Depasquale The Spa

What Depasquale The Spa does

DePasquale The Spa is a privately held, single-location day spa and full-service salon operating from 4 Gibraltar Dr., Powder Mill Plaza, Morris Plains, NJ, with 101-250 employees under the broader DePasquale Companies enterprise. The company delivers a comprehensive set of beauty and wellness services organized into two divisions: The Spa (facials, massage therapies, body treatments, waxing and threading, Sculptice®) and The Salon (cutting and styling, keratin and texture treatments, color, conditioning, wigs and extensions, makeup and lash studio, barbering, nail services). Layered on top are premium add-on modules including a Bridal Services program (in-salon and on-location trials and wedding-day styling at $165-$300 per service), a co-ed Infrared Salt Cabin combining full-spectrum infrared heat with pharmaceutical-grade halotherapy as a 25-minute add-on, private Spa'ty party suite rentals starting at $600, and pre-priced Experiences & Packages ($267.59-$467.59) plus custom-denomination gift cards.

The technology stack is third-party rather than proprietary: Zenoti powers online appointment booking and gift card issuance via the webstore, and SalonInteractive powers the e-commerce retail storefront with curbside pickup and home delivery. The retail assortment combines proprietary sub-brands (ECRU New York professional hair care, Little Green Cares vegan/organic kids' care, DePasquale-branded merchandise including a $125 Luxury Spa Robe) with curated third-party brands (Amika, Olaplex, Color Wow, Circadia, Jolie Skin Co., Lakme, Reviv3) across 153 hair SKUs, 49 skincare SKUs, and additional makeup, bath & body, tools, and baby/kids categories.

Revenue is generated through four streams: per-appointment professional services with European Level System-based tiered pricing, retail product sales, packaged experiences and gift cards, and private party rentals. The go-to-market is direct-to-consumer, relying on the company website, blog and email newsletter, Zenoti booking, map/location search, and a hospitality partnership with The Westin Governor Morris for bridal and event referrals. The company is privately held with no disclosed institutional investment, parent company, or M&A history.

Name

Depasquale The Spa

Legal name

DePasquale The Spa

Website

https://depasqualethespa.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Depasquale The Spa is a privately held, single-location day spa and full-service salon in Morris Plains, NJ, serving individual wellness seekers, bridal clients, party hosts, and wig studio clients with spa, salon, bridal, retail, and private event services.

Ownership category

akta.pro rank

Product category

Day Spa & Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Services-Amusement & Recreation Services (7900), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Spa Body Wraps & Cocoon Treatments (HSALAFAD), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Couples Spa Treatment Services (HSALAFAK)

Keywords

• Day spa services
• Hair salon services
• Bridal beauty services
• Wellness spa treatments
• Professional beauty products

Headquarters

HQ city

Morris Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Spa and Salon Services: Revenue from comprehensive spa aesthetic services (facials, massage, body treatments, waxing, threading), salon services (cutting, styling, keratin treatments, coloring, wigs, makeup, nails, barbering), and wellness treatments including the Infrared Salt Cabin. Services priced per appointment with level-based pricing.
2. Retail Products: Sale of hair care, skincare, makeup, bath & body products, tools, and baby/kids care products. Includes branded products and third-party brands (ECRU New York, Amika, Olaplex, Color Wow, Circadia, Jolie Skin Co., Little Green Cares, Lakme, Reviv3).
3. Packages and Gift Cards: Pre-packaged spa experiences (The Gentleman, Pure Bliss, Refresh & Relax, Prenatal Pamper, Girls Night Out, A Day at DePasquale, Salted Love) sold as gift cards/packages, plus custom denomination gift cards.
4. Private Party Rentals: Private spa suite rentals for events including bachelorette parties, birthdays, corporate appreciation events, and bridal showers. Packages starting at $600 include private suite, cafe service, charcuterie, and champagne.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DePasquale The Spa operates a full-service day spa and hair salon from a single Morris Plains, NJ location, offering spa treatments (facials, massage, body treatments, waxing, threading, an Infrared Salt Cabin) and salon services (cutting, styling, keratin, color, wigs, nails, barbering, makeup). The business also generates retail revenue through an e-commerce shop carrying its proprietary ECRU New York and Little Green Cares lines plus curated third-party beauty brands, and offers premium add-ons including bridal services, private spa parties, and pre-packaged experiences.

Product overview

DePasquale The Spa operates as a combined day spa and full-service hair salon with an integrated e-commerce retail operation. The core in-salon offering spans two divisions: The Spa (facials, massage therapies, body treatments, waxing, threading, Sculptice®, and an Infrared Salt Cabin combining full-spectrum infrared heat with halotherapy) and The Salon (cutting & styling, keratin/texture treatments, color, conditioning, wigs & extensions, nail services, barbering, and makeup/lash studio). Above these core services sit premium add-on modules: Bridal Services (in-salon and on-location), Spa'ty private party suites, Experiences & Packages (bundled multi-service gift packages), Gift Cards (physical and digital), and the Online Retail Shop. The retail shop is organized around the spa's own ECRU New York hair care sub-brand and Little Green Cares kids' line, supplemented by curated third-party sub-brands including Circadia (skincare), Amika (hair tools), Jolie Skin Co. (filtered showerheads), Color Wow (color care), and Olaplex (bond repair). Service providers advance through a proprietary European Level System tied to experience and demand. The company operates from Morris Plains, NJ, with booking powered by Zenoti and product e-commerce via SalonInteractive.

Differentiator

Problem solved

Functional benefit

Brands

• DePasquale TV: Video content and educational programming produced by DePasquale The Spa featuring beauty tips, tutorials, and wellness content. Products in this category include styling tutorials and product demonstrations.

Products and services

• Spa Aesthetic Services Non-invasive aesthetic treatments including facials, body treatments, waxing, threading, and Sculptice procedures delivered by licensed estheticians for individual clients seeking skin and body care.
• Massage Therapies Multiple massage modalities including CBD Pain Relief Massage, hot stone, prenatal aromatherapy, and European massage provided by licensed massage therapists.
• Facials Customized facial treatments such as the Calming Facial designed to deliver visible, long-term skin results for adult clients.
• Body Treatments Full-body treatments such as the Sea Salt Glow and Vichy Shower designed for skin rejuvenation and detoxification.
• Waxing & Threading Hair removal services for face and body using waxing and threading techniques performed by trained specialists.
• Cutting & Styling Hair cutting and styling services delivered by stylists organized on a European Level System, ranging from entry-level assistants to highly demanded educators.
• Keratin & Texture Treatments Chemical texturizing and smoothing treatments for hair, including keratin-based solutions.
• Colour Services Hair coloring services including single process, highlights, balayage, and color corrections performed by color specialists.
• Wigs & Hair Extensions Wig studio offering custom wig fitting, clip-in extensions, and full wig services for medical, religious, thinning, and cosmetic reasons.
• Nail Services Manicure and pedicure services including Himalayan Salt Stone Pedicure, performed by nail artists with enhanced sanitation protocols.
• Barbering Men's grooming services including hot steam shave experiences and men's haircut services.
• Make-up and Lash Studio Makeup application services including airbrush foundation and lash application for everyday looks and special occasions.
• Infrared Salt Cabin A 25-minute combined therapy experience pairing full-spectrum infrared heat (72°F cabin temperature) with pharmaceutical-grade dry salt halotherapy for muscle recovery, respiratory support, and deep relaxation, booked as an add-on to another spa service.
• Bridal Services Full bridal artistry for in-salon and on-location weddings, including bridal hair trials ($250), makeup trials ($250), wedding-day styling (starting at $165), airbrush makeup ($200), and bridal party services.
• Spa'ty Private Spa Parties Private spa suite rentals for group celebrations such as bachelorette parties, birthdays, and corporate events starting at $600, including café service, charcuterie, and champagne.
• Experiences & Packages Pre-priced bundled gift packages including A Day at DePasquale ($430.27), Pure Bliss ($380.27), Prenatal Pamper ($467.59), Refresh & Relax ($325.27), The Gentleman ($267.59), Salted Love ($292.59), and Girls Night Out variations combining multiple services.
• Gift Cards Physical and digital (e-gift) cards available in custom denominations (minimum $25) or pre-set package values, with personalization options at checkout.
• Online Retail Shop E-commerce platform offering hair care, skincare, makeup, bath and body, baby and kids care, tools, and at-home kits from the proprietary ECRU New York line, Little Green Cares, and curated third-party brands (Amika, Color Wow, Olaplex, Circadia, Jolie Skin Co., Lakme, Reviv3), with curbside pickup, home delivery, and in-store purchase options.

Quantifiable outcome

• Service guarantee within 7 days of appointment ensures customer satisfaction

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• The Westin Governor MorrisminorGTM or Marketing PartnerDePasquale The Spa is an exclusive partner of The Westin Governor Morris, providing bridal and event services for hotel guests and events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• European Wax Center: National waxing and skin care franchise with comparable waxing/threading services as a core offering. Direct overlap on hair removal service line and membership-based retail spa model.
• Woodhouse Day Spa: Upscale day spa franchise specializing in full-service spa, massage, facials, and bridal/event packages. Closest peer on premium positioning, package-based pricing, and bridal/event offerings similar to DePasquale's Spa'ty and Experiences offerings.
• Elizabeth Arden Red Door Spa: Heritage American day spa brand offering facials, massage, body treatments, and bridal/event packages, often co-located with hotels. Comparable on full-service spa, bridal event offerings, and retail beauty products.
• Massage Envy: Largest U.S. massage-and-facial membership franchise, with hundreds of franchised locations. Direct competitor on core massage and facial services, with comparable D2C booking, package/gift card selling, and add-on treatment model.
• Hand & Stone Massage and Facial Spa: National day spa chain offering facials, massage, and waxing in a membership-driven model. Direct competitor on core spa services, with overlapping treatment menu (facials, body treatments, massage add-ons) and similar D2C booking infrastructure.
• Burke Williams Spa: West Coast / Chicago upscale day spa operator with massage, facials, body treatments, and retail. Comparable on premium full-service day spa positioning and bundled wellness packages versus DePasquale's Day at DePasquale / Pure Bliss packages.
• exhale (mind body + spa): Wellness-focused spa concept pairing spa and bodywork with fitness classes. Comparable on integrated wellness positioning and premium facial/massage/body treatment menu, including infrared-style recovery add-ons.

Broad incumbents

• Sephora: Global prestige beauty retailer with overlapping product mix in skincare, haircare, makeup, and tools. Comparable on retail product assortment and curated brand portfolio model versus DePasquale's online shop.
• Ulta Beauty: Largest U.S. specialty beauty retailer selling haircare, skincare, makeup, and tools from many of the same brands carried by DePasquale (Olaplex, Amika, Color Wow). Comparable on retail product assortment, though broader mass-premium audience and no service overlay.

Emerging players

• Sola Salon Studios: Salon-studio concept leasing individual suites to independent beauty professionals. Comparable on multi-service beauty professional ecosystem and competitive threat to stylist retention / European Level System model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/DePasqualeSpa
• Facebookfacebook.com/DePasqualeTheSpa
• LinkedInlinkedin.com/company/depasqualethespa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Depasquale The Spa