What Reingold does

Reingold (legal name: REINGOLD – Werbung für Menschen & Marken GmbH) is a full-service advertising agency headquartered in Nürnberg, Germany, founded in 2003 and operating as a privately held GmbH under Managing Directors Michael Rupprecht and Henning Winter. The firm delivers a comprehensive marketing and communications portfolio spanning print and outdoor advertising, online marketing (content, dialog, social, integrated marketing mix), Google marketing (SEA/SEM/SEO), corporate publishing and public relations, website and online shop development, branding and corporate identity (including startup and product branding), film production and motion design, and trade show and event marketing. Its service portfolio is built entirely on in-house creative, strategic, digital, and production capabilities rather than on any proprietary technology platform.

The agency serves a primarily B2B enterprise client base across diversified verticals including aviation (Lufthansa Ambient Media), sports media (kicker), cultural institutions (Goethe Institut), healthcare (Klinikum Nürnberg, Malteser Waldkrankenhaus Erlangen), higher education (FHWS), pharmaceuticals (Dr. Pfleger), electronics (E-T-A), IT services (ACP Digital, msg services ag, xalution, DIGITALL), and venture capital and startups (5X Ventures, Inclusify AG, Lingva Eterna). It also targets early-stage companies through a dedicated startup-branding offering (startup-branding.de). Revenue is generated through project-based fees, retainers, and creative service contracts acquired via a sales-led go-to-market approach involving direct outreach, referrals, and competitive pitches; pricing is custom and not publicly disclosed.

Operationally, Reingold runs with a small team (1-10 employees) and no disclosed external funding, M&A activity, patents, or AI/ML capabilities. Its strategic activity in 2024 consisted of multiple project launches and client wins (notably the Lufthansa Ambient Media website relaunch and new engagements with DIGITALL and Kletter-Event.de) rather than transformational moves, reflecting a stable, project-driven agency model with growth constrained by team capacity rather than demand.

Name

Reingold

Legal name

REINGOLD – Werbung für Menschen & Marken GmbH

Website

https://reingold.media

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Reingold is a full-service advertising agency in Nürnberg, Germany, providing branding, digital marketing, film production, web development, and PR services to enterprise B2B clients across healthcare, IT, aviation, education, cultural, and startup sectors.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Advertising agency services
• Brand development strategy
• Digital marketing services
• Corporate communications
• Search engine marketing

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising and Marketing Services: Reingold generates revenue through providing comprehensive advertising and marketing services including strategic marketing, digital communication, brand development, corporate design, online marketing, social media marketing, content marketing, film production, and event marketing. Revenue is derived from project-based fees, retainers, and creative service contracts with B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Reingold is a full-service advertising agency (Werbeagentur) based in Nürnberg, Germany, providing strategic marketing, brand development, corporate design, online marketing (including SEO, SEA, SEM), social media marketing, content marketing, film production, motion design, corporate publishing, public relations, website/online shop development, and event marketing to B2B clients. Revenue is generated through project-based fees, retainers, and creative service contracts.

Product overview

Reingold is a full-service advertising agency (Werbeagentur) based in Nürnberg, Germany, offering a comprehensive portfolio of marketing and communication services. The agency operates as a service-based business rather than a software product company. Their core service offerings include: traditional print and outdoor advertising; digital marketing (content, dialog, social media, marketing mix); search engine marketing (SEA/SEM/SEO); corporate publishing and public relations; website development and online shops; branding and brand strategy (corporate identity, startup branding, product branding); film production and motion design; and trade show/event marketing. The agency works with notable clients including Lufthansa Ambient Media, kicker, Goethe Institut, Dr. Pfleger, E-T-A, and various healthcare and technology organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Klassisch (Print-Kommunikation & Außenwerbung) Traditional advertising services including print communication and outdoor advertising (Außenwerbung) for brand visibility, targeting B2B clients requiring physical and out-of-home marketing materials.
• Online Marketing Digital marketing services encompassing content marketing, dialog marketing, social media marketing, and integrated marketing-mix strategies for B2B clients.
• Google Marketing (SEA/SEM/SEO) Search engine marketing services including search engine advertising (SEA), search engine marketing (SEM), and search engine optimization (SEO) for digital visibility of B2B clients.
• Corporate Publishing & Public Relations Corporate publishing and public relations services for brand communication, media relations, and corporate storytelling for B2B organizations.
• Online-Kommunikation & Online-Shops Website development and online shop creation services for digital presence, e-commerce enablement, and integrated web solutions for B2B clients.
• Branding & Markenstrategie Brand development services including corporate identity, startup branding, product branding, and corporate strategy for B2B clients ranging from startups to established enterprises.
• Filmproduktion & Motion Design Professional film production and motion design services including TV-spots, explainer videos, image films, recruiting videos, and 3D animations for B2B clients.
• Messen + Events Trade show and event marketing services for brand activation, presence at industry events, and live marketing engagements for B2B clients.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kempertrautmann: Hamburg-based creative agency group with digital, content, and brand strategy capabilities serving enterprise German and international clients — directly comparable offering profile.
• Scholz & Friends: Independent German creative agency group with offices in Hamburg, Berlin, and other cities; offers integrated brand strategy, digital, and PR services closely overlapping with Reingold's portfolio.
• Thjnk: Independent Hamburg-headquartered agency group with offices in Berlin, Zurich, and beyond; delivers brand strategy, creative, digital, and content services to enterprise clients comparable to Reingold's mix.
• Antoni: Berlin-based full-service creative agency part of the Omnicom group's TLGG; competes for similar enterprise brand-building, campaign, and digital briefs across DACH.
• Kolle Rebbe: Hamburg-based independent creative and digital agency focused on brand strategy, campaigns, and digital products for mid-market and enterprise clients — a comparable boutique-to-mid-size full-service competitor.
• Grabarz & Partner: Hamburg-based independent creative agency offering brand strategy, campaign development, and digital marketing to enterprise clients; similar positioning in the German full-service agency landscape.
• Jung von Matt: Major independent German creative and full-service agency headquartered in Hamburg with offices across DACH; competes for the same mid-market and enterprise branding, digital, and campaign briefs Reingold targets.
• Serviceplan Group: Europe's largest independent, owner-managed agency group headquartered in Munich, offering the same full-service marketing, digital, and creative capabilities as Reingold but at vastly greater scale across DACH and beyond.

Broad incumbents

• TBWA\ Germany: German operations of global TBWA/Omnicom network providing full advertising, digital, and brand services; represents the scaled global incumbent competitive threat Reingold faces in pitches.
• DDB Germany: German arm of global DDB/WPP network offering advertising, brand strategy, and digital services at much larger scale; competes for the same enterprise briefs but as part of a global holding-company portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reingold