Rick Obey Yacht Sales

What Rick Obey Yacht Sales does

Rick Obey Yacht Sales is a privately held yacht brokerage founded in 2019 and headquartered in Fort Lauderdale, Florida, with additional offices in Lighthouse Point and West Palm Beach. The firm offers full-service brokerage for new and pre-owned luxury yachts and superyachts, with featured-builder pages for thirteen premium manufacturers including Sunseeker, Princess, Azimut, Ferretti, Sanlorenzo, Hatteras, Ocean Alexander, Pershing, Riva, Prestige, Galeon, and Absolute, and category coverage spanning superyachts, motor yachts, sportfish, cruisers, trawlers, and center consoles.

The core platform is a yacht inventory search portal — filtering by builder, length, year, price range, country, and state — that surfaces listings aggregated across 50+ countries via the company's website and partnerships including YachtWorld. Pricing is per-transaction, with featured listings ranging from approximately $1.3 million to over $100 million, and no standardized pricing tiers because each vessel is uniquely valued. Revenue is earned through buyer- and seller-side commissions, supplemented by ancillary services including yacht repossession, vessel financing assistance, marketing services for sellers, and potential charter arrangements.

The company operates on a hybrid direct-to-consumer and event-driven go-to-market model: clients initiate discovery via the website and qualified leads are converted through broker-assisted, high-touch sales, with the three major South Florida yacht shows (Miami International, Fort Lauderdale International, Palm Beach International) serving as primary customer acquisition channels. Customer segments are heavily weighted toward High Net Worth Individuals, with secondary segments including corporate buyers and international purchasers; no enterprise logo concentration is disclosed, and founder Rick Obey personally anchors the brand and operations.

Name

Rick Obey Yacht Sales

Legal name

Rick Obey Yacht Sales

Website

https://rickobeyyachtsales.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Rick Obey Yacht Sales is a privately held Fort Lauderdale-based yacht brokerage founded in 2019 that buys and sells new and pre-owned luxury yachts and superyachts for High Net Worth Individuals, with additional repossession, financing, and marketing services and inventory coverage across 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Yacht Sales Commission: The company earns commissions on yacht sales transactions, both for buyers and sellers of new and pre-owned yachts. This is the primary revenue stream.
2. Yacht Brokerage Services: Brokering transactions between yacht buyers and sellers, providing marketing services for yacht listings, and facilitating vessel repossession services.
3. Charter Services: Some listings mention charter potential, indicating the company may facilitate charter arrangements for yachts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Full-service yacht brokerage facilitating the buying, selling, and servicing of new and pre-owned luxury yachts and superyachts. The company connects buyers and sellers across a global inventory spanning 50+ countries, with featured brands including Sunseeker, Princess, Azimut, Ferretti, and Sanlorenzo. Additional offerings include yacht repossession services, vessel financing assistance, and marketing services for yacht sellers.

Product overview

Rick Obey Yacht Sales is a versatile yachting company offering a comprehensive portfolio of yacht sales services. The core offering is their full-service yacht sales brokerage for both new construction and pre-owned yachts. The company features an extensive inventory organized by 13 premier yacht builders (Sunseeker, Princess, Azimut, Ferretti, Galeon, Hatteras, Ocean Alexander, Pershing, Prestige, Riva, Sanlorenzo, and Absolute) and 6 yacht categories (Superyachts, Motor Yachts, Sportfish, Cruisers, Trawlers, and Center Console). Additional services include repossession services, vessel financing, and marketing services. The company operates as a brokerage connecting buyers and sellers of luxury yachts and superyachts with inventory spanning 724 pages of listings across multiple countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Sales Brokerage Full-service brokerage connecting buyers and sellers of new and pre-owned luxury yachts and superyachts, with inventory spanning 724+ pages of listings. Targets high net worth individuals and corporate buyers.
• Superyacht Sales Specialized sales category for superyachts, the highest-value vessels in the company's inventory.
• Repossession Services Yacht repossession services offered as part of the company's service portfolio, facilitating the recovery and resale of vessels.
• Vessel Financing Financing services to help clients purchase vessels, facilitating yacht acquisition transactions.
• Yacht Marketing Services Marketing services for yacht sellers to promote their listings and reach qualified buyers across the company's distribution channels.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Northrop & Johnson: Global luxury yacht brokerage with deep superyacht presence, offering sales, charter, and new construction services. Comparable in international reach and luxury positioning to Rick Obey's global listing footprint.
• Worth Avenue Yachts: Palm Beach-based luxury yacht brokerage with offices in multiple US yachting hubs. Matches Rick Obey's model of broker-assisted sales, premium positioning, and presence at major US boat shows.
• Moran Yacht & Ship: Fort Lauderdale-based brokerage specializing in large yachts and new construction management. Similar market segment and Florida base, with overlap in mid-to-large yacht sales.
• Burgess: Global superyacht brokerage and management company with extensive new construction and brokerage capabilities. Comparable to Rick Obey at the superyacht end of its inventory.
• HMY Yacht Sales: Established South Florida yacht brokerage with multiple Florida locations and a broad portfolio of new and brokerage motor yachts. Competes head-to-head with Rick Obey in the same Florida territory and luxury segments.
• Allied Marine: Fort Lauderdale-headquartered yacht brokerage focused on new and brokerage yachts from leading Italian and US builders. Closely comparable in geography, builder mix, and price band to Rick Obey.
• IYC (International Yacht Company): Global yacht brokerage with offices in major yachting regions, offering sales, charter, and management. Comparable in global inventory scale and full-service luxury offering.
• Camper & Nicholsons: International superyacht sales, charter, and management firm with a 240-year history. Overlaps with Rick Obey on luxury sales, charter facilitation, and global reach.
• Luke Brown Yachts: Florida-based yacht brokerage with a long history in new and pre-owned yacht sales. Operates in the same Fort Lauderdale/Palm Beach corridor and competes for similar HNI clients.
• Denison Yacht Sales: One of the largest US yacht brokerages, offering buying, selling, and new construction for new and pre-owned yachts across global locations. Highly comparable to Rick Obey in core brokerage model, builder relationships, and multi-region presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ObeySales
• YouTubeyoutube.com/@rickobeyyachtsales306
• Facebookfacebook.com/RickObeyYachtSales
• LinkedInlinkedin.com/company/rick-obey-yacht-sales
• Instagraminstagram.com/rickobeyyachtsales
• Pinterestpinterest.com/Rickobeyachtsales
• TikToktiktok.com/@rickobeyyachtsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rick Obey Yacht Sales