Cementos San Marcos

What Cementos San Marcos does

Cementos San Marcos S.A. is a privately held Colombian cement manufacturer headquartered in Yumbo, Valle del Cauca, operating a cement plant on the Cali-Buga corridor at Km. 24 Vía Panorama. The company produces a unified portfolio of construction materials centered on cement and expanded to include estuco (stucco), pegante (adhesive), and boquilla (grout), with a flagship Cemento Estructural Tipo ART positioned for high-specification structural, residential, institutional, educational, and commercial projects. Production is described as employing environmentally friendly manufacturing technologies and responsible natural-resource extraction, with ICONTEC quality certification evidencing compliance with Colombian technical standards.

The firm's commercial model is sales-led and multi-channel, combining a hardware-store partner network (Aliados ferreteros) for SMB and consumer volume, direct builder relationships (Aliados constructores) for higher-specification enterprise projects, and direct consumer engagement via WhatsApp, a national toll-free line, and an active presence across Facebook, Instagram, LinkedIn, and YouTube. Its three primary customer segments are maestros de obra (construction workers), allied builders, and allied hardware retailers, with a horizontal segmentation approach that targets technical advice, training, and project-execution support as much as material supply.

Beyond products, the company operates Academia San Marcos, a free digital training platform designed to upskill construction professionals and serve as a community-building and brand-loyalty engine. Educational content (Notas Maestro Marcos) and dedicated portal pages per segment support demand generation, while a transparency email channel indicates formal stakeholder governance. The company is privately held under Colombian S.A. corporate form, employs 101-250 people, and discloses no public revenue or ownership data.

Name

Cementos San Marcos

Legal name

Cementos San Marcos S.A.

Website

https://cementosanmarcos.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Cementos San Marcos is a privately held Colombian cement and construction-materials producer based in Yumbo, Valle del Cauca, manufacturing cement, stucco, adhesive, and grout for residential, institutional, and commercial projects. It sells through hardware-store partners and direct builder relationships, and operates Academia San Marcos, a free training platform for construction professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Yumbo

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Cement and Construction Materials Sales: Manufacturing and sale of cement, stucco (estuco), adhesive (pegante), and grout (boquilla) products for construction projects

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cementos San Marcos manufactures and sells cement and complementary construction materials including cement (with the Cemento Estructural Tipo ART as a flagship structural product), estuco (stucco), pegante (adhesive), and boquilla (grout). The company operates a cement plant in Yumbo, Valle del Cauca, Colombia, and supports its products with technical advisory services and the Academia San Marcos free training platform for construction professionals.

Product overview

Cementos San Marcos is a Colombian cement manufacturing company offering a unified portfolio of construction materials. The core product line includes cement products (with the Cemento Estructural Tipo ART as a flagship structural cement), complemented by finishing solutions: Estuco (stucco), Pegante (adhesive), and Boquilla (grout). The company also operates Academia San Marcos, a free educational platform for construction professionals. The products are positioned for residential, educational, institutional, and commercial construction projects, with an emphasis on sustainable production and quality backed by ICONTEC certification.

Differentiator

Problem solved

Functional benefit

Brands

• Academia San Marcos: Free training platform for construction workers and professionals in the construction sector

Products and services

• Cementos (Cemento Estructural Tipo ART) Main cement products for construction, including the Cemento Estructural Tipo ART for structural applications requiring high specifications. Targeted at habitational, educational, institutional, and commercial construction projects.
• Estuco (Stucco) Finishing product for walls and surfaces, part of the new finished product line San Marcos offering quality, performance, and backing at an excellent price.
• Pegante (Adhesive) Adhesive product for construction applications, part of the expanded portfolio of construction solutions offered by Cementos San Marcos.
• Boquilla (Grout) Grout product for finishing applications, included in the Cementos San Marcos solutions portfolio for construction projects.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Academia San MarcoscoreOthersEducational platform providing free technical training and professional development for construction workers and builders, helping improve competitiveness in the construction sector

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Grupo Argos: Parent of Cementos Argos and a diversified Colombian industrial conglomerate with cement, energy, and infrastructure holdings. Provides the benchmark for what scale leadership in Colombian cement looks like and is the dominant competitive reference point.
• Cemex Colombia: Colombian operations of global cement major Cemex, producing cement, ready-mix concrete, and aggregates. Directly overlaps with Cementos San Marcos's core product line but at substantially larger scale and broader geographic footprint.
• Sika Colombia: Colombian subsidiary of Sika, producing concrete admixtures, tile adhesives, grouts, and sealants. Directly overlaps with Cementos San Marcos's pegante (adhesive) and boquilla (grout) product categories.
• Holcim Colombia: Subsidiary of global cement major Holcim, operating multiple plants across Colombia. Competes in the same cement, concrete, and aggregates categories but as part of a much larger multinational portfolio.
• Mapei Colombia: Colombian subsidiary of Italian construction chemicals group Mapei, producing adhesives, sealants, and chemical products for construction. Comparable to Cementos San Marcos's adhesive and grout business as well as complementary to its cement offering.

Regional players

• Grupo Cementos de Chihuahua (GCC): Mexican cement and concrete producer serving primarily Mexico and the southwestern United States. Comparable in cement manufacturing, ready-mix, and construction materials but operating in a different Latin American geography.

Emerging players

• Ultracem: Colombian cement and concrete producer with a focus on niche and emerging regional markets. Smaller and more regionally concentrated, overlapping with Cementos San Marcos in cement and ready-mix offerings.
• Corona (Colombia): Major Colombian construction materials company with strong presence in tile adhesives, grouts, and finishes — directly comparable to the pegante and boquilla portion of Cementos San Marcos's portfolio, though not a core cement producer.

Direct peers

• Cementos Tequendama: Colombian cement manufacturer with similar regional focus and product offerings (cement, mortars, finishes). Comparable mid-scale profile competing in the same channels and end markets as Cementos San Marcos.
• Cementos Argos: Colombia's largest cement producer and a direct competitor across cement, ready-mix, and concrete products. Closely comparable product portfolio and customer base (builders, hardware stores, infrastructure projects) in the same domestic market.

Market position

Strengths1 record

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6DJhWrT4rpHlsNmbc7Yoxw
• Facebookfacebook.com/CementoSanMarcos
• LinkedInlinkedin.com/company/cementos-san-marcos-s-a-
• Instagraminstagram.com/cementossanmarcos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cementos San Marcos