The College Map
The College Map is an Orlando, Florida college planning consultancy serving middle and high school students and their families with one-on-one admissions counseling and SAT/ACT test preparation, delivered in person at its testing-equipped College Park center and via virtual meetings, at $4,500 (planning) and $2,500 (test prep) per package.
- Company typePrivate
- Founded2014
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The College Map does
The College Map is a privately held college planning consultancy headquartered in Orlando, Florida, that sells one-on-one college admissions counseling and standardized test preparation to middle and high school students and their families in Central Florida. The company markets two flagship offerings: a Comprehensive College Planning package at $4,500 covering academic planning, career assessment, college search, applications, essays, interview prep, and financial aid guidance; and a Test Prep package at $2,500 for SAT/ACT preparation including diagnostic testing, 365-day access to practice tests, and over 70 hours of live group instruction. The packages are delivered through a hybrid model anchored by a physical center at 3005 Edgewater Drive with individual meeting areas, a study/gathering area, and an on-site ACT/SAT testing center, supplemented by virtual meetings for remote or high-risk families.
The underlying technology stack is composed of integrated third-party SaaS rather than proprietary platforms: ePrep for online SAT/ACT practice tests with video tutorial feedback, Acuity for scheduling of live and online sessions, College Planner Pro for application tracking, deadlines, and resumes, and Google Docs for collaborative essay review. A 'Your Path' password-protected portal unifies student access to these tools. The College Map holds HECA and NACAC professional memberships and is certified in the Track It! College Planning Curriculum Delivery Model. Customizable outcomes claimed include average score gains of 7 points on the ACT and 240 points on the SAT from initial diagnostic.
Revenue mechanics are sales-led direct-to-consumer: complimentary initial consultations, flexible payment plans, and one-time fees with no subscription component. The customer base is highly distributed (individual families) with no institutional or anchor accounts. Marketing is multi-channel across a blog (78 entries), social media (Facebook, X, Instagram), email newsletters, hosted college fairs, and parent meetings. The firm is founder-led by Julie Mitchell, a 30-year veteran school counselor, alongside her husband Mark Mitchell and a staff of 13 college planning consultants who are predominantly former K-12 educators and certified counselors. There are no disclosed funding rounds, acquisitions, or geographic expansion beyond Central Florida.
The College Map firmographics
Firmographics- Name
- The College Map
- Legal name
- The College Map
- Website
- https://thecollegemap.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The College Map is an Orlando, Florida college planning consultancy serving middle and high school students and their families with one-on-one admissions counseling and SAT/ACT test preparation, delivered in person at its testing-equipped College Park center and via virtual meetings, at $4,500 (planning) and $2,500 (test prep) per package.
- Ownership category
- akta.pro rank
The College Map industry classification
Industry- Product category
- College Admissions Consulting & Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Strategy, Consulting & General Management Institutes (EDAHAHAI)
- akta.pro secondary industry
- Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams) (EDANAHAH)
Keywords
Where The College Map is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The College Map business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Comprehensive College Planning: One-time fee service providing 15-20 face-to-face individual meetings with student, 2 parent meetings per year, and 15-20 boot camp sessions. Includes academic planning, college search, essay preparation, application support, and financial aid guidance.
- Test Prep Services: One-time fee for SAT/ACT test preparation including diagnostic assessment, 365 days of access to practice tests, live instruction group prep classes with over 70 hours of prep instruction, and score analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Comprehensive College Planning Package |
| One time/ perpetual license | Pay-as-you-go | Test Prep Program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The College Map product offering
Product offeringCore offering
The College Map is a private college planning center that sells two paid enrollment programs to middle and high school families: a Comprehensive College Planning program ($4,500) providing 15–20 face-to-face student meetings plus parent meetings and boot camps covering academic planning, college search, essays, applications, interview skills, and financial aid; and a Test Prep program ($2,500) for SAT/ACT preparation with diagnostic testing, ePrep online practice access, live group classes, and on-site testing at their Orlando center.
Product overview
The College Map is a college planning center offering two primary services: Comprehensive College Planning ($4,500) and Test Prep ($2,500). The Comprehensive College Planning program provides 15-20 face-to-face individual meetings per year plus parent meetings and boot camp sessions, covering academic planning, career assessment, college searches, applications, essays, and financial aid. Test Prep offers ACT and SAT preparation with diagnostic testing, live instruction, and online practice via ePrep integration. Both services are delivered at their Orlando, Florida physical center facility with testing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive College Planning A one-time fee enrollment ($4,500) that delivers 15–20 face-to-face individual meetings with the student each year, 2 parent meetings per year, and 15–20 boot camp sessions. It covers academic planning, personal/career assessment, 3Ds (Do, Demonstrate, Donate) activities guidance, college search and balanced-list creation, standardized testing plans, resume and essay preparation, college application support, interview skills, financial aid and scholarships guidance, and career workshops for middle and high school students and their families.
- Test Prep (SAT/ACT) A one-time fee enrollment ($2,500) for SAT/ACT preparation that includes a 1-hour Test Prep Planning meeting with student and parent, a 3.5-hour diagnostic test, 365 days of access from the diagnostic date, over 32 hours of online practice tests via ePrep, and over 70 hours of live instruction group prep classes covering verbal and math sessions. Score and prep analysis is communicated after each test.
Quantifiable outcome
- Students gain an average of 7 points from initial diagnostic on ACT
- +2 more outcomes
Companies that use The College Map
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
The College Map technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
The College Map partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Florida State University (FSU)minorFSU representatives participate in college fairs hosted at The College Map center, meeting potential students in an intimate setting.
- University of AlabamaminorUniversity of Alabama representatives participate in college fairs hosted at The College Map center, meeting potential students.
- Rollins CollegeminorRollins College representatives participate in college fairs hosted at The College Map center.
- University of South Florida (USF)minorUSF representatives participate in college fairs hosted at The College Map center.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
The College Map competitors and assessment
Company assessmentDirect peers
- Compass Education Group: Private educational consultancy providing test prep, tutoring, and college admissions counseling with a similar counselor-driven, fee-for-service structure to The College Map.
- Acceptance: Independent college admissions consulting firm offering one-on-one counseling and test prep support, closely comparable to The College Map's counselor-led, comprehensive service model.
- PrepScholar: Online test prep and admissions platform offering SAT/ACT prep plus admissions guidance, directly competitive with The College Map's $2,500 Test Prep package but delivered at scale through technology.
- Ivy Coach: Premium private college admissions consultancy serving selective-school aspirants, comparable to The College Map's higher-end positioning around essay coaching and personalized admissions strategy.
- Collegewise: Largest private US college admissions consulting firm with multiple physical centers and a counselor-led, full-service model similar to The College Map's Comprehensive College Planning package.
Others
- College Confidential: Largest online college admissions community and information resource; not a direct paid-service competitor but shapes the buyer journey and price expectations for paid consultants like The College Map.
- Khan Academy (Official SAT Practice): Free Official SAT Practice provider in partnership with the College Board; represents the free substitute that competes most directly with The College Map's paid SAT prep tier.
Broad incumbents
- Princeton Review: National incumbent offering SAT/ACT prep courses, tutoring, and admissions services; overlaps with The College Map's test prep offering and competes for the same student demographic.
- Kaplan Test Prep: Established national test prep and admissions services provider with classroom, online, and tutoring options, competing with The College Map on both standardized test prep and admissions counseling.
Emerging players
- Spark Admissions: Boutique college admissions consulting firm offering personalized counseling and essay support, comparable in target customer and service scope to The College Map's college planning offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The College Map social profiles
Digital presenceThe College Map compliance and trust
Trust signalCompliance3 records
The College Map financial estimates
Financial estimateRevenue estimate
Valuation estimate
The College Map leadership team
Management profileNumber of profiles
Profiles13 records
The College Map funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The College Map M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The College Map
What does The College Map do?
The College Map is a private college planning center that sells two paid enrollment programs to middle and high school families: a Comprehensive College Planning program ($4,500) providing 15–20 face-to-face student meetings plus parent meetings and boot camps covering academic planning, college search, essays, applications, interview skills, and financial aid; and a Test Prep program ($2,500) for SAT/ACT preparation with diagnostic testing, ePrep online practice access, live group classes, and on-site testing at their Orlando center.
Is The College Map a public or private company?
The College Map is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The College Map founded?
The College Map was founded in 2014. It employs 11 to 50 people.
Where is The College Map based?
The College Map is headquartered in Orlando, United States, in the North America region.
How does The College Map make money?
Two revenue lines are on record. Comprehensive College Planning is the primary driver. The others are test Prep Services.
Who are The College Map's main competitors?
Direct peers on record are Compass Education Group, Acceptance, PrepScholar, Ivy Coach and Collegewise. Others are College Confidential and Khan Academy (Official SAT Practice). Broad incumbents are Princeton Review and Kaplan Test Prep. Spark Admissions is listed as an emerging player.
Does The College Map have an API?
No public API is recorded for The College Map.
What industry is The College Map in?
The College Map's product category is College Admissions Consulting & Test Preparation. Its primary akta.pro industry code is EDAHAHAI, Strategy, Consulting & General Management Institutes, with a secondary code of EDANAHAH, Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams). Its NAICS code is 611691 and its SIC code is 8200.