What Snappt does

Snappt provides AI-enabled fraud detection and applicant verification software for the multifamily housing industry. Founded in 2019 by Daniel Berlind and Noah Goldman (both former property management operators), the company is headquartered in Ojai, California, with operations in Los Angeles, and employs 101-250 people. Snappt sells to enterprise and mid-market property management companies, serving 18 of the top 25 NMHC managers and protecting over 2.2 million units across more than 1,000 multifamily communities.

The company's core product is the Applicant Trust Platform, which combines document fraud detection, income verification, identity verification, verification of rent, verification of employment, and fraud forensics into a single integrated system. The platform uses computer vision and anomaly detection trained on a proprietary corpus of 16 million documents, achieving 99.8% document verification accuracy. Snappt layers biometric identity verification through partnerships with CLEAR and Incode Technologies, connected payroll verification through Argyle, and bank account linking through Finicity. The 2025 acquisition of Trigo added rental payment history verification, and the 2026 launch of VerifyMyWay introduced an income verification platform supporting 16,383 income combinations to accommodate gig and freelance workers.

Snappt operates a B2B SaaS model with quote-based, portfolio-sized annual subscriptions. Go-to-market combines direct enterprise sales, inside sales for mid-market, deep native integrations with major property management software platforms (Entrata, RealPage, Yardi, ResMan, Inhabit, TenantCloud), strategic distribution partnerships (TransUnion, CLEAR), and event-driven demand generation at multifamily industry conferences. The company has raised $100 million in Series A funding from Insight Partners (March 2022) and a $50 million growth financing facility from Hercules Capital (August 2025). The customer advisory board includes leaders from major property management firms including Greystar, ZRS Management, and American Landmark.

Name

Snappt

Legal name

Snappt, Inc.

Website

https://snappt.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Snappt provides AI-enabled document fraud detection and applicant verification software for multifamily property managers. Its Applicant Trust Platform combines document analysis, income, identity, rent, and employment verification with fraud forensics, serving 18 of the top 25 NMHC managers and protecting 2.2M+ units.

Ownership category

akta.pro rank

Product category

Tenant Screening and Fraud Detection Software

NAICS

Software Publishers (5132), Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

Keywords

• Fraud detection software
• Income verification platform
• Tenant screening solutions
• Identity verification services
• Multifamily property software

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Snappt operates as a B2B SaaS platform providing fraud detection and verification services to property management companies. Revenue is generated through subscription fees for access to the Applicant Trust Platform, with pricing likely based on portfolio size (number of units) or volume of applicants processed. The platform offers multiple verification services (document fraud, income, identity, rent, employment) bundled into an integrated platform.
2. Per-Unit/Pervasive Pricing: Based on ROI calculator and client testimonials, pricing appears to be tied to portfolio size. The calculator references 'number of units in your portfolio' as a key input, suggesting per-unit or tiered pricing based on managed units.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Snappt sells the Applicant Trust Platform, a B2B SaaS solution that uses AI to analyze applicant documents, verify income and identity, confirm rental and employment history, and flag fraudulent rental applications for U.S. multifamily property managers. The platform combines automated document fraud detection, income verification (including gig and freelance work), biometric identity verification, verification of rent, verification of employment, and a human Fraud Forensics review team, and is embedded into major property management software systems such as Entrata, RealPage, Yardi, ResMan, and Inhabit.

Product overview

Snappt offers a unified Applicant Trust Platform with multiple integrated modules including Document Fraud Detection, Income Verification, Identity Verification, Verification of Rent, Verification of Employment, and Fraud Forensics. The platform is complemented by VerifyMyWay, which routes applicants to the appropriate verification method based on their income source. Acquired brand Trigo adds rental payment history verification. The platform processes documents through AI-enabled analysis and human review to detect fraud and verify applicant information for multifamily property managers.

Differentiator

Problem solved

Functional benefit

Brands

• VerifyMyWay: Income verification platform designed for the rental market that supports 16,383 income combinations and accommodates diverse income sources including traditional employment and freelance work.
• Applicant Trust Platform

Products and services

• Applicant Trust Platform Snappt's core B2B SaaS platform that combines AI-powered document analysis, identity and biometric checks, income verification, rental history verification, and human Fraud Forensics oversight to detect fraudulent rental applications and verify applicant information for U.S. multifamily property management companies.
• VerifyMyWay Standalone income verification platform designed for the rental market that routes each renter to the appropriate verification method based on how they earn, supporting 16,383 income combinations including traditional employment and freelance income to reduce applicant drop-off.
• Trigo (Verification of Rent) Acquired rental payment verification technology company that confirms rental payment history to identify reliable renters and support faster leasing decisions; integrated into Snappt's Applicant Trust Platform.

Quantifiable outcome

• Over $263M in bad debt avoided for customers
• +8 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered core.

• TransUnioncoreTechnology or Integration · 17 June 2026Strategic partnership announced at Apartmentalize 2026 to integrate Snappt's Applicant Trust Platform into TransUnion's TruVision Resident Screening platform. This enables property managers using TransUnion to access Snappt's income verification and fraud detection capabilities directly within their screening workflow.
• CLEAR (Clear Secure)coreTechnology or Integration · 13 April 2026Partnership integrating CLEAR's CLEAR1 identity verification technology into Snappt's Applicant Trust Platform. In the first six months, the integration identified over 5,400 fraudulent applications and prevented more than $10 million in potential bad debt. CLEAR's biometric identity tools are extended into the multifamily housing market through this integration.
• TrigocoreStrategic or Co-development Partner · 5 August 2025Acquired proptech company specializing in rental payment history verification. The Trigo acquisition enhances Snappt's Applicant Trust Platform by adding verified rental histories, helping property managers make faster leasing decisions. Trigo's technology enables quick confirmation of rental payment history.
• Incode Technologies Inc.coreTechnology or Integration · 23 June 2025Licensed service provider for identity verification technology. Incode provides facial recognition and identity verification services integrated into Snappt's platform. Terms governed by Licensed Service Terms agreement.
• Argyle Systems Inc.coreTechnology or Integration · 23 June 2025Connected payroll and bank account linking provider. Argyle provides direct connections to payroll providers and financial institutions for real-time income validation and asset verification. Services include Connected Payroll and Open Banking products powered by Finicity.
• EntratacoreTechnology or IntegrationDeep integration with Entrata property management platform, embedding fraud detection directly into the leasing workflow for Entrata's multifamily customers.
• RealPagecoreTechnology or IntegrationIntegration with RealPage property management software, making Snappt's fraud detection available to RealPage's extensive customer base of multifamily operators.
• ResMancoreTechnology or IntegrationIntegration with ResMan property management platform, providing seamless access to Snappt's fraud detection for ResMan's property management customers.
• Yardi (including Yardi Breeze)coreTechnology or IntegrationIntegration with Yardi and Yardi Breeze property management platforms, enabling property managers using Yardi's systems to access Snappt's fraud detection and verification services.
• InhabitcoreTechnology or IntegrationIntegration with Inhabit property management platform, providing access to Snappt's verification and fraud detection capabilities.
• TenantCloudcoreTechnology or IntegrationPartnership with TenantCloud to embed fraud detection directly into their platform so landlords have protection from day one. Case study shows Sage Ventures reduced fraud by over 51% using this integration.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TransUnion: Global credit bureau and incumbent tenant screening provider through TruVision Resident Screening; directly competes with Snappt in multifamily applicant verification while also serving as a distribution partner via the embedded Snappt integration.
• Checkr: AI-powered background check and identity verification SaaS platform serving the gig economy, employers, and rental housing; offers similar API-driven verification capabilities and technology stack as Snappt, though with a different primary vertical.
• Persona: Identity verification platform providing biometric ID checks, document analysis, and fraud detection APIs; competes directly with Snappt's identity verification module and serves similar B2B SaaS verification use cases across multiple verticals.

Broad incumbents

• Experian: Global credit bureau offering tenant screening and income verification services to property managers through ResidentCredit and related products, overlapping with Snappt's fraud detection and verification capabilities at a broader enterprise scale.
• Equifax: Credit bureau with tenant screening and income verification products serving multifamily and rental customers; competes with Snappt in applicant verification and has the data assets to expand into fraud detection.
• Plaid: Financial data platform providing bank account linking, income verification, and asset verification through open banking connections—technologically overlapping with Snappt's Argyle-powered payroll and bank verification capabilities at much broader scale.
• CoreLogic: Property data and analytics company serving real estate, mortgage, and insurance with risk and fraud solutions that overlap with Snappt's multifamily fraud detection offering across adjacent property-related verticals.

Others

• RealPage: Major property management software platform that integrates Snappt for fraud detection; represents both a critical distribution channel and a potential competitive threat given direct customer access and engineering resources to build in-house verification.
• Yardi: Property management software platform (including Yardi Breeze) integrated with Snappt for fraud detection; key distribution partner today but a potential competitor if Yardi expands screening functionality natively within its PMS.
• Entrata: Property management software platform with deep Snappt integration serving multifamily operators; serves as both an important distribution channel and a potential competitor if Entrata extends its platform into native screening and verification capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snapptinc
• Facebookfacebook.com/Snapptinc
• LinkedInlinkedin.com/company/snapptinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snappt