Nedfinity
Nedfinity is a Dutch digital agency of ~20 specialists, founded in 2000 and based in Zwolle/Amsterdam, building Shopify/Shopify Plus e-commerce stores, Umbraco/.NET websites, and digital marketing for ambitious brands and enterprises.
- Company typePrivate
- Founded2000
- HeadquartersZwolle, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nedfinity does
Nedfinity B.V. is a privately held Dutch digital agency founded on 14 February 2000 and headquartered in Zwolle with a second appointment-only office in Amsterdam. The firm employs approximately 20 specialists covering design, development, and digital marketing, and serves an installed base of 485+ cumulative customers across e-commerce brands, healthcare, finance, legal, and government verticals. Its core offering is organized around two anchor technology platforms: Shopify/Shopify Plus for e-commerce and Umbraco CMS (built on Microsoft .NET) for custom web development, on which it holds Certified Shopify Plus Partner and Umbraco Gold Partner status respectively. A third pillar — Digital Marketing — bundles SEO, SEA, CRO, A/B testing, server-side tagging (AdPage), marketplace feed management (Channable across 2,500+ channels), B2B visitor identification (Leadinfo), email automation (Klaviyo, Mailchimp, Reloadify), and an emerging "AI Agents & Marketing Automation" service.
The business model mixes one-time project fees (€5,000 for a simple site up to €50,000+ for full Shopify Plus or custom .NET builds), recurring monthly marketing retainers (minimum six-month recommended engagement), and recurring managed-hosting subscriptions via Umbraco Cloud (€42-€700/month) and resold AdPage tiers (€49-€99/month). Go-to-market is consultative and sales-led: a 30-45 minute discovery call, free initial scan/analysis, and a custom quote, targeting ambitious e-commerce brands and enterprises in NL, with international footprint demonstrated through multi-country Shopify Plus builds (Alpine in five countries, Cotopaxi European webshop). Operationally the agency delivers end-to-end in-house — strategy workshops via a Business Canvas Model, custom Shopify Liquid development, headless commerce architecture, and ERP/medical/CRM integrations (LogicTrade, AFAS, CNS) — supported by ISO 27001 and NEN 7510 certified hosting partners. No external investors, M&A activity, or disclosed financials are present in the source material.
Nedfinity firmographics
Firmographics- Name
- Nedfinity
- Legal name
- Nedfinity B.V.
- Website
- https://nedfinity.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nedfinity is a Dutch digital agency of ~20 specialists, founded in 2000 and based in Zwolle/Amsterdam, building Shopify/Shopify Plus e-commerce stores, Umbraco/.NET websites, and digital marketing for ambitious brands and enterprises.
- Ownership category
- akta.pro rank
Nedfinity industry classification
Industry- Product category
- Digital agency services for e-commerce and web development
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
Keywords
Where Nedfinity is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Nedfinity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- Web Development & E-commerce Build: One-time project fees for building Shopify, Shopify Plus, and Umbraco websites and webshops. Projects range from simple websites starting at €5,000 to full Shopify Plus trajectories or custom web applications up to €50,000+. Includes migration services priced €300-850 for data migration, with full migration projects running 4-8 weeks.
- Digital Marketing Services: Recurring monthly retainer for SEO, SEA, CRO, marketing automation, email marketing, A/B testing, and data analysis. Minimum recommended collaboration of 6 months. Prices are custom per scope and channel mix.
- Hosting & Support (Umbraco): Monthly subscription for Umbraco hosting packages: Cloud Hosting from €42/month (Starter) to €700/month (Professional), Shared and Azure hosting also available. Includes SLA with guaranteed response times and 24/7 monitoring.
- AdPage Implementation: One-time implementation fee of €599 per domain for server-side tagging setup, plus optional monthly subscription tiers for AdPage platform: €49/month (Starter, up to 500K requests) and €99/month (Performance).
- Leadinfo Partnership Services: Leadinfo implementation, analysis, campaign development, and lead nurturing services as a certified Leadinfo partner. Leadinfo provides B2B website visitor identification and lead generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Simple Website / Webshop |
| One time/ perpetual license | Multi-year contract | Shopify Plus / Full Custom Trajectory |
| One time/ perpetual license | Multi-year contract | Data Migration to Shopify |
| Freemium | Pay-as-you-go | AdPage Free |
| Subscription | Annual | AdPage Starter |
| Subscription | Monthly | AdPage Performance |
| One time/ perpetual license | Multi-year contract | AdPage Implementation |
| Subscription | Monthly | Umbraco Cloud Starter |
| Subscription | Monthly | Umbraco Cloud Standard |
| Subscription | Monthly | Umbraco Cloud Professional |
| Hybrid | Monthly | Digital Marketing Retainer |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Nedfinity product offering
Product offeringCore offering
Nedfinity is a Dutch digital agency that builds, optimises, and grows Shopify and Shopify Plus e-commerce webshops and Umbraco CMS websites for ambitious brands. Its services span strategy and concept, custom web development on .NET, platform migrations, headless commerce, managed hosting, and a full digital marketing stack covering SEO, SEA, CRO, A/B testing, AI-driven marketing automation, marketplace feeds, server-side tagging, email marketing, and marketing data analysis.
Product overview
Nedfinity is a digital agency specializing in e-commerce and web development for ambitious brands, operating primarily as a services firm built around two core technology platforms: Shopify/Shopify Plus (e-commerce) and Umbraco CMS (web development). Its offering is organized across three pillars: E-commerce Services (Shopify strategy, design, migration, headless commerce, POS, and maatwerk development), Digital Marketing (SEO, SEA, AI-driven marketing automation, Channable marketplace feed management, Leadinfo B2B lead generation, server-side tagging via AdPage, email marketing via Klaviyo/Mailchimp/Reloadify, CRO, A/B testing, and marketing data analysis), and Web Development (Umbraco CMS, .NET maatwerk development, mobile apps, Shopify maatwerk, and managed hosting via Umbraco Cloud/Azure with ISO27001/NEN7510-certified partners). The company also offers a dedicated Strategie & Concept service layer underpinning all projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify & Shopify Plus E-commerce Full-service Shopify e-commerce offering covering strategy, design, migration, custom Liquid and Storefront API development, and ongoing management for ambitious brands. Shopify Plus tier provides enterprise scalability (up to 10,000 transactions/min), lower transaction fees, B2B storefronts, up to 10 stores per account, and access to Shopify Flow and Launchpad automation tools.
- Umbraco CMS Web Development Implementation, customisation, hosting, and ongoing support for Umbraco CMS, the open-source .NET content management system. Provides flexible content structure, multilingual support, a user-friendly editing panel, no licence costs, and is delivered as a Gold Partner service including Umbraco Cloud hosting, Azure hosting, and integrations with business systems such as CNS medical software.
- E-commerce Services Comprehensive e-commerce service covering Shopify strategy, design, migration from Magento, WooCommerce, Lightspeed and Zilver CMS, headless commerce architecture, Shopify POS, and custom Shopify apps, themes, and ERP/PIM integrations for ambitious e-commerce brands.
- Webdevelopment & Maatwerk Website and web application development spanning Umbraco CMS implementation, .NET maatwerk development, native iOS/Android mobile apps and PWAs, and Shopify maatwerk (custom themes, apps, Storefront API, Liquid development), with hosting and support via ISO 27001 and NEN 7510 certified partners.
- Digital Marketing Full-suite digital marketing covering SEO, SEA (Google Ads, Performance Max, remarketing), CRO and A/B testing, marketing automation via Klaviyo/Mailchimp/Reloadify, Channable feed management for marketplaces, Leadinfo B2B visitor identification, AdPage server-side tagging, email marketing, and marketing data analysis, delivered as a recurring monthly retainer.
- Zoekmachine Optimalisatie (SEO) SEO service including technical SEO audits, content strategy and creation, linkbuilding, and local SEO, aimed at building sustainable organic visibility and long-term traffic growth for clients.
- Zoekmachine Adverteren (SEA) Paid search advertising service covering Google Ads and Shopping, Performance Max campaigns, remarketing, and bid management, focused on direct traffic and conversions with measurable ROI.
- AI Agents & Marketing Automation AI-powered marketing automation combining AI agents with marketing workflows to automate personalised communication, lead nurturing, and campaign sequences across email and other channels.
- Channable Feed Management Feed management and marketplace integration service using Channable to manage product listings across Google Shopping, Bol.com, Amazon, Zalando, eBay, and 2,500+ other channels with automated inventory sync and PPC campaign automation.
- Leadinfo B2B Visitor Identification B2B lead generation service using Leadinfo to identify companies visiting the website via IP address, providing company name, contact details, function, visited pages, employee count, and revenue data, with integration into CRM and email tools for lead scoring and sales follow-up.
- Server-Side Tagging (AdPage) Server-side tracking implementation service using AdPage to bypass adblockers and measure up to 100% of conversions, integrating Google Tag Manager, GA4, Meta Pixel, Google Ads, Pinterest, and TikTok Ads via first-party server containers for improved data reliability and privacy compliance.
- Conversie Optimalisatie (CRO) Conversion rate optimisation service analysing user behaviour via Hotjar, Google Analytics, and CRO software to identify drop-off points, test hypotheses via A/B testing, and optimise user flows, CTAs, usability, and website trustworthiness.
- Marketing Data Analyse Marketing data analysis service covering product, competitor, and visitor analysis, building dynamic dashboards in Google Data Studio combining multiple data sources, performing quantitative and qualitative analysis, and delivering ongoing monthly reporting and attribution modelling.
- A/B-testen A/B and multivariate testing service using VWO to test variations of pages, ads, and emails, including hypothesis development, SEO-oriented testing, SEA landing page testing, statistical analysis, and continuous optimisation.
- E-mailmarketing Email marketing service using Mailchimp, Klaviyo, and Reloadify for campaign strategy, template design, A/B testing, reporting, and optimisation, including marketing automation flows such as welcome series, abandoned cart recovery, and win-back campaigns.
- Hosting & Support Managed hosting and ongoing technical support for Umbraco and Shopify projects, delivered through ISO 27001 and NEN 7510 certified hosting partners, including Umbraco Cloud SaaS hosting with automatic updates, Umbraco Azure hosting, shared hosting, and SLAs with guaranteed response times and 24/7 monitoring.
- Shopify Maatwerk Custom Shopify development service including maatwerk apps, custom themes and templates, ERP/PIM integrations, and Shopify Liquid and Storefront API development, with Headless Shopify architecture for maximum design flexibility and performance.
- Strategie & Concept Digital strategy and concept development service using the Business Canvas Model, covering goal and KPI definition, customer journey mapping, competitor analysis, persona development, wireframing, prototyping, content strategy, and information architecture.
- Headless E-commerce Headless commerce architecture service decoupling the Shopify Plus back-end (products, orders, customers) from a custom front-end built with Umbraco or another CMS, enabling infinite design possibilities, faster page load times, improved SEO performance, and multi-channel content delivery.
- Migratie naar Shopify Migration service transferring e-commerce stores from Magento, WooCommerce, Lightspeed, Zilver CMS, and other platforms to Shopify or Shopify Plus, covering data migration (products, customers, orders, SEO values), maatwerk rebuild, and SEO-safe redirect setup, with average migrations taking 4 to 8 weeks.
Quantifiable outcome
- ECOstyle achieved 426.3% increase in organic traffic and 50% TCO savings by migrating from headless to Shopify front-end within 3 months
- +7 more outcomes
Companies that use Nedfinity
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Nedfinity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
AI capability2 records
Feature5 records
Nedfinity partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Shopify PluscoreCertified Shopify Plus Partner. Nedfinity builds, migrates, and optimizes Shopify Plus e-commerce platforms for enterprise clients. The partnership spans strategy, design, development, integrations, and ongoing marketing. 10+ years of Shopify partnership experience with custom app development and complex integrations.
- UmbracocoreUmbraco Gold Partner (the highest partner tier). Nedfinity provides Umbraco CMS implementation, .NET custom development, Umbraco Cloud hosting, and Umbraco migrations. The partnership has been ongoing for 26 years. Umbraco runs on 730,000+ installations worldwide.
- AdPagecoreOfficial AdPage partner for server-side tagging implementation. Nedfinity implements AdPage's server-side tracking solution for Shopify, WordPress, WooCommerce, Magento, and Lightspeed stores. Implementation costs €599/domain (vs. regular €1,199) through Nedfinity. AdPage enables up to 100% conversion measurement bypassing adblockers and third-party cookie restrictions.
- Digital District ZwolleminorListed on Digital District Zwolle platform which promotes digital agencies in the Zwolle region. Contributes to local digital ecosystem visibility.
- SortlistminorListed on Sortlist, a platform that helps businesses find suitable digital agencies. Serves as a marketing and referral channel for new client acquisition.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Nedfinity competitors and assessment
Company assessmentBroad incumbents
- Dept: Major global digital agency offering Shopify, e-commerce, and digital marketing services to enterprise clients. Comparable to Nedfinity on Shopify/Plus and digital marketing capabilities, but operates at significantly larger scale across multiple continents and verticals.
Direct peers
- Van Ons: Dutch digital agency with Umbraco expertise and development focus. Direct peer given similar Netherlands base, Umbraco Gold Partner credentials, and comparable mid-market web development offering.
- Hoppinger: Dutch digital agency focused on Shopify, web development, and digital strategy. Direct comparable based on overlapping Shopify and Umbraco service offerings for ambitious e-commerce brands in the BeNeLux market.
- We Are You: Dutch digital agency combining Shopify, e-commerce strategy, and creative development. Comparable to Nedfinity on Shopify-focused e-commerce builds and the integration of marketing services with development.
- Kega: Dutch digital agency with web development, Umbraco, and e-commerce capabilities. Direct peer given similar technology stack focus and overlap on enterprise and mid-market Dutch clients requiring CMS and e-commerce solutions.
- Level Level: Dutch digital agency specializing in Umbraco, .NET development, and enterprise web platforms. Peer on Umbraco CMS implementation, custom development, and serving enterprise customers including healthcare and finance verticals.
- Greenberry: Dutch digital agency delivering Shopify and web development services to e-commerce brands. Direct comparable on Shopify build-and-migrate services and BeNeLux mid-market customer base.
- Qonqord: Dutch digital agency with combined offerings across e-commerce, Shopify, and digital marketing. Peer given overlap on Shopify/Shopify Plus implementations and integrated marketing services for e-commerce clients.
Regional players
- Freshheads: Dutch digital product agency offering web development and e-commerce solutions alongside digital strategy. Comparable in size and Dutch market positioning, though with stronger product/app development tilt than Nedfinity's CMS-and-Shopify focus.
Others
- AdPage: Server-side tagging platform with which Nedfinity is a certified implementation partner. Adjacent rather than competitive — Nedfinity resells and implements AdPage, but AdPage itself is a software vendor in the same MarTech ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nedfinity social profiles
Digital presenceNedfinity compliance and trust
Trust signalCompliance5 records
Nedfinity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nedfinity leadership team
Management profileNumber of profiles
Profiles13 records
Nedfinity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nedfinity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nedfinity
What does Nedfinity do?
Nedfinity is a Dutch digital agency that builds, optimises, and grows Shopify and Shopify Plus e-commerce webshops and Umbraco CMS websites for ambitious brands. Its services span strategy and concept, custom web development on .NET, platform migrations, headless commerce, managed hosting, and a full digital marketing stack covering SEO, SEA, CRO, A/B testing, AI-driven marketing automation, marketplace feeds, server-side tagging, email marketing, and marketing data analysis.
Is Nedfinity a public or private company?
Nedfinity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nedfinity founded?
Nedfinity was founded in 2000. It employs 11 to 50 people.
Where is Nedfinity based?
Nedfinity is headquartered in Zwolle, Netherlands, in the Europe region.
How does Nedfinity make money?
Five revenue lines are on record. Web Development & E-commerce Build is the primary driver. The others are digital Marketing Services, hosting & Support (Umbraco), adPage Implementation and leadinfo Partnership Services.
Who are Nedfinity's main competitors?
Dept is listed as a broad incumbent. Direct peers are Van Ons, Hoppinger, We Are You, Kega, Level Level, Greenberry and Qonqord. Freshheads is listed as a regional player. AdPage is listed as an others.
Does Nedfinity have an API?
No public API is recorded for Nedfinity.
What industry is Nedfinity in?
Nedfinity's product category is Digital agency services for e-commerce and web development. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory. Its NAICS code is 541810.