Carolina Pines Regional Medical Center

What Carolina Pines Regional Medical Center does

Carolina Pines Regional Medical Center is a 116-bed acute care community hospital based in Hartsville, South Carolina, founded in 1933 as Byerly Hospital. The facility is privately held and partially physician-owned, and in December 2021 it became a founding member of ScionHealth, a national system of more than 80 hospital campuses across 28 states. The hospital employs over 650 physicians, nurses, pharmacists, and other healthcare workers, and serves a primary service area of approximately 125,000 residents across Darlington, Chesterfield, Lee, and Marlboro Counties. Nine consecutive Leapfrog 'A' Hospital Safety Grades and multiple Joint Commission certifications — including the first Sepsis certification in South Carolina — anchor its quality positioning.

The hospital delivers a broad portfolio of acute and specialty care services including emergency medicine, cardiology, pulmonology, orthopedics, women's care, sleep medicine, stroke care, and remote cardiac monitoring. Recent clinical technology investments include the Zeto EEG neurology platform, the HoLEP urology procedure, and a telehealth partnership with the Medical University of South Carolina (MUSC). Leadership transitioned to Dr. Brian Sponseller as CEO in August 2025.

Revenue is generated primarily through inpatient admissions, outpatient services, and emergency department visits, reimbursed via Medicare, Medicaid, and commercial payors, with partial physician ownership providing aligned capital structure. The ScionHealth affiliation provides system-level procurement, capital, and operational support, while the hospital retains its community identity and regional referral positioning.

Name

Carolina Pines Regional Medical Center

Legal name

Carolina Pines Regional Medical Center

Website

https://cprmc.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

Carolina Pines Regional Medical Center is a 116-bed acute care community hospital in Hartsville, South Carolina, serving approximately 125,000 residents across four rural counties. As a founding ScionHealth affiliate, it delivers emergency, specialty, and telehealth services reimbursed through public and commercial payors.

Ownership category

akta.pro rank

Headquarters

HQ city

Hartsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Acute Care Hospital Services: Provides comprehensive inpatient and outpatient medical services including emergency care, surgical services, diagnostic imaging, and specialty care. Revenue generated through patient services billed to insurance, Medicare, Medicaid, and self-pay patients.
2. Carolina Pines Medical Group: Multispecialty physician group offering family medicine, interventional pain management, cardiology, urology, internal medicine, nephrology, orthopedics, and OB/GYN services. Revenue from professional services billed to insurance and patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Carolina Pines Regional Medical Center is a 116-bed acute care hospital in Hartsville, South Carolina, providing comprehensive inpatient and outpatient healthcare services including emergency care, cardiology, orthopaedics, primary care, surgery, women's health, imaging, wound care, and multiple specialty services. The hospital operates alongside Carolina Pines Medical Group, a multispecialty physician group offering family medicine, cardiology, urology, internal medicine, nephrology, orthopaedics, OB/GYN, pulmonology, and interventional pain management across multiple clinic locations in northeastern South Carolina.

Product overview

Carolina Pines Regional Medical Center operates as a 116-bed acute care hospital with an adjoining medical office building, offering comprehensive healthcare services through both the hospital and its multispecialty physician group, Carolina Pines Medical Group. The facility provides emergency services, cardiac care, primary care, orthopaedic care, surgical services, women's health, imaging and radiology, pain management, wound care, and specialty services including pulmonology, urology, vascular surgery, nephrology, internal medicine, and sleep medicine. The hospital is partially physician-owned and serves Darlington, Chesterfield, Lee, and Marlboro Counties in northeastern South Carolina. Patient-facing digital tools include online health risk assessments, a cost estimator, and secure patient portals for medical records access. The hospital partners with ScionHealth as of December 2021 and is included in the MUSC Health Network for telehealth collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• Carolina Pines Medical Group (CPMG): A multispecialty physician group offering family medicine, interventional pain management, cardiology, urology, internal medicine, nephrology, orthopedics, and OB/GYN services
• Carolina Pines Vein Clinic

Products and services

• Emergency Services
• Heart Care / Cardiology
• Primary Care
• Orthopaedic Care
• Surgical Services
• Women's Health
• Imaging & Radiology
• Pain Management & Spine Care
• Wound Center
• Carolina Pines Medical Group
• Pulmonology
• Urology
• Vascular Surgery
• EEG Testing
• Sleep Medicine
• Hospitalist Program
• Patient Portal
• Cost Estimator Tool
• Sliding Fee Discount Program

Quantifiable outcome

• 92%+ patient satisfaction rate at Wound Center
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ScionHealthcoreStrategic or Co-development Partner · 1 December 2021In December 2021, Carolina Pines became a founding member of ScionHealth, a hospital system operating 80+ hospital campuses across 28 states. ScionHealth is based in Louisville, KY and both organizations focus on driving innovation, serving communities, and investing in people and technology to deliver compassionate patient care.
• Darlington County School DistrictminorStrategic or Co-development Partner · 1 January 2018Partnership through Project SEARCH program, placing students with developmental disabilities in real-world hospital work environments. CPRMC has hosted graduates annually since 2018, with interns completing three 10-week rotations across hospital departments.
• MUSC Health NetworkcoreTechnology or IntegrationCarolina Pines is included in the MUSC Health Network, a telehealth program enabling healthcare providers to work together to achieve quality care more efficiently than can be achieved independently. The collaboration enables expanded specialty consultations and care coordination.
• Clear HealthminorStrategic or Co-development PartnerPartnership offering self-pay patients an upfront discounted price for care. Eligible patients receive notification via email or text message with payment options through Clear Health Inc.
• HealogicsminorStrategic or Co-development PartnerHealogics is the nation's largest provider of advanced wound care services. Carolina Pines Wound Center received the Center of Distinction award recognizing clinical excellence in patient satisfaction and wound healing rates.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McLeod Health: McLeod Health is a regional, non-profit health system headquartered in Florence, SC, operating seven hospitals across the Pee Dee region - overlapping CPRMC's northeastern South Carolina catchment. It is the closest in-market comparable by geography, scale, and community-hospital service mix, making it the strongest direct peer for benchmarking.
• Tidelands Health: Tidelands Health is a three-hospital community health system based in Murrells Inlet/Georgetown, SC. Comparable in scale to CPRMC's 116-bed footprint, with a similar mix of acute care, employed multispecialty physician group, and community focus - making it a strong direct peer for operational and quality benchmarking.
• Conway Medical Center: Conway Medical Center is an independent, community-based acute care hospital serving Horry County, SC. Similar bed size, broad service-line portfolio, and direct-to-consumer community care model make it a relevant same-state peer for CPRMC.
• AnMed Health: AnMed Health is a two-hospital community health system in Anderson, SC, with an affiliated multispecialty physician group. Comparable in acute-care scope, employed-physician model, and community-hospital positioning to CPRMC.
• Self Regional Healthcare: Self Regional Healthcare is a community health system in Greenwood, SC, serving a similarly rural South Carolina catchment. Comparable in scale, payer mix, and community-hospital positioning, it is a useful peer for rural SC operating benchmarks.
• Bon Secours Mercy Health: Bon Secours Mercy Health operates community hospitals across the U.S. Southeast, including South Carolina facilities. Its mid-sized community-hospital operating model, mix of employed physician groups, and rural/suburban catchment focus make it a useful peer for CPRMC's footprint and service profile.

Broad incumbents

• MUSC Health: MUSC Health is South Carolina's largest academic medical center, based in Charleston. It operates an extensive regional hospital network and is CPRMC's telehealth partner via the MUSC Health Network. It is a broad incumbent that competes for tertiary referrals and sets quality standards in the SC market.
• Prisma Health: Prisma Health is South Carolina's largest not-for-profit health system, formed from the merger of Palmetto Health and Greenville Health System. It dominates the Upstate and Midlands regions with multiple hospitals and a large employed physician base, providing a broad-incumbent comparison for CPRMC's scale and strategy.
• LifePoint Health: LifePoint Health is a national operator of community, rural, and non-urban hospitals headquartered in Brentwood, TN. It was the joint venture partner that launched ScionHealth (CPRMC's parent), so its operating model, capital allocation, and clinical-quality playbooks are the closest corporate analogue and a useful benchmark for the parent-affiliation economics.
• HCA Healthcare: HCA Healthcare is the largest for-profit hospital operator in the U.S., with significant South Carolina presence. Its community-hospital operating model, capital structure, and quality benchmarking make it the closest large-cap public comparable for CPRMC's for-profit, multi-service community-hospital positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carolinapinesrmc
• LinkedInlinkedin.com/company/carolina-pines-rmc-rcch

Compliance25 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Pines Regional Medical Center