Ybarra
Ybarra (Grupo Ybarra Alimentación) is a fifth-generation, family-owned Spanish food company founded in 1842 that manufactures mayonnaises, cold and gourmet sauces, olive oils, vinegars and vegetables from its Dos Hermanas factory. It serves retail households, HORECA operators and DTC consumers across 27 European countries.
- Company typePrivate
- Founded1842
- HeadquartersSevilla, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ybarra does
Grupo Ybarra Alimentación, S.L. (commercial brand: Ybarra) is a Spanish food company founded in 1842 in Seville and now in its fifth generation of family ownership, headquartered at a state-of-the-art factory in Dos Hermanas (Sevilla) inaugurated by King Felipe VI in September 2018, with a second BRC-certified production facility in Lodosa, Navarra. The company manufactures and distributes a portfolio of condiments and Mediterranean staples — mayonnaises, cold and gourmet sauces, extra virgin olive oils (including limited-edition Primera Cosecha), vinegars, olives, vegetables, salads and shredded products — and is described in source material as the Spanish category leader in mayonnaises and cold sauces and the largest manufacturer of artisan vegetables in Spain. Certifications include BRC Food Grade A, CAAE organic production, and AENOR Hacia Residuo Cero.
Ybarra monetises primarily through three transactional channels: (i) retail CPG distribution through Spanish and European supermarkets; (ii) a dedicated HORECA / Food Service line (monodosis, 3L pouches, cubes) anchored by a strategic partnership with Gallina Blanca Food Service; and (iii) a direct-to-consumer e-commerce store (tiendaybarra.es) selling the full range plus limited editions and branded solidarity recipe books. The go-to-market combines event-driven activity at major trade fairs (Alimentaria, Gourmets, HIP, Gulfood, Anuga, SIAL, Prodexpo) with a content-driven branded ecosystem comprising the ybarraentucocina.com recipe platform, a Digital Gastronomic Center at the Mercado de Los Remedios in Sevilla, and over a decade of social media presence (recognised by ICARUS 2017 as the top food/FMCG brand for interaction in Spain). Products ship to 27 European countries and the company has historical strategic alliances (notably with Heinz, signed 2007) supporting manufacturing and packaging capability.
Ybarra firmographics
Firmographics- Name
- Ybarra
- Legal name
- Grupo Ybarra Alimentación, S.L.
- Website
- https://ybarra.es
- Company type
- Private
- Founded year
- 1842
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ybarra (Grupo Ybarra Alimentación) is a fifth-generation, family-owned Spanish food company founded in 1842 that manufactures mayonnaises, cold and gourmet sauces, olive oils, vinegars and vegetables from its Dos Hermanas factory. It serves retail households, HORECA operators and DTC consumers across 27 European countries.
- Ownership category
- akta.pro rank
Ybarra industry classification
Industry- Product category
- Condiments & Sauces Manufacturing
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311), Dried and Dehydrated Food Manufacturing (311423)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Condiments, Sauces & Dressings (CRADAAAB)
- akta.pro secondary industries
- Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where Ybarra is headquartered
LocationHeadquarters
- HQ city
- Sevilla
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Ybarra business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Consumer Packaged Goods (CPG) – Retail: Ybarra sells its full range of mayonnaises, sauces, vinegars, olive oils, olives, vegetables, and salads through retail grocery stores and supermarkets across Spain and export markets. Revenue is generated through one-time product purchases at retail price points.
- Food Service / HORECA: Ybarra supplies bulk and monodosis formats of sauces, mayonnaises, and condiments to restaurants, bars, hotels, and catering companies (HORECA channel). The company has a dedicated Food Service product line including pouches, cubes, and monodosis sachets for professional kitchens.
- Direct-to-Consumer Online Store: Ybarra operates its own online store (tiendaybarra.es) selling products directly to consumers, including limited-edition olive oils and branded recipe books, generating direct transaction revenue.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Ybarra product offering
Product offeringCore offering
Ybarra manufactures and sells a portfolio of branded food products — mayonnaises (the company's flagship and category-leadership range), a wide range of cold sauces, extra virgin olive oils including limited-edition First Harvest varieties, vinegars, olives, artisan vegetables, ready-made salads, and shredded vegetables. The company serves two distinct customer bases: retail consumers via supermarkets and its own online store (tiendaybarra.es), and HORECA / food service operators via a dedicated line of bulk pouches, monodosis sachets, and professional-grade formats produced at the BRC Grade A-certified Dos Hermanas factory.
Product overview
Ybarra is a Spanish food company specializing in condiments and dressings, operating as a single unified product portfolio centered on cold sauces and olive oils. The core offering consists of mayonnaises (the company's historic flagship category, claiming market leadership in Spain) and sauces (comprehensive cold sauce range), supplemented by olive oils (Extra Virgin including Primera Cosecha limited editions), vinegars, olives, tomatoes, artisan vegetables, prepared salads, and shredded vegetable products. The company serves both retail consumers and professional food service channels through dedicated product lines. Ybarra also maintains digital platforms including an online store (tiendaybarra.es) and recipe platform (ybarraentucocina.com). The product portfolio follows a classic brand extension strategy, moving from core condiments into adjacent food categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Mayonesas (Mayonnaises) Ybarra's flagship product line including Mayonesa Clásica, Mayonesa 100% Aceite de Oliva, Mayonesa Ecológica, Mayonesa Especial Ensaladilla, and Ligera variants. Natural products without preservatives, colorants, lactose, or gluten, available in glass and upside-down PET formats. Targeted at retail consumers for home cooking.
- Salsas (Cold Sauces) Extensive cold sauce portfolio including Salsa Ranchera, Salsa Gaucha, Salsa Cheddar, Salsa Alioli, Salsa Cocktail, Salsa Miel y Mostaza, Salsa César, Salsa Yogur Griego, Salsa Kebab, Salsa Barbacoa, Salsa Roquefort, and the Ybarra Experience premium line. Targeted at retail consumers and HORECA users.
- Aceites de Oliva Virgen Extra (Extra Virgin Olive Oils) Extra Virgin Olive Oils including Virgen Extra Gran Selección and Primera Cosecha limited editions (Hojiblanca, Picual, Picuda, Manzanilla, Arbequina varieties). Produced from carefully selected olives with expert tasters; targeted at retail consumers and HORECA (e.g., McDonald's Spain supply).
- Vinagres (Vinegars) Vinegar range including Vinagre de Vino, Vinagre de Manzana, Vinagre de Jerez DO, Vinagre Balsámico de Módena DO, Vinagre Añejo, plus balsamic cream varieties (Mango, Frambuesa, Módena, Manzana, Pedro Ximénez). Targeted at retail consumers and culinary use.
- Aceitunas (Olives) Olive products including Aceituna manzanilla verde sin hueso, Aceituna rellena de pasta pimiento piquillo, Aceituna verde rellena de anchoa, and various stuffed olive varieties. Targeted at retail consumers for tapas, salads, and home cooking.
- Verduras (Artisan Vegetables) Artisan vegetable products including judías verdes, espinacas, coliflor, cardo, borraja, menestra, macedonia, alcachofas, habas extrafinas con aceite de oliva, acelgas, and shredded varieties. Produced at Ybarra's Lodosa, Navarra facility — the largest artisan vegetable manufacturer in Spain. Targeted at retail consumers.
- Ybarra Food Service Line (HORECA Professional Formats) Dedicated Food Service / HORECA product line including bulk mayonnaises (Mayonesa clásica, Mayonesa consistente), sauces in 1L and 3L pouches, monodosis sachets, and cubed formats for restaurants, hotels, catering, and bars. Distributed via strategic alliance with Gallina Blanca Food Service.
- Ybarra Experience (Premium Gourmet Sauce Line) Premium gourmet sauce line launched September 2024 featuring 4 author recipes in 250ml PET: Chipotle Ahumado (Smoked Chipotle), Jalapeño Asado (Roasted Jalapeño), Trufa (Truffle), and Cebolla Caramelizada (Caramelized Onion). Targeted at retail consumers seeking premium culinary flavors.
- Salsas Champion Burgers y Gottan Ybarra (Burger Event Co-developed Sauces) Two sauces developed with The Champions Burger (Europe's largest burger event): Champion Burgers sauce and Gottan Ybarra sauce. Targeted at retail consumers, bringing trending burger gastronomy flavors to home use.
- Tienda Online Ybarra (Direct-to-Consumer Online Store) E-commerce platform at tiendaybarra.es selling Ybarra products directly to consumers, including limited-edition Primera Cosecha olive oils and solidarity recipe books, with shipping to 27 European countries.
Quantifiable outcome
- Leader in social media interactions in the Food and FMCG sector in Spain in 2017
Companies that use Ybarra
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Ybarra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ybarra partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- The Champions BurgerminorYbarra, as leader in mayonnaises and cold sauces, reinforced its innovation commitment by allying with The Champions Burger, the largest burger event in Europe, to launch two new sauces (Gottan Ybarra) born from this gastronomic phenomenon. The partnership brings trending burger flavors to consumers.
- Dos Hermanas CF 1971minorYbarra and Dos Hermanas CF 1971 signed a 3-year collaboration agreement to foster the growth and development of the football club. The two entities have a connection spanning over 80 years. Gonzalo Ybarra, Director of Marketing and Communication of Grupo Ybarra, signed on behalf of the company.
- Fundación Cajasol / LANDALUZ (Andaluces Compartiendo)minorGrupo Ybarra participates in 'Andaluces Compartiendo', a solidarity initiative driven by LANDALUZ (Asociación Empresarial Alimentos de Andalucía) and Fundación Cajasol, aiming to promote food donation in Andalusia and support families in vulnerable situations. Ybarra donated nearly 9,000 units worth over €6,000 in 2022.
- Salsas de Sierra Nevada (Doctor Salsas)minorGrupo Ybarra and Salsas de Sierra Nevada developed a new project under the 'Doctor Salsas' brand to commercialize spicy products in Spain and internationally. Salsas de Sierra Nevada is recognized nationally and internationally for the quality of its products, having produced and marketed spicy sauces since 2013.
- Casa Ronald McDonald de Sevilla / Fundación Infantil Ronald McDonaldminorYbarra supports the Casa Ronald McDonald de Sevilla, a 'home away from home' for families with seriously ill children receiving treatment at local hospitals. Activities include Ronald Fest, the solidarity recipe book 'Las recetas de tu hogar', and the 'Tu Casa Azul' project to fund the kitchen (over €100,000 donated).
- Gallina Blanca Food ServicecoreYbarra presents its products and solutions for the Food Service channel together with its strategic partner Gallina Blanca Food Service at trade fairs such as Salon Gourmets and HIP. This partnership supports the company's professional kitchen and HORECA channel.
- Fundación La Caixa / Bancos de AlimentosminorYbarra collaborated with the 'Ningún Hogar sin Alimentos' initiative promoted by Fundación La Caixa and food banks to support households suffering from economic hardship, donating products as part of its Social Responsibility Plan.
- Taurus ElectrodomésticosminorYbarra and Taurus Electrodomésticos launched a joint promotional campaign with giveaways on social media (Facebook and Instagram) over several weeks, offering 100 appliances and kitchen robots to followers of Ybarra's channels.
- Fundación Nao VictoriaminorYbarra signed a collaboration agreement with the Fundación Nao Victoria in the framework of the V Centenario de la Primera Vuelta al Mundo (Magallanes-Elcano circumnavigation). The signing was attended by the President of the Junta de Andalucía.
- HeinzcoreJaime Ybarra (President of Grupo Ybarra) and Roel Van Neerbos (President for Continental Europe of Heinz) signed a Strategic Alliance agreement to develop various business areas, initially focusing on production and packaging of products. This was a significant partnership for the company's manufacturing capabilities.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Ybarra competitors and assessment
Company assessmentDirect peers
- Tabasco (McIlhenny Company): Iconic sauce brand with category overlap in hot/specialty sauces; comparable as a heritage-driven, family/employee-owned condiment company with global brand recognition Ybarra is seeking.
- Borges International Group: Spanish family-owned food company with strong olive oil, vinegar, and condiment portfolio; directly comparable to Ybarra in product mix, Spanish heritage, and mid-sized private CPG profile.
- Hellmann's (Unilever): Unilever's global mayonnaise and condiments flagship brand; competes head-to-head with Ybarra in Spanish mayonnaise and sauce aisles and across European HORECA channels. Closest direct functional peer.
- Acesur: Spanish olive oil producer (La Española brand) with similar multi-category food portfolio and Spanish-market orientation; competes directly in olive oil and condiment aisles of Spanish supermarkets.
- Calve (Unilever): Unilever's dedicated Spanish/European mayonnaise brand positioned directly against Ybarra's flagship category; same retail customers, similar product formats, and direct pricing competition in Spain.
- Heinz (Kraft Heinz): Global condiments leader with overlapping ketchup, mayonnaise, and sauce portfolio; Heinz previously signed a strategic alliance with Ybarra in 2007 and remains a structural competitor and benchmark in retail and food service.
- Deoleo (Carbonell, Koipe): World's largest olive oil company and Ybarra's primary direct competitor in Spanish olive oil retail channels under the Carbonell and Koipe brands; directly comparable on category, geography, and customer base.
Emerging players
- Sovos Brands (Rao's): Premium pasta sauce brand (Rao's) that mirrors Ybarra's Ybarra Experience premium sauce strategy; illustrates the up-market sauce niche Ybarra is entering and a comparable growth playbook.
Regional players
- Angulo (Aceitunas Angulo): Spanish olive and pickle specialist with deep domestic Spanish presence and growing international export; comparable in olives, vegetables, and artisan preserves categories within Ybarra's portfolio.
Broad incumbents
- McCormick & Company: Large global spice, seasoning, and condiment company; broad overlap with Ybarra's sauces and condiments portfolio at retail and food service, but at significantly greater scale and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ybarra social profiles
Digital presenceYbarra compliance and trust
Trust signalCompliance5 records
Ybarra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ybarra leadership team
Management profileNumber of profiles
Profiles3 records
Ybarra subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ybarra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ybarra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ybarra
What does Ybarra do?
Ybarra manufactures and sells a portfolio of branded food products — mayonnaises (the company's flagship and category-leadership range), a wide range of cold sauces, extra virgin olive oils including limited-edition First Harvest varieties, vinegars, olives, artisan vegetables, ready-made salads, and shredded vegetables. The company serves two distinct customer bases: retail consumers via supermarkets and its own online store (tiendaybarra.es), and HORECA / food service operators via a dedicated line of bulk pouches, monodosis sachets, and professional-grade formats produced at the BRC Grade A-certified Dos Hermanas factory.
Is Ybarra a public or private company?
Ybarra is a private company. It is classified as family owned and is currently operating.
When was Ybarra founded?
Ybarra was founded in 1842. It employs 51 to 100 people.
Where is Ybarra based?
Ybarra is headquartered in Sevilla, Spain, in the Europe region.
How does Ybarra make money?
Three revenue lines are on record. Consumer Packaged Goods (CPG) – Retail is the primary driver. The others are food Service / HORECA and direct-to-Consumer Online Store.
Who are Ybarra's main competitors?
Direct peers on record are Tabasco (McIlhenny Company), Borges International Group, Hellmann's (Unilever), Acesur, Calve (Unilever), Heinz (Kraft Heinz) and Deoleo (Carbonell, Koipe). Sovos Brands (Rao's) is listed as an emerging player. Angulo (Aceitunas Angulo) is listed as a regional player. McCormick & Company is listed as a broad incumbent.
Does Ybarra have an API?
No public API is recorded for Ybarra.
What industry is Ybarra in?
Ybarra's product category is Condiments & Sauces Manufacturing. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of CRAHAGAJ, Olive Oil, Vinegar & Condiment Specialty Stores. Its NAICS code is 311941 and its SIC code is 2090.