Classic Pomade, Fiber Wax, Matte Clay, Style Cream), beard care (Beard Oil), shaving products (Pre-Shave Oil, Shaving Cream), and curated grooming kits (Basic, Essential, Boss, Greaser, Hipster, Shaving). The company also sells traditional shaving tools including straight razors and bulk/wholesale cases of flagship products. All formulas are free of alcohol, parabens, sulfates, and sodium chloride, targeting men who want salon-quality grooming at home without harsh chemicals. Products are priced from $13 to $141 at the unit level, with free shipping on a $40 minimum on the direct e-commerce site.

Reamir monetizes through two principal streams: professional barber services (haircuts, shaves, beard trims, styling) at four Manhattan barbershop locations (Upper West Side at 512 and 303 Columbus Ave, Midtown at 141 E 44th Street, and Midtown East at 251 E 57th Street), and one-time product sales through its own e-commerce store (reamir.com) and select franchise partners. The 290 Columbus Ave location doubles as the NYC Barber Shop Museum, opened June 15, 2018, housing 1,000+ vintage barbering artifacts and serving as a brand-experience destination. Customer acquisition relies on content marketing, organic social (Twitter, Facebook, Instagram), PR coverage in outlets such as NY1 and NBC New York, email newsletters, and the museum itself, with no enterprise customers or contractual revenue of note.

Name

Reamir & Co.

Legal name

Reamir & Co.

Website

https://reamir.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Reamir & Co. operates four Manhattan barbershops and sells a proprietary line of botanical, alcohol-free men's grooming products (hair care, styling, beard care, shaving) directly to consumers online, in-store, and through select franchise partners, founded on a four-generation barber heritage dating to 1947.

Ownership category

akta.pro rank

Product category

Men's Grooming Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Barber Shops (812111), Toilet Preparation Manufacturing (32562)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Barber & Professional Men’s Grooming Products (CRABAGAK)

akta.pro secondary industries

Men's Hair Salons (HSALAAAB), Shaving Hardware (Manual & Electric Razors) (CRABAGAA), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ)

Keywords

• Men's grooming products
• Barbershop services
• Hair care products
• Natural shaving products
• Beard care products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Men's Grooming Product Sales: Direct consumer sales of men's hair care, styling, and shaving products through e-commerce and barbershop retail locations. Products include shampoos, conditioners, styling gels, pomades, beard oils, shaving creams, and grooming kits. Revenue is generated through one-time product purchases.
2. Barbershop Services: Traditional barber shop services including haircuts, shaves, beard trims, and styling. Services provided at multiple Manhattan locations with classic scissor-and-comb techniques.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reamir & Co. runs a chain of Manhattan barbershops offering men's haircuts, shaves, and beard grooming services using classic scissor-and-comb techniques. It also develops and sells a proprietary line of natural, botanical-based men's grooming products—shampoos, conditioners, hair styling products, beard care products, and shaving creams and oils—through its own e-commerce store and barbershop retail locations.

Product overview

Reamir & Co. is a men's grooming brand founded by Arthur Rubinoff, originating from the Rubinoff family barbershops in Manhattan. The company offers a comprehensive line of natural men's grooming products built around botanicals and essential oils. The product portfolio spans: hair care products (2N1 Shampoo, Leave In Conditioner); hair styling products (Styling Gel, Classic Pomade, Fiber Wax, Matte Clay, Style Cream); beard care products (Beard Oil); and shaving products (Pre-Shave Oil, Shaving Cream). Products are available as individual items or in curated grooming kits (Basic Kit, Essential Kit, Boss Kit, Greaser Kit, Hipster Kit, Shaving Kit) for complete routines. Additionally, the company offers a collection of traditional shaving tools including straight razors (Classic Shaving Set, Wooden Shaving Set, Straight Edge Shaving Set, Ivory Handle Straight Razor, Old School Shaving Set, Night Black Straight Razor, Wooden Handle Shaving Razor, Ivory Wide Handle Straight Razor, Funky Handle Straight Razor) and bulk cases of popular products. All formulas are free of alcohol, harsh detergents, and artificial colors. The products are available for purchase online, at Reamir & Co. barbershops in Manhattan, and through select franchise partners. The company also operates the NYC Barber Shop Museum at 290 Columbus Ave.

Differentiator

Problem solved

Functional benefit

Products and services

• 2N1 Shampoo All-in-one cleansing and conditioning shampoo that renders hair soft and smooth without requiring a separate conditioner; free of sulfates, alcohol, paraben, and sodium chloride. Targeted at men seeking salon-quality daily hair care at home.
• Beard Oil Full moisturizer for both skin and beard hair designed to help regenerate hair follicles, prevent shedding, and stimulate healthier beard growth; formulated with natural oils and vitamins. Targeted at men with full or growing beards.
• Style Cream Alcohol-free styling cream providing luxuriant shine and flexible hold, with essential vitamins for frizz protection. For men seeking a natural, non-brittle styling finish.
• Fiber Wax Strong-hold, medium-shine styling product enriched with vitamins and natural oils, designed for shorter hairstyles of approximately one-and-a-half to three inches.
• Classic Pomade Traditional pomade for creating slicked-back, shiny hairstyles, formulated with essential oils to nourish and protect hair while keeping it neat all day.
• Matte Clay Water-based styling clay providing long-lasting, tough but flexible hold with a natural elegant matte finish; alcohol-free with essential vitamins.
• Styling Gel Medium-hold styling gel with Rosemary and Vitamin E formula that adds shine and control while keeping style all day; free of alcohol, sulfates, paraben, and sodium chloride.
• Leave In Conditioner Spray-on leave-in conditioner that nourishes, hydrates, and softens hair; free of alcohol, paraben, sulfate, and sodium chloride; suitable for all hair types.
• Shaving Cream Rich, all-natural shaving cream that softens beard hairs, expands hair follicles, and provides lubrication for a close, smooth shave; free of alcohol and paraben.
• Pre-Shave Oil Pre-shave preparation oil that moisturizes, softens, and helps heal skin before shaving; formulated with vitamins and essential oils for smooth, close shaves.
• Basic Kit Basic hair care and styling kit for men's daily grooming routine, including 2N1 Shampoo, Leave In Conditioner, and Classic Pomade.
• Essential Kit Essential grooming kit including 2N1 Shampoo, Pre-Shave Oil, and Shaving Cream for salon-grade shaving results; free of alcohol, paraben, sulfate, and sodium chloride.
• Boss Kit Complete coverage kit for all hair and facial needs, including Natural Shaving Cream, Natural Styling Gel, Natural Leave In Conditioner, and Natural Pre-Shave Oil.
• Greaser Kit Kit for classic greaser look, combining Natural Shaving Cream and Natural Styling Gel to provide hair control and facial smoothness for a sixties-style suave look.
• Hipster Kit Kit for men with full beards and stylish hairdos, including Natural Matte Clay for hair styling and Natural Beard Oil for beard care and control.
• Shaving Kit Two-pack shaving kit including Natural Pre-Shave Oil and Natural Shaving Cream for a superior shaving experience with softened beard and smooth skin.
• Traditional Shaving Sets Collection of wet-shaving tools including double-edge safety razor sets, straight razor sets, and razor-and-brush-on-stand sets, including Classic Shaving Set, Wooden Shaving Set, Straight Edge Shaving Set, Ivory Handle Straight Razor, Old School Shaving Set, Night Black Straight Razor, Wooden Handle Shaving Razor, and Funky Handle Straight Razor, ranging from $24 to $141.
• Barbershop Services Traditional barbering services including men's haircuts, shaves, beard trims, and styling delivered across four Manhattan barbershop locations using classic scissor-and-comb techniques.

Quantifiable outcome

• 100% free of alcohol and paraben in all products

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• KickstarterminorOthers · 7 May 2020Kickstarter crowdfunding campaign launched during COVID-19 lockdown (March-May 2020) to support employees. Campaign offered rewards including haircuts at barbershops and discounted products. All funds proceeded to REAMIR & Co employees.
• Westgate New York Grand CentralminorGTM or Marketing Partner · 21 April 2020Westgate Resort featured REAMIR & Co in their updated list of 10 Best Places to Get a Haircut in NYC. The Grand Central location at 141 E 44th Street is listed as 0.3 miles away from the resort.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beardbrand: Direct-to-consumer men's grooming brand centered on beard care, hair styling, and education. Highly comparable to Reamir in target customer (men seeking premium grooming), botanical positioning, and online-led distribution with curated kits.
• Truefitt & Hill: London-based heritage barber and men's grooming product house dating to 1805. Closest analog to Reamir in combining traditional barbershop services with a proprietary men's grooming product line and premium pricing.
• Geo F Trumper: Heritage British barber and men's grooming brand offering colognes, shaving products, and traditional barbershop services. Comparable to Reamir in heritage positioning, premium pricing, and shaving-focused product portfolio.
• Live Bearded: Faith-driven men's grooming brand focused on beard, hair, and skin products sold DTC. Comparable to Reamir's beard oil, hair styling, and clean-formulation positioning.
• Bevel: DTC men's grooming brand with a focus on shaving hardware, shave products, and beard care for men with coarse hair. Comparable to Reamir's straight-razor-driven shaving hardware and beard oil offerings.
• Fellow Barber: Premium men's barbershop chain with in-house branded grooming products sold in-shop and online. Directly comparable to Reamir's barbershop-plus-product format and urban professional male demographic.
• Blind Barber: Barbershop concept with a co-located men's grooming product line sold DTC and in-shop. Closely mirrors Reamir's integrated barbershop-as-retail-showroom model and target demographic.

Broad incumbents

• Dr. Bronner's: Established natural-ingredient personal care brand with strong men's grooming overlap in shave soap and body care. Adjacent incumbent competing for the same clean-formulation, botanical-minded male consumer.
• Harry's: National DTC men's grooming brand spanning razors, shave care, beard, and hair products. Larger and broader in scope than Reamir but competes for the same premium men's grooming consumer.

Emerging players

• Shear Revival: Premium men's hair and grooming brand with botanical and clean formulations. Comparable in clean-formulation and styling-product positioning to Reamir's pomade, fiber wax, and matte clay lineup.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reamir_co
• Facebookfacebook.com/reamirnyc
• Instagraminstagram.com/reamirnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reamir & Co.