10X ERP

What 10X ERP does

10X ERP is a Houston-based software company that develops a cloud-native, API-first enterprise resource planning platform purpose-built exclusively for wholesale distribution. Founded in 2021 and commercially launched in 2024, the platform unifies inventory management, order processing, automated replenishment, native CPQ (configure-price-quote), product information management, CRM, and real-time accounting on a single codebase. 10X ERP serves small-to-mid-sized distribution companies switching from legacy systems such as NetSuite, QuickBooks, Epicor Prophet 21, Acumatica, DDI Inform, TrulinX, SAP Business One, Microsoft Dynamics 365, and Sage, operating in verticals including industrial supply, fasteners, hose and hydraulics, sealing, electrical supply, janitorial/sanitation, plumbing and HVAC, foodservice equipment, and medical supply.

The platform is engineered on a modern stack—Symfony 7, PHP 8.4, PostgreSQL 16, React with TypeScript, API Platform with Doctrine ORM, event-driven architecture using Symfony Messenger, Redis caching, and Docker containerization—supported by a CI/CD pipeline with PHPUnit and Playwright end-to-end testing. 10X AI, a natural language AI assistant, is embedded into every screen and supports queries and write actions across live sales, inventory, purchasing, and accounting data, with approval/undo semantics and scheduled autonomous agents, accessible from inside the ERP, Claude Desktop, Cursor, or the terminal. The architecture is engineered for sub-100ms response times at production data volumes (millions of orders, items, and transactions per tenant), with reported 100% uptime, near-zero downtime via off-hours automated deployments, and continuous encrypted backup with point-in-time recovery.

The company monetizes through a per-user monthly SaaS subscription with a 5-user minimum that bundles the entire platform, AI, cloud hosting, security, and support, plus optional premium add-ons for e-commerce (10X Shop), real-time sales dashboards (10X Pulse, $1,000 setup + $100/month), advanced analytics (10X Insights), document parsing (QuickParse), EDI (EDI Access), tax compliance (Avalara, TaxJar), CRM sync (HubSpot bidirectional), payments (Stripe), and shipping (EasyPost). One-time launch implementation fees cover discovery, data migration, configuration, and training. The company is a Texas LLC, privately held, self-funded from inception by co-founders Brian DeSpain (CEO, also owner of Global O-Ring and Seal), Lauren DeSpain, Michael McCormack (COO), and Liviu Mirea-Ghiban (Lead Engineer), without institutional investors, a board, or a public listing.

Name

10X ERP

Legal name

10X ERP, LLC

Website

https://10xerp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

10X ERP is a Houston-based software company that builds a cloud-native, API-first enterprise resource planning platform exclusively for small-to-mid-sized wholesale distributors, combining inventory, orders, accounting, CRM, replenishment, and AI-driven workflows under a per-seat subscription model with direct sales-led implementation.

Ownership category

akta.pro rank

Product category

Wholesale Distribution ERP Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAEAC

Distribution & Wholesale ERP (Inventory, Order, Warehouse)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYHDAEAEAO

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYBPAEAGAA

ERP Implementation & Systems Integration Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

Keywords

• Wholesale distribution ERP
• Cloud ERP software
• Inventory management software
• AI-powered ERP
• Distribution management system

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Per-User SaaS Subscription: Monthly per-user subscription with a 5-user minimum. Includes the entire platform, all features, tools, updates, cloud hosting, security, and support. Optional premium add-ons available for specialized needs like e-commerce, analytics, EDI, and tax compliance.
2. Implementation Services (Launch): Full-service implementation covering discovery, data migration, system configuration, user setup, and training. Provided as a lump-sum engagement scoped based on customer data, team, and timeline.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

10X ERP builds a cloud-native, API-first enterprise resource planning platform purpose-built exclusively for wholesale distribution. The platform unifies inventory, order processing, automated replenishment, native CPQ, PIM, CRM, and real-time accounting on a single tenant, with 10X AI embedded in every screen for natural-language queries and write actions. A catalog of optional add-ons — 10X Shop (B2B e-commerce), 10X Pulse (real-time sales dashboard), 10X Insights (analytics), QuickParse (document parsing), EDI Access, Avalara, TaxJar, and HubSpot — extends the core for specialized distribution workflows.

Product overview

10X ERP is a single, unified cloud-native ERP platform built exclusively for wholesale distribution companies. The core platform includes inventory management, order processing, automated replenishment, native CPQ (Configure, Price, Quote), PIM (Product Information Management), CRM, and real-time accounting—all on one platform with 10X AI included for every user. The platform is extended through optional add-ons including 10X Shop (B2B e-commerce), 10X Pulse (real-time sales dashboard), 10X Insights (advanced analytics), QuickParse (document parsing), EDI Access, HubSpot Integration, Avalara Integration, and TaxJar Integration. All core features are included in the per-user subscription; add-ons are optional premium extensions.

Differentiator

Problem solved

Functional benefit

Products and services

• 10X ERP Core Platform Cloud-native, API-first ERP platform purpose-built exclusively for wholesale distribution, covering inventory management, order processing, automated replenishment, CRM, accounting, and AI-powered insights on a single unified system. Sold as a per-user monthly subscription with a 5-user minimum plus a one-time launch implementation fee.
• 10X Pulse Real-time sales dashboard add-on that turns 10X ERP data into a motivational display with goal celebrations, team leaderboards, live order tracking, progress rings, and confetti effects for big-screen TV mode.
• 10X Insights Advanced analytics and reporting add-on for distribution data, including a custom report builder with drag-and-drop fields, cross-module analytics across sales, inventory, and finance, and automated report scheduling with email delivery.
• 10X Shop B2B e-commerce storefront add-on that gives distributors a branded online ordering portal with customer-specific pricing, real-time inventory availability, full order history, and reorder capability that flows orders directly into 10X ERP for fulfillment.
• QuickParse Automated document parsing add-on that monitors designated inboxes, identifies incoming emails, vendor quotes, invoices, packing slips, order confirmations, and bills of lading, extracts line items, quantities, pricing, and shipping details, and creates or matches records in 10X ERP with a learning engine that improves accuracy over time.
• EDI Access Electronic Data Interchange add-on for exchanging standard EDI documents (850, 810, 856, 855, 997) with trading partners, automatically creating sales orders from inbound purchase orders and generating outbound invoices and ASNs from 10X ERP transactions, with trading partner onboarding and mapping configuration.
• Launch Implementation Services Full-service implementation covering discovery, data migration, system configuration, user setup, and training, delivered by the 10X ERP team in-house rather than third-party consultants and scoped as a fixed-price lump sum based on customer data, team size, and timeline.

Quantifiable outcome

• 2-3x efficiency gains in key processes
• +5 more outcomes

Named customers7 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• 10X ShopcoreTechnology or IntegrationBranded online ordering portal for customers. Connects directly to 10X ERP so pricing, inventory, and order status are always accurate in real-time. Customers see their negotiated pricing, real-time inventory availability, and full order history. Orders flow directly into 10X ERP for fulfillment with no duplicate entry.
• 10X PulsecoreTechnology or IntegrationReal-time sales dashboard transforming 10X ERP data into motivational visuals. Includes goal celebrations, team leaderboards, live order tracking, progress rings, and confetti effects. Designed for big-screen display to rally teams around sales goals.
• 10X InsightscoreTechnology or IntegrationAdvanced analytics and custom report builder for distribution data. Cross-module analytics spanning sales, inventory, and finance with automated report scheduling and email delivery.
• QuickParsecoreTechnology or IntegrationAutomated document parsing for incoming emails, vendor quotes, invoices, packing slips, and order confirmations. Extracts line items, quantities, pricing, and shipping details. Creates or matches records in 10X ERP automatically with learning engine that improves accuracy.
• EDI AccesscoreTechnology or IntegrationElectronic Data Interchange capability for standard EDI documents (850, 810, 856, 855, 997). Automatically creates sales orders from inbound POs, generates invoices and ASNs. Supports trading partner onboarding and mapping configuration with full transaction monitoring.
• AvalaracoreTechnology or IntegrationReal-time tax calculation powered by Avalara AvaTax. Supports sales tax, use tax, and VAT across 12,000+ jurisdictions. Automated exemption certificate validation and tax return preparation and filing through Avalara.
• TaxJarcoreTechnology or IntegrationAutomated sales tax calculation and filing for multi-state sellers. Real-time tax calculation on every order, multi-state nexus tracking, and automated sales tax filing and remittance.
• HubSpotcoreTechnology or IntegrationBidirectional sync between 10X ERP and HubSpot CRM. Customers sync to HubSpot Companies with live sales metrics (open quote value, open orders, YTD sales). Contacts sync and auto-associate with Companies. Open quotes sync to Deals. Deal stages update automatically when quotes convert or delete.
• International Sealing Distribution Association (ISDA)minorOthersTrade association membership providing industry networking and credibility within the sealing distribution vertical.
• Midwest Fastener AssociationminorOthersTrade association membership providing industry networking and credibility within the fastener distribution vertical.
• Southwestern Fastener AssociationminorOthersTrade association membership providing industry networking and credibility within the fastener distribution vertical.
• STAFDAminorOthersTrade association membership (Specialty Tools & Fasteners Distributors Association) providing industry networking and credibility.
• RAGCOminorOthersTrade association membership providing industry networking and credibility within distribution.

Scale indicators9 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Epicor (Prophet 21 / Kinetic): Epicor's Prophet 21 is the most entrenched ERP specifically built for industrial and wholesale distribution. It directly competes with 10X ERP for the same mid-market distributor customers, with deeper channel but older architecture.
• Distribution One (DDI Inform): DDI Inform is a purpose-built ERP for wholesale distributors, similar in vertical focus to 10X ERP. It targets overlapping customer segments (industrial supply, fastener, jan/san) and is a direct competitor listed in 10X ERP's comparison pages.
• ERP-ONE: ERP-ONE is a distribution-focused ERP platform serving similar small-to-mid-sized wholesale distributors. It is explicitly called out by 10X ERP as a competitor in their SEO comparison content.
• Acumatica: Acumatica is a cloud-native mid-market ERP with a Distribution Edition and consumption-based pricing. It is the closest modern cloud-native competitor to 10X ERP, also positioning on API-first architecture.
• Oracle NetSuite: NetSuite is a leading cloud ERP with a wholesale distribution edition and the most frequently named legacy alternative to 10X ERP. It competes for the same mid-market distribution customers with a broader suite but less distribution-specific depth.
• Tribute / TrulinX: TrulinX (Tribute) is a distribution-specific ERP targeting similar small-to-mid-sized wholesale distributors. It is explicitly listed by 10X ERP as a competitor in their comparison content.
• Infor CloudSuite Distribution (SX.e): Infor SX.e is one of the most widely deployed ERPs in distribution, particularly large industrial distributors. It is named by 10X ERP as a competitor and overlaps on customer base, though typically at the upper end of the mid-market.

Broad incumbents

• SAP Business One: SAP Business One is SAP's mid-market ERP used by many distributors globally. It overlaps with 10X ERP's target segment but represents a much broader platform play rather than a distribution-specialist approach.
• Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is a broad mid-market ERP with distribution capabilities and deep Microsoft ecosystem integration. It competes indirectly for the same distributor customers but is a broader platform rather than a vertical specialist.

Emerging players

• Brightpearl: Brightpearl is a cloud ERP aimed at retail and wholesale merchants with strong automation and integrations. It overlaps with 10X ERP at the smaller end of wholesale distribution and represents an emerging cloud-native alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/10xErp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10X ERP