DePasquale Salon Systems

What DePasquale Salon Systems does

DePasquale Salon Systems is a privately held professional beauty product distributor headquartered in Fair Lawn, New Jersey, serving salons and spas across the Northeast US (Connecticut, New Jersey, New York, and Pennsylvania). Founded in 1978 as part of the family-owned DePasquale Companies conglomerate, the company distributes more than 60 professional beauty brands spanning hair color, styling, bond treatments, extensions, nail care, skincare, and tools, and additionally owns two proprietary brands (ECRU New York prestige hair and Little Green children's collection) and holds the US license for Spain's Lakme hair color line. Distribution is delivered through four channels: a field sales force calling on professional accounts, three physical retail/showroom locations operated under the beautyMARKET and Bella Professional Beauty banners, a B2B e-commerce ordering portal at cl.depasqualesalonsystems.com, and a continuing-education program with both virtual and in-person brand-specific training events.

The company's underlying technology stack centers on the salon ordering portal with account login, wishlist, order tracking, and promotional features, supported by SSL encryption and WCAG 2.1 AA accessibility tooling; there is no public API, mobile app, or documented AI/ML capability. Revenue is generated through wholesale product distribution (transaction-fee economics on stocked inventory) and ancillary education and training services, with some classes offered free of charge and others paid, pricing being otherwise quote-based and not publicly disclosed. The customer base is fragmented professional SMB salons and spas, with the company positioning itself as a concept-oriented distributor that pairs product supply with education and ongoing salon support programs. DSS is one of six vertically integrated subsidiaries within DePasquale Companies' 'Circle of Beauty,' alongside manufacturing (ECRU New York, Little Green, Lakme USA), cosmetology education (Artistic Academy of Hair Design), and retail spa services (DePasquale The Spa).

Name

DePasquale Salon Systems

Legal name

DePasquale Salon Systems, Inc.

Website

https://depasqualesalonsystems.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

DePasquale Salon Systems is a Fair Lawn, NJ-based private distributor of 60+ professional beauty brands to salons and spas across the Northeast US, operating through field sales, three retail showrooms, a B2B ordering portal, and education events, as part of the family-owned DePasquale Companies conglomerate.

Ownership category

akta.pro rank

Product category

Professional Beauty Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH), Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Salon & Spa Management / Operations (EDAOALAK)

Keywords

• Professional beauty distribution
• Salon product wholesale
• Professional hair care supply
• Salon education services
• Beauty supply distributor

Headquarters

HQ city

Fair Lawn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Revenue generated through distribution of professional beauty products (hair, nail, skincare, cosmetics) to salons and spas. Products are sourced from multiple brand manufacturers and distributed to professional customers along the East Coast.
2. Education and Training Services: Revenue generated through educational classes and events for salon professionals. Free classes available (e.g., Goldwell Topchic/Colorance/Dimensions Of Light at $0.00) with potential paid advanced sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

DePasquale Salon Systems distributes professional beauty products (hair care, nail care, skincare, cosmetics, and styling tools) from more than 60 brands to salons and spas along the U.S. East Coast. It operates a B2B ordering portal, a field sales force, and three retail showroom locations, and supplements product distribution with professional education classes, training events, manufacturer rewards catalogs, and salon support programs.

Product overview

DePasquale Salon Systems operates as a concept-oriented hair, nail, skincare and cosmetic distribution company serving the professional beauty industry along the East Coast. The company operates as a unified distribution platform with three distinct categories of product offerings: (1) Owned brands manufactured by DePasquale Companies including ECRU New York (prestige hair and beauty products), Little Green (children's hair care), and licensed brand Lakme USA (hair color and styling from Spain); (2) A core salon ordering platform enabling professional salon and spa customers to order products; and (3) A portfolio of over 40 distributed professional beauty brands including Goldwell, Keratin Complex, KMS California, Living Proof, Olaplex, OPI, Olivia Garden, and Wet Brush. The company also provides education classes and events, manufacturer rewards catalogs, and salon support programs.

Differentiator

Problem solved

Functional benefit

Brands

• ECRU New York: A prestige collection of curated hair and beauty products that treat and perform.
• Little Green
• Lakme USA

Products and services

• Professional Beauty Product Distribution Platform Core B2B distribution service providing salons and spas with access to more than 60 professional beauty brands through a B2B ordering portal, a dedicated field sales force, and three retail/showroom locations (beautyMARKET in Fair Lawn, NJ and Bella Professional Beauty in Rocky Hill and Norwalk, CT).
• Education and Training Classes Professional education classes and training events (both free and paid sessions) for salon professionals, delivered in-person at retail locations and virtually online. Sessions cover brand-specific product training and techniques.
• ECRU New York Proprietary prestige collection of curated hair and beauty products that treat and perform, manufactured by DePasquale Companies and distributed through DePasquale Salon Systems to professional salons.
• Little Green Proprietary safe, gentle, and pure children's hair care collection manufactured by DePasquale Companies and distributed through DePasquale Salon Systems to professional salons.
• Lakme USA Licensed hair color collection with color-safe styling products from Spain, distributed in the U.S. market through DePasquale Salon Systems.
• Beauty Direct Salon Enrollment Program Online enrollment program allowing salon professionals to sign up and access exclusive product offerings and promotions across the DePasquale distribution catalog.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DePasquale The SpacoreOthersOwned by parent company DePasquale Companies, DePasquale The Spa (Morris Plains, NJ) is a revolutionary beauty and wellness destination widely recognized for its design artistry. The spa pioneered a wellness approach that treats conditions while working in harmony with physicians.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SalonCentric: SalonCentric, a wholly-owned subsidiary of L'Oréal, is the largest US professional beauty distributor serving salons and spas nationwide. It is the most direct national competitor to DSS in salon-channel product distribution, with substantially greater scale, parent-company brands (L'Oréal Professionnel, Redken, Matrix), and digital infrastructure.
• CosmoProf: CosmoProf is a major US professional beauty distributor serving licensed cosmetologists and salon professionals across the country. Like DSS, it offers multi-brand professional product distribution plus education, but at significantly larger national scale with broader geographic reach and a parent-supported brand portfolio.

Direct peers

• Burmax: Burmax is a professional beauty supply distributor offering multi-brand salon products, tools, and supplies. DSS itself distributes Burmax products, but Burmax also competes in adjacent wholesale distribution and serves overlapping professional salon customers on the East Coast.
• Marianna Industries: Marianna Industries is a professional beauty products distributor and manufacturer serving salons with multi-brand distribution plus proprietary product lines. It shares DSS's hybrid distributor/manufacturer profile and salon-channel focus.
• State Beauty Supply: State Beauty Supply is a regional professional beauty distributor offering multi-brand products to salons and licensed professionals. It mirrors DSS's regional distributor model and salon-channel focus.
• Universal Companies: Universal Companies is a professional spa, salon, and wellness products distributor serving licensed professionals across multiple channels. Comparable to DSS in combining multi-brand distribution with education and field sales support, with a slightly broader spa/wellness tilt.
• Salon Services Group: Salon Services Group is a regional professional beauty distributor serving salons and stylists, with a comparable business model of multi-brand distribution plus education events. It is a closely comparable mid-sized regional distributor archetype to DSS.
• Hair Zone: Hair Zone is a regional professional beauty distributor serving salons with multi-brand product portfolios and education programs. It operates a comparable regional distribution model with field sales, retail showrooms, and education events targeting professional salons.

Others

• Pivot Point International: Pivot Point International is a cosmetology education company offering curriculum, tools, and training products to beauty schools. It is comparable to DePasquale Companies' Artistic Academy of Hair Design subsidiary, making it an adjacent education ecosystem peer.

Emerging players

• Beautylicious Inc. Beautylicious is a digital-first beauty supply distributor serving salons and licensed professionals, focusing on multi-brand online ordering. It represents the emerging e-commerce-native distribution model that DSS competes against via its basic B2B portal.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/depasqualesalonsystems
• Xx.com/DePasqualeSS
• Facebookfacebook.com/DePasqualeSalonSystems

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DePasquale Salon Systems