Flock and Rally
Flock and Rally is a women-owned, full-service integrated communications and marketing agency founded in 2010 in Columbia, South Carolina, serving government, nonprofit, enterprise, and tourism clients across the Southeast with branding, PR, advertising, and digital services.
- Company typePrivate
- Founded2010
- HeadquartersColumbia, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Flock and Rally does
Flock and Rally is a full-service, women-owned integrated communications and marketing agency founded in 2010 in Columbia, South Carolina, by co-founding partners Debi Schadel and Tracie Broom. The firm delivers branding, public relations, marketing strategy, traditional and digital advertising, social media management, website design and development, content marketing, email marketing, graphic design, photography, video and audio production, and event planning services. Clients engage the agency through project-based contracts and retainers, primarily for integrated campaigns that combine paid, owned, and earned media. Service delivery is led from a single headquarters at 1817 Gadsden Street in the Arsenal Hill neighborhood of Columbia.
The agency's client base is concentrated in South Carolina and skews toward institutional buyers. Primary verticals include government and public-sector clients (City of Columbia, The COMET transit system, South Carolina State Fair, Central Midlands Council of Governments), nonprofits and foundations (Central Carolina Community Foundation, Richland Library, Able South Carolina, SC Institute of Medicine and Public Health), business and enterprise clients (University of South Carolina, Capgemini North America, Hughes Development/BullStreet District), and hospitality and tourism (Motor Supply Co. Bistro, Experience Columbia SC, S.C. African American Heritage Commission). The firm is an approved vendor on the State of South Carolina's Statewide Term Contract for Marketing Services and holds federal DBE certification. Co-founding partner Tracie Broom serves as board president of PRConsultants Group, a nationwide network of 50 communications agencies used to support multi-market engagements.
Flock and Rally operates as a professional services firm with no proprietary technology product, software platform, or AI/ML capability disclosed. Revenue is generated through fees for professional services on a quote-based model, with no public pricing disclosure. The agency does not take outside investment and remains privately held under founder and CEO leadership; Merritt McNeely was named CEO in September 2022 after joining in 2018 and serving as executive vice president from June 2020. The firm has earned more than 85 industry awards, including multiple Best in Show recognitions from SCPRSA and IABC/SC, Gold and Silver ADDY Awards, and national recognitions such as a First Place APTA Adwheel Award and selection to present at PRSA ICON.
Flock and Rally firmographics
Firmographics- Name
- Flock and Rally
- Legal name
- Flock and Rally
- Website
- https://flockandrally.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flock and Rally is a women-owned, full-service integrated communications and marketing agency founded in 2010 in Columbia, South Carolina, serving government, nonprofit, enterprise, and tourism clients across the Southeast with branding, PR, advertising, and digital services.
- Ownership category
- akta.pro rank
Flock and Rally industry classification
Industry- Product category
- Advertising and Public Relations Services
- NAICS
- Business Associations (81391)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where Flock and Rally is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flock and Rally business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - Integrated Marketing & Communications: Flock and Rally generates revenue by providing integrated branding, public relations, marketing, traditional advertising, digital advertising, social media, website design, content marketing, event planning, photography, and video production services to clients on a project or retainer basis.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Flock and Rally product offering
Product offeringCore offering
Flock and Rally is a full-service, women-owned creative agency that provides integrated branding, public relations, marketing, traditional and digital advertising, social media, website design, content marketing, event planning, photography, and video production services to government, nonprofit, business, hospitality, tourism, healthcare, and higher education clients on a project or retainer basis. The firm operates from Columbia, South Carolina, serving clients across the state and nationally, and is federally certified as a Disadvantaged Business Enterprise.
Product overview
Flock and Rally is a full-service, women-owned creative agency offering integrated communications and marketing services. The company does not operate a single unified software product but rather provides a comprehensive suite of professional service offerings including Strategy & Research, Branding, Marketing Planning, Website Design & Development, Advertising (traditional and digital), Social Media Marketing, Email Marketing, Graphic Design, Photography, TV & Video Production, Audio Production, and PR/Media Relations. These services are delivered to diverse clients across hospitality, tourism, government, nonprofit, business, healthcare, higher education, transit, technology, real estate, and economic development sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Research Services Research and strategic planning services including digital audit, brand communications audit, market research, buyer persona development, and target audience guides for clients across sectors.
- Branding Services Comprehensive branding solutions including naming, logo package, visual style guide, value proposition, communication pillars, brand strategy, brand personality development, and brand messaging guidelines.
- Marketing Planning Services Strategic marketing planning including marketing strategy development, integrated communications and marketing plans, and content marketing strategy.
- Website Design & Development Website services including content planning, information architecture, user experience design, website design, development, and analytics implementation.
- Traditional Advertising Services Traditional advertising including advertising strategy, planning, media buying, asset creation, and performance reporting across broadcast and print channels.
- Digital Advertising Services Digital advertising including strategy, planning, media buys on national and global networks, and performance reporting for digital ad campaigns.
- Social Media Marketing Services Social media marketing including best practices guides, strategy development, content planning, advertising plans, budget management, sentiment tracking, and performance reporting.
- Email Marketing Services Email marketing including best practices guides, email marketing plans, and performance reporting.
- Graphic Design Services Graphic design including signage (interior, exterior, wayfinding), collateral design, presentation templates, brochures, annual reports, trade show exhibit graphics, large-format graphics, and merchandise/promotional items.
- Photography Services Professional photography including environmental portraits, headshots, traditional portraits, brand story photos, industrial photography, and event photography.
- TV & Video Production Services Video production including TV commercials, OTT/streaming platform commercials, brand films, social media videos, virtual events, digital advertising videos, and TV/video scripts.
- Audio Production Services Audio production including radio commercials, voiceover production, and radio scripts.
- PR/Media Relations Services Public relations and media relations including media placements, talking points, fact sheets, press conferences, stakeholder engagement, internal communications plans, media relations strategy, press kits, op-eds, and press releases.
Quantifiable outcome
- More than $3.7 million raised in one day for University of South Carolina's Give 4 Garnet campaign
- +6 more outcomes
Companies that use Flock and Rally
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles5 records
Flock and Rally technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flock and Rally partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Hughes Development CorporationcoreFlock and Rally collaborates with Hughes Development Corporation, the master developer of the BullStreet District, to identify stories and manage integrated communications, digital marketing, and media coverage for this major urban redevelopment project in Columbia, SC.
- WeGOJA FoundationcoreThe WeGOJA Foundation supported the Green Book of South Carolina project funded by the South Carolina State Legislature, working with Flock and Rally on an advertising campaign to raise awareness of the mobile travel guide to specific target audiences.
- S.C. African American Heritage CommissioncoreThe S.C. African American Heritage Commission hired Flock and Rally to create a new brand, mobile web travel guide, and publicity campaign for The Green Book of South Carolina, the first-ever mobile web travel guide to 300+ African American cultural sites across SC.
- Cait Maloney CreativecoreCait Maloney Creative is a frequent creative collaborator with Flock and Rally, providing original illustrations and design for campaigns including the South Carolina State Fair, Give 4 Garnet, The COMET, and more. She joined the agency full-time in 2022 as Senior Art Director.
- Dust of the GroundminorFilm/video production company that collaborated with Flock and Rally on the Give 4 Garnet campaign for the University of South Carolina.
- OTR Media GroupminorPartnered with Flock and Rally on The Green Book of South Carolina project as part of a diverse team including Cait Maloney Creative, The Gild Agency, and Period Three.
- The Gild AgencyminorPartnered with Flock and Rally on The Green Book of South Carolina project.
- Period ThreeminorPartnered with Flock and Rally on The Green Book of South Carolina project.
- Experience Columbia SCcoreThe region's destination marketing organization was a critical partner with Flock and Rally on the Total Eclipse Weekend campaign, managing media relations, advertising, and production/distribution of eclipse viewing glasses. Flock and Rally also produces photography and video for Experience Columbia SC.
- PRConsultants Group (PRCG)coreCo-founding partner Tracie Broom serves as board president of PRConsultants Group, an invitation-only nationwide network of 50 award-winning communications agency leaders providing clients with cohesive service across multiple U.S. markets.
- Discover SCminorState tourism organization partnered with Flock and Rally (through Motor Supply PR efforts) along with Experience Columbia SC to generate international hospitality and travel coverage.
- Wendel EngineeringminorManaged the Midlands Regional Transportation Center Study for Central Midlands Council of Governments, with Flock and Rally serving as the marketing arm for the project.
- Capgemini North AmericacoreCapgemini engaged Flock and Rally to execute an earned media campaign for their tech jobs announcement and cybersecurity center launch in Columbia, SC, working with teams in New York, Austin, and Dallas.
- As Told By AgencyminorBrand filmmaking partner with Flock and Rally on the South Carolina State Fair 150th anniversary campaign's 'Prize-Winning Memories' themed branding.
- AbleVFXminorVFX collaboration partner with Flock and Rally on the South Carolina State Fair 2025 commercial, earning Gold ADDY recognition.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Flock and Rally competitors and assessment
Company assessmentDirect peers
- GMMB: Washington, DC-based integrated communications and advertising agency specializing in nonprofit, advocacy, and public-sector clients. Comparable in mission-driven focus, integrated campaign execution, and demonstrated success with large-scale donor and advocacy campaigns similar to Midlands Gives.
- Chernoff Newman: Columbia, South Carolina-based integrated marketing, advertising, and public relations agency serving regional and national clients across government, healthcare, and consumer sectors. Closest direct competitor given overlapping Columbia, SC base, similar service mix, and shared client ecosystem.
- Fahlgrene Hefner: Mount Pleasant, SC-based integrated marketing and communications agency serving regional clients in hospitality, real estate, healthcare, and nonprofit sectors. Comparable as a Southeast full-service firm with similar client verticals and integrated offering.
- CapStrat: Raleigh, NC-based brand communications and public relations firm (now part of Padilla) serving enterprise, government, and healthcare clients in the Southeast. Comparable as a regional full-service PR and communications firm with similar client verticals and integrated offering.
- The Brandon Agency: Myrtle Beach, SC-based integrated marketing agency offering branding, advertising, PR, and digital services to regional and national clients. Directly comparable as a Southeast full-service agency with similar client verticals including tourism and hospitality.
- Infinity Marketing: Greenville, SC-based full-service marketing agency serving enterprise and consumer brands across the Southeast with capabilities in advertising, media, digital, and PR. Comparable in size, geography, and service breadth; notably a former employer of current Flock and Rally Director Anna Kate Twitty.
- Riggs Partners: Columbia, SC-based public relations, public affairs, and marketing firm with a strong government, healthcare, and education client roster. Direct peer given shared Columbia base and overlapping public-sector and nonprofit communications work.
Broad incumbents
- Ogilvy: Global advertising, PR, and integrated marketing network with a strong public-sector and brand communications practice. Overlaps with Flock and Rally in offering full-service integrated communications and creative campaigns to enterprise and government clients.
- BerlinRosen: New York-based public relations and strategic communications firm with strong nonprofit, advocacy, and public-affairs practice. Comparable in mission-driven client mix and integrated campaign capabilities, but operates at meaningfully larger scale than Flock and Rally.
- Edelman: Global public relations and communications firm with deep public affairs and corporate communications practices. Comparable in core PR services and ability to handle government, nonprofit, and enterprise clients, but operates globally at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Flock and Rally social profiles
Digital presenceFlock and Rally financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flock and Rally leadership team
Management profileNumber of profiles
Profiles9 records
Flock and Rally funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flock and Rally M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flock and Rally
What does Flock and Rally do?
Flock and Rally is a full-service, women-owned creative agency that provides integrated branding, public relations, marketing, traditional and digital advertising, social media, website design, content marketing, event planning, photography, and video production services to government, nonprofit, business, hospitality, tourism, healthcare, and higher education clients on a project or retainer basis. The firm operates from Columbia, South Carolina, serving clients across the state and nationally, and is federally certified as a Disadvantaged Business Enterprise.
Is Flock and Rally a public or private company?
Flock and Rally is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flock and Rally founded?
Flock and Rally was founded in 2010. It employs 1 to 10 people.
Where is Flock and Rally based?
Flock and Rally is headquartered in Columbia, United States, in the North America region.
How does Flock and Rally make money?
One revenue line is on record: professional Services - Integrated Marketing & Communications.
Who are Flock and Rally's main competitors?
Direct peers on record are GMMB, Chernoff Newman, Fahlgrene Hefner, CapStrat, The Brandon Agency, Infinity Marketing and Riggs Partners. Broad incumbents are Ogilvy, BerlinRosen and Edelman.
Does Flock and Rally have an API?
No public API is recorded for Flock and Rally.
What industry is Flock and Rally in?
Flock and Rally's product category is Advertising and Public Relations Services. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 81391 and its SIC code is 7311.