Hayden Outdoors

What Hayden Outdoors does

Hayden Outdoors is a family‑owned land real estate brokerage founded in 1976 and headquartered in Windsor, Colorado. It serves buyers and sellers of farms, ranches, and recreational properties, with more than 200 brokers and agents operating across 32 states. In 2021 the firm reported $1.35 billion in annual real estate sales; that figure represents transaction volume rather than disclosed revenue.\n\nIts service set includes auction services, an equipment marketplace, water‑rights services, and real estate development. Auction operations run on the Auction Flex/Hibid platform, while distribution assets include more than 1,000 website syndication placements, roughly 100,000 monthly website visitors, about 45,000 opt‑in buyers, a mobile app, and a Life on the Land television program. The stated business model is transaction‑based, centered on brokerage commissions, auction activity, and related land services; current commission rates, agent splits, service pricing, revenue by line, and proprietary software architecture are not disclosed.

Name

Hayden Outdoors

Legal name

Hayden Outdoors, LLC

Website

https://haydenoutdoors.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Hayden Outdoors offers land brokerage to buyers and sellers of farms, ranches, and recreational properties. Founded in 1976 and headquartered in Windsor, Colorado, it operates 200-plus brokers and agents in 32 states, with auctions, an equipment marketplace, and land services.

Ownership category

akta.pro rank

Product category

Land Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Ranches & Livestock Properties Brokerage (BPAJADAB)

akta.pro secondary industries

Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Timberland & Forestry Properties Brokerage (BPAJADAC), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Land real estate brokerage
• Ranch and farm sales
• Recreational property auctions
• Agricultural land listings
• Water rights brokerage

Headquarters

HQ city

Windsor

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Brokerage Commissions: Hayden Outdoors earns commission revenue from buying and selling farm, ranch, and recreational real estate properties. The company represents sellers of premium properties and receives compensation upon successful transaction closings.
2. Auction Services: The company offers professional auction services for rural and recreational properties. They use live, online, or combined auction methods to bring buyers and sellers together.
3. Equipment Auctions: Free equipment auction platform for farm, ranch and landowner equipment. Sellers post listings with NO fees and NO commissions. The platform brings landowners, buyers and sellers together.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hayden Outdoors is a U.S. land real estate brokerage that represents sellers and buyers of farm, ranch, recreational, hunting, waterfront, and timberland properties across 32 states. The firm provides traditional brokerage, private treaty sales, and live or online property auctions, and operates a free no-commission equipment auction marketplace for farm and ranch equipment.

Product overview

Hayden Outdoors is a family-owned land real estate brokerage founded in 1976, operating as a unified platform offering property listings, auction services, and supplementary land services across 32 states. The core offering consists of the Property Listings Platform for buying and selling farm, ranch, recreational, hunting, waterfront, and timberland properties, complemented by Property Auction Services and Equipment Auction Platform. Additional value-added services include Property Marketing Services (photography, videography, syndication), Water Rights Services for western land transactions, Real Estate Development Services, and Buyer Representation Services. The company also operates branded media properties including Life on the Land TV Show and the Land Concierge subscription service, plus the annual Hunt for Habitat conservation event. The Hayden Outdoors Mobile App enables mobile auction participation.

Differentiator

Problem solved

Functional benefit

Brands

• Life on the Land: TV show series hosted by Allen Treadwell that showcases rural landowners, historic ranches, working farms, and recreational properties across the country. Airs on RFD-TV.
• Hayden Outdoors Auctions

Products and services

• Hayden Outdoors Property Listings Platform Online marketplace showcasing farm, ranch, recreational, hunting, waterfront, and timberland properties for sale across 32 states with advanced search, map views, and property type categorization.
• Property Auction Services Professional auction services for rural and recreational properties including online-only auctions, live outcry auctions, live/online hybrid auctions, and sealed bid auctions, powered by an integrated auction platform with iOS and Android mobile apps.
• Equipment Auction Platform Free equipment auction marketplace connecting buyers and sellers of farm, ranch, and landowner equipment including tractors, loaders, combines, and hay equipment with no fees or commissions; sellers post listings directly and negotiate with buyers.
• Property Marketing Services Comprehensive marketing services including professional photography, HD videography, aerial footage, custom property brochures, website advertising, property syndication to 1,000+ websites, print marketing, and TV/video marketing through Outdoor Channel and RFD-TV for land sellers.
• Water Rights Services Specialized water asset brokerage services including raw water rights, ditch company shares, storage facilities, irrigation district shares, Colorado-Big Thompson units, and integrated land-water transactions across Colorado and western states.
• Real Estate Development Services Master planned development services for rural and recreational shared-use properties including entitlements, owner's representation, land development strategy, and construction management.
• Buyer Representation Services Comprehensive buyer representation services including confidentiality for elite clients, technology-enabled property research, local market identification, valuation analysis, and portfolio growth assistance for real estate investors.
• Land Concierge / Property Catalog Subscription Subscription service including seasonal property catalogs, newsletters with new listings, expert land management tips, hunting strategy articles, and exclusive early access to off-market properties for prospective land buyers.

Quantifiable outcome

• $1.35 Billion in annual real estate sales (2021)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core, major and standard.

• Pheasants ForevercoreStrategic or Co-development Partner · 13 November 2026Hayden Outdoors partners with Pheasants Forever for the annual Hunt for Habitat event. The partnership supports the Kansas Corners for Wildlife Program which provides 5 years of annual rental payments ($75/acre) for planting enrolled acres into conservation cover mix. The Hunt for Habitat event raises funds for pheasant habitat conservation.
• MoultriemajorGTM or Marketing PartnerMoultrie is a sponsor of the Life on the Land TV show. They provide cutting-edge hunting technology and scouting tools. Their mission to revolutionize hunting aligns with Hayden Outdoors' outdoor lifestyle focus.
• Boa SaframajorGTM or Marketing PartnerBoa Safra helps landowners uncover tax deductions for cropland, ranchland, and timberland through Legacy Nutrient Deductions. Sponsor of Life on the Land TV show providing advanced tax services and scientific reporting for agricultural land.
• Metabo HPTstandardGTM or Marketing PartnerMetabo HPT provides premium power tools for professional users. Their sponsorship of Life on the Land TV show offers safety, reliability, and performance tools for land management and outdoor applications.

Scale indicators10 records

Recent moves2 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC70A6J9KtDU9G75Fqm-kcmQ
• Facebookfacebook.com/HaydenOutdoors
• LinkedInlinkedin.com/company/haydenoutdoorsrealestate
• Instagraminstagram.com/hayden_outdoors
• Xx.com/haydenoutdoors

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayden Outdoors