DiffeRent

What DiffeRent does

DiffeRent (דיפרנט) is an Israeli private company founded in 2017 by real estate and legal entrepreneurs and headquartered in Tel Aviv. It sells a subscription-based '360° rent guarantee' service to Israeli landlords, charging a percentage of monthly rent (starting at 2%) across three tiers — Full Protection (הגנה מלאה), Protected Cash Flow (תזרים מוגן), and Contract Shield (מגן חוזה) — that combine rent default coverage, in-house legal support for disputes and eviction, re-letting assistance, and property damage coverage.

Underlying the offering is a proprietary 86-parameter tenant screening system used to assess prospective tenants' financial history (including bounced checks and limited accounts), an AI-based rent calculator tool for pricing, and a downloadable library of Hebrew-language rental contracts and landlord guides that act as content marketing. Core revenue mechanics are monthly recurring subscriptions on a direct-to-consumer model, sold through the company's website, phone consultations, WhatsApp, and — more recently — through a B2B service for real estate brokers and property managers. The primary customer is individual residential landlords, with a secondary commercial landlords segment addressed by the December 2025 launch of 'Safe Business' (עסק בטוח) for shops, offices, and warehouses. The company is privately held, bootstrapped (no funding rounds disclosed), led by Adv. Yehali Bar-Gil with Yaniv Barnstein as Deputy CEO, and operates exclusively within Israel.

Name

DiffeRent

Legal name

DiffeRent (דיפרנט)

Website

https://diffe-rent.co.il

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

DiffeRent is an Israeli subscription-based rent guarantee service, founded in 2017 and based in Tel Aviv, that protects Israeli landlords from tenant defaults through 86-parameter tenant screening, in-house legal support, and tiered monthly subscriptions starting at 2% of rent, with a separate commercial property offering launched in late 2025.

Ownership category

akta.pro rank

Product category

Rent Guarantee Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)

Keywords

• Rent guarantee services
• Tenant screening
• Landlord protection
• Rent collection services
• Property legal protection

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Rent Protection Services: Subscription-based rent protection service charging percentage of monthly rent. Service tiers include Full Protection (premium comprehensive coverage), Protected Cash Flow (compensation for rent loss), and Contract Shield (legal collection). Pricing starts at 2% of monthly rent.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DiffeRent provides subscription-based rent guarantee and protection services for Israeli landlords. Its core offering bundles rent payment guarantees, 86-parameter tenant screening, legal representation for evictions and collections, re-letting support, and property damage coverage into tiered monthly plans starting at 2% of monthly rent. The service targets residential and commercial property owners across Israel, complemented by add-on services such as tenant checks, check-out damage protection, and authority payment coverage.

Product overview

DiffeRent operates as a platform offering comprehensive rent protection services for landlords in Israel. The core offering is a tiered protection system with three service packages: "Full Protection" (הגנה מלאה) as the premium tier providing complete coverage including rent guarantee, legal support, eviction handling, and re-letting; "Protected Cash Flow" (תזרים מוגן) as the mid-tier covering rent loss compensation up to 3 months for early tenant departure; and "Contract Shield" (מגן חוזה) as the basic tier for legal rent collection. Additional modules include tenant background checks (בדיקת דיירים), legal protection for damages (צ'ק-אאוט), protection for authority payments (הגנה על תשלומי רשויות), commercial property protection called "Safe Business" (עסק בטוח), and B2B services for brokers and property managers. The company also provides downloadable rental contract templates, rent calculators, and educational guides.

Differentiator

Problem solved

Functional benefit

Brands

• עסק בטוח (Esek Batua): Commercial property protection service launched for commercial property owners, offering tenant screening, crisis management, rent payment compensation, legal eviction assistance, and alternative tenant finding services.

Products and services

• Full Protection (הגנה מלאה) Premium subscription tier providing 100% rent guarantee, legal handling of contract breaches, eviction support, re-letting assistance, and authority-payment coverage for residential landlords in Israel.
• Protected Cash Flow (תזרים מוגן) Mid-tier subscription that compensates landlords for up to three months of lost rent when a tenant leaves early during the contract period.
• Contract Shield (מגן חוזה) Entry-level subscription providing legal rent collection from defaulting tenants, without a primary focus on cash-flow replacement.
• Safe Business (עסק בטוח) Subscription service tailored for commercial property owners covering tenant financial checks, crisis management, compensation for unpaid rent, legal eviction assistance, and sourcing replacement tenants.
• Broker & Property Manager Service (שירות למתווכים ומנהלי נכסים) B2B service for Israeli real estate brokers and property managers, bundling tenant checking and comprehensive rent protection for their client portfolios.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Obligo: Security-deposit-free rental platform offering landlords financial coverage in lieu of cash deposits, overlapping with DiffeRent's Check-Out damage and Full Protection offerings.
• Snappt: Tenant fraud and income verification screening platform for property managers and landlords — directly comparable to DiffeRent's 86-parameter tenant screening module.
• TheGuarantors: US-based insurtech providing rent guarantee insurance and security deposit alternatives to landlords, the closest functional analog to DiffeRent's rent guarantee and tenant default protection product.
• Rhino: Renters-facing insurance/security-deposit alternative that effectively backstops landlords against default and damage — comparable in product mechanic and target customer (landlords seeking protection from tenant risk).

Broad incumbents

• CoreLogic: Large-scale real estate data and analytics provider, including tenant screening and property risk data — broad incumbent whose screening capabilities compete with DiffeRent's proprietary data layer.
• Assurant: Diversified insurance provider with rental and specialty risk products, including renter insurance and lender-placed coverage — broad incumbent analog of the insurance mechanics underpinning DiffeRent's guarantee.
• TransUnion SmartMove: Established US tenant-screening service from a major credit bureau, offering background and credit reports to landlords — broader incumbent analog to DiffeRent's screening-only product line.
• Lemonade: Public insurtech offering renters and homeowners insurance with embedded AI underwriting; not a direct rent guarantee, but a broad incumbent adjacent to DiffeRent's landlord-protection category.

Emerging players

• Piñata: Tenant engagement and rent-rewards platform that helps landlords reduce default risk through incentive design; partial overlap with DiffeRent's risk-mitigation value proposition for landlords.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DifferentIsrael
• Instagraminstagram.com/different_israel
• TikToktiktok.com/@differentil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiffeRent