GreenSquareAccord

What GreenSquareAccord does

GreenSquareAccord Limited is a UK-registered society with exempt charitable status (no. 27052R), regulated by the Regulator of Social Housing. Formed around 2021 from the merger of GreenSquare Group and Accord Housing Association, it operates a portfolio of approximately 23,000 homes across four localities: Walsall/Wolverhampton/Staffordshire, Birmingham/Black Country/Coventry, Oxfordshire, and Wiltshire. The organisation delivers affordable rented housing (social rent, affordable rent up to 80% of market rent), intermediate rent and shared ownership, leasehold management, residential care and supported living, extra-care schemes, and community-based domestic-abuse services including the Gloucestershire Domestic Abuse Support Service (GDASS).

Its service delivery centres on the myGSA self-service customer portal (rent payment, balance viewing, repair reporting), integrated with multi-channel payment rails (Direct Debit, allpay app, PayPoint, Post Office, phone). Repairs are managed against priority SLAs (emergency 4-hour, urgent 7-day, routine 28-day, planned 84-day) with contractor scheduling and post-inspection; the contact centre handled over 220,000 calls with reported satisfaction above 80%. Property technology capability includes an Energy Efficiency Retrofit Programme delivering cavity and external wall insulation, loft insulation, draught-proofing, air-source heat pumps (163 installed), and rooftop solar (39 systems installed across 273 completed homes), with a pipeline of 1,425 additional WECA/WMCA-funded upgrades.

Revenue streams comprise recurring rents and service charges (the largest contributor, covering ~23,000 properties and governed by the government Rent Standard of CPI+1%), shared ownership and intermediate rent, leaseholder charges (ground rent, management fees, sinking fund), care and support service fees, and central/local government grants via the Social Housing Decarbonisation Fund and combined authorities. Capital programmes are delivered through partnerships with Homes England, WECA, WMCA, Birmingham City Council, and a contractor network (Bell, Novus). Additional revenue and reputational reinforcement are generated by the Community Impact Fund (£50,000+ awarded in 2025-26), Hall Green Communities, Planning for Real, and the Tenancy Sustainment Fund. In the most recent reporting period the organisation delivered 121 new homes across six developments; ongoing regulatory engagement addresses its RSH gradings-under-review status.

Name

GreenSquareAccord

Legal name

GreenSquareAccord Limited

Website

https://greensquareaccord.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GreenSquareAccord is a UK registered society (no. 27052R) and exempt charity operating approximately 23,000 social and affordable homes across the West Midlands, Oxfordshire, and Wiltshire, delivering rent, repairs, care and support, and community investment services.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Community Housing Services (62422), Other Community Housing Services (624229), Assisted Living Facilities for the Elderly (623312), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

• Social housing provision
• Affordable rent housing
• Supported living services
• Home repairs maintenance
• Community investment programmes

Headquarters

HQ city

West Bromwich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Social and Affordable Rent: Rental income from approximately 23,000 social housing properties across the West Midlands, Wiltshire, Oxfordshire and surrounding areas. Social rent and affordable rent are set annually following government Rent Standard guidelines (CPI + 1%).
2. Shared Ownership: Intermediate rent and shared ownership arrangements where customers purchase a share of their property and pay rent on the remaining share.
3. Service Charges: Variable and fixed service charges for communal area maintenance including cleaning, grounds maintenance, utilities, door entry systems, lifts, fire equipment, repairs, and administration.
4. Leaseholder Charges: Ground rent, management fees, and service charges for leaseholders and freeholders. Includes sinking fund contributions for future major repairs.
5. Care and Support Services: Residential care, supported living, extra care schemes, community support, and domestic abuse services including refuge accommodation.
6. Government Funding and Grants: Retrofit funding secured from government through Social Housing Decarbonisation Fund, West of England Combined Authority (WECA), and West Midlands Combined Authority (WMCA) for energy efficiency upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

GreenSquareAccord is a UK-registered social housing provider that owns and manages approximately 23,000 properties across the West Midlands, Wiltshire and Oxfordshire, letting them through social rent, affordable rent, intermediate rent and shared ownership arrangements at government-regulated rents. Beyond tenancies, it delivers responsive and planned repairs, an in-house heating service, energy-efficiency retrofit upgrades (insulation, air source heat pumps, solar panels), residential and supported care, extra care schemes, community-based domestic abuse support (including the Gloucestershire Domestic Abuse Support Service), and a community investment programme (Community Impact Fund grants, Hall Green Communities, Planning for Real).

Product overview

GreenSquareAccord is a UK-based registered social housing provider operating a unified housing management and care services platform. The core offering consists of three integrated service areas: (1) Housing Management — delivered through the myGSA customer portal and online self-service account for rent payments, repairs reporting, and tenancy management; (2) Care and Support Services — including domestic abuse refuges, the Gloucestershire Domestic Abuse Support Service (GDASS), extra care and sheltered housing schemes; and (3) Community Investment — encompassing the Community Impact Fund (grants up to £2,000), Hall Green Communities, Selly Oak Early Help, Planning for Real community engagement, and Financial Skills/Tenancy Sustainment support. Energy efficiency retrofit upgrades and new-build housing development (via Homebuilding) complement the core services. The portfolio covers approximately 23,000 properties across the West Midlands, Wiltshire, Oxfordshire and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• myGSA Customer Portal Online self-service portal enabling GreenSquareAccord tenants to view account balance, pay rent and service charges, set up Direct Debits, and report repairs 24/7.
• Rent and Service Charges Payment Platform Multi-channel rent and service charge payment system supporting online portal, Direct Debit, allpay app, PayPoint and Post Office payment cards, automated phone payments, and Housing Benefit/Universal Credit integration.
• Repairs and Maintenance Service Responsive and planned property repair service with priority SLAs: emergency 4-hour response, urgent 7-day, routine 28-day, planned 84-day. Managed in-house with a 90% first-time fix rate.
• Social and Affordable Rent Housing Rental of approximately 23,000 social and affordable rent homes across the West Midlands, Wiltshire, Oxfordshire and surrounding areas, with rents set annually per the government Rent Standard (CPI + 1%).
• Shared Ownership Homes Intermediate rent and shared ownership arrangements allowing customers to purchase 25-75% of a property and pay rent on the unsold equity, supporting first-time buyers priced out of full ownership.
• Domestic Abuse Services Refuge accommodation for men and women escaping domestic abuse, plus community-based support; includes the Gloucestershire Domestic Abuse Support Service (GDASS) providing free confidential support programmes across Gloucestershire.
• Care and Support Services Range of residential care, supported living, extra care schemes, community support, and care in the home services for vulnerable adults, elderly residents and people with learning disabilities or autism.
• Homebuilding Development Programme New homes development programme delivering social rent, affordable rent and shared ownership properties; completed 121 new homes across six developments in the last year, with pipeline in Redditch, Bartley Green Birmingham and West Bromwich.
• Energy Efficiency Retrofit Programme Decarbonisation retrofit upgrades including cavity wall insulation, external wall insulation, loft insulation, draught-proofing, window/door replacement, low-energy lighting, ventilation, air source heat pumps, and rooftop solar panels to improve EPC ratings and reduce customer fuel bills.
• In-House Heating Services Direct in-house heating and hot water service delivering consistent quality and faster response across all GSA localities.
• Healthy Homes Advisors Service Advisory team supporting customer wellbeing and providing guidance on preventing and managing damp and mould in customers' homes.
• Tenancy Sustainment Fund Financial support fund helping customers facing hardship sustain their tenancies, supplementing existing financial and skills support services.
• Cost of Living Support Hub Online resource hub aggregating financial support, utility and food bill reduction tips, employment assistance, food banks, and mental health resources for customers facing cost of living challenges.

Quantifiable outcome

• Reduced average repair response time from 66 days to 20 days (70% improvement)
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Matrix Housing PartnershipcoreStrategic or Co-development Partner · 1 March 2023Joint bid partnership with Matrix Housing Partnership for securing central government retrofit funding through Social Housing Decarbonisation Fund. The partnership enables combined lobbying power and shared expertise for government funding applications.
• Bell (Contractor)minorImplementation/ SI/ Consulting PartnerAppointed contractor to carry out retrofit works on behalf of GreenSquareAccord for WECA-funded energy efficiency improvements.
• Novus (Contractor)minorImplementation/ SI/ Consulting PartnerAppointed contractor to carry out retrofit works on behalf of GreenSquareAccord for WECA-funded energy efficiency improvements.
• allpaycoreTechnology or IntegrationPayment processing partner providing automated phone payment service (available 24/7) and mobile app for rent and service charge payments.
• PayPointminorChannel Partner/ Reseller/ DistributorPayment services partner enabling rent payments at convenience stores, newsagents, supermarkets and service stations across the UK.
• Birmingham City CouncilcoreStrategic or Co-development PartnerFunder of Hall Green Communities programme connecting Hall Green residents to support, activities and services through Neighbourhood Network Scheme (NNS) and Families & Early Help projects.
• Birmingham Children's PartnershipcoreStrategic or Co-development PartnerJoint funder of Hall Green Communities programme and Selly Oak Families Early Help teams supporting children, young people and families in Birmingham.
• Ark-T CentreminorStrategic or Co-development PartnerCommunity partner managing The Venue@Cowley community centre in Oxford, owned by GreenSquareAccord.
• Northway Community CentreminorStrategic or Co-development PartnerCommunity centre in Oxford managed by voluntary board of trustees, owned by GreenSquareAccord.
• Leys Housing Consortium (Oxford)minorStrategic or Co-development PartnerGreenSquareAccord part of Leys Housing Consortium in Oxford, sharing commitment to support community initiatives with Catalyst Housing Association.
• Catalyst Housing AssociationminorStrategic or Co-development PartnerCo-funds community coordinator post as part of Leys Housing Consortium in Oxford. GreenSquareAccord and Catalyst jointly own five community buildings on the estate.
• Thistle Tenant RisksminorGTM or Marketing PartnerPartnership offering My Home Contents Insurance Scheme specifically designed for social housing residents. GreenSquareAccord customers are eligible to apply.
• Gloucestershire Domestic Abuse Support Service (GDASS)coreStrategic or Co-development PartnerGreenSquareAccord operates GDASS providing free and confidential support programmes for women and men over 16 experiencing domestic abuse across Gloucestershire.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Home Group: UK housing association and registered society with around 55,000 homes. Comparable to GSA through social/affordable rent, supported living, domestic abuse services, and similar scale of community investment activity.
• Platform Housing: Midlands-focused housing association with ~50,000 homes. Closely comparable to GSA's West Midlands concentration, social/affordable rent model, and development pipeline in similar regional markets.
• LiveWest: South West-based housing association (formerly Coastline Housing) with over 38,000 homes. Comparable to GSA on Wiltshire geography, social/affordable rent model, and shared ownership activity.
• Peabody: Large UK housing association managing over 66,000 homes across London and the South East. Comparable to GSA through shared ownership, social/affordable rent, and integrated care and community programmes.
• EMH Group: Midlands-based housing association managing around 20,000 homes across the East Midlands. Comparable in scale to GSA with similar mix of general needs, supported housing and shared ownership.
• L&Q: Major UK housing association and registered society with ~110,000 homes. Closely comparable to GSA in terms of regulated social rent, shared ownership, build-to-rent, and resident services, with similar RSH regulatory exposure.
• Sanctuary Housing: National housing association providing general needs, supported, sheltered and extra care housing. Comparable to GSA on care and support vertical, RSH regulation, and Tenant Satisfaction Measures reporting.
• Catalyst Housing Association: Housing association operating in London and the South East, including the Leys estate in Oxford where GSA is a co-partner. Comparable directly through joint community investment activity and shared ownership tenure.
• Orbit Group: UK housing association with ~45,000 homes, with significant Midlands presence. Directly comparable to GSA's portfolio mix of social rent, shared ownership and supported housing, plus active retrofit programmes.
• Clarion Housing Group: Largest UK housing association operating ~125,000 homes nationwide. Directly comparable to GSA as a registered provider of social and affordable housing, offering similar rent, shared ownership, care and community investment services under RSH regulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreenSquareAccord
• LinkedInlinkedin.com/company/greensquareaccord
• Instagraminstagram.com/greensqaccord
• Xx.com/GreenSqAccord

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenSquareAccord