Basketball City

What Basketball City does

Basketball City is a privately held indoor sports and entertainment facility operating from a 70,000 square foot venue at Pier 36 on the Lower East Side of Manhattan. The facility contains seven air-conditioned basketball courts with glass backboards and electronic scoreboards, a VIP mezzanine, a 55,000+ square foot parking lot, and a 15,000 square foot East River deck. Operating for over 30 years, the company holds Official Jr. NBA Facility Partner status (since 2013) and serves four primary customer segments: youth basketball players aged 7-17 and their families, adult recreational and competitive league players, corporate clients seeking team-building events, and event organizers hosting non-sports functions such as fundraisers, product launches, and conferences. Satellite youth programming is delivered at Grace Church Grade School, The Post BK, and Baruch College. The business is founder/owner-operated, with Bruce Radler (President, Corporate Events / CEO and founder), Lee Isenstein (COO, Corporate Events), and Andrew Godnick (Director of Youth Programs) leading operations; Michael Collins serves as Camp Director.

The company runs a diversified, asset-heavy service business with no proprietary technology. Online registration and scheduling are handled through the third-party LeagueApps platform; direct phone and email channels handle corporate, event, and complex bookings. Revenue is generated across multiple streams: subscription-style recurring programs (youth development leagues priced at $325 per 5-session program, adult leagues with multiple weekday divisions, a 10-week summer camp series, and a new winter camp series), transactional court rentals (weekday evenings at hourly rates plus quote-based full-facility and weekend rentals), and event-based services (birthday parties at $895 base for up to 15 children, corporate team-building packages, and special event venue hosting). Premium programming is enabled by co-branded partnerships with Jr. Knicks (summer and winter camps), the NBPA (NBPA x Five-Star Basketball Camp featuring NBA player appearances), and, as of April 2026, MADE Hoops (NYC Clash tournament and a co-branded summer camp). The business also includes a Pickleball City sub-brand at a separate NYC location, representing an early vertical expansion.

The company's GTM motion is event-driven, anchored by the seasonal programming calendar (peak summer, development leagues in fall-spring, winter break camps) and amplified through digital marketing (Facebook, Twitter/X, YouTube, Snapchat, email/SMS) plus co-marketing with NBA-affiliated partners. Reported community impact metrics include over 350,000 youth positively impacted since inception, 500+ scholarships provided annually, an average of 1,300 court hours donated per year over the past three years (with the facility noting 7,000+ donated court hours annually in some materials), and $5.5M+ in scholarships, donated court time, and nonprofit contributions since 2016. Ownership is concentrated among the operating leadership with no disclosed external investors, parent company, or institutional capital.

Name

Basketball City

Legal name

Basketball City New York, LLC

Website

https://basketballcity.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Basketball City operates a 70,000 sq. ft. indoor sports and entertainment facility at Pier 36 in Manhattan, offering youth basketball programs, adult leagues, summer and winter camps, court rentals, corporate team-building, and special event venue hosting, serving NYC families, adult players, and corporate clients.

Ownership category

akta.pro rank

Product category

Indoor sports and entertainment facility

NAICS

Fitness and Recreational Sports Centers (71394), All Other Amusement and Recreation Industries (71399)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)

Keywords

• Indoor basketball facility
• Youth basketball programs
• Adult basketball leagues
• Basketball training camps
• Sports facility rentals

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Youth Programs and Camps: Revenue from year-round youth basketball programs including summer camps, development leagues, clinics, and private training sessions. Programs are priced per session, week, or program with fees ranging from $325 for 5-session development programs to multi-week summer camp registrations. Additional revenue from after-care, lunch, and merchandise.
2. Adult Leagues: Revenue from adult recreational basketball leagues operating on various nights throughout the week. Teams register and pay league fees to participate in competitive play.
3. Court Rentals: Revenue from private court rentals for groups, corporate outings, and pickup games. Available weekdays 5-10 PM and weekends for custom full-facility rentals and special events.
4. Corporate Events and Team Building: Revenue from corporate team building events featuring activities like bubble ball, dodgeball, volleyball, and tug of war. Custom packages for corporate outings and private facility rentals.
5. Birthday Parties: Revenue from birthday party packages at $895 for up to 15 children, including court time, coach, party coordinator, pizza, drinks, and party room. Additional children at $50 each.
6. Special Events: Revenue from hosting special events including art shows, fashion shows, expos, nonprofit fundraisers, tech conferences, and product launches. Venue provides versatile event space with VIP mezzanine and East River deck views.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Basketball City is an indoor basketball and event facility at Pier 36 in New York City that sells registrations for adult basketball leagues, year-round youth development leagues, summer and winter basketball camps, 1-day clinics, private 1-on-1 training, and sports-themed birthday party packages. The company also generates revenue from hourly court rentals, corporate team building events, and venue hosting for special events such as fundraisers, fashion shows, and product launches. It operates as an Official Jr. NBA Facility Partner and partners with the Jr. Knicks, NBPA, and MADE Hoops to deliver branded youth programming.

Product overview

Basketball City is a 70,000 sq. ft. sports and entertainment facility at Pier 36 in New York City offering a comprehensive portfolio of basketball programs and event hosting services. The core offerings center on Adult Basketball Leagues, Youth Programs, Summer Camp Series, and Court Rentals, supported by add-on services including Private Training Sessions, Birthday Party Packages, Corporate Team Building, and Special Events Hosting. The facility operates seven air-conditioned basketball courts and serves as an Official Jr. NBA Facility Partner.

Differentiator

Problem solved

Functional benefit

Brands

• Pickleball City: A pickleball facility operated by Basketball City at a separate location in New York City.

Products and services

• Adult Basketball Leagues
• Youth Programs
• Summer Camp Series
• Winter Camp Series
• Youth Development Program
• 1-Day Clinics
• Private Training Sessions
• Birthday Party Packages
• Court Rentals
• Corporate Team Building
• Pickleball City
• Special Events Hosting

Quantifiable outcome

• Over 350,000 local youth positively impacted since inception
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• MADE HoopsflagshipStrategic or Co-development Partner · 15 April 2026Strategic partnership announced April 2026 to bring multiple youth basketball opportunities to NYC. Includes the MADE Hoops 'NYC Clash' Tournament (April 25-26, boys tournament open to graduating classes 2027-2031) and the first-ever Basketball City x MADE Hoops Summer Camp (July 27-30, boys and girls ages 6-17). Tournament held during recruiting season for high school players to gain exposure.
• Jr. NBAcoreGTM or Marketing PartnerOfficial Facility Partner of the Jr. NBA, the official youth basketball participation program of the NBA, WNBA, and NBA Development League. Basketball City provides official Jr. NBA programming teaching fundamentals and values of the game at grassroots level.
• Jr. KnickscoreGTM or Marketing PartnerOngoing camp partnership with the New York Knicks youth program. Jr. Knicks x Basketball City camps held multiple weeks during summer series, open to ages 6-14.
• NBPA (National Basketball Players Association)coreGTM or Marketing PartnerPartnership with NBPA for annual NBPA x Five-Star Basketball Camp. Camps open to boys and girls ages 9-17, featuring NBA player appearances and professional coaching.
• ChampionminorOthersEquipment sponsor visible in partnerships carousel on website.
• SpaldingminorOthersBasketball equipment sponsor visible in partnerships carousel on website.
• Five Star BasketballminorOthersPartner for NBPA x Five-Star Basketball Camp programming.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Sky Zone: National active-entertainment franchise with locations offering youth programming, birthday parties, leagues, and group events. Comparable on the youth birthday-party and indoor-active-entertainment product lines, though centered on trampoline rather than basketball.
• CityPickle: NYC-based dedicated pickleball venue operator launching multiple courts across the city. Directly comparable to Basketball City's newly launched Pickleball City sub-brand — both are growing-format urban pickleball operators competing for the same NYC player demand.

Broad incumbents

• Life Time: National premium fitness and recreation operator with a New York presence offering basketball courts, leagues, youth programming, and group events. A broader incumbent with overlapping basketball and event-hosting capabilities as part of a much wider portfolio.
• YMCA of Greater New York: Large multi-branch NYC recreation provider offering youth basketball, adult leagues, and family programming at significantly lower price points. Represents the value-tier incumbent competing for the same youth-family and adult-league demand in Manhattan.

Direct peers

• 92nd Street Y (92Y): Long-standing NYC multi-sport and recreation center offering youth basketball programming, adult leagues, and event hosting. Competes with Basketball City for Manhattan's youth basketball and family recreation demand with similar age-grouped programming.
• Chelsea Piers: NYC's other large premium sports and entertainment complex along the Hudson River, offering indoor leagues, youth programs, birthday parties, and event venue rentals across multiple sports. Closest direct competitor to Basketball City's Pier 36 model, competing for the same corporate events, youth families, and adult league participants in Manhattan.
• Asphalt Green: NYC-based non-profit community sports and fitness center with multiple locations offering youth basketball leagues, swim, and adult recreation. Competes for the same NYC youth/family basketball audience and represents the community-recreation alternative to Basketball City's premium positioning.
• Five Star Basketball: National elite basketball camp and tournament operator that co-runs the NBPA x Five-Star Basketball Camp with Basketball City. Highly comparable on the basketball training, camp, and tournament product side, though distributed nationally rather than tied to a single venue.

Others

• Modell's Sporting Goods (legacy) / Hibbett: Sporting goods retailers (Modell's was a long-time Basketball City partner before exiting NYC) that supply basketball equipment and apparel to the same end customers. Adjacent ecosystem participant rather than direct competitor, but historically cross-promoted with Basketball City.

Regional players

• NYC Department of Parks & Recreation: Public-sector provider of free and low-cost basketball courts, youth leagues, and adult recreation across NYC. The free public alternative whose price point and accessibility anchor the lower end of the local basketball-recreation market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/basketballcity
• YouTubeyoutube.com/user/basketballcity23
• Facebookfacebook.com/BasketBallCityNYC
• LinkedInlinkedin.com/company/basketball-city

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basketball City