BeFly
BeFly is a privately held Brazilian tourism holding company founded in 2021, uniting 36 brands (Flytour, Belvitur, Vai Voando, STB, Jazz Side, Qualitours, Queensberry and others) into an integrated travel ecosystem serving 9,000+ corporate clients, 5,000+ B2B agencies, and 700,000+ monthly travelers across leisure, corporate, MICE, and educational travel.
- Company typePrivate
- Founded2021
- HeadquartersJardim Paulista, Brazil
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What BeFly does
BeFly Participações S.A. is a privately held Brazilian tourism holding company founded in 2021 through the consolidation of established travel operators (Flytour and Belvitur) with technology startups. The company operates as an integrated ecosystem of 36 entities serving both B2B and B2C markets across the full travel value chain, including corporate travel management (Flytour Business Travel serving 9,000+ corporate clients), leisure distribution (5,000+ B2B agencies via Flytour Consolidadora and Reservia), MICE and incentive travel (Jazz Side, Queensberry, Flytour Eventos), luxury cruising (Qualitours), popular-class accessible travel (Vai Voando), and educational exchange (STB). The platform reports 700,000+ travelers monthly and R$10 billion+ in annual travel sales flowing through its brands.
Underlying the operating brands is a proprietary technology stack comprising OpenTrips (corporate travel and expense management), Ligaí (ERP/CRM/travel-system integration middleware), Reservia (hotel consolidation platform connecting 5,000+ hotels), SmartTalks.ai (AI-first WhatsApp CRM), QBY and Ŏner Travel (B2B agent platforms), and VIPTRIP (corporate travel technology). Distribution is anchored by a franchise network of 89+ Flytour corporate travel units across 21 Brazilian states, 60+ Vai Voando popular-class units, BeFly Travel leisure franchises, and STB education-exchange franchises — supplemented by hospitality assets (Tryp Gru airport transit hotel, Braza Gastronomia, La Coppa restaurants at Allianz Parque).
BeFly's revenue model blends multiple streams: transaction commissions on airline tickets, hotels, cruises and packages; franchise royalties (Flytour: R$20,000 initial fee, royalty capped at 1% of gross); managed-services fees for corporate travel; subscription and licensing revenue from B2B technology platforms; MICE professional-services fees; and hospitality revenues. The company is uncapitalized by external institutional investors, has no public ticker, and has funded growth through acquisitions, franchising, and organic operations. It holds ISO 14001:2015 environmental certification, has achieved three consecutive years (2022-2024) of 100% carbon-neutral emissions, and was the first Brazilian company to sign the UN Global Compact at UN headquarters in 2022.
BeFly firmographics
Firmographics- Name
- BeFly
- Legal name
- BeFly Participações S.A.
- Website
- https://befly.com.br
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- BeFly is a privately held Brazilian tourism holding company founded in 2021, uniting 36 brands (Flytour, Belvitur, Vai Voando, STB, Jazz Side, Qualitours, Queensberry and others) into an integrated travel ecosystem serving 9,000+ corporate clients, 5,000+ B2B agencies, and 700,000+ monthly travelers across leisure, corporate, MICE, and educational travel.
- Ownership category
- akta.pro rank
BeFly industry classification
Industry- Product category
- Travel Management Services
- NAICS
- Tour Operators (561520), Travel Agencies (56151)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
Keywords
Where BeFly is headquartered
LocationHeadquarters
- HQ city
- Jardim Paulista
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
BeFly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Travel Agency Commissions and Transaction Fees: BeFly operates multiple travel agency brands (Flytour, Belvitur, BeFly Travel, Queensberry, Qualitours, etc.) that earn commissions on airline tickets, hotel bookings, cruise packages, tour packages, and travel insurance. The scale of 700,000+ monthly travelers and 5,000+ B2B agencies indicates a high-volume transactional revenue base.
- Franchise Royalties and Fees: BeFly generates recurring royalties from its franchise networks: Flytour Franchising (89+ units), BeFly Travel (expanding), Vai Voando (60+ franchises), and STB. Franchise fees include initial fees (R$20,000 for Flytour) plus ongoing royalties capped at 1% of gross revenue and 0.2% marketing fund.
- Corporate Travel Management Services: Flytour Business Travel serves 9,000+ corporate clients with end-to-end travel management, including expense control, policy compliance, and supplier negotiation. Revenue is generated through service fees and commission sharing with suppliers.
- B2B Technology Licensing: Technology startups within the BeFly ecosystem (OpenTrips, SmartTalks.ai, Ligaí, VIPTRIP, Reservia) serve both internal brands and external clients, with platform licensing and transaction take-rates contributing to revenue.
- MICE and Incentive Travel Services: Flytour Eventos, Jazz Side, and Queensberry manage corporate events, incentive trips, and meetings, generating revenue through event management fees, supplier commissions, and program design fees. Jazz Side reports 21 active corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flytour franchise — corporate travel services |
| Transaction based/ take rate | Pay-as-you-go | B2B agent platform (Flytour Consolidadora, Reservia) |
Go-to-market motion4 records
Distribution channels9 records
Marketing channels9 records
BeFly product offering
Product offeringCore offering
BeFly is the largest integrated tourism ecosystem in Latin America, unifying 36 companies across corporate travel management (Flytour Business Travel, Belvitur, OpenTrips), leisure travel distribution (BeFly Travel, Vai Voando, STB), MICE and incentive travel (Jazz Side, Queensberry, Flytour Eventos), airline ticket consolidation (Flytour Consolidadora), hotel consolidation (Reservia), luxury and cruise operations (Qualitours), and franchise networks across 21 Brazilian states. The ecosystem serves 9,000+ corporate clients, 5,000+ travel agencies, and 700,000+ monthly travelers, generating R$10 billion+ in annual travel sales.
Product overview
BeFly is a platform-plus-ecosystem architecture comprising 36+ companies forming the largest tourism ecosystem in Latin America. The portfolio includes: corporate travel brands (Flytour Business Travel, Belvitur, VIPTRIP), event and incentive travel (Flytour Eventos, Queensberry, Jazz Side), air ticket distribution (Flytour Consolidadora), hotel services (Reservia), luxury travel (Qualitours, Queensberry Viagens), cruise operations, franchise networks (BeFly Travel, Flytour Franchising, Vai Voando), educational tourism (STB), digital/tech startups (SmartTalks.ai, Opentrips, Ifriend, Ligaí), travel insurance (MelhorSeguro), surprise destination travel (Instaviagem), eco-tourism (Desviantes), B2B agent platform (Qby, Ōner Travel), loyalty programs (BeFly Conecta), and hospitality/entertainment (Tryp Gru hotel, Braza Gastronomia, La Coppa restaurants). These products serve both B2B (corporate travel managers, travel agents) and B2C (individual travelers) segments across leisure, corporate, luxury, and educational tourism.
Differentiator
Problem solved
Functional benefit
Brands
- BeESG: BeFly's ESG (Environmental, Social, Governance) initiative and sustainability program
- Flytour
- BeFly Travel
- Vai Voando
- Belvitur
- Queensberry Viagens
- Qualitours
- STB - Student Travel Bureau
- Jazz Side
- Reservia
- QBY
- Instaviagem
- Flytour Consolidadora
- Flytour Eventos
- BeFly Minas Centro
- BeFly Hall
Products and services
- Flytour Business Travel
Quantifiable outcome
- 700,000+ people travel with BeFly monthly
- +7 more outcomes
Companies that use BeFly
Customer profileNamed customers12 records
Ideal customer profiles4 records
BeFly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature6 records
BeFly partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- Turistech HubflagshipBeFly is a co-founder of Turistech Hub, a leading hub promoting innovation in Brazilian tourism. The partnership encompasses exclusive challenges on the Turistech Hub platform, joint events with major market players, and support for innovation development and management within the BeFly ecosystem. This collaboration opens doors to an expanded network of startups and industry professionals, enriching innovation initiatives for the future of BeFly's business.
- SmartTalks.aicoreAI-first platform on WhatsApp integrating conversational marketing, CRM, customer service, sales, NPS, and data management. SmartTalks.ai is part of the BeFly technology ecosystem, providing AI-powered customer engagement across the holding's brands.
- LigaícoreIntelligent integrations connecting financial systems, travel systems, ERPs, and CRMs for operational efficiency. Ligaí enables seamless data flow across BeFly's multiple business units and technology platforms.
- OpenTripscoreCorporate travel and expense management platform allowing business travelers and managers to independently control travel spending. Part of BeFly's B2B technology stack serving 9,000+ corporate clients.
- InstaviagemcoreDigital travel agency specializing in personalized trips and the first to offer 'surprise destinations'. Acquired by BeFly in 2022 (facilitated by GVBG). Handles approximately 1,000 trips per year with high satisfaction levels.
- Walt Disney World Resort FloridaflagshipMajor international partnership for exclusive Disney travel products available through BeFly brands (QBY platform, BeFly Travel franchises). Disney tickets are offered at 10% discount via QBY cupom DISNEYNAQBY. Walt Disney World activated at the Soul BeFly convention in Curitiba.
- United AirlinescorePartner airline in Flytour Consolidadora campaigns, offering travel agents R$ 200 per emission plus incentives (fridges and travel bags for top emitters). United Airlines is a sponsor at Bate-Papo com a Fly events in Brazil.
- American AirlinescorePartner airline in Flytour Consolidadora campaigns with R$ 200 per ticket in executive class via FlyGuru portal. American Airlines participates in Flytour Consolidadora's agent incentive programs and marketing campaigns.
- TAP Air PortugalcoreTAP is a partner airline in Flytour Consolidadora campaigns and sponsor of Bate-Papo com a Fly events. Part of the network of 60 airlines distributed through Flytour Consolidadora.
- Air CanadacorePartner airline in Flytour Consolidadora campaigns, contributing to agent incentive programs alongside United and American Airlines.
- Transamerica ComandatubaminorPartner resort in QBY campaigns, offering R$ 50 per passenger sold for travel agents. Part of QBY's exclusive hotel and resort offerings for incentive travel.
- Kannak (European Tour Operator)minorEuropean tour operator partner for QBY, offering European itineraries with R$ 100 commission per passenger sold. Strengthens QBY's premium international product portfolio.
- Viaje ParanáminorGovernment tourism board of Paraná state, key partner for BeFly's first unified sales convention (Soul BeFly, August 2025) in Curitiba. Viaje Paraná highlighted the strategic role of business tourism in the state's economic development.
- PonantminorLuxury cruise operator partner for Qualitours at ILTM Latin America. Ponant and Paul Gauguin co-promote roadshows with Qualitours for travel agents, showcasing premium cruise experiences.
- Paul Gauguin CruisesminorLuxury cruise operator partner for Qualitours at ILTM Latin America. Joint roadshows promote South Pacific and luxury cruise itineraries to Brazilian travel agents.
- Cidades InvisíveiscoreSocial organization (criada em 2012, em Florianópolis) transforming realities and reducing poverty through tourism entrepreneurship. Partnership with Vai Voando connects productive inclusion, income generation, and tourism access in vulnerable communities, aligned with 7 UN Sustainable Development Goals. Cidades Invisíveis has directed R$ 8 million+ to social projects impacting 140,000+ lives.
- Hero SegurosminorInsurance partner for Bate-Papo com a Fly 2025 events, supporting corporate travel risk management products and travel insurance offerings.
- ClickBusminorLand transportation platform partner for Bate-Papo com a Fly 2025 events, expanding the range of travel services offered by BeFly brands.
- Movida (Car Rental)minorCar rental partner for Bate-Papo com a Fly 2025 events in the Silver sponsorship category, complementing BeFly's corporate travel service ecosystem.
- Hyatt HotelsminorHyatt hotel group is a Silver sponsor of Bate-Papo com a Fly 2025 events, providing corporate hotel accommodation options for BeFly's corporate travel network.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
BeFly competitors and assessment
Company assessmentBroad incumbents
- TUI Group: Global integrated tourism conglomerate combining tour operations, airline, cruise, hotels, and retail agencies. Comparable in scale and breadth of integrated travel services, though operating primarily in European markets.
- Decolar.com (Despegar): Leading Latin American OTA operating across Brazil, Argentina, and Mexico. Comparable as a primary digital intermediation channel for Latin American travel but operates as an asset-light OTA rather than a multi-brand holding with corporate travel depth.
- Booking Holdings: Global OTA conglomerate (Booking.com, Priceline, Agoda, KAYAK). Relevant incumbent shaping the intermediation economics that BeFly's agency model depends on, and a direct competitor for Brazilian leisure bookings despite different business model.
- Expedia Group: Global OTA and travel platform with B2B (Expedia Partner Solutions) and consumer brands. Comparable as a competing intermediation layer with global supplier relationships that pressure Brazilian agency commission structures.
Others
- Flytour (Pre-BeFly era): Listed here for context only — Flytour is now a wholly-owned subsidiary within BeFly rather than an independent peer. Pre-2021, Flytour operated as an independent Brazilian corporate travel leader, which is the entity now consolidated inside BeFly's holding structure.
Direct peers
- BCD Travel: Global corporate travel management company with strong presence in Latin America. Comparable to BeFly's corporate travel division in enterprise account management, technology stack, and supplier network.
- Hotelbeds: Global B2B bedbank distributing hotel inventory to travel agents. Directly comparable to Reservia in hotel consolidation for travel agents, with a broader international footprint but less depth in the Brazilian corporate market.
- Agaxtur: Brazilian corporate travel management company. Comparable competitor to Flytour Business Travel in the Brazilian enterprise travel segment with similar service model and target customer base.
- CVC Corp: Brazil's largest listed travel agency holding, operating leisure franchises, corporate travel, and tour operations. Directly comparable to BeFly in Brazilian leisure and corporate travel intermediation, franchise-based distribution, and multi-brand holding structure.
- Amex GBT (American Express Global Business Travel): Global corporate travel management company serving large enterprises. Directly comparable to Flytour Business Travel in corporate account management, expense/policy compliance, and global supplier negotiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
BeFly social profiles
Digital presenceBeFly compliance and trust
Trust signalCompliance4 records
BeFly financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeFly leadership team
Management profileNumber of profiles
Profiles22 records
BeFly subsidiaries and ownership
Company hierarchySubsidiaries25 records
BeFly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeFly M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeFly
What does BeFly do?
BeFly is the largest integrated tourism ecosystem in Latin America, unifying 36 companies across corporate travel management (Flytour Business Travel, Belvitur, OpenTrips), leisure travel distribution (BeFly Travel, Vai Voando, STB), MICE and incentive travel (Jazz Side, Queensberry, Flytour Eventos), airline ticket consolidation (Flytour Consolidadora), hotel consolidation (Reservia), luxury and cruise operations (Qualitours), and franchise networks across 21 Brazilian states. The ecosystem serves 9,000+ corporate clients, 5,000+ travel agencies, and 700,000+ monthly travelers, generating R$10 billion+ in annual travel sales.
Is BeFly a public or private company?
BeFly is a private company. It is classified as unknown and is currently operating.
When was BeFly founded?
BeFly was founded in 2021. It employs 1,001 to 5,000 people.
Where is BeFly based?
BeFly is headquartered in Jardim Paulista, Brazil, in the Latin America region.
How does BeFly make money?
Five revenue lines are on record. Travel Agency Commissions and Transaction Fees are the primary driver. The others are franchise Royalties and Fees, corporate Travel Management Services, B2B Technology Licensing and MICE and Incentive Travel Services.
Who are BeFly's main competitors?
Broad incumbents on record are TUI Group, Decolar.com (Despegar), Booking Holdings and Expedia Group. Flytour (Pre-BeFly era) is listed as an others. Direct peers are BCD Travel, Hotelbeds, Agaxtur, CVC Corp and Amex GBT (American Express Global Business Travel).
Does BeFly have an API?
No public API is recorded for BeFly.
What industry is BeFly in?
BeFly's product category is Travel Management Services. Its primary akta.pro industry code is THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices). Its NAICS code is 561520 and its SIC code is 7990.