Rosen Systems
Rosen Systems is a Dallas-based industrial auction and appraisal firm founded in 1917, conducting online and on-site auctions of machinery, equipment, and bankruptcy estate assets across Texas for trustees, lenders, and corporate liquidators.
- Company typePrivate
- Founded1917
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rosen Systems does
Rosen Systems, Inc. is a privately held industrial auction and appraisal firm founded in 1917 and headquartered in Dallas, Texas. The company conducts scheduled online and on-site auctions of industrial machinery, construction equipment, oilfield services assets, vehicles, commercial lighting equipment, and complete business operations across Texas, with event locations spanning Dallas, Fort Worth, Garland, Midland, Cuero, and Tomball. Its primary customer base consists of bankruptcy trustees and courts requiring estate liquidation services, lenders conducting foreclosure asset sales, and industrial/energy companies disposing of equipment or closing facilities. The firm also offers professional valuation services for machinery, equipment, and real estate as a separate service module, alongside logistics and removal coordination for purchased assets.
The core operating technology is a third-party web-based auction platform (Auctioneer Software) that supports timed online bidding, lot listings, inspection scheduling, and payment processing. The business model is transaction-based: Rosen charges a buyer's premium of 10% or 15% (depending on auction type) on winning bid amounts, plus a $30 handling fee on titled vehicles, with payment required within two business days of auction completion. Registration involves a $1 credit card authorization hold, and removal logistics are coordinated with buyer-supplied rigging and proof of liability insurance. Marketing is primarily conducted through the company's website and email outreach to registered bidders.
The firm is family/management-owned under President Michael Rosen, with no external venture or private equity capital disclosed. There are no subsidiaries, no M&A activity, no API or AI capabilities, and no documented geographic expansion beyond Texas. Revenue is event-driven and dependent on bankruptcy and foreclosure pipeline flow, which is counter-cyclical to broader industrial conditions but volatile in any given period.
Rosen Systems firmographics
Firmographics- Name
- Rosen Systems
- Legal name
- Rosen Systems, Inc.
- Website
- https://rosensystems.com
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rosen Systems is a Dallas-based industrial auction and appraisal firm founded in 1917, conducting online and on-site auctions of machinery, equipment, and bankruptcy estate assets across Texas for trustees, lenders, and corporate liquidators.
- Ownership category
- akta.pro rank
Where Rosen Systems is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rosen Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Auction Commission (Buyer's Premium): Rosen Systems charges a buyer's premium (10% or 15% depending on auction) added to all winning bid prices. This premium is subject to all applicable sales tax. The company also charges a $30 handling fee for titled vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Auction Buyer's Premium (10%) |
| Transaction based/ take rate | Pay-as-you-go | Standard Auction Buyer's Premium (15%) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Rosen Systems product offering
Product offeringCore offering
Rosen Systems conducts scheduled industrial auctions (online timed auctions and on-site events) of machinery, construction equipment, oilfield assets, vehicles, screen printing/garment decorating equipment, and commercial/industrial lighting assets on behalf of bankruptcy trustees, foreclosure sellers, and operating companies. The firm also provides independent valuations of machinery, equipment, and real estate, along with post-sale logistics and removal coordination across multiple Texas locations.
Product overview
Rosen Systems operates as an industrial auction company offering a unified auction platform powered by Auctioneer Software, with additional service modules including valuations for machinery/equipment and real estate, logistics and removal coordination, and available equipment listings. The product portfolio consists of the core auction platform for timed online auctions, complemented by professional valuation services and logistics support. The company conducts auctions across multiple industry verticals including construction equipment, oilfield services, screen printing/garment decoration operations, and general commercial/industrial assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Rosen Systems Auction Platform Web-based scheduled auction platform enabling buyers to bid on industrial machinery, equipment, commercial assets, vehicles, and bankruptcy estate items across multiple Texas locations.
- Valuation Services Independent professional valuation of machinery, equipment, and real estate assets for lenders, attorneys, business owners, and operators requiring formal appraisals.
- Logistics and Removal Services Coordination of equipment transportation, rigging, and removal following auction completion, with insurance requirements for contractors operating powered equipment on site.
- Commercial and Industrial Equipment Auctions Scheduled multi-location auction events selling commercial and industrial equipment including construction machinery, vehicles, and miscellaneous industrial goods.
- Oilfield Services Equipment Auctions Targeted auction services for oilfield operators liquidating construction equipment, crawler dozers, tractors, boom lifts, truck tractors, work trucks, and portable light sources at Texas oilfield sites.
- Screen Printing and Garment Decorating Operation Auctions Specialized auction services for complete screen printing and garment decorating operations including digital printing systems, screen production, curing, and finishing equipment.
Companies that use Rosen Systems
Customer profileSegments4 records
Ideal customer profiles4 records
Rosen Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rosen Systems partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Rosen Systems competitors and assessment
Company assessmentBroad incumbents
- Proxibid: Online auction marketplace powering thousands of auctioneers across asset categories including heavy equipment, vehicles, and industrial goods. Serves as a parallel distribution channel and indirect competitor to Rosen's in-house bidding platform.
- Liquidity Services: Publicly traded asset-disposition platform serving government and commercial surplus sellers across many verticals. Operates broader marketplace infrastructure with deeper buyer networks than Rosen but overlaps on industrial machinery and equipment liquidation.
Direct peers
- Ritchie Bros. Auctioneers: The largest global industrial equipment auctioneer; conducts multi-sector online and on-site auctions for construction, oilfield, transportation, and agricultural equipment — directly competing with Rosen Systems' core industrial auction mandate, though at vastly larger scale and geographic reach.
- Biditup Auctions Worldwide: Industrial asset disposition auctioneer focused on manufacturing, construction, and oilfield equipment — closely matching Rosen's vertical mix and bankruptcy/corporate liquidation orientation.
- Maynards Industries: Industrial auction and appraisal firm handling machinery, equipment, and plant closures. Closely comparable in offering both auction services and machinery/equipment valuations to corporate and insolvency clients.
- Alex Lyon & Son: Long-standing North American industrial auctioneer running construction, agricultural, and heavy equipment sales. Comparable in regional focus and vertical mix to Rosen Systems, with overlapping customer base in construction and equipment liquidation.
- Universal Asset Management: Asset disposition and valuation firm serving energy, industrial, and manufacturing clients with auctions and appraisals — overlapping Rosen's oilfield and industrial machinery mandate and complementary valuation service.
Regional players
- Troostwijk Auctions: Major European industrial and commercial asset auctioneer spanning machinery, vehicles, and inventory. Similar asset-disposition orientation but operates regionally in Europe rather than competing directly in Rosen's Texas territory.
- Surplex: European-headquartered used machinery auction and valuation house with global online bidding. Comparable industrial machinery focus but operating primarily in EMEA rather than Texas, making it a regional rather than direct competitor to Rosen.
Emerging players
- Insurance Auto Auctions (IAA): Salvage and total-loss vehicle auction network with strong Texas presence and online bidding platform. Overlaps Rosen's bankruptcy vehicle auction and titled-vehicle handling activity but at much greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rosen Systems social profiles
Digital presenceRosen Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosen Systems leadership team
Management profileNumber of profiles
Profiles1 record
Rosen Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosen Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosen Systems
What does Rosen Systems do?
Rosen Systems conducts scheduled industrial auctions (online timed auctions and on-site events) of machinery, construction equipment, oilfield assets, vehicles, screen printing/garment decorating equipment, and commercial/industrial lighting assets on behalf of bankruptcy trustees, foreclosure sellers, and operating companies. The firm also provides independent valuations of machinery, equipment, and real estate, along with post-sale logistics and removal coordination across multiple Texas locations.
Is Rosen Systems a public or private company?
Rosen Systems is a private company. It is classified as family owned and is currently operating.
When was Rosen Systems founded?
Rosen Systems was founded in 1917. It employs 11 to 50 people.
Where is Rosen Systems based?
Rosen Systems is headquartered in Dallas, United States, in the North America region.
How does Rosen Systems make money?
One revenue line is on record: auction Commission (Buyer's Premium).
Who are Rosen Systems's main competitors?
Broad incumbents on record are Proxibid and Liquidity Services. Direct peers are Ritchie Bros. Auctioneers, Biditup Auctions Worldwide, Maynards Industries, Alex Lyon & Son and Universal Asset Management. Regional players are Troostwijk Auctions and Surplex. Insurance Auto Auctions (IAA) is listed as an emerging player.
Does Rosen Systems have an API?
No public API is recorded for Rosen Systems.