Carousel Cakes
Carousel Cakes is a family-owned wholesale and retail bakery founded in 1965 in Nanuet, NY, producing premium kosher-certified cakes and desserts distributed to 1,000+ restaurants in the tri-state region and sold via two retail locations and nationwide shipping.
- Company typePrivate
- Founded1965
- HeadquartersNanuet, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Carousel Cakes does
Carousel Cakes is a family-owned wholesale and retail bakery founded in 1965, headquartered in Nanuet, New York. The company produces premium desserts including red velvet and chocolate cakes, cheesecakes, mousse cakes, pies, and cupcakes, and operates a wholesale distribution network serving more than 1,000 restaurants across New York, Westchester, New Jersey, and Connecticut, supported by refrigerated delivery trucks. Named wholesale accounts include Zabar's, Bergdorf Goodman, the Friars Club, the American Museum of Natural History, Amish Market, Old World Market, and Aldo & Gianni Ristorante. The product line is kosher certified and retail cakes are priced between approximately $36 and $215 per unit.
The business operates a multi-channel revenue model combining wholesale distribution, two retail storefronts (the Nanuet headquarters/wholesale outlet and "Cupcakes by Carousel" in Englewood, New Jersey), and nationwide direct-to-consumer shipping. The brand received a high-profile third-party endorsement when its Red Velvet and Blue Velvet cakes were named to Oprah's "O List" and was featured on ABC's "The View" in 2020. Distribution to wholesale customers relies on refrigerated trucks operating within the tri-state region, and the company is privately held by the founding family with no public capital structure disclosures.
Recent commercial activity has emphasized channel and product diversification rather than core-business expansion: a Grubhub partnership extends local on-demand delivery, DIY Cupcake Kits represent a new packaged product line, a fundraising program opens institutional group-order volume, and a 2026 soccer/World Cup-themed marketing flyer indicates ongoing seasonal product development. The company has also appeared on Goldbelly TV, a content channel associated with the Goldbelly national specialty-food marketplace, signaling alignment with premium e-commerce distribution beyond the company's own shipping infrastructure. There is no public disclosure of headcount, revenue, or financing activity.
Carousel Cakes firmographics
Firmographics- Name
- Carousel Cakes
- Legal name
- Carousel Cakes
- Website
- https://carouselcakes.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carousel Cakes is a family-owned wholesale and retail bakery founded in 1965 in Nanuet, NY, producing premium kosher-certified cakes and desserts distributed to 1,000+ restaurants in the tri-state region and sold via two retail locations and nationwide shipping.
- Ownership category
- akta.pro rank
Carousel Cakes industry classification
Industry- Product category
- Commercial Bakery / Premium Dessert Manufacturing
- NAICS
- Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industries
- Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Carousel Cakes is headquartered
LocationHeadquarters
- HQ city
- Nanuet
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Carousel Cakes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wholesale to Food Service: Selling cakes, cupcakes, and pies wholesale to over 1000 restaurants and food service businesses. Products include 7" and 10" food service cakes, 10" pies available whole or pre-portioned. Delivered via refrigerated trucks.
- Retail Bakery Sales: Direct retail sales of cakes, cupcakes, pies, and custom cakes through bakery outlet locations open to the public.
- Custom Cakes: Custom cake orders with various sizes, flavors, fillings, and decorative options. Prices range from $36 for 7" fudge cakes to $215 for full sheet Napoleon/Mousse Supreme cakes.
- Nationwide Shipping: Shipping products nationally to customers outside the delivery area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fudge, Buttercream Frosting Cakes |
| Unit Pricing | Pay-as-you-go | Whipped Cream, Carrot, Red Velvet, Blue Velvet Cakes |
| Unit Pricing | Pay-as-you-go | Napoleon, Mousse Supreme Cakes |
| Other | Pay-as-you-go | Cake Options and Add-ons |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels1 record
Carousel Cakes product offering
Product offeringCore offering
Carousel Cakes is a family-owned gourmet bakery that manufactures and sells premium cakes, cheesecakes, mousse cakes, velvet cakes, pies, and cupcakes through retail bakery outlets, custom-made-to-order cake service, a wholesale division serving food-service businesses, and nationwide shipping. Its signature offerings include Oprah-endorsed Red Velvet and Blue Velvet cakes, custom celebration cakes for weddings, birthdays, and corporate events, and Kosher-certified products under National Kosher supervision.
Product overview
Carousel Cakes is a family-owned gourmet bakery specializing in a wide range of celebration and dessert cakes. The product portfolio centers on Custom Cakes (made-to-order for weddings, birthdays, and special occasions) and a diverse retail/wholesale lineup that includes Velvet Cakes (the Oprah-endorsed Red Velvet and Blue Velvet varieties), Chocolate Cakes, White Cakes, Cheesecakes, Mousse Cakes, Homestyle Pies, and Cupcakes sold under the 'Cupcakes by Carousel' brand. Additional offerings include DIY Cupcake Kits, Holiday Cakes, a Wholesale program serving over 1000 restaurants and food service establishments, and a Fundraising Program for schools and organizations. All products are Kosher certified under National Kosher supervision.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Cakes Made-to-order celebration cakes available in sizes from 7" round (serves 6-10) to full sheet (serves 75-100) with customizable flavors, fillings, frostings, and decorations for weddings, birthdays, religious events, graduations, and special occasions. Pricing from $36 to $215 depending on size and cake type.
- Velvet Cakes Signature velvet-style cakes including the Oprah-endorsed Red Velvet and Blue Velvet varieties, along with seasonal Pink Velvet (October, proceeds donated to breast cancer research) and US Hurray! patriotic cake (Memorial Day to Labor Day).
- Chocolate Cakes Chocolate layer cakes in varieties including Chocolate Chocolate Chip, NY Blackout, German Chocolate, Rocky Road, Chocolate Truffle, and more.
- White Cakes White and vanilla-based cakes including Boston Cream Layer, Napoleon, Tiramisu, Carrot Spice, and various drizzle cake flavors.
- Cheesecakes New York-style cheesecakes available in multiple varieties including Mousse Cheesecake, Fruit Cheesecake, Turtle Cheesecake, Pumpkin Cheesecake, Sugar-free, and Flourless options.
- Mousse Cakes Light mousse-based layer cakes including Chocolate Mousse Supreme, Trio Mousse Cake, Banana Chocolate Mousse Cake, and Black & White Mousse Supreme.
- Homestyle Pies Traditional homestyle pies in 10-inch sizes including Traditional Apple, Blueberry Crumb, Cherry Crumb, Pumpkin, Pecan, Key Lime, Coconut Custard, Sweet Potato, and Toll House Cookie Pie.
- Cupcakes (Cupcakes by Carousel) Cupcakes available in over 20 varieties including Red Velvet, Blue Velvet, Cookie Dough, Memphis, Snickers, Key Lime, and seasonal flavors. Sold individually or in dozens at the Cupcakes by Carousel retail location in Englewood, NJ.
- DIY Cupcake Kits DIY cupcake decorating kits allowing customers to create cupcakes at home with Carousel Cakes' signature flavors and frostings.
- Holiday Cakes Seasonal celebration cakes designed for holidays including Christmas, Thanksgiving, and patriotic holidays with themed decorations.
- Wholesale Bakery Program Wholesale bakery products including 7" and 10" food-service cakes and 10" pies (whole or pre-portioned), plus cupcakes, butter cookies, lemon squares, raspberry squares, brownies, and blondies by the sheet, sold to restaurants, markets, and food-service establishments with refrigerated truck delivery Monday through Friday across NY, Westchester, NJ, and CT.
- Fundraising Program Wholesale cake fundraising program allowing schools and community organizations to sell Carousel Cakes products to raise funds.
Quantifiable outcome
- Featured on Oprah's O list as a favorite, leading to increased brand recognition
- +1 more outcomes
Companies that use Carousel Cakes
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Carousel Cakes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Carousel Cakes partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Carousel Cakes competitors and assessment
Company assessmentDirect peers
- Magnolia Bakery: Iconic New York-based bakery specializing in cupcakes, custom celebration cakes, and desserts with multiple retail locations and nationwide shipping — directly comparable to Carousel's product mix, New York heritage, and DTC-plus-wholesale model.
- Carlo's Bake Shop: New Jersey-based custom celebration cake bakery made famous by the 'Cake Boss' television show, with multiple retail locations and nationwide shipping. Highly comparable on custom cake design, customizability, and celebrity-driven brand recognition.
- Baked by Melissa: New York-based bite-size cupcake brand with strong DTC e-commerce and nationwide shipping. Comparable on cupcake product line, NYC origin, and digital-first nationwide distribution model.
- Crumbs Bake Shop: Cupcake-focused specialty retailer with a similar product mix of oversized gourmet cupcakes, multiple storefronts, and direct-to-consumer shipping. A direct competitive peer in the premium cupcake category.
- Eli's Cheesecake: Chicago-based specialty cheesecake and dessert manufacturer with strong wholesale distribution to foodservice and retail, plus a consumer-facing retail store. Highly comparable on the bakery manufacturing + wholesale foodservice + retail hybrid model.
- Sprinkles Cupcakes: National premium cupcake brand with retail locations, e-commerce, and nationwide shipping. Comparable in product category (gourmet cupcakes), celebrity/pop-culture positioning, and omnichannel distribution strategy.
- Georgetown Cupcake: Washington D.C.-based premium cupcake chain featured on a reality television show, with multiple storefronts and nationwide shipping. Comparable on the celebrity/pop-culture-driven, custom celebratory cupcake model.
- Buttercup Bakeshop: Chicago-based specialty cake and cupcake bakery with both retail and wholesale operations, focused on custom celebration cakes. Comparable on the custom cake design + wholesale foodservice + retail hybrid model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Carousel Cakes social profiles
Digital presenceCarousel Cakes compliance and trust
Trust signalCompliance1 record
Carousel Cakes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carousel Cakes leadership team
Management profileNumber of profiles
Carousel Cakes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carousel Cakes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carousel Cakes
What does Carousel Cakes do?
Carousel Cakes is a family-owned gourmet bakery that manufactures and sells premium cakes, cheesecakes, mousse cakes, velvet cakes, pies, and cupcakes through retail bakery outlets, custom-made-to-order cake service, a wholesale division serving food-service businesses, and nationwide shipping. Its signature offerings include Oprah-endorsed Red Velvet and Blue Velvet cakes, custom celebration cakes for weddings, birthdays, and corporate events, and Kosher-certified products under National Kosher supervision.
Is Carousel Cakes a public or private company?
Carousel Cakes is a private company. It is classified as family owned and is currently operating.
When was Carousel Cakes founded?
Carousel Cakes was founded in 1965. It employs 11 to 50 people.
Where is Carousel Cakes based?
Carousel Cakes is headquartered in Nanuet, United States, in the North America region.
How does Carousel Cakes make money?
Four revenue lines are on record. Wholesale to Food Service is the primary driver. The others are retail Bakery Sales, custom Cakes and nationwide Shipping.
Who are Carousel Cakes's main competitors?
Direct peers on record are Magnolia Bakery, Carlo's Bake Shop, Baked by Melissa, Crumbs Bake Shop, Eli's Cheesecake, Sprinkles Cupcakes, Georgetown Cupcake and Buttercup Bakeshop.
Does Carousel Cakes have an API?
No public API is recorded for Carousel Cakes.
What industry is Carousel Cakes in?
Carousel Cakes's product category is Commercial Bakery / Premium Dessert Manufacturing. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of AFAIAFAB, Pastry, Cakes & Desserts Wholesale. Its NAICS code is 311811 and its SIC code is 2050.