STB

What STB does

STB (Student Travel Bureau), legally STB Travel Shop Viagens e Turismo S.A. (CNPJ 18.848.204/0001-42), is a Brazilian international education consultancy founded in 1971 and headquartered on Alameda Campinas in São Paulo's Jardins district. The company operates as an intermediary connecting Brazilian students with overseas educational institutions across high school exchanges, language courses, university degree programs, professional certificates, summer/vacation camps, and work-and-travel pathways in more than a dozen destination countries. As part of the BeFly ecosystem, STB also runs a wholly-owned Australian subsidiary (STB Austrália) with offices in Sydney and Gold Coast to provide in-country support, and distributes domestically through corporate retail stores, a franchise network, and inside-sales digital consultation.

Revenue is generated primarily through commissions and fees paid by partner institutions for student placements, complemented by bundled travel services (special-rate international airfare, insurance, ISIC student cards, visa/document guidance) and installment payment processing offered up to 24 times. Distribution is consultative and sales-led, with specialist advisors providing individualized program matching, layered on a reseller channel of 20+ international institutions including Walt Disney World Company (exclusive Brazilian partner for Disney university work programs), Enforex, EC English, Kings Education, ILAC, Oxford International, Bond University, UTS, Regent's University London, EU Business School, and Russell Group universities. The underlying technology stack is modest: a website with destination and interest-based program search, WhatsApp customer service integration, and no disclosed mobile app, proprietary AI systems, or public APIs.

STB serves five primary customer segments: teens aged 13-18 pursuing high school abroad; young adults and university students seeking language courses, professional certificates, and study-and-work programs; degree seekers enrolling in semester/year abroad or full degree programs; mature adults aged 40+/50+ in leisure-plus-learning bundles; and work/immigration seekers leveraging study-to-work pathways. The company holds industry credentials including IALC Premium Status, ICEF Monitor Certified Agency, FELCA accreditation, IAPA membership, IH partnership, and ISO 14001 certification, and is described as a leader in Brazil's international education segment.

Name

STB

Legal name

STB Travel Shop Viagens e Turismo S.A.

Website

https://stb.com.br

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

STB (Student Travel Bureau) is a Brazilian international education consultancy founded in 1971 that connects Brazilian students with high school, language, university, work, and vacation programs abroad. Operating within the BeFly ecosystem, it serves teens, young adults, degree seekers, and mature travelers through a consultative retail, franchise, and digital channel.

Ownership category

akta.pro rank

Product category

International Education Services

NAICS

Educational Support Services (6117)

akta.pro primary industry

Educational/Student Retail Travel Agencies (THAKABAK)

akta.pro secondary industry

Overseas Secondary School Admissions Consulting & Application Support (EDAIAHAE)

Keywords

• International education services
• Study abroad programs
• Language courses abroad
• Cultural exchange programs
• Work and travel programs

Headquarters

HQ city

Paulistânia

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Program Fees and Commissions: STB earns revenue through commissions and fees from international educational institutions and partner schools for placing Brazilian students in exchange programs, language courses, high school programs, university degrees, and professional certificates.
2. Travel Services: STB offers bundled travel services including international flights at special rates, international travel insurance, ISIC international student cards, and document/visa guidance as part of their 'One Stop Shop' offering.
3. Installment Payment Processing: The company facilitates program payments with installment options up to 24 times, processing customer payments and potentially earning processing fees or interest differentials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

STB is a Brazilian international education consultancy that places Brazilian students in exchange, language, high school, university, and work programs abroad through exclusive partnerships with vetted international schools and universities. The company offers a comprehensive "One Stop Shop" including program placement, visa guidance, international travel insurance, ISIC student cards, special airfare rates, and installment payment options up to 24 times. Founded in 1971, STB operates through a network of retail stores across Brazil and in-country offices in Australia, providing personalized specialist consulting to match students with programs across 200+ partner institutions worldwide.

Product overview

STB (Student Travel Bureau) is a Brazilian international education consultancy offering a comprehensive portfolio of exchange programs and educational services. The portfolio includes High School abroad programs (USA J-1 public schools, Australia, New Zealand), language courses at partner schools worldwide (Enforex for Spanish, EC English, Kings Education, Good Hope Studies, LSI, ILSC, Babel, VGC), professional certificates (Project Management at ILAC, Marketing at VGC, Business Management at Stafford), university degree programs (Bond University, Regent's University London, EU Business School, UTS Sydney), summer camps (Oxford Summer Courses, Vancouver Future of Work, London+Paris Tour), work programs (Disney Programs, Work and Travel, Au Pair, English with Work Permission in Ireland, New Zealand, Australia), and specialized programs for adults 40+ (Silver Foxes). STB also provides supporting services including visa guidance, international travel insurance, ISIC cards, and airfare booking. Founded in 1971, the company operates as part of the BeFly ecosystem and maintains offices in Australia (Sydney and Gold Coast).

Differentiator

Problem solved

Functional benefit

Products and services

• High School Abroad Programs Secondary school exchange programs placing students in public or private schools abroad for one semester or full academic year, available for students aged 13-18 in destinations including USA, Australia, New Zealand, and other countries.
• Intensive Spanish Course at Enforex Intensive Spanish language program offered across multiple Spanish cities including Alicante, Barcelona, Granada, Málaga, Salamanca, Seville, Marbella, Valencia, and Madrid, with classes from basic to advanced levels.
• Vancouver Future of Work Language Camp (Tamwood/UBC) Two-week summer program in Vancouver at University of British Columbia focusing on entrepreneurship, innovation, and future careers for students aged 13-17, with 20 lessons per week and campus accommodation.
• High School in Australia Secondary school exchange program in Australia for students aged 14-18, offering one term to full high school completion with school choice and STB offices in Sydney and Gold Coast for in-country support.
• Project Management Professional Certificate at ILAC Toronto Four-week intensive professional certificate program teaching project planning, organization, and execution skills, with 20 hours per week at ILAC International College in Toronto.
• Early Childhood Education Diploma in Canada (Oxford International) 50-week diploma program in early childhood education with 535 hours of supervised practicum in Halifax, Nova Scotia, including advanced English requirements and career academy support.
• Bond University Study Abroad Program Study abroad opportunity at Bond University in Gold Coast, Australia, a private non-profit university ranked #1 in Australia for student experience, starting from AUD 48,000 per year.
• Language, Culture and Wines in South Africa (Adult Group Program) Exclusive two-week adult group program in Cape Town combining 16 weekly English lessons at Good Hope Studies with wine tasting experiences in Cape Winelands, Garden Route tour, and cultural activities.
• English 50+ in South Africa at Good Hope English language course exclusively for adults 50+ in Cape Town, combining 16 weekly lessons with cultural activities, city tours including Bo-Kaap neighborhood, and Garden Route excursion.
• London + Paris Tour Summer Camp (Malvern/UCL) Three-week summer program combining English lessons at University of London with a 5-night guided tour of Paris including Disneyland, Louvre, Eiffel Tower, and Versailles gardens.
• High School USA J-1 Public School Program Most cost-effective high school program in English-speaking countries, placing students in US public schools with host families for one semester or academic year, starting from USD 9,380+ taxes per semester.
• Marketing Certificate at VGC Vancouver Four-week professional certificate in marketing at VGC International College in Vancouver, covering customer value, pricing strategies, segmentation, targeting, positioning, and marketing frameworks.
• English with Work Permission in Dublin at Babel 25-week English language program with work permission in Dublin, offering 15-30 hours weekly with electives in Business or exam preparation (IELTS, FCE, CAE).
• Regent's University London Study Abroad Study abroad semester or year program at Regent's University London, a private institution in central London with students from 130+ nationalities, offering programs in fashion, business, psychology, and more.
• English Course at EC English General English language courses offered across 16 destinations including Malta, Brighton, Cambridge, Cape Town, Dublin, London, Los Angeles, New York, San Diego, San Francisco, Toronto, Vancouver, Boston, and Bristol.
• High School in New Zealand Secondary school exchange program in New Zealand for students aged 14-17, offering one term to full high school completion with school choice and focus on outdoor activities and nature.
• Oxford Summer Courses for University Students Intensive summer courses for ages 18-24 at Oxford, offering Oxford-style seminars, tutorials, and workshops in subjects including architecture, law, engineering, medicine, and economics.
• English with Work Permission in New Zealand at LSI 14-48 week English language program with work permission in Auckland, New Zealand, offering 20-30 weekly lessons with electives in business English, exam preparation, or academic English.
• EU Business School International business school with campuses in Barcelona, Geneva, and Munich, offering bachelor's, master's, and MBA programs in English with focus on entrepreneurship and innovation, starting from EUR 15,600 per year.
• English Course at Kings Education General English courses at Kings Education in Boston, New York, Brighton, Bournemouth, London, and Oxford, with 20 lessons per week focusing on grammar, vocabulary, pronunciation, and discussion skills.
• Business Management Certificate at Stafford House 2-4 week professional certificate in business management at Stafford House in London, covering organizational structures, business environments, management tools, and planning strategies with 20-30 weekly lessons.
• English with Work Permission in Australia at ILSC 14+ week English language program with work permission at ILSC in Sydney, Melbourne, Brisbane, Adelaide, or Perth, offering 20 hours weekly with elective options in communication, creative English, exam preparation, or business English.
• University of Technology Sydney (UTS) Study abroad and degree programs at UTS in Sydney, a public university ranked among top 100 worldwide (QS), offering programs in arts, design, computer science, engineering, and sports with startup support, starting from AUD 39,000 per year.
• Disney Work Programs Exclusive official work programs for university students at Walt Disney World Company in the United States, facilitated through STB's partnership with Disney.
• Work and Travel USA Work and travel program allowing students to work in the United States during summer breaks.
• Au Pair Programs Childcare exchange program placing participants with American host families for cultural exchange and language learning.
• Silver Foxes Programs (40+) International exchange programs specifically designed for adults aged 40 and above, combining language learning with cultural experiences and travel.
• University Pathway Programs Programs connecting students to universities worldwide including The School of the New York Times, UAL London, UCLA Extension, Russell Group universities in England, and US Top 100 universities.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered flagship and core.

• Walt Disney World CompanyflagshipStrategic or Co-development PartnerSTB is the exclusive and official partner for university work programs of Walt Disney World Company in Brazil, facilitating internship and work opportunities for Brazilian university students at Disney properties.
• The School of the New York TimescoreChannel Partner/ Reseller/ DistributorPartner institution offering prestigious academic programs available to STB students.
• UAL London (University of the Arts London)coreChannel Partner/ Reseller/ DistributorPremier arts and design university in London available through STB program offerings.
• UCLA ExtensioncoreChannel Partner/ Reseller/ DistributorUniversity of California extension programs available to STB students.
• Russell Group Universities (UK)coreChannel Partner/ Reseller/ DistributorCollection of leading UK research universities including Oxford, Cambridge, Imperial, and others available through STB.
• US Top 100 UniversitiescoreChannel Partner/ Reseller/ DistributorPartnership network with top-ranked US universities for undergraduate and graduate programs.
• EnforexcoreChannel Partner/ Reseller/ DistributorLargest Spanish language school network in Spain and Latin America, founded 1989. Accredited by Instituto Cervantes and Eduespaña. Offers 20+ Spanish courses across multiple destinations.
• ILAC International CollegecoreChannel Partner/ Reseller/ DistributorCanadian institution with 98% approval and recommendation rate. Nine boutique schools in Toronto and Vancouver. Offers language courses, pathway programs to universities, and professional certificates in Business and Services.
• Oxford InternationalcoreChannel Partner/ Reseller/ DistributorFounded 1991, teaches over 25,000 students annually worldwide. Offers language courses and academic preparation programs.
• Tamwood Language CenterscoreChannel Partner/ Reseller/ DistributorFounded 1992, private company operating English schools for adults 17-80 years. Part of STB Camps program offering summer camps at UBC campus in Vancouver.
• Good Hope StudiescoreChannel Partner/ Reseller/ Distributor29-year-old institution in Cape Town, South Africa with two units. Hosts 1,000+ students annually. Offers 4 residences and volunteer programs since 2009.
• Malvern International / Language in ActioncoreChannel Partner/ Reseller/ DistributorJunior programs division with British Council accreditation. Partners with University of London (UCL) for campus-based summer camps in London.
• Babel Academy of EnglishcoreChannel Partner/ Reseller/ DistributorFounded 2016 in Dublin, Ireland. Certified by MEI and ELT. Two buildings in Dublin 1 near Temple Bar and Trinity College.
• EC EnglishcoreChannel Partner/ Reseller/ DistributorLanguage school with campuses in 6 countries. Known for modern teaching methods and 'Orange Carpet Experience' VIP treatment. Available in Brighton, Cambridge, Cape Town, Dublin, London, Los Angeles, Malta, Manchester, Montreal, New York, San Diego, San Francisco, Toronto, Vancouver, Boston, Bristol.
• Oxford Summer CoursescoreChannel Partner/ Reseller/ DistributorFounded 2010 by Oxford graduates. Offers intensive summer courses in Oxford methodology for ages 8-24 including university students. Programs in architecture, law, engineering, medicine, economics.
• Language Studies International (LSI)coreChannel Partner/ Reseller/ DistributorFounded 1965 in Kensington, London. 10 centers worldwide including Auckland, New Zealand. Offers general and business English, exam preparation, executive courses, and work-study programs.
• EU Business SchoolcoreChannel Partner/ Reseller/ DistributorFounded 1973, international business school with campuses in Barcelona, Geneva, and Munich. Programs accredited and ranked by QS Stars and CEO Magazine. MBA ranked #2 in Spain by Forbes.
• Kings EducationcoreChannel Partner/ Reseller/ DistributorFounded 1957. One of the most important English schools in UK and USA. Receives students from 100+ countries annually. Available in Boston, New York, Brighton, Bournemouth, London, Oxford.
• Stafford HousecoreChannel Partner/ Reseller/ Distributor70 years in educational market. Part of UK school group. Offers general, academic, and professional English courses in London, Cambridge, and Canterbury.
• ILSC Language SchoolscoreChannel Partner/ Reseller/ DistributorFounded 1991 in Vancouver. Part of ILSC Education Group with schools in Canada (Vancouver, Toronto, Montreal) and Australia (Sydney, Brisbane, Adelaide, Melbourne, Perth). Over 100 countries represented.
• University of Technology Sydney (UTS)coreChannel Partner/ Reseller/ DistributorRanked 88th globally (QS 2026), 9th in Australia. 43,000 students. Public university in Sydney CBD with UTS Startups ecosystem and 130+ undergraduate and 210+ postgraduate programs.
• Bond UniversitycoreChannel Partner/ Reseller/ DistributorAustralia's first private nonprofit university. Ranked #1 in Australia for student experience (Good Universities Guide). 5,000 students. Located in Gold Coast, Queensland. Three annual start dates with 13-week terms.
• Regent's University LondoncoreChannel Partner/ Reseller/ DistributorPrivate university in central London Regent's Park. Students from 130+ nationalities. Programs in business, fashion, psychology, international relations, hospitality, sports management.
• VGC International CollegecoreChannel Partner/ Reseller/ DistributorFounded 2003 in Vancouver. Award-winning English and business school with three campuses in central Vancouver.
• BeFlyflagshipStrategic or Co-development PartnerSTB is part of the BeFly ecosystem, a travel and education technology group operating multiple brands in Brazil's international education and travel market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• BeFly: Brazilian travel and education technology conglomerate that owns STB as part of its ecosystem of brands. Relevant as parent company and ecosystem peer for benchmarking operating synergies and conglomerate strategy.
• International House (IH) World Organisation: Global network of independent language schools of which STB is a partner. Comparable as an ecosystem participant in international language education and an indirect competitive force for student recruitment.

Broad incumbents

• Kaplan International: Global language school operator with destination presence in multiple countries STB serves. Comparable as both a partner institution for STB and a competitor for direct-to-consumer bookings.
• EF Education First: Global leader in language training, educational travel, and academic programs with a strong Brazil presence. Directly comparable as a one-stop international education platform, though operating at much larger scale with proprietary schools rather than pure agency intermediation.

Direct peers

• Study Group: Global education provider offering pathway programs, university preparation, and study abroad services. Comparable as both an indirect competitor (capturing international students at the destination) and a partner institution.
• World Study: Major Brazilian international education agency offering exchange programs, language courses, and study abroad services. Direct head-to-head competitor for STB in the Brazilian outbound student market with a similar consultative sales model.
• CI Intercâmbio: Brazilian international exchange agency with retail presence and consultative sales approach. Competes with STB in the same category for Brazilian outbound students across multiple program types.
• IE Intercâmbio: Brazilian exchange and study abroad agency serving similar customer segments (high school, university, language, work programs). Direct competitor in retail distribution and program portfolio breadth.
• Belta Intercâmbio: Established Brazilian exchange agency with multi-country destination offerings. Competes directly with STB across language courses, high school programs, and work-and-travel products.

Emerging players

• EC English: Major international language school chain with campuses in 6+ countries, and an existing STB partner. Functions as both a supplier relationship and a competitor for direct Brazilian student bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/STBBrasil
• Facebookfacebook.com/STB.Brasil
• LinkedInlinkedin.com/company/stb-student-travel-bureau
• Instagraminstagram.com/stb_brasil
• TikToktiktok.com/@stb_brasil
• Xx.com/STB_Brasil

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STB