What CityPickle does

CityPickle operates an urban pickleball venue platform founded in 2021/2022 by co-founders and co-CEOs Mary Cannon and Erica Desai, headquartered in Brooklyn, NY. The company runs a portfolio of premium indoor and outdoor pickleball facilities across New York City, including a 37,000 sq ft flagship at Times Square's historic Paramount Building with 7 courts, NYC's first indoor pickleball club in Long Island City with 4 courts, a seasonal 14-court outdoor installation at Central Park's Wollman Rink, and a seasonal single-court venue at Hudson Yards. Upcoming locations include an 11-court Brooklyn Bridge facility at Anchorage Plaza (Summer 2026) and Boca Paddle by CityPickle, a $20 million, 100,000 sq ft indoor pickleball and padel complex in Boca Raton, Florida (Fall 2026). The company secured a 20-year Wollman Rink operating contract valued at over $100 million through its Wollman Park Partners II consortium with Related Companies, effective May 1, 2027.

The business generates revenue through diversified streams: hourly court rentals (peak at $130/hour), individual memberships ($119-$249/month plus initiation fees), $50,000 annual corporate memberships, open play sessions, instructional clinics, leagues, tournaments, adult and youth camps, private events, on-site food and beverage, and merchandise. Technology infrastructure relies on PodPlay's third-party booking and payment processing platform with a proprietary mobile app for iOS and Android enabling self-serve court reservations, event sign-ups, and community engagement. The company has built a recognizable brand with 20 billion+ earned media impressions across Forbes, Bloomberg, CNBC, New York Times, and Fast Company, and partnerships with Mount Sinai Health System (Official Health Care Partner), CatchCorner by Sports Illustrated (booking distribution), JPMorgan, Nike, Meta, JOOLA, and SoulCycle. CityPickle has raised capital from Avenue Sports Fund (Marc Lasry) with a $10.4 million minority investment in June 2024 to fund expansion.

Name

CityPickle

Legal name

CityPickle Inc.

Website

https://city-pickle.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

CityPickle operates a portfolio of premium urban pickleball venues across New York City, with expansion to Boca Raton, offering court rentals, memberships, leagues, camps, and hospitality at iconic locations including Times Square, Wollman Rink, and Brooklyn Bridge.

Ownership category

akta.pro rank

Product category

Pickleball venues and sports entertainment

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industries

Pickleball Equipment & Accessories Retail (CRAMAFAB), Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Pickleball court rentals
• Indoor pickleball clubs
• Pickleball leagues tournaments
• Corporate pickleball events
• Pickleball youth camps

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Court Reservations: Hourly court rental fees for private court bookings. Players can reserve courts for groups of up to 8 players with paddles available for rent and balls included.
2. Individual Memberships: Monthly and annual subscription memberships offering early booking access (14 days vs 7 days), free open play passes, discounts on all bookings (20% off court rentals, programs, merchandise, food & beverage), and exclusive member events. Times Square: $249/month or $2,739/year plus $2,900 initiation. Long Island City: $119/month or $1,309/year plus $500 initiation.
3. Corporate Memberships: Annual corporate memberships at $50,000 providing $60,000 private event credit, 60 court rental hours, and corporate league participation for up to 48 players. Targets enterprise clients for team-building and corporate entertainment.
4. Open Play & Clinics: Daily open play sessions ($5-$65 per player) and instructional clinics at various skill levels ($20 per session). Players can attend solo or with friends.
5. Camps & Programs: Youth and adult pickleball camps ranging from half-day ($350-$600 for non-members) to full-day ($640-$975 for non-members) options. Includes leagues and tournaments.
6. Private Events: Corporate outings, birthday parties, bachelor/bachelorette parties, wedding brunches, and team-building events. Catering and venue rental services.
7. Food & Beverage: On-site restaurants and bars at Times Square and Long Island City locations. Full bar, restaurant, and cafe offerings including tacos, cocktails, mocktails, and protein smoothies. Members receive 20% off food and beverage purchases.
8. Merchandise: Pro shop with premium paddles, elevated apparel, and pickleball essentials. Online shop available at shop.city-pickle.com.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

CityPickle operates urban pickleball clubs in premium New York City locations, offering court rentals, open play sessions, instructional clinics, leagues and tournaments, youth and adult camps, private events, and integrated food and beverage service. The company sells individual and corporate memberships, branded merchandise through an online pro shop, and gift cards, distributing access via a proprietary mobile app, website, and on-site venues.

Product overview

CityPickle is an urban pickleball operator offering a multi-venue platform for pickleball play across New York City and expanding to Florida. The portfolio includes operational venues (Times Square flagship with 7 courts and full bar/restaurant, Long Island City as NYC's first indoor club with 4 courts, Wollman Rink seasonal outdoor venue with 14 courts), upcoming venues (Brooklyn Bridge with 11 courts opening Summer 2026, Boca Paddle by CityPickle in Boca Raton opening Fall 2026), and seasonal Hudson Yards location. Core services span court bookings, Open Play, Clinics and Instruction, Competitive Leagues/Tournaments, Adult Camps, and Youth Programs (GRIPS academy, summer camps, birthday parties). The company offers Individual Memberships ($119-$249/month with initiation fees) and Corporate Memberships ($50,000/year), and operates a retail shop with merchandise and custom paddles. A mobile app enables discovery and booking. The business integrates with PodPlay for booking/payment processing and has a partnership with CatchCorner for expanded booking access.

Differentiator

Problem solved

Functional benefit

Products and services

• Times Square Pickleball Club Flagship indoor pickleball club in the historic Paramount Building at 1501 Broadway, Times Square. Features 7 pro-level courts, full bar and restaurant, pro shop, and event spaces. Open to the public via court rentals and memberships; hosts private and corporate events.
• Long Island City Pickleball Club New York City's first indoor pickleball club, located one subway stop from Midtown Manhattan at 9-03 44th Rd. Offers 4 climate-controlled courts, bar and restaurant, and programming for individuals, families, and corporates.
• Wollman Rink Pickleball Venue Seasonal outdoor pickleball venue with 14 courts at Central Park's Wollman Rink, operated April through fall. Includes cabana parties, community clinics, and event space; secured under a 20-year operating contract starting May 1, 2027 valued at over $100 million.
• Brooklyn Bridge Pickleball Venue Upcoming pickleball venue at DUMBO's Anchorage Plaza in Brooklyn, opening Summer 2026. Planned to feature 11 courts, green spaces, food trucks, pro shop, cafe, catering, and private event capability.
• CityPickle Mobile App Proprietary iOS and Android app for finding CityPickle venues, booking courts on demand, signing up for programs and events, purchasing memberships and gift cards, and engaging with the CityPickle community. Powered by PodPlay for booking and payments.
• Open Play Sessions Daily social play sessions ($5-$65 per player) where individuals can attend solo to mix with other players or sign up with friends. Available at all CityPickle venues.
• Instructional Clinics Coached instructional sessions at Intro, Advanced Beginner, and Intermediate skill levels ($20 per session), delivered in partnership with Mount Sinai for health-focused training.
• Competitive Leagues and Tournaments Organized competitive programming including social and corporate leagues and tournaments for players seeking competition, including specialized groups like the Broadway Paddle Club for theatre industry insiders.
• Adult Pickleball Camps Multi-day adult pickleball camps at Times Square, Long Island City, and Wollman Rink with comprehensive curriculum covering skills, drills, practice, and strategy. Two-day non-member pricing $649, with swag bag and prizes included.
• Youth Programs (GRIPS Academy, Camps, Birthday Parties) Children's pickleball programming including the GRIPS youth academy for ages 8-13, summer and school holiday camps, birthday parties, and private lessons, with 8:1 camper-to-coach ratio at camp.
• Private Events Venue rental for corporate outings, birthday parties, weddings, bachelor/bachelorette parties, bar/bat mitzvahs, and team-building events across all CityPickle locations, with catering options and capacity for 10-400+ guests depending on venue.
• Individual Membership Recurring individual membership program offering 14-day booking horizon, monthly open play passes, 20% off court rentals/programs/merchandise/F&B, and exclusive events. Times Square tier $249/month or $2,739/year with $2,900 initiation; Long Island City tier $119/month or $1,309/year with $500 initiation.
• Corporate Membership Annual corporate membership at $50,000 including $60,000 in private event credit, 60 court rental hours, and a corporate league for up to 48 players (total stated value $79,800). Targeted at enterprise clients for team-building and corporate entertainment.
• CityPickle Shop (Merchandise) E-commerce and on-site retail selling premium pickleball paddles (including JOOLA Official Paddle Partner products), elevated apparel, and pickleball accessories, with custom paddle orders and gift bundles.
• Gift Cards Digital gift cards valid on all pickleball bookings through the CityPickle app or website, offered in suggested denominations of $50, $130, and $250.

Quantifiable outcome

• 155,000+ players welcomed since 2022
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• CatchCorner by Sports IllustratedcoreGTM or Marketing Partner · 18 May 2026Strategic partnership integrating CityPickle's four NYC locations onto the CatchCorner booking platform. Partnership aligns with shared mission to grow pickleball and improve accessibility to the sport in urban markets across North America.
• Related CompaniescoreStrategic or Co-development Partner · 1 October 2025Related Companies partnered with CityPickle through Wollman Park Partners II consortium to secure the 20-year contract (starting May 1, 2027, valued at over $100 million) to operate Central Park's Wollman Rink. The partnership was selected following a nearly year-long competitive bidding process.
• Mount Sinai Health SystemcoreStrategic or Co-development Partner · 22 August 2024Extended strategic partnership where Mount Sinai physicians are present at CityPickle venues across NYC (Times Square, Wollman Rink, Long Island City, Brooklyn Bridge) offering medical guidance, injury prevention expertise, and health education. Initiative includes free community play sessions, professional coaching clinics, and 'Ask the Doctor' programming. Mount Sinai is designated as CityPickle's Official Health Care Partner.
• JOOLAcoreGTM or Marketing PartnerOfficial Paddle Partner of CityPickle. JOOLA provides premium pickleball paddles available in the pro shop and through partnership activations.
• NespressominorGTM or Marketing PartnerOfficial Coffee Partner of CityPickle, providing coffee offerings at venues.
• ZespriminorGTM or Marketing PartnerOfficial Fruit Partner of CityPickle.
• PodPlay TechnologiescoreTechnology or IntegrationTechnology partner providing booking, hosting, and payment processing platform. CityPickle's app and website booking functionality powered by PodPlay. Developer of mobile apps for CityPickle.
• JPMorganChasecoreGTM or Marketing PartnerSuccessful brand partnership for corporate activations and brand engagement through pickleball.
• NikecoreGTM or Marketing PartnerBrand partnership and sponsorship for product activations.
• MetaminorGTM or Marketing PartnerCorporate partnership for brand engagement.
• SoulCycleminorGTM or Marketing PartnerBrand partnership and cross-promotion with fitness brand.
• BarbourminorGTM or Marketing PartnerSummer lifestyle collaboration featuring pickleball coaches.
• EquinoxminorGTM or Marketing PartnerWollman Park Partners consortium member with Equinox logo displayed at Central Park venue.
• Athletic BrewingminorGTM or Marketing PartnerBrand partnership for non-alcoholic beverage offerings.
• FranklinminorGTM or Marketing PartnerBrand partnership for pickleball equipment.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Ping Pod: Ping Pod operates premium indoor pickleball venues in NYC (referenced in CityPickle's app support contact), offering a nearly identical urban pickleball club model with food, beverage, and tech-enabled booking in metropolitan locations.
• Chicken N Pickle: Chicken N Pickle is a multi-state indoor/outdoor pickleball and casual dining entertainment concept offering courts, leagues, events, and full restaurants, closely mirroring CityPickle's hospitality-integrated urban pickleball model.
• The Pickleball Club: The Pickleball Club is a private membership-based indoor pickleball club operator offering premium courts, coaching, leagues, and social programming, directly comparable to CityPickle's individual membership program at premium urban locations.

Broad incumbents

• Life Time: Life Time operates premium fitness and country clubs nationally and is cited in the same 42BELOW Midtown South corridor as CityPickle, now adding pickleball courts to its broader athletic and wellness portfolio, overlapping in premium urban member-based recreational programming.
• Topgolf: Topgolf is a national sports entertainment venue operator combining gameplay, dining, and events; while focused on golf, its technology-enabled, hospitality-centric, multi-generational entertainment venue model is comparable to CityPickle's premium urban leisure positioning.
• Puttshack: Puttshack operates upscale indoor mini-golf entertainment venues with tech-enabled gameplay, full bars and restaurants, and corporate event capabilities in major US cities, sharing CityPickle's premium hospitality-integrated urban entertainment center positioning.
• Swingers: Swingers operates indoor mini-golf and cocktail bar venues in major US cities (NYC, DC, Las Vegas) with a 21+ crowd, comparable to CityPickle in combining pay-to-play active recreation with upscale F&B and event programming.
• Drive Shack: Drive Shack is a publicly-traded owner and operator of golf-entertainment venues (Puttery), sharing CityPickle's entertainment-venue business model of combining active play with food, beverage, and event-driven monetization in urban markets.

Emerging players

• Reserve Padel: Reserve Padel is a growing US padel club operator building premium indoor padel courts with hospitality and programming, directly relevant as CityPickle launches Boca Paddle to enter the padel category with the same venue model.
• Dreamland Pickleball: Dreamland Pickleball operates premium indoor pickleball venues in select US markets (e.g., Austin) combining courts with food, beverage, and event programming, sharing CityPickle's premium urban pickleball club model at earlier scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/citypickle
• LinkedInlinkedin.com/company/citypickle
• Instagraminstagram.com/citypickle
• TikToktiktok.com/@citypickle

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CityPickle