PariPassu

What PariPassu does

PariPassu Aplicativos Especializados Ltda is a privately held Brazilian SaaS company founded in 2005 and headquartered in Florianópolis, Santa Catarina. The company provides a cloud-based platform for food supply chain traceability, quality management, and supply chain control, serving more than 5,000 companies across the Brazilian agri-food value chain — spanning supermarkets and retail, food and beverage manufacturers, food service operators, rural producers, and food distributors. The platform integrates desktop and mobile applications with real-time data synchronization, barcode/QR code scanning, and analytics dashboards, and is built around four product lines: CLICQ (digital checklists and product/process quality inspections), Rastreador PariPassu and Rastreador de Campo (batch and field-level traceability), and Panorama (business intelligence and KPI monitoring). PariPassu also operates Programa RAMA, INDEX PariPassu (a supplier qualification metric for fruits, vegetables, and greens), Academia PariPassu (training platform), and certification consulting aligned to Brazilian (RIISPOA, SIF/SIE/SIM) and international (GlobalG.A.P, FSSC 22000, BRCGS, IFS Food) standards.

The company operates on a recurring subscription revenue model with quote-based, undisclosed pricing sold primarily through a direct sales motion targeting enterprise and mid-market customers in Brazil, supplemented by inside sales, a self-service customer portal, and a content marketing engine (blog, gated ebooks, webinars, social channels). With 101–250 employees and no disclosed external funding, PariPassu appears to be a bootstrapped, vertically specialized platform that monetizes through software subscriptions plus adjacent training, certification, and consulting services. The company's competitive positioning rests on domain specialization in Brazilian food regulations, integration across the multi-link supply chain, accumulated operational data from 5,000+ customers, and a broad vertical segmentation across ten or more food sub-segments.

Name

PariPassu

Legal name

PariPassu Aplicativos Especializados Ltda

Website

https://paripassu.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

PariPassu is a Brazilian SaaS company providing traceability, quality management, and supply chain analytics solutions to 5,000+ companies across the food and beverage supply chain in Brazil, spanning producers, distributors, manufacturers, and retailers.

Ownership category

akta.pro rank

Product category

Food Supply Chain Traceability and Quality Management Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYAFALANAC

FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management)

Agriculture & Food Production/Food Safety, Testing & Certification/Food Safety Management Systems (FSMS)

SECONDARYAFALAGAK

Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data)

Agriculture & Food Production/Food Safety, Testing & Certification/Food Traceability, Recall & Supply Chain Verification (Testing/Verification Services)

SECONDARYAFALALAB

Supplier Quality Assurance & Vendor Approval Programs

Agriculture & Food Production/Food Safety, Testing & Certification/Food Quality Assurance Systems

Keywords

• Food traceability software
• Quality management platform
• Food supply chain SaaS
• Agri-food compliance solutions
• Food safety monitoring

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: SaaS platform providing traceability, quality management, and supply chain control solutions. The platform is available in desktop and mobile versions with real-time synchronization, enabling quality inspections, traceability tracking, and business intelligence dashboards for the food and beverage industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PariPassu provides a cloud-based SaaS platform for the Brazilian food and beverage supply chain that combines real-time traceability, digital quality management, and business intelligence. Its portfolio covers batch tracking from field to retail (Rastreador PariPassu, Rastreador de Campo), digital checklists for inspections and product conformity (CLICQ Processo, CLICQ Produto), and an analytics dashboard (Panorama), alongside supplier qualification (INDEX PariPassu), training (Academia PariPassu), and certification consulting.

Product overview

PariPassu offers an integrated platform of solutions for the food and beverage supply chain, consisting of quality management tools (CLICQ Processo, CLICQ Produto, CLICQ Mobile), traceability systems (Rastreador PariPassu, Rastreador de Campo), and business intelligence (Panorama). The portfolio also includes programs for supplier qualification (INDEX PariPassu, Programa RAMA), training (Academia PariPassu), and certification consulting (Certificação e GlobalG.A.P). The solutions work together to provide end-to-end visibility from field to consumer, with CLICQ capturing operational quality data that flows into Panorama for strategic analytics, while the trackers ensure product traceability throughout the chain.

Differentiator

Problem solved

Functional benefit

Products and services

• CLICQ Processo Digital checklist and inspection management tool that transforms checklists into reliable data, standardizes SOPs and Good Manufacturing Practices (BPFs), monitors critical routines, and ensures real-time compliance for food industry operations.
• CLICQ Produto Quality monitoring solution for finished products that defines acceptance criteria by item or batch, records product compliance, and centralizes non-conformity history and corrective actions.
• Rastreador PariPassu Real-time traceability system that ensures control of each batch from field to final customer, enabling agile communication between chain links, reducing recall risks, and protecting brand reputation.
• Rastreador de Campo Field tracking solution that enables rural producers to organize management, pesticides, and certifications with real-time traceability, ensuring trust and access to qualified markets.
• Panorama Intelligence platform for strategic decisions that connects data from the entire operation into a single view, simplifying analysis and transforming information into competitive advantage through real-time monitoring of key performance indicators.
• Programa RAMA Food Traceability and Monitoring Program (Programa de Rastreabilidade e Monitoramento de Alimentos) that strengthens the food chain from field to shelf through structured monitoring.
• INDEX PariPassu Indicator that qualifies suppliers of fruits, vegetables, and greens based on criteria including food traceability, residue monitoring, quality standards, certification, and audits.
• Academia PariPassu Training and capacity-building platform offering courses and educational content for the entire food and beverage production chain.
• Certificação e GlobalG.A.P Certification consulting service to evolve quality management and help food producers achieve major agricultural certifications such as GlobalG.A.P.

Quantifiable outcome

• Savegnago Supermercados reduced losses in the hortifruti sector by 50%, achieving 17% improvement across 43 stores in less than six months
• +2 more outcomes

Named customers8 records

Segments13 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FoodLogiQ: FoodLogiQ (now FoodLogiQ by FSQA) is a US-based SaaS platform for food safety, quality, and traceability management across the supply chain. It is a direct competitor to PariPassu's CLICQ and Rastreador offerings, serving food producers, manufacturers, and retailers with supplier management and recall workflows.
• SafetyChain Software: SafetyChain provides food safety and quality management SaaS (FSQA) for food manufacturers and processors, covering digital inspections, CAPA, document control, and supplier compliance — directly overlapping PariPassu's CLICQ Processo/Produto modules.
• RFXcel (TraceLink): RFXcel, now part of TraceLink, specializes in serialization and traceability software for food, beverage, and life sciences. Its traceability and supply-chain visibility capabilities closely mirror PariPassu's Rastreador PariPassu product.
• iTradeNetwork: iTradeNetwork offers SaaS for the food supply chain, including traceability, quality management, and trading workflows for retailers, suppliers, and foodservice operators — directly comparable to PariPassu's end-to-end chain offering.

Emerging players

• SourceTrace: SourceTrace provides digital solutions for agriculture and food traceability, with a focus on smallholder farmers and emerging markets. It is an emerging peer to PariPassu's Rastreador de Campo and rural-producer segments.
• Farmforce: Farmforce is a Syngenta Foundation-backed platform for smallholder farmer traceability, certification, and field-data capture. It overlaps with PariPassu's field-level tracking and certification use cases for fruits and vegetables.
• Procurant: Procurant is a SaaS platform focused on food traceability and supply chain visibility, particularly for fresh produce. It is comparable to PariPassu's traceability and quality offerings for the fresh-produce value chain.

Broad incumbents

• TraceLink: TraceLink is a large global supply-chain serialization and traceability platform with expanded food and beverage capabilities. It is a broad incumbent comparable to PariPassu's traceability stack at significantly greater scale and geographic reach.
• TOTVS: TOTVS is Brazil's largest enterprise software vendor, offering ERP and vertical solutions including for agribusiness and food. It is a broad incumbent that overlaps with PariPassu at large Brazilian food and retail customers and could expand further into traceability.
• SAP (Brazil / Food Industry): SAP provides ERP and supply-chain solutions used by many of Brazil's largest food producers and retailers, including modules for quality and traceability. It represents a broad-incumbent threat that could bundle FSMS/traceability features against PariPassu at enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/paripassubr
• Facebookfacebook.com/paripassubr
• LinkedInlinkedin.com/company/paripassubr
• Instagraminstagram.com/paripassubr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PariPassu