What We are you Rotterdam does

iO (corporate name: We are you Rotterdam; legal short: iO) is a Benelux-headquartered digital agency founded in 2012 with 251–500 employees and operations across the Netherlands, Belgium, Sweden, and an International market bucket. It sells end-to-end digital services to large enterprises and public-sector organizations, organized around six practice areas: Experience Strategy, Digital Platforms, Marketing Services, Content & Design, Cloud/Data & Integration, and AI Transformation, supplemented by a Transformation Consulting offering. The agency operates an enterprise, project-based go-to-market: clients engage through an RFP/RFI process with quote-based pricing, and there is no publicly disclosed price list. Named customers include Volvo Penta, AkzoNobel, Signify, Van Hoecke, Thuisarts.nl, and Gemeente Amstelveen & Aalsmeer, spanning industrial, chemicals, lighting, manufacturing, healthcare, and government verticals.

The technology foundation rests on certified partnerships with the dominant European martech, commerce, and CMS stacks — AWS, Drupal, Google Marketing Platform, HubSpot, Shopware, and Sitecore — plus ISO 27001 information security certification relevant to enterprise and public-sector procurement. The flagship proprietary asset is iO Bonzai, an AI infrastructure platform that connects CMS, CRM, DAM, and other enterprise tools to deliver on-brand, EU-hosted, compliant AI-generated content and marketing workflows at scale.

The revenue model is services-led, with enterprise project and retainer engagements sold via direct sales and RFP/RFI; media channels — LinkedIn, YouTube, Facebook, Instagram, email/newsletter, blogs, insights, tech hub content, podcasts, and webinars — support demand generation. Ownership and investor structure is not disclosed in the input; leadership includes CEO Jorg Verweij. Industry recognition includes Epica, Lovie, Boca, Splash, MT1000, Emerce100, and Esprix.

Name

We are you Rotterdam

Legal name

iO

Website

https://weareyou.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

iO (We are you Rotterdam) is a Benelux-headquartered digital agency (251–500 employees, founded 2012) delivering strategy, digital platforms, marketing, content, cloud/data, and AI transformation services to enterprise and public-sector clients across the Netherlands, Belgium, Sweden, and international markets, anchored by its proprietary AI platform iO Bonzai.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

Data & Analytics Operations Outsourcing (DataOps / MLOps) (BPAEAMAH), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Digital agency services
• Experience strategy consulting
• Digital platform development
• Content and design services
• Cloud data integration

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels7 records

Core offering

We are you Rotterdam operates as iO, a digital agency that delivers experience strategy, digital platforms, marketing services, content & design, cloud/data/integration, and AI transformation services to brands. The firm combines consulting, creative, and technology capabilities to help clients build and operate end-to-end digital customer experiences.

Product overview

iO is a digital agency offering a comprehensive suite of services including strategy, digital platforms, marketing, content creation, cloud/data integration, AI transformation, and consulting. The portfolio centers on iO Bonzai, their proprietary AI infrastructure platform that connects enterprise content management systems (CMS, CRM, DAM) to enable on-brand AI-powered content at scale. All services are designed to deliver seamless customer experiences and business growth.

Differentiator

Problem solved

Functional benefit

Brands

• iO Bonzai: AI infrastructure platform that connects CMS, CRM, DAM and other tools, enabling secure, on-brand and scalable AI-powered workflows for marketing and content teams.

Products and services

• Experience Strategy Strategy consulting service that defines customer experience vision, journey design, and digital roadmaps for brand and marketing leaders.
• Digital Platforms Design, build, and engineering of digital platforms such as websites, e-commerce, and customer-facing applications for brands.
• Marketing Services Performance marketing, campaign management, and media services that drive customer acquisition and engagement across digital channels.
• Content & Design Creative design and content production services covering brand, campaign, and editorial assets for digital channels.
• Cloud, Data & Integration Cloud architecture, data engineering, and systems integration services that connect digital platforms to marketing and analytics stacks.
• AI Transformation Advisory and implementation service that helps brands operationalize AI across marketing, content, and customer experience workflows.
• iO Bonzai Proprietary AI platform from iO that powers the agency's AI transformation work for enterprise clients.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationTechnology platform partnership for cloud infrastructure services. iO builds digital platforms on AWS as part of their technology solutions offering.
• DrupalcoreTechnology or IntegrationPlatform partnership for Drupal CMS implementation. iO develops Drupal-based solutions and has won Splash Awards for Drupal projects.
• Google Marketing PlatformcoreTechnology or IntegrationMarketing technology partnership for Google's marketing and analytics tools including Google Analytics, Ads, and Tag Manager.
• HubSpotcoreTechnology or IntegrationCRM and marketing automation platform partnership. iO implements HubSpot solutions for marketing automation and customer relationship management.
• ShopwarecoreTechnology or IntegrationE-commerce platform partnership for Shopware-based online stores. iO develops and implements Shopware e-commerce solutions.
• SitecorecoreTechnology or IntegrationDigital experience platform partnership. iO implements Sitecore CMS and experience management solutions.
• iO BonzaicoreTechnology or IntegrationProprietary AI infrastructure platform developed by iO. Connects CMS, CRM, DAM and other tools to enable AI-powered marketing workflows with EU hosting and compliance.

Recent moves6 records

Expansion highlights5 records

Regional players

• Netlight: Nordic-headquartered digital and technology consultancy with strong presence in Sweden and Benelux. Comparable in strategic/technology consulting flavor, though leaner on creative content production than iO.
• Liones (formerly Digital Power): Dutch digital agency offering strategy, technology and marketing services to enterprise clients in the Netherlands. Smaller in scale but directly comparable on Benelux enterprise service mix.

Direct peers

• Valtech: Global digital agency specializing in experience design, digital platforms, commerce and data services. Direct overlap with iO's full-service proposition and platform-implementation heritage (Sitecore, Drupal, Adobe).
• Dept Agency: Amsterdam-headquartered digital agency of comparable scale offering end-to-end digital transformation, marketing, technology, and creative services to enterprise clients. Most direct comparable in terms of geography, service mix, and customer profile.
• Mirum Agency: WPP-owned digital agency network offering strategy, creative, technology and marketing services with strong presence in Europe and APAC. Closely comparable in service scope and enterprise target market.

Broad incumbents

• Accenture Song: Global experience and transformation business of Accenture covering marketing, commerce, content and AI services. A direct large-incumbent competitor for iO's enterprise transformation mandates across Benelux and Nordics.
• Deloitte Digital: Digital transformation arm of Deloitte offering strategy, technology implementation, creative and AI services to large enterprises. Competes for the same enterprise transformation RFPs as iO but at meaningfully larger scale.
• VMLY&R (VML): Global creative and digital experience network offering brand experience, commerce and technology services. Overlaps with iO's content, marketing and platform offerings for large brands.
• Isobar (Dentsu Creative): Global digital experience agency within Dentsu offering digital transformation, commerce and content services. Broader portfolio than iO but directly overlapping on enterprise digital and experience mandates.

Others

• Adobe Experience Cloud (Adobe): Enterprise platform vendor whose CMS, DAM and AI tooling competes for the same transformation budgets iO targets. While not a direct services competitor, Adobe increasingly bundles implementation and AI capabilities that compete with agency-led delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/iOdigital-com
• Facebookfacebook.com/weareyouagency
• LinkedInlinkedin.com/company/we-are-you
• Instagraminstagram.com/iodigital_com
• Xx.com/Weareyouagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We are you Rotterdam