Riger Marketing Communications

What Riger Marketing Communications does

Riger Marketing Communications is a privately held, full-service marketing communications agency founded in 1950 by Fred Riger in Binghamton, New York, and currently led by Owner & President Jamie Jacobs. Operating for 75 years under the DBA Riger Marketing, the firm describes itself as the oldest and largest advertising agency of its kind in South-Central New York State, serving clients across the Upstate New York and Northeast Pennsylvania region.

The agency delivers an integrated suite of services including advertising (TV, radio, print), public relations, media buying and planning, graphic design, copywriting, market research, digital and social media marketing, direct mail, video and print production, multimedia presentations, sales promotion, recruitment marketing, special events, and strategic planning. A specialized fundraising services line operates under a dedicated domain (rigerfundraising.com). Underlying technology consists of on-site media planning software subscriptions (Advantage, Strata), Experian Mosaic demographic profiling, and mobile geofencing for targeted digital campaigns, combined with traditional qualitative research methods (focus groups, surveys, intercept interviewing). The firm maintains membership in the Public Relations Society of America.

Riger serves clients across at least eight verticals: healthcare, financial services, education, nonprofit, B2B, retail, automotive, and tourism. Named clients include Centralus Health, Lehigh Valley Health Network, Cornell University, SUNY Broome, Sanofi Pasteur, First Heritage Federal Credit Union, CFCU Community Credit Union, Tioga State Bank, Food Bank of the Southern Tier, Maguire Family of Dealerships, and Greek Peak Mountain Resort. Revenue is generated through professional services fees and media commission on placements, with custom quote-based pricing and a free media analysis offered as a lead generation tool. The agency operates from a single headquarters in Binghamton, NY, with a staff of approximately 12 people, and has no disclosed outside funding, parent company, or acquisition history.

Name

Riger Marketing Communications

Legal name

Riger Marketing Communications

Website

https://riger.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Riger Marketing Communications is a privately held, 75-year-old full-service advertising and public relations agency in Binghamton, NY, serving healthcare, financial, education, nonprofit, and other regional clients across Upstate New York and Northeast Pennsylvania with a staff of approximately 12.

Ownership category

akta.pro rank

Headquarters

HQ city

Binghamton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Communications Services: Full-service agency providing advertising, public relations, media buying, graphic design, copywriting, research, and digital marketing services to clients across multiple industries including healthcare, financial, education, nonprofit, retail, and B2B sectors.
2. Media Buying Services: Traditional and digital media buying services including TV, radio, outdoor billboards, and online advertising with commission-based revenue model from media placements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Riger Marketing Communications is a full-service advertising and public relations agency that delivers integrated marketing communications services to businesses and organizations. Its core services include advertising campaign development, media planning and buying across TV, radio, print, outdoor, digital and social channels, public relations, graphic design, copywriting, market research, direct mail, and video production. The firm serves enterprise and mid-market clients across healthcare, financial services, education, nonprofit, retail, automotive, B2B, and tourism sectors, primarily in the Upstate New York and Northeast Pennsylvania region.

Product overview

Riger Marketing Communications is a multi-service marketing communications agency offering a comprehensive suite of marketing services rather than a software product platform. The agency provides core services including advertising, public relations, media buying and planning, graphic design, copywriting, research, digital/social media marketing, direct mail, video and print production, multimedia presentations, sales promotion, recruitment marketing, special events marketing, strategic planning, content creation, and specialized fundraising services. These services are delivered as integrated offerings tailored to client needs across various industries including healthcare, financial services, education, B2B, retail, auto, and tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services
• Public Relations Services
• Media Buying and Planning Services
• Graphic Design Services
• Copywriting Services
• Market Research Services
• Digital and Social Media Marketing
• Direct Mail Services
• Video and Print Production
• Special Events and Multimedia Services
• Recruitment Marketing Services
• Strategic Planning Services
• Fundraising Marketing Services

Quantifiable outcome

• Media buying accounts for approximately 8 out of 10 advertising dollars, and Riger helps clients spend this wisely with right audience, right frequency, at lowest possible cost
• +2 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Public Relations Society of America (PRSA)coreStrategic or Co-development PartnerLong-standing membership organization providing professional development, standards, and credentials for public relations professionals. Riger benefits from PRSA credentials and resources for PR service delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• HughesLeahyKarlovic: Mid-sized independent agency with strong healthcare and nonprofit verticals — directly overlapping Riger's primary segments. Operates in a different geography but competes for the same types of clients and budgets.

Emerging players

• LRXD: Mid-sized independent agency focused on consumer brands with a strong digital and creative orientation. Comparable to Riger in scale but more digital-native, representing both a partial alternative and a competitive threat.

Direct peers

• LevLane: Philadelphia full-service independent agency with advertising, PR, media, and digital offerings. Comparable footprint and mid-market/enterprise client profile to Riger.
• The Adcom Group: Cleveland-based independent agency with full-service creative, media, digital, and PR capabilities serving mid-market and enterprise clients. Comparable independent, multi-disciplinary structure.
• Mower (formerly Eric Mower + Associates): Upstate New York-based independent agency offering advertising, PR, media, and digital with similar multi-vertical regional client base. Geographic and model overlap with Riger is high, including reach into Binghamton/Syracuse markets.
• Marcus Thomas LLC: Mid-sized independent full-service agency rooted in the Midwest, offering advertising, media, PR, and digital. Similar size, ownership structure, and integrated service mix to Riger.
• The Tombras Group: Knoxville, TN-based independent, full-service agency of comparable size with integrated advertising, PR, media, and digital capabilities serving regional and national accounts. Closely comparable business model to Riger's traditional full-service offering.
• Brownstein Group: Philadelphia-based independent agency of similar scale offering advertising, PR, content, and digital. Comparable East Coast regional positioning and full-service model.
• Gelia: Western New York-based independent agency covering advertising, digital, media, and research — servicing agriculture, B2B, and consumer brands. Comparable Northeast regional multi-service offering.
• Falls & Co. Cleveland-based independent agency offering integrated marketing, PR, and media services. Comparable size, service mix, and privately-held model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/riger-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riger Marketing Communications