What Dynamics Connections does

Dynamics Connections is a privately held matchmaking and educational services company that connects Independent Software Vendors (ISVs) with Value-Added Resellers (VARs) in the Microsoft Dynamics and Acumatica ERP ecosystems. The firm runs semester-based ISV Educational Programs across four tracks — D365 Business Central, D365 Finance & Supply Chain Management, Microsoft Dynamics Great Plains, and Acumatica Cloud ERP — in which ISVs pay for participation and receive exclusive category rights, weekly lead sheets, warm VAR introductions, and a perpetual listing in the partners-only ISV Library. All services are free to VAR partners, who instead receive quarterly one-on-one educational meetings, monthly webinars, ISV Showdown events, the searchable ISV Library portal (accessed by 6,000+ users), and referrals for staffing and marketing needs.

Underlying infrastructure is light and non-proprietary: a Wix-hosted marketing site, a gated ISV Library web portal, Zoom for monthly webinars, YouTube and podcast directories for the ISV Talks video/podcast series, and a Wix-hosted blog and newsletter. The company does not develop or license ERP software; its technology footprint is a curated content and event platform layered on commodity tools, with the substantive asset being the human-curated relationship pipeline (~180 active VAR partners with ~3 representatives each, ~140 ISV providers, 10,250+ cumulative introductions).

Revenue is generated from three streams: ISV semester program fees (the primary stream, structured as multi-year subscriptions with quote-based pricing), affiliate referral fees from DyNexus (ERP staffing/recruiting), and affiliate referral fees from Marketeery (B2B marketing for ERP/CRM partners). The firm is bootstrapped, founder-owned and operated (President/CEO Carol Livingston, a Microsoft Certified Professional with 25+ years in ERP consulting), with a reported headcount of 1-10 employees and no institutional funding, no parent company, and no disclosed financials.

Name

Dynamics Connections

Legal name

Dynamics Connections LLC

Website

https://dynamicsconnections.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Dynamics Connections is a Microsoft Dynamics and Acumatica matchmaking service that connects ERP ISVs with VARs through semester-based educational programs, monthly webinars, and the ISV Library, charging ISVs while providing services free to VAR partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Battle Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. ISV Program Fees: ISVs pay to participate in Dynamics Connections' semester programs, which grant exclusive category rights, VAR introductions, weekly lead sheets, and a perpetual listing in the ISV Library. Services are FREE to VAR partners, funded entirely by ISV participation fees.
2. Referral Fees (Recruiting): Revenue generated through referral relationships with staffing and recruiting partners (DyNexus) for ERP/CRM talent placement, directed to the Dynamics and Acumatica partner community.
3. Referral Fees (Marketing): Revenue generated through referral relationships with marketing agencies (Marketeery) for ERP/CRM B2B marketing services, directed to the Dynamics and Acumatica partner community.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Dynamics Connections is a matchmaking service that connects Microsoft Dynamics and Acumatica ERP Value-Added Resellers (VARs) with Independent Software Vendors (ISVs). The firm facilitates introductions through structured educational semesters, webinars, ISV Showdown events, and a searchable ISV Library. ISVs pay to participate in the matchmaking programs while VARs access the services free of charge, and the company earns commissions on referrals to partner service providers.

Product overview

Dynamics Connections is a matchmaking service company that connects Microsoft Dynamics and Acumatica ERP Value-Added Resellers (VARs) with Independent Software Vendors (ISVs). The core offering consists of personalized matchmaking services delivered through quarterly one-on-one educational meetings, monthly webinars, and the partners-only ISV Library containing over 110 ISV listings. Supporting programs include ISV Educational Semesters (with dedicated tracks for Business Central, Finance & Supply Chain Management, Great Plains, and Acumatica), ISV Showdown competitive events, ISV Talks video/podcast series, and Referral Services for staffing and marketing needs. All VAR partner services are provided free of charge.

Differentiator

Problem solved

Functional benefit

Products and services

• VAR Matchmaking Services
• ISV Matchmaking Services
• ISV Library
• ISV Educational Semesters
• ISV Showdown Events
• ISV Talks Webinars
• ISV Introductory Webinars
• Referral Services

Quantifiable outcome

• 10,250+ successful introductions between ISVs and VARs
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major, featured and minor.

• DyNexus Recruiting & StaffingcoreGTM or Marketing Partner · 14 January 2025Dynamics Connections launched its Referrals Page in January 2025, with DyNexus as a featured referral partner for ERP staffing and recruiting services. DyNexus specializes in placing mid-market ERP talent (Microsoft D365BC, Acumatica, Sage Intacct, NetSuite, Odoo) with a 120-day placement guarantee. The partnership enables Dynamics Connections to address the common request from VARs and ISVs for trusted ERP/CRM staffing resources.
• MarketeerycoreGTM or Marketing Partner · 14 January 2025Referral partnership with Marketeery, a science-based full-stack marketing agency specializing in ERP and CRM partners. Marketeery provides strategy, content, SEO, social media, and website services to Dynamics Connections' VAR and ISV community. Dynamics Connections engaged Marketeery to develop its own baseline messaging and website, and now refers its ecosystem to them.
• Dynamic CommunitiesmajorStrategic or Co-development PartnerDynamic Communities organizes Community Summit NA (the largest Microsoft Business Solutions User Conference globally). Dynamics Connections is a Media Sponsor of Community Summit NA 2025 and Carol Livingston participates as a speaker. The companies collaborate on educational content and ISV ecosystem development for the Dynamics channel.
• xMonthlyfeaturedChannel Partner/ Reseller/ DistributorxMonthly is a Microsoft licensing services provider featured as an ISV client and Fall '25 semester participant. xMonthly offers licensing review, procurement, and optimization services for Microsoft D365. It was highlighted as a key resource for VARs navigating Microsoft's FY26 priorities and AI Business Solutions organization changes.
• Dynamic Communities (AI Partner Executive)minorStrategic or Co-development PartnerDynamic Communities launched AI Partner Executive, a free membership initiative providing AI insights for Microsoft ecosystem leaders. Carol Livingston endorsed the initiative, noting it builds on the success of the Partner Executive Summit and delivers timely insights for VARs navigating the AI era.
• Microsoft (Dynamics 365 & Acumatica Ecosystem)coreTechnology or IntegrationDynamics Connections operates within the Microsoft Dynamics (D365 Business Central, D365 F&SCM, Dynamics GP) and Acumatica ecosystems. The company is not a direct Microsoft partner but serves as a bridge connecting Microsoft VARs with ISVs across all major Microsoft Dynamics ERP platforms. Services also include Acumatica VAR-ISV matchmaking.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dynamic Communities: Organizer of Community Summit NA (the largest Microsoft Business Applications user conference) and the AI Partner Executive initiative. Directly comparable as a community/matchmaking layer in the same Microsoft Dynamics and Acumatica ecosystem that Dynamics Connections serves.

Broad incumbents

• Pax8: Cloud marketplace and distribution platform connecting SaaS vendors with managed service providers and resellers. Comparable as a broader B2B matchmaking/distribution intermediary in the software channel, though focused on cloud rather than ERP.
• Sherweb: Microsoft-focused cloud services distributor serving VARs and MSPs with Microsoft cloud solutions. Comparable as an intermediary that connects Microsoft software vendors with reseller partners in a similar channel.
• TD SYNNEX: Global IT distribution giant serving software vendors and resellers through channel distribution and partner enablement. Comparable in the broader B2B software vendor-to-reseller matchmaking and enablement category.
• Ingram Micro: Global IT distributor with cloud marketplace capabilities that connects software vendors with resellers. Operates in the same B2B matchmaking/distribution layer that Dynamics Connections serves, though at much larger scale and breadth.

Regional players

• Association of Microsoft Solutions (AMS): Professional association for Microsoft partner organizations in the U.S. Comparable as a community/matchmaking organization within the Microsoft partner ecosystem, focused primarily on North American members.

Others

• Channel Futures: Media and community platform covering the IT and software channel. Comparable as an enabler of the same VAR/ISV ecosystem that Dynamics Connections serves, primarily through content, events, and research rather than direct matchmaking.
• CompTIA: Global IT industry trade association serving technology vendors, partners, and the channel ecosystem. Comparable as a broader community/trade body supporting the same Microsoft and IT partner channel participants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dynamicsconnectionsllc7427/featured
• LinkedInlinkedin.com/company/dynamics-connections
• Xx.com/DynConnection

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamics Connections