Bonduelle

What Bonduelle does

Bonduelle is a family-owned food company founded in 1853 and now in its seventh generation of family leadership. The parent entity, BONDUELLE SA, is a public limited company (Société Anonyme) registered in Renescure, France, with €234,806,000 in share capital; it operates internationally through wholly-owned regional subsidiaries including Bonduelle Italia Srl in San Paolo d'Argon, Italy. Its commercial footprint spans France, Italy, Germany, and Brazil, and it is currently executing a restructuring that includes the announced sale of its Cristalina, Brazil factory to Stella d'Oro Alimentos and divestitures of its packaged-salad businesses in France and Germany.

The company produces and sells processed vegetable and legume products across five core lines: fresh packaged salads, canned vegetables and legumes (corn, beans, peas, chickpeas, lentils), frozen vegetables and prepared dishes, ready meals (couscous, pasta, grain bowls), and aperitivo snacks. A Bio sub-brand carries organic certification through Bioagricert. Production uses steam-cooking technology to preserve nutritional properties and texture, zero-residue protocols backed by farmer collaboration, real-time environmental sensors for crop monitoring, and accredited laboratory analysis for harvest verification. The portfolio extends through branded sub-lines such as Coccole, Legumeria, Le Regionali, Contornissimi, Pastallegre, and Cereallegre, with content and community platforms — Veggie Passion, InOrto, Riciblog, and Bonduelle Friends — supporting consumer engagement and recipe-led usage.

Bonduelle makes money through hardware sales of branded packaged food products, distributed via retail supermarket chains (mass-market consumer segment) and through a dedicated Bonduelle Food Service division serving catering, restaurant, and institutional food-service operators. Customer segmentation is horizontal: primary revenue comes from general consumers purchasing for household use, with food service as a secondary, format-driven channel. Marketing is executed through owned websites, content platforms, and social media, and the company operates under EU GDPR with a publicly declared (but only partially WCAG 2.1–compliant) Italian consumer website.

Name

Bonduelle

Legal name

BONDUELLE SA

Website

https://bonduelle.it

Company type

Public

Founded year

1853

Operating status

Operating

Short description

Bonduelle is a 170-year-old, seventh-generation family food company that produces and sells packaged vegetables, legumes, salads, frozen and ready meals across Europe (France, Italy, Germany) and historically Brazil, serving mass-market retail consumers and food-service operators through supermarket chains and a dedicated food-service division.

Ownership category

akta.pro rank

Product category

Packaged Vegetables

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Vegetable Canning, Pickling, and Drying (31142), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

akta.pro secondary industries

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

Keywords

• Processed vegetables
• Canned legumes
• Frozen vegetables
• Ready meals
• Packaged salads

Headquarters

HQ city

San Paolo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Vegetable Products: Bonduelle generates revenue through the sale of vegetable products including fresh salads, canned vegetables and legumes, frozen foods, ready meals, and organic/bio products. Revenue is generated through retail distribution channels and food service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bonduelle manufactures and sells processed vegetable and legume products across five core categories: fresh packaged salads, canned vegetables and legumes, frozen vegetables and prepared dishes, ready meals, and aperitivo snacks. The company also offers organic-certified versions of its products under its Bio sub-brand and operates a dedicated food service division supplying professional catering and restaurant operators.

Product overview

Bonduelle is a family-owned food company founded in 1853, operating for 7 generations, that produces and sells processed vegetable and legume products. The product portfolio consists of five core product lines: Insalate (fresh packaged salads including various lettuce types, rocket, spinach, and mixed greens), Mais/verdure e legumi in conserva (canned vegetables including corn, beans, peas, chickpeas, and lentils), Surgelati (frozen vegetables and prepared frozen dishes), Piatti pronti (ready meals including couscous and pasta dishes), and Pronti per l'aperitivo (snack products for aperitivo). The Bio sub-brand offers organic-certified versions of vegetables and legumes. The company also sells specific products under branded lines including Insalatone Benessere (wellness salad mixes), Coccole (vegetarian breaded vegetable bites), Legumeria (legume-focused products), Le Regionali (regional Italian recipes), and CereAllegre (grain-based dishes). Products are distributed in various formats including cans, glass jars, frozen packages, and fresh packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Veggie Passion: Bonduelle's platform dedicated to vegetable education, nutrition tips, and culinary curiosities
• Bonduelle Food Service
• Carta delle Insalate
• Coccole
• Cereallegre
• Pastallegre
• Contornissimi
• Le Regionali
• Legumeria
• Natura in Padella
• InOrto
• Riciblog

Products and services

• Insalate (Fresh Packaged Salads) Fresh packaged salads including various lettuce types, rocket, spinach, and mixed greens such as Insalata del Giorno, Lattughino, Lattughino Bio, and Insalatone Benessere. Sold through retail supermarket chains for household consumption.
• Canned Vegetables and Legumes (Mais, verdure e legumi in conserva) Canned sweet corn, beans (borlotti, cannellini, red beans), peas, chickpeas, and lentils processed using steam cooking technology to maintain nutritional properties and flavor. Products include Mais in Scatola, Piselli Fini, Ceci al Vapore, Borlotti al Vapore, and Fagiolini Extra Fini.
• Surgelati (Frozen Vegetables and Prepared Frozen Dishes) Frozen vegetable mixes, spinach, peas, and prepared frozen dishes such as Minestrone Classico di verdure surgelato. Distributed through retail frozen food aisles.
• Piatti Pronti (Ready Meals) Ready-to-eat meals including couscous dishes (Cous Cous Delizioso under CereAllegre brand), pasta dishes (Pastallegre), gourmet side dishes (Contornissimi), and Mediterranean vegetable dishes such as Ratatouille and Melanzane alla Mediterranea.
• Pronti per l'Aperitivo (Aperitivo Snacks) Snack and appetizer products under the Coccole brand, including vegetarian breaded vegetable bites with broccoli, pumpkin, and zucchini, designed for aperitivo occasions.
• Bio (Organic Products) Organic-certified vegetable and legume products including organic baby lettuce leaves (Lattughino Bio) and other Bioagricert-certified organic offerings across the product range.
• Bonduelle Food Service Dedicated food service division supplying professional catering, restaurants, and institutional food service operators with vegetable ingredients in various formats including canned, frozen, and ready-to-use preparations.

Quantifiable outcome

• Zero residue products achieved through careful farmer partnerships and alternative crop protection

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Stella d'Oro AlimentosminorOthers · 18 November 2025Bonduelle sold its factory in Cristalina, Brazil, to Stella d'Oro Alimentos, a local company. The deal is subject to approval by Brazil's competition authorities. This sale is part of Bonduelle's broader restructuring plan which includes selling its packaged-salad businesses in France and Germany.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenyard: Belgian-headquartered global market leader in fresh, frozen, and prepared fruit and vegetables. Directly comparable to Bonduelle across packaged salad, canned, and frozen vegetable categories, and a primary European competitor in retail and food-service channels.
• Ardo: Belgian family-owned frozen vegetables, herbs, and fruit producer serving European retail, foodservice, and B2B ingredients. Closely comparable to Bonduelle's Surgelati line and overall European vegetable-processing footprint.
• McCain Foods: Canadian global leader in frozen prepared potato and vegetable products. Directly comparable to Bonduelle's frozen and ready-meal lines in terms of category, retail/foodservice channels, and European-brand strategy.
• Nomad Foods: European frozen-foods platform owning Birds Eye, Findus, and Iglo. Closely comparable to Bonduelle's frozen vegetable and ready-meal business and the leading European frozen-food branded peer.
• Del Monte Foods: US-based branded producer of canned fruits, vegetables, and prepared foods. Directly comparable to Bonduelle's canned legumes/vegetables, frozen, and ready-meal product mix and shelf-stable retail model.
• Dole Food Company: Global producer and marketer of fresh fruit and vegetables, frozen, and packaged foods. Comparable to Bonduelle across fresh salads, packaged/canned vegetables, and value-added produce categories.

Broad incumbents

• General Mills: Large multinational packaged-foods company owning the Green Giant vegetables brand. A broader incumbent that overlaps with Bonduelle in canned and frozen vegetables but competes from a much larger branded-portfolio base.
• The Kraft Heinz Company: Global packaged-food conglomerate with broad presence in shelf-stable vegetables and prepared foods. A broad incumbent comparable to Bonduelle's canned-vegetable and ready-meal categories rather than to its fresh/specialty niche.
• Conagra Brands: Major North American packaged-food company with significant frozen and shelf-stable vegetable exposure (Birds Eye, Healthy Choice). Comparable to Bonduelle's frozen/ready-meal portfolio, but operating from a much wider branded portfolio.

Regional players

• Findus Group: Historic European frozen-food brand (now part of Nomad Foods but operating as a regional label in select markets). Comparable to Bonduelle's frozen and ready-meal offering on a regional European basis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BonduelleEsp
• Facebookfacebook.com/bonduelle.world
• LinkedInlinkedin.com/company/bonduelle-italia-s.r.l.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonduelle