Strawberry Hills Pharmacy

What Strawberry Hills Pharmacy does

Strawberry Hills Pharmacy is a privately held compounding pharmacy headquartered in Paducah, Kentucky, founded in 2011 by Daniel Jones and Staci Overby, who also own Walter's Family Pharmacy. The company operates three physical pharmacy locations — Paducah KY (headquarters), Murray KY, and Huntingdon TN — serving patients across western Kentucky, southern Illinois, and northwest Tennessee, a tri-state region the founders describe as historically underserved for advanced pharmaceutical options. Its core offering is customized medication compounding through a state-of-the-art compounding lab, supported by a portfolio of specialty service lines spanning bioidentical hormone replacement therapy, dermatology compounding, men's health, pain management, and pediatric formulations, alongside standard prescription dispensing, refills, and transfers.

The underlying technology stack is physical rather than digital: a compounding lab enables pharmacists to prepare patient-specific formulations in collaboration with prescribing physicians and individual test results, rather than dispensing standardized commercial products. Digital touchpoints are limited to a Squarespace-hosted website with online prescription refill and transfer tools that reduce friction for patients switching pharmacies. The company does not operate a mobile app, exposes no public API or SDK, and lists no technology integrations.

Strawberry Hills earns revenue through two primary streams: traditional prescription dispensing on a per-transaction basis, and professional-services revenue from custom compounding and bioidentical hormone replacement therapy. Pricing is quote-based and varies by medication, dosage, formulation complexity, and insurance coverage, with no publicly disclosed price list. Patient acquisition is driven by service-specific website pages for each specialty vertical and by the prescription transfer workflow, targeting SMB and individual consumers in the regional catchment rather than enterprise or institutional buyers.

Name

Strawberry Hills Pharmacy

Legal name

Strawberry Hills Pharmacy

Website

https://strawberryhillspharmacy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Strawberry Hills Pharmacy is a privately held compounding pharmacy operating three locations across western Kentucky, southern Illinois, and northwest Tennessee, providing customized medications, bioidentical hormone replacement therapy, and specialty compounding for dermatology, men's health, pain management, and pediatric patients.

Ownership category

akta.pro rank

Product category

Compounding Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Compounding pharmacy services
• Hormone replacement therapy
• Customized prescription medications
• Specialty dermatology compounding
• Prescription refill services

Headquarters

HQ city

Paducah

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Prescription Dispensing: Traditional pharmacy revenue from dispensing prescription medications to patients
2. Compounding Services: Customized medication compounding services for patients with unique pharmaceutical needs
3. Hormone Replacement Therapy: Bioidentical hormone replacement therapy services for patients with hormonal imbalances

Pricing tiers

Distribution channels2 records

Marketing channels2 records

Core offering

Strawberry Hills Pharmacy is an independent compounding pharmacy that dispenses standard prescriptions and prepares customized medications through a state-of-the-art compounding lab, working with physicians and patient test results to formulate personalized prescriptions. The pharmacy also offers bioidentical hormone replacement therapy and specialty compounding for dermatology, men's health, pain management, and pediatric patients, operating three retail locations in western Kentucky, southern Illinois, and northwest Tennessee.

Product overview

Strawberry Hills Pharmacy is a compounding pharmacy operating three locations in western Kentucky, southern Illinois, and northwest Tennessee. The company offers a unified suite of pharmaceutical services centered on customized medication compounding, which is its primary differentiator. The core product is Compounding Prescriptions, supported by specialized services for Hormone Replacement Therapy, Dermatology, Men's Health, Pain Management, and Pediatrics & Teens. Additional offerings include Prescription Refills and Prescription Transfers for patient convenience. The company operates a state-of-the-art compounding lab and works with physicians to compound medicines based on individual patient test results.

Differentiator

Problem solved

Functional benefit

Products and services

• Compounding Prescriptions Customized medication preparation service that creates personalized prescriptions based on individual patient test results and physician specifications, enabled by a state-of-the-art pharmacy compounding lab. Intended for patients whose medical needs cannot be met by standard off-the-shelf medications.
• Hormone Replacement Therapy Bioidentical hormone replacement therapy service addressing hormonal imbalances by compounding medicines tailored to each individual patient's needs.
• Prescription Refills Online prescription refill service enabling patients to refill prescriptions and pick them up at the store at their convenience.
• Prescription Transfers Service enabling patients to transfer prescriptions from their current pharmacy to Strawberry Hills Pharmacy remotely.
• Dermatology Compounding Customized medication compounding service for patients requiring personalized topical or other dermatological formulations.
• Men's Health Compounding Customized medication compounding service focused on men-specific health conditions requiring personalized treatment.
• Pain Management Compounding Customized medication compounding for patients requiring personalized pain management formulations.
• Pediatrics & Teens Compounding Customized medication compounding tailored for pediatric and teenage patients who have difficulty taking standard medications due to taste, dosage form, or sensitivity.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Walter's Family Pharmacy: Sibling independent community pharmacy co-owned by Daniel Jones and Staci Overby in Western Kentucky. Directly comparable in business model (independent retail/community pharmacy) and overlaps geographically with Strawberry Hills, sharing founder oversight.
• Avella Specialty Pharmacy: Specialty and compounding pharmacy offering customized medications and bioidentical hormone replacement therapy. Directly comparable in compounding-led service model and patient-customized medication approach, though at significantly larger national scale.

Broad incumbents

• CVS Pharmacy: Largest U.S. retail pharmacy chain, including a PBM (Caremark) and growing compounding/specialty capabilities. Competes with Strawberry Hills for prescription volume in the tri-state area and shares digital refill/transfer functionality.
• Walgreens Boots Alliance: Major U.S. retail pharmacy chain with prescription dispensing, online refills, and selective specialty/compounding offerings. Overlaps with Strawberry Hills on dispensing and online refill UX in the broader U.S. pharmacy market.
• Rite Aid: National retail pharmacy chain with prescription fulfillment and basic compounding services across many U.S. markets. Competes with Strawberry Hills on general prescription dispensing, though it does not specialize in custom compounding.
• Guardian Pharmacy Services: Long-term care and specialty pharmacy services provider operating a regional-decentralized model of partner pharmacies. Comparable as a multi-location pharmacy operator leveraging a shared services and patient-customized medication approach.
• PharMerica: Institutional and specialty pharmacy provider focused on customized medication preparation for senior living and post-acute settings. Compares to Strawberry Hills on the patient-customized compounding/value-added pharmacy model, though at scale and with institutional rather than retail customers.

Emerging players

• Keystone Pharmacy: Independent compounding pharmacy offering custom medications, HRT, and specialty formulations. Directly comparable in compounding-led, patient-customized service model, though serving a different regional footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/strawberry-hills-pharmacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strawberry Hills Pharmacy