MyTrade PH
MyTrade PH is the online trading platform of Abacus Securities Corporation, a Philippine Stock Exchange member and subsidiary of publicly listed First Abacus Financial Holdings. It serves Filipino retail investors with mobile and web access to Philippine equities, supported by proprietary research, the MATE and MARGe account tiers, and four physical branches nationwide.
- Company typePrivate
- Founded1991
- HeadquartersPasig, Philippines
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MyTrade PH does
MyTrade PH is the digital online trading arm of Abacus Securities Corporation, a Philippine Stock Exchange member firm founded in 1991 and a direct subsidiary of publicly listed First Abacus Financial Holdings Corp. The platform provides retail investors with online access to Philippine equities through web and mobile applications (iOS, Android, and Huawei AppGallery), supported by real-time market data streaming and proprietary research content including The Navigator (an interactive tool combining fundamental and technical analysis), Short Takes (short-form buy recommendations), Daily News, and The Investor's Pulse newsletter. Two account tiers address distinct segments: MATE (P10,000 minimum, experienced traders with full platform flexibility) and MARGe (P5,000 minimum, beginner-friendly guided portfolio with monthly curated stock playlists targeting a five-year horizon).
The platform is operated on a pure transaction-fee revenue model, charging a standardized 0.25% commission on gross trade value, supplemented by fixed fees for ancillary services (certificate upliftment, lodgment, broker-to-broker transfers, TIN assistance). Distribution combines fully digital self-serve onboarding through start.mytrade.com.ph and app stores with four physical branch offices (Pasig City HQ, Manila-Binondo, Cebu Business Park, Davao City) providing nationwide coverage across Luzon, Visayas, and Mindanao. Customer acquisition leans on community-led growth (Facebook MyTrade MAP group, MyT Community), educational webinars, content marketing across multiple social platforms, and word-of-mouth referrals. MyTrade PH has been recognized by Global Banking and Finance Review as Most Innovative Trading Platform for four consecutive years (2021-2024), and the underlying Abacus Securities won Euromoney's Best Securities House in the Philippines award in 1999.
MyTrade PH firmographics
Firmographics- Name
- MyTrade PH
- Legal name
- Abacus Securities Corporation
- Website
- https://mytrade.com.ph
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MyTrade PH is the online trading platform of Abacus Securities Corporation, a Philippine Stock Exchange member and subsidiary of publicly listed First Abacus Financial Holdings. It serves Filipino retail investors with mobile and web access to Philippine equities, supported by proprietary research, the MATE and MARGe account tiers, and four physical branches nationwide.
- Ownership category
- akta.pro rank
Where MyTrade PH is headquartered
LocationHeadquarters
- HQ city
- Pasig
- HQ country
- Philippines
- HQ region
- Asia
Offices4 records
Markets served
MyTrade PH business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Stock Trading Commissions: Transaction-based fees charged on buying and selling of stocks. Commission rate of 0.25% on gross transaction value, plus VAT (12%), SCCP fee (0.01%), and sales tax (0.10% for sellers). This is the primary revenue stream.
- Other Trading Services: Fees for certificate upliftment (Php167 for non-bank, Php155 for bank), lodgment services, broker-to-broker transfers (Php75 per issue), certifications, and TIN assistance (Php500).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission: 0.25% of gross transaction value (buyers and sellers), plus 12% VAT on commission, 0.01% SCCP fee, and 0.10% Sales Tax (sellers) |
| Subscription | Pay-as-you-go | MATE Account: Regular trading account for experienced traders with P10,000 starting capital |
| Subscription | Pay-as-you-go | MARGe Account: Beginner-friendly guided portfolio with P5,000 starting capital |
| Unit Pricing | Pay-as-you-go | Certificate Upliftment: Existing PDTC & Transfer Offices Charges |
| Unit Pricing | Pay-as-you-go | Lodgment Services |
| Unit Pricing | Pay-as-you-go | EQ Trade (Broker-to-Broker Transfer Out) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
MyTrade PH product offering
Product offeringCore offering
MyTrade PH is the online stock trading platform operated by Abacus Securities Corporation, enabling Filipino retail investors to buy and sell Philippine stocks via web and mobile apps. The platform offers two account types (MATE for experienced traders, MARGe for beginners), proprietary research reports, and the Navigator analysis tool. It is supported by physical branch offices and an active investor community.
Product overview
MyTrade PH is an online stock trading platform by Abacus Securities Corporation, a subsidiary of First Abacus Financial Holdings. The platform operates on a unified architecture consisting of a core mobile and web trading platform (MyTrade Online Trading Platform), supported by two account types: MATE Account for experienced traders and MARGe Account for beginners/long-term investors. Additional services include The Navigator (analysis tool), Short Takes (stock recommendations), Daily News (market reports), The Investor's Pulse (newsletter), and ITF Accounts (minor investments). The platform is accessible via iOS and Android mobile apps and PC web interface.
Differentiator
Problem solved
Functional benefit
Brands
- MATE: Regular trading account for experienced traders/investors with no limitations in picking stocks and flexible trading options.
- MARGe
Products and services
- MATE Account Regular trading account for experienced Filipino traders and investors with no limitations in stock picking, flexible trading and investing options, and weekly stock recommendations. Requires a starting capital of P10,000.
- MARGe Account (MyTrade Affordable Retirement Guide) Beginner-friendly guided portfolio account designed to turn new investors into seasoned traders, with an affordable starting capital of P5,000, monthly curated stock playlists, and a long-term 5-year investment horizon focus.
- MyTrade Online Trading Platform Advanced trading platform for both PC and mobile that enables users to manage trading orders and positions quickly and effectively, including during off-market hours. Available to MyTrade PH account holders.
- MyTrade PH Mobile App (Android) Award-winning mobile stock trading app for Android that allows users to buy and sell Philippine stocks anytime, anywhere, with real-time streaming updates and Touch ID login.
- MyTrade PH Mobile App (iOS) Mobile stock trading app for iPhone designed for investing in Philippine stocks anytime, anywhere, with real-time streaming updates and Touch ID login. Compatible with iOS 14.0 and above.
- ITF (In-Trust-For) Account Account designed to manage funds for a beneficiary (typically minors), allowing parents to invest on behalf of their children until they reach 18 years of age, with funds held in trust.
Quantifiable outcome
- 0% downtime - 100% platform availability
- +2 more outcomes
Companies that use MyTrade PH
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
MyTrade PH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
MyTrade PH partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
MyTrade PH competitors and assessment
Company assessmentBroad incumbents
- BPI Trade: Online stock trading platform of BPI (one of the Philippines' largest banks). Competes with MyTrade PH in retail equity trading but benefits from captive bank deposit customer base and bundled product offerings.
- eToro: Global multi-asset social trading platform. Not yet operating in the Philippines but represents the competitive direction (multi-asset, community-led, mobile-first) toward which Philippine retail investors may migrate from single-asset brokers like MyTrade.
Emerging players
- Maya Bank: Philippine digital bank and super-app with integrated investment and trading features. A emerging competitor that combines banking, payments, and wealth products in a single mobile-native experience.
- GCash (GInvest): Super-app with millions of Filipino users offering investment products including mutual funds and synthetic stocks. Represents the emerging fintech threat that could siphon mass-market retail investors away from traditional brokers like MyTrade PH.
Direct peers
- 2TradeAsia: Online brokerage arm of CitisecOnline targeting Filipino retail investors with mobile/web stock trading, research, and account opening — directly overlapping MyTrade's core offering.
- First Metro Securities: Brokerage arm of First Metro Investment Corp (Metrobank group), offering online stock trading to Philippine retail and institutional clients — competing head-to-head with MyTrade PH.
- Wealth Securities: Philippine online stock brokerage offering retail trading on the PSE. Similar customer profile and product mix to MyTrade PH, making it a direct competitive comparable.
- COL Financial: The largest online stock brokerage in the Philippines by account base. Directly competes with MyTrade PH in retail equity trading on the PSE, with a similar mobile/web platform and self-directed investor focus.
- AAA Southeast Equities: Philippine online stock broker serving retail investors with web-based trading, research, and account services — overlapping significantly with MyTrade PH's offering.
- Sun Securities: Established Philippine brokerage with online trading capability for retail investors, competing directly with MyTrade PH on the PSE.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MyTrade PH social profiles
Digital presenceMyTrade PH financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyTrade PH leadership team
Management profileNumber of profiles
Profiles1 record
MyTrade PH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyTrade PH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyTrade PH
What does MyTrade PH do?
MyTrade PH is the online stock trading platform operated by Abacus Securities Corporation, enabling Filipino retail investors to buy and sell Philippine stocks via web and mobile apps. The platform offers two account types (MATE for experienced traders, MARGe for beginners), proprietary research reports, and the Navigator analysis tool. It is supported by physical branch offices and an active investor community.
Is MyTrade PH a public or private company?
MyTrade PH is a private company. It is classified as corporate owned and is currently operating.
When was MyTrade PH founded?
MyTrade PH was founded in 1991. It employs 51 to 100 people.
Where is MyTrade PH based?
MyTrade PH is headquartered in Pasig, Philippines, in the Asia region.
How does MyTrade PH make money?
Two revenue lines are on record. Stock Trading Commissions are the primary driver. The others are other Trading Services.
Who are MyTrade PH's main competitors?
Broad incumbents on record are BPI Trade and eToro. Emerging players are Maya Bank and GCash (GInvest). Direct peers are 2TradeAsia, First Metro Securities, Wealth Securities, COL Financial, AAA Southeast Equities and Sun Securities.
Does MyTrade PH have an API?
No public API is recorded for MyTrade PH.