Heroiks

Name

Heroiks

Legal name

Heroiks

Website

https://heroiks.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Heroiks is a French independent integrated marketing and communication agency serving 500+ enterprise brands across 10+ industries with proprietary tech tools (Heroiks Live, leadsMonitor, MMM Live) and offices in France, Germany, Thailand, and UAE.

Ownership category

akta.pro rank

Product category

Integrated Marketing & Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Organization, Operating Model & Capability Building (MPAAAFAG)

Keywords

• Integrated marketing agency
• Media planning and buying
• Digital marketing performance
• Marketing mix modeling
• Creative campaign production

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing & Communication Services: Integrated marketing services including consulting, creative production, media planning and buying, digital performance marketing, technology/data solutions, and event management. Revenue generated through professional service fees and media buying commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Heroiks is a full-service integrated marketing and communication agency that combines strategic consulting, creative production, media planning and buying, tech/data services, digital marketing performance, and event management to drive brand growth. The firm serves 500+ enterprise clients with proprietary technology tools for real-time campaign monitoring, TV effectiveness measurement, marketing mix modeling, and Google dependency analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Heroiks Live: A real-time campaign performance monitoring platform allowing clients to track media, leads, and sales performance across devices to accelerate decision-making.
• leadsMonitor
• Search Dependence Index
• MMM Live

Products and services

• Conseil (Consulting & Strategy) Strategic consulting service covering digital transformation and growth strategy across all channels, with data mastery and systematic measurement as two core pillars. Built for brands seeking strategic guidance on marketing transformation.
• Media Planning and Buying Media service that helps brands reach their target audience at optimal cost and with maximum effectiveness, driving memorization, preference, and purchase behavior across paid media channels.
• Creation (Creative Campaigns) Creative production service producing large-scale advertising campaigns, iconic slogans, and impactful creative solutions for digital and traditional channels, with over 100 films and digital campaigns produced annually.
• Tech/Data Services Technology and data services helping brands identify key data signals and model marketing effectiveness to make better decisions in a fast-evolving technology landscape.
• Digital Marketing Performance Differentiated digital performance offering built on operational data and proprietary technology innovations, including Martech (CRO, Digital, Analytics), SEA, SEO, Content Marketing, Social Ads, Amazon Ads, and profiling.
• Evènementiel (Events) Event management and marketing service offered as part of Heroiks' integrated platform, including corporate events and event-based marketing campaigns.
• Heroiks Live Real-time campaign performance monitoring platform allowing clients to track media, leads, and sales performance across devices to accelerate decision-making.
• leadsMonitor TV effectiveness measurement solution powered by Machine Learning, analyzing €2 billion in gross advertising investments across a database of 1.6 million TV spots.
• MMM Live Real-time Marketing Mix Modeling solution enabling brands to measure the impact of their communications and optimize ROI continuously.
• Search Dependence Index Analytics tool measuring business dependency on Google and providing recommendations for achieving greater digital autonomy.

Quantifiable outcome

• €69+ million revenue demonstrating agency solidity and durability
• +2 more outcomes

Named customers23 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Welcome to The JunglecoreStrategic or Co-development Partner · 1 January 2024Welcome to The Jungle entrusted its 2024 media strategy to Heroiks advisory teams, representing a significant client win for the agency's consulting expertise
• M6 PublicitécoreStrategic or Co-development PartnerHeroiks and M6 Publicité partnered to accompany Vinted in promoting secondhand shopping, demonstrating collaborative media campaign capabilities with major broadcast advertisers
• CITEOcoreStrategic or Co-development PartnerHeroiks Media orchestrated Citeo's new campaign 'On ne lache rien' (We don't give up), demonstrating capabilities in environmental and societal communication campaigns
• VintedcoreStrategic or Co-development PartnerVinted collaborated with Heroiks and M6 Publicité for secondhand promotion campaign, showcasing expertise in sustainable commerce marketing

Scale indicators4 records

Broad incumbents

• Publicis Groupe: Largest advertising holding company headquartered in France. Directly comparable as a French-headquartered integrated communications group competing for the same enterprise brand mandates across media, creative, and digital.
• Havas: Paris-based global communications group with integrated creative, media, and health expertise. Directly comparable as a France-rooted full-service agency group competing for the same brand clients.
• Accenture Song: Creative, technology, and marketing services arm of Accenture. Comparable as a large-scale integrator competing for digital transformation and MarTech mandates that overlap with Heroiks' Conseil and Tech/Data practices.
• GroupM: WPP-owned media investment group. Comparable through its media planning, buying, and analytics capabilities that directly overlap with Heroiks' Media and Tech/Data practices.
• WPP: World's largest advertising holding company. Comparable through agency brands (GroupM, Ogilvy, VMLY&R) that compete head-to-head on integrated media and creative mandates.
• Dentsu: Global advertising network with significant international presence including DACH. Comparable as a large incumbent offering integrated media, creative, and digital performance services to enterprise brands.

Direct peers

• Jellyfish: Global digital marketing agency within Brandtech Group. Comparable as a digital performance and media buying specialist operating across multiple markets with proprietary technology and platform partnerships.
• Rosapark: Independent French creative agency recognized for brand campaigns. Comparable as a similarly-sized French independent competing for the same creative and integrated communications briefs from enterprise clients.
• BETC: Leading independent French creative agency (part of Havas). Closely comparable as a France-based independent competitor in brand campaigns, creative production, and integrated communications for major French and international brands.

Others

• Kantar: Global marketing data and analytics company. Comparable not as a direct competitor but as the dominant player in marketing measurement and MMM — defining the analytical bar Heroiks' leadsMonitor and MMM Live tools aim to meet.

Market position

Customer concentration

• Xx.com/HeroiksGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heroiks