Belman Homes
Belman Homes is a Waukesha, Wisconsin-based custom home builder and real estate firm that designs, develops, and constructs handcrafted single-family homes, condominiums, and residential lots across 20+ communities in Waukesha County and the greater Milwaukee region, bundling construction, lot sales, and in-house real estate brokerage for individual home buyers.
- Company typePrivate
- Founded2016
- HeadquartersWaukesha, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Belman Homes does
Belman Homes is a privately held, founder-led custom home builder and real estate firm headquartered in Waukesha, Wisconsin, operating under the legal entity Seven Construction. The company designs, builds, and sells handcrafted on-site single-family custom homes across Waukesha County and the greater Milwaukee region, with operations covering custom home construction, a library of more than 60 floor plans, condominium development (notably the Woodland Hills and Pebble Brook Hollow subdivisions), residential land development across more than 20 communities, and home renovation services for prior customers. Each home is constructed on-site using selected suppliers and contractors, with optional energy-efficient building practices and third-party smart-home integration (Kohler Konnect, Amazon Alexa, Google).
The company's business model is built on vertical integration across the new-home transaction. Belman Homes New Home Specialists are Certified Wisconsin Real Estate Agents and licensed MLS REALTORS®, enabling the firm to bundle new-home construction, lot acquisition from its own developed communities, and resale of the buyer's existing home into a single transaction. Pricing is quote-based and not publicly disclosed; revenue is generated primarily through one-time construction contracts, supplemented by condo and lot sales, transaction-based real estate commissions, and post-sale renovation work. The firm also offers the proprietary Dream Home Now® move-in ready home program for buyers who prefer to skip the building process.
Belman Homes' go-to-market is direct-to-consumer, with lead generation anchored by an owned website, weekend model home open houses (Saturdays and Sundays, 12-3pm), private tours by appointment, recurring open house schedules across communities, and participation in the local Parade of Homes. The company supplements these channels with a partner REALTOR® referral program, a customer Referral Rewards program, and an active owned-media presence including a blog, weekly email newsletter, the Home Building Hero podcast hosted by president David Belman, and social profiles on Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Houzz. The company is led by President David Belman and operates from a single headquarters at 1407 E. Sunset Drive, Waukesha, with no disclosed parent, subsidiaries, or external equity.
Belman Homes firmographics
Firmographics- Name
- Belman Homes
- Legal name
- Seven Construction
- Website
- https://belmanhomes.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Belman Homes is a Waukesha, Wisconsin-based custom home builder and real estate firm that designs, develops, and constructs handcrafted single-family homes, condominiums, and residential lots across 20+ communities in Waukesha County and the greater Milwaukee region, bundling construction, lot sales, and in-house real estate brokerage for individual home buyers.
- Ownership category
- akta.pro rank
Belman Homes industry classification
Industry- Product category
- Custom Home Building
- NAICS
- New Housing For-Sale Builders (236117), Real Estate Property Managers (53131)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Belman Homes is headquartered
LocationHeadquarters
- HQ city
- Waukesha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Belman Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Home Construction: Primary revenue stream from one-time construction contracts for handcrafted custom single-family homes built on-site in Waukesha County, WI. Includes move-in ready model homes under the proprietary Dream Home Now® program. Pricing varies per project (not publicly disclosed).
- Condominium Sales: One-time sales of single-family condominium-style homes and side-by-side condominiums in subdivisions such as Woodland Hills and Pebble Brook Hollow, with condo-specific standard features and designs.
- Land Development & Lot Sales: Revenue from developing and selling residential lots within their own communities across Waukesha County (20+ communities developed). Often packaged together with new home construction and real estate services in a single bundled transaction.
- Real Estate Brokerage Services: Transaction-based revenue from listing and selling existing homes on behalf of clients in Waukesha and Milwaukee markets. Belman Homes New Home Specialists are Certified Wisconsin Real Estate Agents and licensed MLS REALTORS® who also provide Comparative Market Analyses (CMA).
- Renovation Services: Revenue from renovation and remodeling projects (e.g., basement finishing) performed on existing Belman-built homes for prior customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom home construction - quote-based, not publicly disclosed |
| Other | — | Dream Home Now® move-in ready homes - quote-based |
| Other | — | Condominium homes (Woodland Hills, Pebble Brook Hollow) - quote-based |
| Transaction based/ take rate | — | Real estate brokerage services - commission-based |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels13 records
Belman Homes product offering
Product offeringCore offering
Belman Homes handcrafts custom single-family homes on-site in Waukesha County, Wisconsin, while also developing residential lots in more than 20 communities, selling condominiums, and providing full real estate brokerage services (listing and selling clients' existing homes) through in-house Certified Wisconsin Real Estate Agents. The company bundles new home construction, lot purchase, and resale real estate into a single transaction, with move-in ready options available under the Dream Home Now® program.
Product overview
Belman Homes is a single, unified custom home building business — not a software platform — that delivers its services through a portfolio of branded offerings spanning custom homes, condos, land development, real estate services, and renovations. The core offering is custom home building supported by an in-house Home Plans library (over 60 designs), Land Development (more than 20 communities throughout Waukesha County, including the Pebble Brook Hollow and Woodland Hills subdivisions), and Condo developments with move-in ready inventory branded as Dream Home Now®. Adjacent services include Real Estate Services (listing and selling existing homes via MLS REALTORS®), Renovations for existing Belman Homes owners, the Operation FINALLY HOME community partnership for military heroes, and the Home Building Hero Podcast hosted by president David Belman.
Differentiator
Problem solved
Functional benefit
Brands
- Dream Home Now: Belman Homes' branded offering of move-in ready homes for new home buyers in Wisconsin who want to skip the building process.
Products and services
- Custom Homes Fully custom-designed single-family home building service where each home is handcrafted on-site using selected suppliers and contractors. Plans are tailored to the buyer's preferences to accommodate multi-generational living and individual customization. Target customers are individual home buyers in Waukesha County, Wisconsin.
- Home Plans Library of over 60 pre-designed home plans, including energy-efficient ranches, first-floor master bedroom layouts, and two-story homes, with customization possibilities to fit unique needs and budgets. Available to individual home buyers building with Belman Homes.
- Land Development Development of more than 20 communities throughout Waukesha County, packaging new homes, lots, and real estate services into one transaction for buyers. Available to individual home buyers and lot purchasers.
- Real Estate Brokerage Services Full-service real estate firm operated by MLS REALTORS® who list and sell existing homes in Waukesha and Milwaukee. Services include Comparative Market Analysis (CMA) to determine asking prices. Available to individual home sellers and buyers in the Waukesha/Milwaukee markets.
- Renovations Home renovation services for existing Belman Homes owners, including basement finishing and other lower-level improvements to extend the home's living space.
- Condominium Homes Condominium development and sales offering, including open houses, move-in ready condos, condo designs, development layouts, and standard features, with the Woodland Hills subdivision as a featured community. For individual home buyers seeking low-maintenance condominium living.
- Pebble Brook Hollow Development New Belman Homes development in the Village of Waukesha featuring Single-Family Condominium-style homes on 1/3 acre lots, with walking trails, and additional amenities. Phase I and Phase II of available lots are referenced. Targeted at individual home buyers seeking new construction in a planned community.
- Dream Home Now® Move-In Ready Homes Proprietary branded program offering brand-new move-in ready model homes for buyers who want to skip the building process. Private tours are available by appointment. Targeted at individual home buyers seeking immediate occupancy without a custom build timeline.
Quantifiable outcome
- 20+ communities developed throughout Waukesha County
- +2 more outcomes
Companies that use Belman Homes
Customer profileIdeal customer profiles1 record
Belman Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Belman Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Operation FINALLY HOMEflagshipBelman Homes partners with Operation FINALLY HOME to build custom, mortgage-free homes for America's military heroes and widows of the fallen. The program brings together corporate sponsors, builder associations, builders, developers, individual contributors, and volunteers to provide homes to veterans transitioning to civilian life. Featured prominently on Belman Homes' homepage under The Belman Difference.
- Waukesha CountycoreBelman Homes is working in conjunction with Waukesha County to help find solutions to creating more affordable new housing. David Belman spoke at the newly formed Waukesha County Neighborhoods Initiative (June 2018) and provided an update on where new housing is headed, demonstrating an ongoing local-government collaboration on housing supply.
- Wisconsin Builders AssociationcoreIndustry trade association of which Belman Homes / David Belman is a member. Awarded David Belman the 2021 Builder of the Year, the highest honor the association can bestow on a member. Membership provides industry representation and recognition.
- HouzzminorBelman Homes maintains a professional profile on Houzz (houzz.com/pro/belmanhomes/belman-homes), the home design and remodeling platform. The profile showcases the builder's portfolio to prospective home buyers researching builders, providing an external marketing and lead-generation channel.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Belman Homes competitors and assessment
Company assessmentOthers
- Houzz: Home design and remodeling platform on which Belman Homes maintains a professional profile. Adjacent ecosystem participant — not a competitor, but a marketing and lead-generation channel that connects Belman with prospective custom-build buyers.
Regional players
- Story Homes: Custom home builder operating in select Midwest markets with a similar design-build approach. Comparable in custom-build product though operating in different geographies than Belman's Waukesha County concentration.
Direct peers
- Brista Homes: Custom home builder based in the Milwaukee/Waukesha region offering single-family homes in master-planned communities. Comparable in custom-build model and SE Wisconsin geographic focus.
- Halen Homes: Brookfield, WI-based custom home builder serving Waukesha County and the greater Milwaukee area with a focus on energy-efficient, design-forward custom homes. Closely comparable in geography, product, and buyer segment.
- Kettle Moraine Custom Homes: Waukesha-area custom home builder serving SE Wisconsin with a focus on personalized design and on-site construction. Closely comparable in local geography and custom-build positioning.
- Bielinski Homes: Waukesha-based new home builder and land developer offering single-family homes and condominiums across SE Wisconsin communities. Directly comparable vertically integrated builder-developer model in the same primary market.
- Cornerstone Custom Builders: Custom home builder serving the Waukesha and greater Milwaukee market, focused on personalized design-build services. Comparable in custom-build approach and regional target market.
- Tim O'Brien Homes: Waukesha, WI-based custom home builder serving the greater Milwaukee metro with a similar on-lot custom build model, energy-efficient construction focus, and master-planned community development. Directly comparable in geography, product, and target buyer.
- Divine Custom Homes: Wisconsin-based custom home builder serving the Milwaukee metro and surrounding counties. Comparable in custom single-family build model and SE Wisconsin geography.
Broad incumbents
- Wayne Homes: Regional custom and semi-custom home builder with on-your-lot construction model across the Midwest. Comparable in custom-build philosophy though operating across a broader multi-state geography than Belman's single-region focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Belman Homes social profiles
Digital presenceBelman Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belman Homes leadership team
Management profileNumber of profiles
Profiles1 record
Belman Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belman Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belman Homes
What does Belman Homes do?
Belman Homes handcrafts custom single-family homes on-site in Waukesha County, Wisconsin, while also developing residential lots in more than 20 communities, selling condominiums, and providing full real estate brokerage services (listing and selling clients' existing homes) through in-house Certified Wisconsin Real Estate Agents. The company bundles new home construction, lot purchase, and resale real estate into a single transaction, with move-in ready options available under the Dream Home Now® program.
Is Belman Homes a public or private company?
Belman Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Belman Homes founded?
Belman Homes was founded in 2016. It employs 11 to 50 people.
Where is Belman Homes based?
Belman Homes is headquartered in Waukesha, United States, in the North America region.
How does Belman Homes make money?
Five revenue lines are on record. Custom Home Construction is the primary driver. The others are condominium Sales, land Development & Lot Sales, real Estate Brokerage Services and renovation Services.
Who are Belman Homes's main competitors?
Houzz is listed as an others. Story Homes is listed as a regional player. Direct peers are Brista Homes, Halen Homes, Kettle Moraine Custom Homes, Bielinski Homes, Cornerstone Custom Builders, Tim O'Brien Homes and Divine Custom Homes. Wayne Homes is listed as a broad incumbent.
Does Belman Homes have an API?
No public API is recorded for Belman Homes.
What industry is Belman Homes in?
Belman Homes's product category is Custom Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 236117 and its SIC code is 1520.