TransUnion SmartMove
TransUnion SmartMove is a self-serve tenant screening platform that helps independent landlords, property managers, and real estate agents screen rental applicants via credit, criminal, eviction, income, and identity reports powered by TransUnion data.
- Company typePrivate
- Founded2008
- HeadquartersGreenwood Village, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
TransUnion SmartMove firmographics
Firmographics- Name
- TransUnion SmartMove
- Legal name
- TransUnion Rental Screening Solutions, Inc.
- Website
- https://mysmartmove.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- TransUnion SmartMove is a self-serve tenant screening platform that helps independent landlords, property managers, and real estate agents screen rental applicants via credit, criminal, eviction, income, and identity reports powered by TransUnion data.
- Ownership category
- akta.pro rank
Where TransUnion SmartMove is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TransUnion SmartMove business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Tenant Screening Reports: Pay-as-you-go transaction model where property owners pay per screening report based on package tier selected. Three tiers available: SmartCheck Premium ($48), SmartCheck Plus ($40), and SmartCheck Basic/Background Check Basic ($25). No subscription or membership fees. Landlords can choose to pass costs to tenants where permitted.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | SmartCheck Premium - Most complete screening package at $48 |
| Transaction based/ take rate | Pay-as-you-go | SmartCheck Plus - Enhanced screening package at $40 |
| Transaction based/ take rate | Pay-as-you-go | SmartCheck Basic - Basic screening at $25 |
| Transaction based/ take rate | Pay-as-you-go | Background Check Basic - Entry-level screening at $25 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
TransUnion SmartMove product offering
Product offeringCore offering
TransUnion SmartMove is an online, self-serve tenant screening platform that helps independent landlords and property managers evaluate prospective renters by ordering combined credit, criminal background, eviction, identity, and income reports from a single workflow. Customers select a pay-as-you-go screening package (SmartCheck Basic, Plus, or Premium), invite applicants by email, and receive delivered reports — typically same day — using TransUnion's consumer credit databases and proprietary scoring models.
Product overview
TransUnion SmartMove is a tenant screening platform offering three pricing tiers (SmartCheck Basic at $25, SmartCheck Plus at $40, and SmartCheck Premium at $48) with various combinations of screening reports. The core offerings include Credit Checks with ResidentScore (proprietary eviction-predicting credit score), Criminal Background Checks searching millions of records, Eviction Checks covering millions of eviction records, Income Insights (statistical income estimation from credit behavior), and Identity Check Reports. SmartMove is built on TransUnion's credit databases and uses consumer-initiated processing where tenants authorize and complete their own screening.
Differentiator
Problem solved
Functional benefit
Brands
- SmartCheck Premium: Comprehensive screening package including ResidentScore, Criminal Background Report, Credit Report, Eviction Related Report, Income Insights Report, and Identity Check Report at $48 plus tax.
- SmartCheck Plus
- SmartCheck Basic
- ResidentScore
- Income Insights
- Identity Check Report
Products and services
- SmartCheck Premium Most complete tenant screening package priced at $48 plus tax, bundling six reports — ResidentScore, Criminal Background Report, Credit Report, Eviction Related Report, Income Insights Report, and Identity Check Report — designed for landlords who want the deepest view of a rental applicant.
- SmartCheck Plus Enhanced screening package priced at $40 plus tax that combines ResidentScore, Criminal Background Report, Credit Report, and Eviction Related Report for landlords wanting more than basic information on a prospective tenant.
- SmartCheck Basic Basic screening package priced at $25 plus tax, including the proprietary ResidentScore and a Criminal Background Report. Marketed both as SmartCheck Basic and Background Check Basic at the same price.
Quantifiable outcome
- ResidentScore predicts evictions 15% better than traditional credit scores in the bottom 20% score range
- +4 more outcomes
Companies that use TransUnion SmartMove
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
TransUnion SmartMove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
TransUnion SmartMove partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- TheGuarantorsminorTheGuarantors offers Lease Guarantee protection for SmartMove customers, protecting landlords from rent default by tenants at no cost to property owners.
- LemonademinorLemonade provides renters insurance offerings promoted through SmartMove's offers page to help tenants protect personal property and cover personal liability.
- B2B Sales Integration PartnerscoreLarge sophisticated partners with internal development teams integrate SmartMove as white-labeled product. Partners handle all marketing. Monthly billing and higher revenue share vs affiliates. Most appropriate for partners needing native screening app. Setup takes months.
- B2C Affiliate Partners (via Impact Radius)minorAffiliate partners monetize their traffic or membership through the Impact Radius platform. Fast signup, same-day setup, 25% commission on completed transactions, 30-day cookie. Full inventory of links and banners provided.
Scale indicators8 records
Recent moves1 record
Expansion highlights6 records
TransUnion SmartMove competitors and assessment
Company assessmentDirect peers
- RentRedi: RentRedi provides tenant screening (credit, background, eviction) bundled with landlord software including rent collection, lease management, and maintenance. It is a direct SMB-landlord-focused competitor with overlapping screening functionality and pricing model.
- Avail: Avail (owned by Move/Realtor.com) offers tenant screening, applications, leases, and rent collection to independent landlords. It is a direct competitor targeting the same SMB landlord segment with credit and background screening as a core product line.
- TenantCloud: TenantCloud is a property management platform for landlords and tenants that includes tenant screening (credit, criminal, eviction) alongside rent collection, maintenance, and accounting. It directly competes with SmartMove in the SMB landlord segment.
- TurboTenant: TurboTenant is a direct competitor offering free and paid tenant screening reports (credit, criminal, eviction) to independent landlords alongside property management tools. It targets the same self-serve SMB landlord segment with a pay-per-report model and is among SmartMove's closest comparables.
- RentPrep: RentPrep offers tenant background and credit screening reports to landlords nationwide on a pay-per-report basis, with manual eviction record verification. It is a small but directly comparable tenant-screening-only provider serving independent landlords.
Emerging players
- Checkr: Checkr is a background check technology company initially focused on employment screening that has expanded into tenant screening and rental use cases. It is an emerging player bringing modern API-first screening infrastructure into the same tenant-screening market served by SmartMove.
Broad incumbents
- AppFolio: AppFolio is a property management software platform for mid-market and enterprise landlords that bundles tenant screening into its subscription offering. It is a broader incumbent in the rental housing software stack with overlapping screening functionality delivered as part of a wider product.
- Buildium: Buildium (owned by RealPage) is property management software for SMB and mid-market landlords that includes tenant screening as part of its subscription. It is a broader incumbent competing across the full landlord workflow with screening embedded in the platform.
- Experian (RentBureau / Resident Connect): Experian is a global credit bureau that offers tenant and resident screening products (RentBureau data sharing, Resident Connect screening) leveraging its own consumer credit database. It is a broader incumbent operating as a direct competitor credit bureau serving the same screening market.
- Zillow Rental Manager: Zillow Rental Manager (within Zillow Group's broader real estate marketplace) provides tenant screening applications integrated with the Zillow rental listing platform. It is a larger incumbent that competes across the entire landlord workflow with screening embedded.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TransUnion SmartMove social profiles
Digital presenceTransUnion SmartMove financial estimates
Financial estimateRevenue estimate
Valuation estimate
TransUnion SmartMove leadership team
Management profileNumber of profiles
TransUnion SmartMove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TransUnion SmartMove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TransUnion SmartMove
What does TransUnion SmartMove do?
TransUnion SmartMove is an online, self-serve tenant screening platform that helps independent landlords and property managers evaluate prospective renters by ordering combined credit, criminal background, eviction, identity, and income reports from a single workflow. Customers select a pay-as-you-go screening package (SmartCheck Basic, Plus, or Premium), invite applicants by email, and receive delivered reports — typically same day — using TransUnion's consumer credit databases and proprietary scoring models.
Is TransUnion SmartMove a public or private company?
TransUnion SmartMove is a private company. It is classified as corporate owned and is currently operating.
When was TransUnion SmartMove founded?
TransUnion SmartMove was founded in 2008.
Where is TransUnion SmartMove based?
TransUnion SmartMove is headquartered in Greenwood Village, United States, in the North America region.
How does TransUnion SmartMove make money?
One revenue line is on record: tenant Screening Reports.
Who are TransUnion SmartMove's main competitors?
Direct peers on record are RentRedi, Avail, TenantCloud, TurboTenant and RentPrep. Checkr is listed as an emerging player. Broad incumbents are AppFolio, Buildium, Experian (RentBureau / Resident Connect) and Zillow Rental Manager.
Does TransUnion SmartMove have an API?
No public API is recorded for TransUnion SmartMove.