Leitner Touristik GmbH

What Leitner Touristik GmbH does

Leitner Touristik GmbH (trading as Leitner Reisen) is a privately held German tour operator headquartered in Allersberg near Nuremberg, Bavaria. Founded in 1948/1950 and operating for over 75 years, the company specializes in organized group package tours (Pauschalreisen) delivered via three transport modes: bus (Busreisen), flight (Flugreisen), and cruise ship (Schiffsreisen). Its portfolio spans more than 35 countries across Europe, Scandinavia, the Mediterranean, the British Isles, the Baltics, Asia, Africa, the Americas, and the Middle East. The primary customer base consists of German-speaking individual travelers, couples, and 'Best Ager' (active senior) segments seeking curated, all-inclusive group travel with German-speaking guides.

The business model is built on a direct-to-consumer tour operator model with no proprietary technology platform — Leitner packages and resells transportation, accommodation, meals, and guided excursions sourced from a network of 8+ independent bus operator partners (Buspartner) and 10+ major cruise lines (AIDA, MSC, Royal Caribbean, Mein Schiff, Holland America, Costa, Hurtigruten, Norwegian, Phoenix Reisen, Nicko). Packages are priced per person on a pay-as-you-go basis, ranging from approximately €219 for short domestic trips to €6,699 for premium multi-week international experiences, with a 25% deposit at booking and final payment 4 weeks before departure. Complementary revenue streams include travel insurance (via HanseMerkur), visa processing (via Visum365), premium curated travel (Premiumreisen), and exclusive cruise offerings (Leitner Exklusiv). The company also runs a €75-voucher referral program (Kunden werben Kunden).

Distribution is multi-channel: a 24/7 direct online booking platform at leitner-reisen.de is the primary channel, supplemented by an in-house travel agency in Allersberg, partner travel agencies (Reiseagenturen) across Germany, and a network of bus operator service partners. Marketing relies on content (travel blog), email newsletter, SEO/Google reviews, DRV/RDA trade association memberships, and earned media including the 2026 ntv Service Champion award. Pricing is publicly disclosed and there is no subscription, API, or app-based distribution. With 51–100 employees, no disclosed funding, no parent company, and no M&A history, the business is independently operated and has not pursued external capital or inorganic growth.

Name

Leitner Touristik GmbH

Legal name

Leitner Reisen GmbH

Website

https://leitner-reisen.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Leitner Touristik GmbH (Leitner Reisen) is a privately held German tour operator, founded in 1948/1950, that organizes bus, flight, and cruise package tours primarily for German-speaking individual travelers, couples, and active seniors across 35+ countries.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (56151), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Land (487110), Charter Bus Industry (4855)

SIC

Services-Amusement & Recreation Services (7900), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), Luxury Multi-Day Tour Operators (THAKADAE), Resort + Cruise Packages (All-Inclusive) (THAEAHAD), River Cruise + Land Tour Packages (Cruisetours) (THAEACAK)

Keywords

• Package tour operator
• Bus tour services
• Cruise packages
• Flight tour packages
• Group travel services

Headquarters

HQ city

Allersberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Pauschalen/Paareisen (Package Tours): Leitner Reisen generates revenue primarily through the sale of all-inclusive package tours (Pauschalreisen) combining transportation (bus, flight, or ship), accommodation, meals, and guided excursions. Revenue is collected at the time of booking with a 25% deposit upon confirmation and final payment due 4 weeks before departure for bus tours. The company offers trips at various price points from budget short trips to premium multi-week experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Leitner Touristik GmbH organizes and sells all-inclusive package tours (Pauschalreisen) combining transportation, accommodation, meals, and guided excursions across three core modes: bus tours (Busreisen), flight tours (Flugreisen), and cruise ship tours (Schiffsreisen, including ocean and river cruises). The product portfolio spans short trips, themed tours (All Inclusive, Städtereisen, Wanderreisen, Musicalreisen, Radreisen, Eventreisen), premium and exclusive offerings, plus ancillary services such as travel insurance via HanseMerkur and visa assistance via Visum365.de, targeted at German-speaking individual travelers and couples.

Product overview

Leitner Touristik GmbH (Leitner Reisen) is a tour operator specializing in organized package holidays via bus, flight, and cruise. The company operates three core product lines: Busreisen (bus tours), Flugreisen (flight tours), and Schiffsreisen (cruises). Bus and flight tours are organized by themes (All Inclusive, Städtereisen, Wanderreisen, etc.) and destinations across Europe and worldwide. Cruises include ocean cruises with partner lines (AIDA, MSC, Royal Caribbean, etc.) and river cruises on European rivers (Danube, Rhine, Main). Premium add-on modules include Premiumreisen (luxury travel), the visa service via Visum365.de, travel insurance via HanseMerkur, the customer referral program (Kunden werben Kunden), flexible booking options (Flexi-Cruise), and the Sichere Heimkehr-Garantie (safe return guarantee). The company positions itself as a specialist for organized round trips with over 75 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Busreisen (Bus Tours)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Ludwig Arzt Omnibusverkehr e.K.coreChannel Partner/ Reseller/ DistributorIndependent bus company operating as a service partner for Leitner Reisen bus tours. Part of a network of experienced mid-sized bus companies that provide buses with extensive safety equipment and maximum travel comfort for Leitner package tours.
• Schmetterling Reise- & Verkehrs-Logistik GmbHcoreChannel Partner/ Reseller/ DistributorIndependent bus company operating as a service partner for Leitner Reisen bus tours.
• Beck Bus Reisen e.K.coreChannel Partner/ Reseller/ DistributorIndependent bus company operating as a service partner for Leitner Reisen bus tours.
• Omnibus Kraus GmbH & Co KGcoreChannel Partner/ Reseller/ DistributorIndependent bus company operating as a service partner for Leitner Reisen bus tours.
• HAPPY DAY Bustouristik GmbHminorChannel Partner/ Reseller/ DistributorIndependent bus company operating as a service partner for Leitner Reisen bus tours.
• Sammüller GmbHminorChannel Partner/ Reseller/ DistributorIndependent bus company operating as a service partner for Leitner Reisen bus tours.
• Mair TouristikminorChannel Partner/ Reseller/ DistributorIndependent bus company operating as a service partner for Leitner Reisen bus tours.
• Sailer Reisen GmbH Co.KGminorChannel Partner/ Reseller/ DistributorIndependent bus company operating as a service partner for Leitner Reisen bus tours.
• HanseMerkurcoreStrategic or Co-development PartnerLeading German travel insurance provider offering travel cancellation insurance (Reiserücktrittskosten-Versicherung) and coverage for repatriation costs in case of accident or illness. Leitner recommends HanseMerkur insurance products to all customers at the time of booking.
• HolidayExtrasminorGTM or Marketing PartnerTravel services partner providing airport parking, travel insurance, and other travel extras for Leitner Reisen customers. Available as an add-on for both flight and cruise bookings through dedicated partner pages.
• Visum365.deminorStrategic or Co-development PartnerOnline visa processing service partner enabling Leitner Reisen customers to conveniently apply for e-visas for destinations including USA, Canada, New Zealand, Bali/Indonesia, UK, India, and Sri Lanka. Customers are directed to the Visum365 platform through Leitner's website.
• DRV (Deutscher Reisesicherungsfonds / German Travel Association)coreGTM or Marketing PartnerLeitner Reisen is a member of the DRV, the German Travel Association (Reiseverband), providing industry credibility, representation, and networking. Also associated with the DRSF (Deutscher Reisesicherungsfonds) for travel price security.
• RDA (Rundreiseverkehr Deutschland)minorGTM or Marketing PartnerLeitner Reisen is a member of the RDA, the German Bus Travel Association, providing industry representation and networking within the bus tour sector.
• FLY & HELPminorStrategic or Co-development PartnerCharitable initiative for which Leitner Reisen conducts 'Reisen für den guten Zweck' (travel for a good cause), supporting school building projects in developing countries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Deutschland (TUI Group): Germany's largest integrated tour operator and OTA brand, offering package holidays by air, coach, and cruise across Europe and worldwide. Overlaps with Leitner across all three product modalities but operates at far larger scale as part of a global group.
• DER Touristik (Rewe Group): Major German tour operator group within Rewe, offering package holidays, city breaks, and specialty tours. Operates own brands (Dertour, Meier's Weltreisen, ITS) and is a direct competitor to Leitner in coach and flight packages for the German-speaking market.
• FTI Group: Large German tour operator with package holidays by air, coach and cruise, plus hotel brands. Comparable product mix and customer base to Leitner at significantly larger scale.

Direct peers

• Schauinsland-Reisen: Independent German tour operator specializing in package holidays by air and coach with a similar DTC and travel-agency distribution model. Closest mid-sized direct competitor to Leitner's bus and flight tour products.
• Alltours: German tour operator focused on all-inclusive package holidays, especially in Mediterranean destinations. Operates a similar direct-to-consumer tour operator model and competes for the same German leisure customer.
• Vtours: German tour operator offering flight-based package holidays across Europe, with a digital-first distribution model. Comparable mid-sized German tour operator targeting the same leisure traveler as Leitner.
• JT Touristik: German tour operator selling package holidays by air, with a similar customer profile and distribution model. Direct peer at the mid-market German tour operator tier.
• Studiosus Reisen: Specialist German tour operator focused on cultural, educational, and study-style multi-day package tours with German-speaking guides. Overlaps with Leitner in multi-day group tours with curated itineraries, particularly for the older culturally curious traveler.
• Phoenix Reisen: German specialist cruise operator and tour operator that also runs its own river and ocean ships. Listed as a cruise partner of Leitner and competes for the same German-speaking cruise and river cruise customers.

Others

• Schmetterling Reise- & Verkehrs-Logistik: German bus and travel services group that operates as a bus service partner for Leitner's coach tours. A supply-side partner rather than a direct competitor; comparable business models in German coach travel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leitnertouristik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leitner Touristik GmbH