Impact Sales
Impact Sales Training is a privately held B2B sales training firm that designs and delivers consultative sales certification, custom e-learning, and coaching programs to enterprise sales teams and sales leaders across manufacturing, banking, logistics, and insurance verticals.
- Company typePrivate
- Founded1990
- HeadquartersMukwonago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Impact Sales does
Impact Sales Training, LLC is a privately held, founder-owned B2B sales training and performance development firm founded in 1990 and headquartered in Mukwonago, Wisconsin, operating with 1-10 employees. The company designs and delivers consultative sales training, certification programs, and custom e-learning for enterprise sales organizations, with named clients spanning manufacturing (Sandvik Coromant, Milwaukee Electric Tool, Hydrite Chemical), banking (First Financial Bank), logistics (Mach 1 Global Logistics), insurance (AJ Gallagher), and building materials (Sashco). Its core product is the Consultative Sales Certification (CSC), co-developed with The Sales Association and nationally accredited, covering eight core competencies with monthly coaching, assessments, and graduation ceremonies; adjacent tracks include Consultative Sales Coaching Certification and Sales Management & Coaching Certification. The underlying technology consists of custom interactive e-learning suites, proprietary learning games, blended learning curricula, and a content library of 282 trademarks, copyrights, and published IP assets, with delivery now approximately 80% online versus 70% in-person in prior years.
The business model combines (1) quote-based, multi-year custom corporate training engagements priced on scope and team size, (2) recurring certification and coaching revenue through CSC, (3) a $299/year Sales Sprints monthly webinar subscription (free for Sales Association members and CSC graduates), and (4) licensing of e-learning modules to client organizations. Go-to-market is direct enterprise sales with no resellers, supplemented by thought leadership content, case studies, and the Sales Association partnership. The company is bootstrapped with no institutional funding and reports cumulative scale metrics of 8,351 training programs delivered, 25,053 students trained, and 4,482 flights across its 30+ year history, with measured client outcomes including 50% onboarding time reduction, employee evaluation scores averaging 4.85/5, and reported record sales growth.
Impact Sales firmographics
Firmographics- Name
- Impact Sales
- Legal name
- Impact Sales Training, LLC
- Website
- https://makinganimpact.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Impact Sales Training is a privately held B2B sales training firm that designs and delivers consultative sales certification, custom e-learning, and coaching programs to enterprise sales teams and sales leaders across manufacturing, banking, logistics, and insurance verticals.
- Ownership category
- akta.pro rank
Impact Sales industry classification
Industry- Product category
- Sales Training and Performance Development Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Services (8741)
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
- akta.pro secondary industries
- Sales Onboarding & Ramp Programs (EDABABAA), Solution Selling & Value-Based Selling (EDABABAD), Sales Leadership & Revenue Executive Coaching (EDABANAL)
Keywords
Where Impact Sales is headquartered
LocationHeadquarters
- HQ city
- Mukwonago
- HQ country
- United States
- HQ region
- North America
Markets served
Impact Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Custom Training Programs: Bespoke sales training programs designed and delivered to corporate clients, typically for enterprise sales teams and sales leadership. Programs include needs analysis, instructional design, implementation, and ongoing coaching support.
- Consultative Sales Certification (CSC): Certification program with ongoing coaching, assessments, and graduation ceremonies. Sold to individuals and organizations seeking structured sales development.
- Sales Sprints Webinar Series: Monthly web forum series covering consultative sales topics. Offered at $299/year for non-members with free access for SA members and CSC graduates.
- E-Learning Licenses and Subscriptions: Interactive e-learning modules and suites licensed to client organizations for internal training delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Sales Sprints Annual Subscription - Non-Members |
| Subscription | Annual | Sales Sprints Annual Subscription - SA Members |
| Subscription | Annual | Sales Sprints - CSC Graduates |
| Other | Multi-year contract | Custom Corporate Training Programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Impact Sales product offering
Product offeringCore offering
Impact Sales is a sales training and performance development firm that designs, develops, and delivers custom sales training programs, e-learning solutions, and certification curricula for enterprise clients. Its core offering is the Consultative Sales Certification (CSC) program covering eight core consultative sales competencies, supported by blended learning curricula, custom e-learning suites, coaching engagements, and sales leadership development certifications. Services are delivered through in-person workshops, virtual instructor-led sessions, asynchronous e-learning, and ongoing coaching.
Product overview
Impact Sales offers a comprehensive portfolio of sales training products and services built around its Consultative Sales Certification (CSC) program as the core offering. The company provides a platform of certification programs including Consultative Sales Certification, Consultative Sales Coaching Certification, and Sales Management & Coaching Certification. These are complemented by a suite of training modules covering Sales and Communication, Banking and Financial Services, Management and Leadership, and Sales Management and Coaching. Delivery formats include e-Learning programs, blended learning curricula combining live training with e-learning and coaching, and customized learning games. The company also offers customization services including Needs Analysis and Assessment, Instructional Design, Training Implementation, and Performance Support. Monthly Consultative Sales Sprints webinars provide ongoing development. The product architecture is a modular system where clients can select pre-designed programs or commission custom-designed solutions tailored to their specific industry and organizational needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Consultative Sales Certification (CSC) Program
- Consultative Sales Coaching Certification
- Sales Management & Coaching Certification
- Sales and Communication Training
- Banking and Financial Services Courses
- Sales Management and Coaching Training
- Management and Leadership Training
- e-Learning Programs
- Customized Learning Games
- Customized Product Training Suites
- Blended Learning Curriculum
- Consultative Sales Sprints
- Instructional Design Services
- Training Implementation Services
Quantifiable outcome
- Record sales growth within first year of CSC implementation
- +5 more outcomes
Companies that use Impact Sales
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Impact Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Impact Sales partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Sales AssociationcoreStrategic partnership for the Consultative Sales Certification (CSC) program. Impact Sales co-developed the CSC curriculum with the Sales Association, which holds national accreditation. The partnership enables Impact Sales to leverage SA's member base and credibility while SA benefits from Impact Sales' training expertise. Jeff Arnold, Executive Director of the Sales Association, publicly endorses the CSC program.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Impact Sales competitors and assessment
Company assessmentDirect peers
- Sandler Training: Global sales training franchise built around a proprietary consultative selling methodology with certification, ongoing coaching, and reinforcement content — directly comparable to Impact Sales' CSC program in approach and target buyer (B2B sales teams and managers).
- Richardson Sales Performance: Sales training and performance consultancy offering custom curriculum, certification, and reinforcement tools for enterprise sales organizations across industries — highly comparable in product mix (custom training + content libraries + blended delivery) to Impact Sales.
- ValueSelling Associates: Boutique sales training firm specializing in value-based consultative selling methodology, certification programs, and custom enterprise engagements — directly comparable to Impact Sales' solution/value selling orientation.
- The Brooks Group: Sales training and consulting firm offering custom sales programs, assessments, and coaching for B2B sales organizations — comparable in scale, methodology focus, and enterprise-targeting model.
- Force Management: B2B sales transformation consultancy offering proprietary methodologies, custom training, certification, and CRM-integrated reinforcement — comparable in offering depth and enterprise sales-team focus.
- RAIN Group: Sales training and consulting firm running sales bootcamps, custom enterprise programs, and reinforcement content with a focus on consultative selling — overlapping directly with Impact Sales' methodology and buyer base.
- Sales Readiness Group: Boutique sales training consultancy (formed from Sales Performance International) offering customized sales methodology, certification, and coaching for enterprise sales teams — comparable in custom-engagement model and buyer profile.
Broad incumbents
- Dale Carnegie Training: Long-established global training company covering sales, leadership, and communication with branded curriculum, certified instructors, and enterprise programs — a broader incumbent that overlaps with Impact Sales on sales and leadership training.
- Korn Ferry (Sales Effectiveness / Miller Heiman): Global organizational consulting firm offering enterprise sales training programs (Miller Heiman legacy), assessments, and enablement technology — broader incumbent competing in the same enterprise sales training category.
Others
- The Sales Association: Strategic partner of Impact Sales and a national sales professional association offering accreditation, events, and certification programming — adjacent ecosystem participant rather than direct competitor, included due to its formal partnership and accreditation role for the CSC program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Impact Sales social profiles
Digital presenceImpact Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impact Sales leadership team
Management profileNumber of profiles
Profiles2 records
Impact Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impact Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impact Sales
What does Impact Sales do?
Impact Sales is a sales training and performance development firm that designs, develops, and delivers custom sales training programs, e-learning solutions, and certification curricula for enterprise clients. Its core offering is the Consultative Sales Certification (CSC) program covering eight core consultative sales competencies, supported by blended learning curricula, custom e-learning suites, coaching engagements, and sales leadership development certifications. Services are delivered through in-person workshops, virtual instructor-led sessions, asynchronous e-learning, and ongoing coaching.
Is Impact Sales a public or private company?
Impact Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Impact Sales founded?
Impact Sales was founded in 1990. It employs 1 to 10 people.
Where is Impact Sales based?
Impact Sales is headquartered in Mukwonago, United States, in the North America region.
How does Impact Sales make money?
Four revenue lines are on record. Custom Training Programs are the primary driver. The others are consultative Sales Certification (CSC), sales Sprints Webinar Series and E-Learning Licenses and Subscriptions.
Who are Impact Sales's main competitors?
Direct peers on record are Sandler Training, Richardson Sales Performance, ValueSelling Associates, The Brooks Group, Force Management, RAIN Group and Sales Readiness Group. Broad incumbents are Dale Carnegie Training and Korn Ferry (Sales Effectiveness / Miller Heiman). The Sales Association is listed as an others.
Does Impact Sales have an API?
No public API is recorded for Impact Sales.
What industry is Impact Sales in?
Impact Sales's product category is Sales Training and Performance Development Services. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery, with a secondary code of EDABABAA, Sales Onboarding & Ramp Programs. Its NAICS code is 611430 and its SIC code is 8200.