VOQIN

What VOQIN does

VOQIN (legally Participant Experience SA) is a Lisbon-headquartered B2B event management and brand activation agency founded in 2002 by Diogo Assis. The company designs and executes corporate events, brand activations, product launches, incentive trips, congresses, and destination management programs for multinational enterprises across sectors including automotive (Ford, Škoda, Jaguar Land Rover, Mercedes-Benz, Chevrolet), hospitality (IHG, Leading Hotels of the World, Hilton), consulting (BCG, Deloitte, KPMG), technology (Microsoft, AMD, Lenovo, Celonis), financial services (MasterCard, UniCredit, Liberty Mutual, Allianz), and consumer goods (Diageo/Moët Hennessy, Nestlé, Danone).

The company's service offering is structured around four pillars—Creativity, Production, Logistics, and Tech—supported by its proprietary "Emotional Thinking Methodology," a soft-IP framework that positions emotion as the strategic design element of an experience rather than an outcome. The technology layer is delivered through EMEX, an internal event technology platform that supports virtual and hybrid event delivery, attendee accreditation, and bridging of physical and digital event components. The methodology and EMEX together are described in source material as the firm's principal differentiators, though neither is patented and no AI/ML capabilities are disclosed.

VOQIN generates revenue through project-based, quote-priced professional services engagements with enterprise clients, with no standardized pricing tiers publicly disclosed. The company operates regional hubs in Lisbon (Portugal), Madrid (Spain), and Riyadh (Saudi Arabia—via a 2025 joint venture with Entertainment Gears), with affiliated entities extending execution reach into Brazil, Florida, and other international markets. The go-to-market is enterprise field sales supplemented by referrals, industry event participation (e.g., IBTM Barcelona), and thought-leadership content. No external funding rounds, private equity, or venture capital are disclosed.

Name

VOQIN

Legal name

Participant Experience SA

Website

https://voqin.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

VOQIN is a Lisbon-founded, privately held B2B event management and brand activation agency serving multinational enterprises across automotive, hospitality, technology, consulting, and financial services, with operations in Portugal, Spain, and Saudi Arabia and a proprietary Emotional Thinking Methodology.

Ownership category

akta.pro rank

Product category

Event Management and Experiential Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Event management services
• Brand activation
• Destination management
• Experiential marketing
• Corporate events

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Management and Production Services: VOQIN' generates revenue through comprehensive event management services including creativity, production, and logistics for brand activations, corporate events, conferences, incentives, and destination management. Services are delivered on a project basis with customized pricing based on event scope, scale, and requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

VOQIN is an "Emotions Creators" agency that designs and delivers physical, digital, and hybrid event experiences for global brands. Its offering is structured around four service pillars—Creativity, Production, Logistics, and Tech—underpinned by a proprietary Emotional Thinking Methodology. The company manages brand activations, conferences, incentive trips, congresses, and destination management programs end-to-end for enterprise clients.

Product overview

VOQIN is an 'Emotions Creators' company specializing in brand activation, events, and destination management. Their offering is structured around four core service pillars—Creativity, Production, Logistics, and Tech—supported by their proprietary Emotional Thinking Methodology. The EMEX platform provides the technology backbone for hybrid and virtual event delivery. The company operates offices in Portugal, Spain, and Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• EMEX: VOQIN's state-of-the-art event technology platform used for bridging physical and digital realms at events.

Products and services

• Creativity Solutions
• Production Solutions
• Logistics Solutions
• Tech Solutions Technology integration and digital solutions for events, including the proprietary EMEX platform for hybrid and virtual event management, attendee engagement, and bridging physical and digital event experiences.
• EMEX Platform Proprietary event technology platform that bridges physical and digital realms for hybrid event experiences, supporting virtual attendee engagement, accreditation, and maintaining emotional cadence across remote participants.
• Emotional Thinking Methodology Proprietary experience design methodology that positions emotions as the strategic core of event design rather than as a byproduct, guiding the design and execution of all VOQIN-delivered experiences.

Quantifiable outcome

• Over 2,500 attendees managed during UEFA Champions League Final week for Ford Mustang European launch
• +7 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Entertainment Gears (EG)coreStrategic or Co-development Partner · 8 May 2025Joint venture partnership with Entertainment Gears (EG), a Saudi-based event production and experiential solutions company with over 18 years of experience in the Saudi market. The JV combines VOQIN's international methodology and Emotional Thinking approach with EG's local market expertise, delegate management capabilities, accreditation systems, event technology, and production capabilities. The partnership was established to support Saudi Arabia's Vision 2030 and includes high-profile projects such as the Saudi-American Investment Forum.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sparks: Sparks is a global experiential marketing agency delivering brand activations, product launches, and immersive experiences for enterprise clients. Direct peer to VOQIN in end-to-end event design, production, and measurement for global brands.
• DRP Group: DRP Group is a UK-based integrated events, communications, and creative agency serving enterprise clients across Europe. Comparable mid-sized competitor with similar full-service creative, production, and logistics mix to VOQIN.
• MKG (MKG Agency): MKG is an experiential marketing and event agency serving brands with creative, production, and strategic experience design. Direct peer in the experience design and event agency category, similar in size and approach to VOQIN.
• Amplify (Amplify Relations): Amplify is a London-based brand activation and experiential agency serving global brands with live events, digital activations, and content. Comparable boutique-scale competitor targeting similar enterprise clients as VOQIN.

Broad incumbents

• Wasserman: Wasserman is a global sports, entertainment, and culture marketing agency offering experiential, talent, and brand activation services. Overlaps with VOQIN's sports-event activations (UEFA Champions League, Real Madrid) at broader scale.
• George P. Johnson Experience Marketing: GPJ is one of the world's largest experience marketing agencies, delivering events, exhibits, and digital experiences for enterprise brands. Comparable to VOQIN's full-service experiential offering but with substantially larger global footprint.
• GL Events: GL Events is a publicly listed French event services group providing venue management, event production, and exhibition services globally. Comparable infrastructure and production-services overlap with VOQIN's production and logistics offerings.
• Jack Morton Worldwide: Jack Morton is a leading global brand experience agency under IPG, offering strategy, creative, production, and digital experience services. Broader incumbent with wider geographic reach and deeper network resources than VOQIN but overlapping service mix.
• MCI Group: MCI Group is a global events, association management, and meeting solutions company with offices across EMEA, Americas, and APAC. Comparable to VOQIN in congress, association, and corporate event services but at much larger scale.
• Momentum Worldwide: Momentum Worldwide is an IPG-owned experiential marketing agency creating brand experiences, sponsorships, and shopper marketing for global clients. Comparable in scope to VOQIN's brand activation work but with larger network scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/voqin_
• Facebookfacebook.com/voqin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOQIN