Jupiter Electric Bikes

What Jupiter Electric Bikes does

Jupiter Electric Bikes, operating as Jupiter Bike LLC and headquartered at 5600 Airport Blvd, Ste C, Tampa, FL, is a privately held US designer and seller of folding electric bicycles founded in 2016. The company sells a portfolio of folding e-bikes spanning an entry-level value tier (RipTide at $799), commuter/compact folding models (Discovery X5/X7, Journey ST), and high-performance all-terrain fat-tire models (Defiant at $1,699, Defiant ST at 28-32 mph top speeds and 40-50 mile ranges). The underlying platform is a lithium-ion battery-powered folding frame with hub-motor drive, pedal-assist and twist-throttle dual modes, and the brand is positioned around portability — marketed as 'the market's smallest foldable electric bike.' The product set also includes model-specific replacement parts, accessories, refurbished units, accessory bundles (City, Cargo/Commuter, Safety/Security), a Defiant Chopper Upgrade Kit, and the JupiterCare extended warranty.

The business makes money primarily through one-time hardware sales via a direct-to-consumer e-commerce storefront at jupiterbike.com (with free FedEx Standard shipping within the continental US and in-store pickup at the Tampa HQ) and through an authorized US dealer network, with wholesale bulk ordering available through a Quick Order Form. Secondary recurring revenue comes from JupiterCare extended warranty subscriptions and an aftermarket parts/accessories catalog with model-locked components (batteries priced roughly $270-$437). The company is not publicly listed, has no disclosed funding rounds, and operates as a small (11-50 employee), founder-controlled entity.

Customer segmentation is horizontal: individual consumers (commuters, recreational riders, RV/boat owners, golfers, hunters) form the primary segment, while logistics and fleet operators (exemplified by a 2026-03 MOU with India-based Pickkup to deploy 300 JEM TEZ vehicles) and authorized dealers are secondary segments. Marketing is multi-channel — content (blog, YouTube), email capture with a 10% first-order incentive, an affiliate program, community events, and trade show participation — and the company also runs brand-building initiatives such as Florida Polytechnic University Capstone sponsorship, veteran donations, and a Sun n' Fun Fly-in military pilot.

Name

Jupiter Electric Bikes

Legal name

JUPITER BIKE

Website

https://jupiterbike.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Jupiter Electric Bikes is a privately held Tampa, FL-based designer and seller of folding electric bicycles, selling DTC online, via a US dealer network, and wholesale, with model-locked parts, accessories, and extended warranty add-ons.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro industry

PRIMARYIMACAOAA

E-bikes & E-cargo Bikes Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Micromobility & Light Electric Mobility Manufacturing (E-bikes/E-scooters/NEVs)

SECONDARYCRAMAHAE

E-Bike Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMABAH

Cycling & Bike Retail (Sales, Service & Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAHAB

Bike Parts & Components Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Folding electric bikes
• Electric bicycles
• Personal electric vehicles
• E-bike manufacturing
• Fat tire e-bikes

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electric Bike Sales: One-time sale of folding electric bicycles to consumers and fleet operators through direct e-commerce and dealer network.
2. Parts and Accessories Sales: Replacement parts (batteries, tires, brake pads, controllers, displays), accessories (locks, bags, helmets, lights), and upgrade kits sold to existing bike owners.
3. Extended Warranty / JupiterCare: Extended warranty plans sold as add-on service contracts for bike protection beyond standard warranty period.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Jupiter Electric Bikes designs, manufactures, and sells folding electric bicycles (e-bikes) under the JupiterBike brand, alongside replacement parts, accessories, refurbished bikes, and the JupiterCare extended warranty program. Its lineup spans city commuters (Discovery X7), step-through urban models (Journey ST), rear-suspension folders (RipTide), and fat-tire all-terrain models (Defiant, Defiant ST), powered by lithium-ion batteries with hub motors, pedal-assist, and twist throttle. The company sells direct-to-consumer via its website, through an authorized US dealer network, and at its Tampa, FL showroom.

Product overview

Jupiter Electric Bikes manufactures a portfolio of folding electric bicycles designed for portability and versatility. The core product line includes the Defiant and Defiant ST (fat tire all-terrain models with 28-32mph speeds and 40-50 mile ranges), the Discovery X7 and Discovery X5 (compact folding bikes for city and trail use with 18mph speeds), the Journey ST (step-through design for easy mounting), and the RipTide (folding e-bike with rear suspension). Additional offerings include the Rogue, Summit mountain bike, Atlas/Atlas Pro step-through, and Cruise and Tempo models. The company also sells comprehensive replacement parts and accessories (batteries, tires, controllers, displays, brake components, seats, racks, locks, bags), refurbished bikes, and value-add packages including extended warranty (JupiterCare), City Package, Cargo/Commuter Package, Safety/Security Package, and the Defiant Chopper Upgrade Kit. The business operates on a direct-to-consumer and dealer distribution model with headquarters in Tampa, FL.

Differentiator

Problem solved

Functional benefit

Products and services

• Defiant High-performance fat tire folding electric bike with 28mph top speed and 40-mile max range, designed for all-terrain use with a streamlined motor for extra power. Targeted at individual consumers seeking versatile off-road/trail capability in a compact folding form.
• Defiant ST Fat tire folding electric bike with 32mph top speed, 50-mile max range, all-terrain capability, and enhanced suspension. Targeted at individual consumers wanting maximum performance and range from a portable e-bike.
• Discovery X7 Folding electric bike with 18mph top speed and 30-mile max range, compact design suited for city or trail riding with pedal-assist or twist-throttle. Targeted at commuters and individual consumers wanting an affordable folding city/trail e-bike.
• Journey ST Step-through electric bike (28mph top speed, 50-mile max range) designed for easy mounting and comfortable urban commuting. Targeted at individual commuters and riders with mobility considerations wanting a step-through frame.
• RipTide Entry-level folding electric bike with rear suspension, $799 price point, designed as a compact option for riders needing portability with trail capability. Targeted at price-sensitive individual consumers wanting a portable e-bike.
• Discovery X5 Folding electric bike with compact design for city or trail use, streamlined chassis, and pedal-assist or twist-throttle riding modes. Targeted at individual consumers wanting a compact city/trail folder.
• Rogue Fat tire folding electric bike designed for all-terrain use. Targeted at individual consumers in JupiterBike's broader catalog alongside the Defiant line.
• Summit Electric folding mountain bike positioned to handle trails or roads. Targeted at individual consumers wanting a folding mountain e-bike.
• Atlas / Atlas Pro Step-through folding electric bike marketed as the latest innovation in urban transportation. Targeted at individual commuters wanting step-through convenience.
• Cruise Electric bike model sold by JupiterBike with compatible spare battery and accessories. Targeted at individual consumers in JupiterBike's broader catalog.
• Tempo Electric bike model sold by JupiterBike with compatible battery and charger accessories. Targeted at individual consumers in JupiterBike's broader catalog.
• JupiterCare Extended Warranty Extended warranty subscription providing additional coverage beyond the standard warranty period for JupiterBike e-bike owners. Targeted at existing JupiterBike owners seeking ongoing protection and service.
• Parts & Accessories Comprehensive replacement-parts and accessories catalog for JupiterBike e-bikes, including batteries ($270–$437), tires/tubes, brake components, controllers, displays, helmets, locks, seats, racks, bags, and other components. Targeted at existing JupiterBike owners needing repairs, replacements, or upgrades.
• Refurbished Bikes Certified refurbished JupiterBike e-bike models available at discounted prices versus new units. Targeted at price-sensitive individual consumers wanting JupiterBike quality at a lower entry price.

Quantifiable outcome

• 190+ km real-world range on JEM TEZ model in logistics fleet deployment
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PickkupcoreStrategic or Co-development Partner · 1 March 2026Jupiter Electric Mobility (JEM) signed an MOU with Pickkup, a Delhi-based logistics platform, to promote EV adoption in India's logistics sector. The partnership targets deployment of 300 units of JEM TEZ electric vehicles in Pickkup's fleet. Vehicles showcase over 190 km real-world range under the partnership.
• Florida Polytechnic UniversityminorStrategic or Co-development PartnerJupiterBike sponsored a Capstone engineering project with Florida Polytechnic University, providing students real-world challenges involving engineering and physical prototyping. This was JupiterBike's second time hosting this type of project with the university.
• Logical Learning LabminorStrategic or Co-development PartnerPartnered with Logical Learning Lab at the Sun n' Fun Fly-in event in Lakeland, FL. Military personnel at the show were allowed to use 5 Jupiter Bikes to get around the massive event space.
• Bob's Bike ShopminorChannel Partner/ Reseller/ DistributorAuthorized Jupiter Electric Bike dealer in Port Orange, FL (3855 S. Ridgewood Ave) with nearly 50-year operating history, originally started as a West Coast Schwinn dealer.
• EMOTO Electric BikesminorStrategic or Co-development PartnerJupiter Bike interviewed EMOTO Electric Bikes in a video showcasing the partnership relationship. The partnership is described as 'fueling growth' for both companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rad Power Bikes: Largest US e-bike direct-to-consumer brand offering a broad lineup of folding, commuter, cargo, and fat-tire e-bikes through both DTC and retail. Jupiter competes in the same categories with overlapping customer segments, though Rad has significantly larger scale and capital.
• Lectric eBikes: Phoenix-based DTC e-bike brand built around the best-selling XP folding e-bike. Direct competitor in folding e-bikes at the entry-to-mid price points ($799–$1,299) where Jupiter's RipTide and Discovery X7 compete.
• Aventon: Direct-to-consumer e-bike brand with a broad product portfolio including folding (Sinch), commuter (Level), and all-terrain models. Overlaps Jupiter on form factor diversity, dealer expansion strategy, and price-point targeting.
• Blix Bikes: Santa Cruz-based e-bike company offering folding, commuter, and cargo models sold DTC and through dealers. Comparable to Jupiter on folding form factor, dealer-network distribution, and lifestyle-oriented positioning.
• Ancheer: Budget-focused e-bike brand primarily sold online with folding and mountain bike models. Direct competitor at Jupiter's lower price points, particularly the RipTide ($799) and Discovery X7 ($1,299).
• Swagtron: Online-first personal electric mobility brand offering folding e-bikes and e-scooters at competitive price points. Comparable to Jupiter on DTC distribution model and budget-to-mid folding e-bike positioning.

Broad incumbents

• Trek Bicycle: Major established bicycle manufacturer with an extensive e-bike lineup (Domane+, Rail+, Allant+) sold through a vast global dealer network. Broad incumbent that dwarfs Jupiter on brand recognition, R&D, and retail footprint.
• Specialized Bicycle Components: Premium bicycle brand with a comprehensive e-bike portfolio (Turbo Vado, Turbo Levo, Turbo Tero) sold through authorized dealers. Operates in adjacent e-bike categories with much greater scale and brand equity.

Emerging players

• Heybike: Fast-growing DTC e-bike brand focused on folding and fat-tire models at aggressive price points. Emerging player competing in similar niches as Jupiter, with strong Amazon-channel presence.

Others

• Bosch eBike Systems: Leading supplier of e-bike drive systems (motors, batteries, displays) used by most premium e-bike brands. Ecosystem participant whose components may be integrated into Jupiter's future product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ3c4vl0XdY
• Xx.com/JupiterBike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jupiter Electric Bikes