Invaro

What Invaro does

Invaro is a privately-held Dutch company headquartered in Hoorn, Netherlands, founded in 2003. Its primary operating business is Bercomex, a Dutch specialist in cut flower processing machinery established in 1926 — making the operating platform approximately 100 years old as of 2026. Invaro's stated corporate purpose is to develop and maintain innovative solutions specializing in systems for sorting and processing agricultural products, with Bercomex being the operational manifestation of that mandate within the cut flower vertical.

Bercomex designs, manufactures, and services a modular platform of flower-handling equipment. The portfolio centers on 'complete lines' — end-to-end processing lines customized to each customer's operation — supplemented by a set of standalone modules that can be integrated into those lines or deployed independently. Modules include automatic bunching (with automated assessment, selection, and sorting), sorting (ranging from mechanical shock-and-vibration systems to higher-technology solutions), deleafing (via appropriate brush systems), sleeve packaging, bucket filling (precise water and conditioner dosing), tulip picking (engineered to avoid stem and bud damage), decrowning (preserving maximum stem length), binding and elastic banding, and a software module for machine control, process tracking, and data-driven operational decision-making. Van den Berg has been absorbed into Bercomex as a wholly-owned subsidiary brand. The underlying technology is fundamentally mechanical-industrial, augmented by control and tracking software; no specific AI/ML, computer-vision, or proprietary model capabilities are disclosed.

Commercially, Invaro/Bercomex generates revenue through one-time capital sales of customized machinery and through recurring maintenance, repair, spare-parts, and advisory services. Pricing is not publicly disclosed and requires direct sales engagement. Go-to-market is executed through a global network of dedicated sales partners ('verkooppartners'), targeting enterprise cut flower growers and processors. Named customers include Van Aert Flowers, Bloemenliefde, Ronico, Flores De Funza, Pico Bello Hortensia, Visser Agro, and Plantas Poland — collectively spanning the Netherlands, Colombia, and Poland — and the company maintains a multilingual web presence (Dutch, English, Spanish, Japanese) plus an active customer case-study program.

The relevant operational source material in this data set describes Bercomex (the operating subsidiary) in detail; Invaro itself appears to function as a holding entity, and no separate Invaro-level operating activities beyond its ownership of Bercomex are documented in the inputs.

Name

Invaro

Legal name

Bercomex

Website

https://invarogroup.com

Company type

Private

Founded year

1926

Operating status

Operating

Short description

Invaro's operating brand Bercomex designs specialized processing machinery for the global cut flower industry, selling complete processing lines and standalone modules — bunching, sorting, sleeving, picking, decrowning, and software — to enterprise flower growers through a partner network.

Ownership category

akta.pro rank

Product category

Flower processing machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industries

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Decision Support & Prescriptive Analytics (Variable-Rate Rx, Crop Modeling) (AFABAMAE)

Keywords

• Flower processing machinery
• Cut flower sorting
• Horticulture automation
• Agricultural processing systems
• Flower packaging equipment

Headquarters

HQ city

Hoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Machinery Sales: Sale of specialized flower processing machines including bunching, sorting, deleaafing, sleeving, filling, picking, decoring, and binding equipment. Machines are customized to customer processes.
2. Maintenance and Service: Ongoing maintenance, repair, spare parts, and consulting services for installed machinery

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Invaro develops and maintains innovative solutions specializing in systems for sorting and processing agricultural products, operating through its Bercomex brand as a Dutch manufacturer of specialized machinery for cut flower processing. The company designs, builds and services complete processing lines and individual machines for automatic bunching, sorting, deleafing, sleeving/packaging, bucket filling, tulip picking, decrowning/debudding, binding/elastic banding, and accompanying process control software, tailored to each customer's specific production process.

Product overview

Bercomex offers a modular processing platform for cut flowers consisting of a complete lines system (the core offering) supplemented by specialized processing modules. The core Complete Lines system provides end-to-end flower processing tailored to customer operations, while the module portfolio includes Automatic Bunching, Sorting, Deleafing, Packaging/Sleeving, Bucket Filling, Tulip Picking, Software control systems, Decrowning, and Binding/Elastic solutions. The company operates as a single unified platform with configurable modules that can be integrated into complete processing lines based on customer requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Lines (Complete lijnen) End-to-end customized cut flower processing lines tailored to each customer's specific process to optimize productivity, product quality, and operational continuity. The core integrated offering combining multiple Bercomex processing modules into a single line.
• Automatic Bunching (Automatisch bossen) Automated systems for assessment, selection, and sorting of flowers for accurate bunching operations with high precision. Sells as a standalone machine solution for cut flower processors.
• Sorting (Sorteren) Customized sorting solutions based on size and selection, ranging from shock and vibration systems to high-tech sorting systems, offered as a standalone machine for cut flower processing operations.
• Deleafing (Ontbladeren) Careful flower deleafing machines using appropriate brush systems to maintain flower quality during processing, sold as a standalone solution.
• Packaging / Sleeving (Verpakken) Quick, uniform and careful sleeve packaging machines that produce attractive bunches to support higher sales revenue, sold as a standalone solution for cut flower processors.
• Bucket Filling (Vullen) Automatic machines that precisely dose water and conditioner into each container (fust) for flower hydration and preservation, sold as a standalone solution.
• Tulip Picking (Plukken) Machines for easy, fast and efficient tulip picking without damaging stems or buds, optimizing harvest operations for tulip growers.
• Decrowning (Ontbollen) Fast decrowning/deheading machines for tulips that avoid damage and preserve maximum stem length, sold as a standalone solution.
• Binding & Elastic Banding (Binden en elastiek) Bundling and elastic banding machines for efficient production of uniform, high-quality bouquets, sold as a standalone solution.
• Process Control Software Proprietary software platform that brings machines into operation, follows the process, and enables data-driven decision making instead of operator intuition across the installed machinery base.
• Aftermarket Service and Maintenance Ongoing maintenance, breakdown repair (storing), preventive maintenance (onderhoud), consulting (advies) and spare parts (onderdelen) services for the installed base of Bercomex flower processing machinery.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Van den BergcoreStrategic or Co-development PartnerVan den Berg, a company that was acquired and became part of Bercomex. The first boslijn (bunching line) purchased by Van Aert Flowers in 2006 was from Van den Berg, now integrated into Bercomex.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• AgriNomix: US supplier of automation and equipment for greenhouse nurseries and horticulture, including handling, sorting, and processing lines. Comparable technology stack to Bercomex but primarily serves North American growers.
• Bouldin & Lawson: US-based manufacturer of nursery and greenhouse equipment including potting, grading, and processing machinery. Comparable equipment portfolio but focused on the North American market, a different geography from Bercomex's European stronghold.

Broad incumbents

• Komptech: European industrial machinery company focused on waste and biomass processing equipment with broader industrial automation capabilities. Less specialized than Bercomex but competes for industrial-automation capital budgets at large agribusiness customers.

Direct peers

• Martin Stolze: Dutch designer and manufacturer of automated handling and processing systems for greenhouse horticulture, including potted plants and flowers. Direct peer serving the same Dutch grower ecosystem with comparable automation offerings.
• Bosman Van Zaal: Dutch horticultural technology supplier offering integrated systems for crop handling, sorting, and internal logistics in greenhouses. Overlaps with Bercomex in flower processing automation and serves a similar Dutch/international grower base.
• TTA (Tuinbouw Techniek Amsterdam): Dutch developer of sorting, grading, and processing equipment for the horticultural sector, including flower and potted-plant lines. Comparable technology and customer base to Bercomex in the Dutch greenhouse cluster.
• Viscon Group: Dutch supplier of automation, sorting, and grading solutions for the horticulture and floriculture sectors. Overlaps with Bercomex on flower processing lines and shares a Dutch horticultural-industrial customer base.
• Flier Systems: Dutch manufacturer of horticultural processing and packaging machinery for flowers, potted plants, and bulbs. Comparable product portfolio (sorting, grading, packaging lines) and serves overlapping European flower-grower customers.
• ISO Group: Dutch company developing automation and robotics for greenhouse horticulture, including sorting, grading, and packaging of flowers and plants. Directly comparable to Bercomex as a Netherlands-based horticultural automation specialist with similar customer base.
• Weterings Machinery: Dutch manufacturer of machinery for flower and plant processing, including bunching, sorting, and packaging lines. Closest direct competitor to Bercomex, operating from the same regional cluster with overlapping product categories in the Dutch flower industry.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Customer concentration

• Facebookfacebook.com/invarogroup
• LinkedInlinkedin.com/company/invaro-agrihorti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invaro