Burgundy Brand Collective

What Burgundy Brand Collective does

Burgundy Brand Collective (legal entity: Burgundy Hospitality Private Limited) is a Mumbai-headquartered luxury specialty retailer founded in 2012 by Samir Gadhok and Avani Raheja. The company operates as the exclusive India partner and retail operator for a curated portfolio of six international heritage brands across chocolate (Royce' Chocolate, Japan), footwear and apparel (Onitsuka Tiger, Japan), contemporary furniture (Ligne Roset, France — exclusive India partner), children's wear (Jacadi Paris, France), gourmet gifting (Provenance, in-house), and multi-designer fashion (Le Mill, acquired). Burgundy runs approximately 35 owned retail stores across nine Indian metros — Mumbai, Delhi, Bengaluru, Gurugram, Ahmedabad, Chennai, Kolkata, Hyderabad, and Pune — placed in premium destinations such as Phoenix Palladium, DLF Promenade, Ambience Mall, and Select Citywalk, alongside brand-specific e-commerce platforms delivering pan-India. The business model is multi-brand luxury retail with one-time-purchase transaction economics at luxury price points; pricing is not publicly disclosed and is set at brand-prescribed levels.

The company reported FY25 revenue of ₹160 crore, up 33% year-over-year from ₹120 crore in FY24, and has guided to ₹200 crore by FY27. It has announced a ₹100 crore capital plan to nearly double the store count to approximately 65 over the next three years, supported by the February 2025 launch of Jacadi Paris and the acquisition of Mumbai-based multi-brand luxury boutique Le Mill. Burgundy positions itself as a 'brand custodian' rather than a distributor, running independent Business Head-led P&L teams for each brand while sharing back-office, real estate, and e-commerce infrastructure. The business is privately held, founder-controlled, has 251–500 employees, and reports no institutional investors or external funding rounds to date.

Name

Burgundy Brand Collective

Legal name

Burgundy Hospitality Private Limited

Website

https://bbcollective.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Burgundy Brand Collective is a Mumbai-based luxury specialty retailer that operates as the exclusive India partner for international heritage brands including Royce' Chocolate, Onitsuka Tiger, Ligne Roset, and Jacadi Paris, running 35+ stores across nine Indian metros and brand-specific e-commerce sites for affluent Indian consumers.

Ownership category

akta.pro rank

Product category

Multi-Brand Luxury Retail

NAICS

General Merchandise Retailers (455), Other Specialty Food Retailers (44529), Clothing and Clothing Accessories Merchant Wholesalers (42435), Furniture Merchant Wholesalers (42321)

SIC

Retail-Misc General Merchandise Stores (5399), Wholesale-Furniture & Home Furnishings (5020), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Luxury Licensing & Brand Management (CRAKAFAL)

Keywords

• Luxury retail distribution
• Multi-brand portfolio
• Premium lifestyle brands
• International brand partnerships
• Specialty retail operations

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from owned retail stores across multiple luxury brands including Royce' Chocolate, Onitsuka Tiger, Jacadi Paris, Ligne Roset, Provenance, and Le Mill. Physical store presence across major Indian metros including Mumbai, Delhi, Bengaluru, Gurugram, Ahmedabad, Chennai, Kolkata, Hyderabad, and Pune.
2. E-commerce Sales: Online sales through brand-specific e-commerce platforms such as royceindia.com, provenancegifts.com, and jacadi.in. Delivers to major metros across India.
3. Brand Partnership/Representation: As exclusive partner for international luxury brands in India, the company earns revenue through retail operations of brands such as Ligne Roset (exclusive India partner), Royce' Chocolate, Onitsuka Tiger, Jacadi Paris, and Le Mill.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Burgundy Brand Collective operates and manages a multi-brand luxury retail portfolio in India on behalf of international specialty brands. The company runs physical retail stores across major Indian metros and brand-specific e-commerce platforms for premium brands including Royce' Chocolate, Onitsuka Tiger, Ligne Roset (as exclusive India partner), Jacadi Paris, Provenance, and Le Mill. The company functions as brand custodian, handling retail operations, distribution, and community-building for these international labels in the Indian market.

Product overview

Burgundy Brand Collective is a luxury retail company that partners with international specialty brands to build sustainable community-centric online and offline businesses in India. The company operates a multi-brand portfolio consisting of Royce' Chocolate (premium Japanese confectionery), Onitsuka Tiger (Japanese footwear and apparel), Ligne Roset (French luxury furniture - exclusive partner), Jacadi Paris (French children's wear), Provenance (gourmet gifting platform), and Le Mill (acquired luxury fashion boutique). Headquartered in Mumbai with presence across major Indian metros, the company reported sales of ₹160 crore in FY25 and aims to cross ₹200 crore revenue in FY27.

Differentiator

Problem solved

Functional benefit

Brands

• Jacadi Paris: French children's wear brand offering clothing, footwear and accessories for children combining classic styles with modern sensibility.
• Le Mill
• Ligne Roset
• Onitsuka Tiger
• Provenance
• Royce'

Products and services

• Royce' Chocolate Japanese premium chocolate brand founded in Sapporo, Hokkaido, offering a distinctive range of chocolates and confections including Nama Chocolate, Baton Cookies, and chocolate-covered snacks. Sold through 15+ retail stores across major Indian cities and the royceindia.com e-commerce platform.
• Onitsuka Tiger Japanese footwear, apparel and accessories brand blending Japanese heritage with contemporary style. Offered through retail stores in Mumbai, Delhi, Gurugram, Bengaluru, Hyderabad, and Pune.
• Ligne Roset French family-run luxury furniture brand since 1860, offering contemporary furniture, decorative accessories, lighting, rugs, textiles and occasional pieces. Burgundy Brand Collective is the exclusive partner for Ligne Roset in India, operating the Ligne Roset Boutique in Mumbai.
• Jacadi Paris French children's wear brand known for timeless elegance and refined craftsmanship. Offers clothing, footwear and accessories for children combining classic styles with modern sensibility, comfort and quality. Available at Phoenix Palladium Mumbai, Mall of Asia Bengaluru, and V.M. Road Bengaluru.
• Provenance Curated gourmet gifting platform built and incubated by Burgundy Brand Collective, bringing together emerging brands, small businesses and artisans from India and around the world. Focuses on authenticity, quality and thoughtful craftsmanship. Available through retail stores in Mumbai and Chennai and e-commerce at provenancegifts.com.
• Le Mill Luxury fashion, design and lifestyle boutique in Mumbai located in a heritage building in Colaba spanning over 4,000 sq ft. Showcases fashion, jewellery, accessories and design from leading international and Indian designers.

Quantifiable outcome

• Revenue grew from ₹120 crore in FY24 to ₹160 crore in FY25 (33% YoY growth)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and secondary.

• Jacadi PariscoreChannel Partner/ Reseller/ Distributor · 1 February 2025French children's wear brand known for timeless elegance and refined craftsmanship. Burgundy Brand Collective introduced Jacadi to India in February 2025, bringing the brand's distinctive approach to children's wear to discerning families. Stores located at Phoenix Palladium Mumbai, Mall of Asia Bengaluru, and V.M. Road Bengaluru.
• Onitsuka TigercoreChannel Partner/ Reseller/ Distributor · 1 September 2017Japanese footwear and apparel brand blending Japanese heritage with contemporary style. First Onitsuka Tiger store in India opened in September 2017 at a central Mumbai location. Brand has established strong presence across premium retail destinations in India including Mumbai, Delhi, Gurugram, Bengaluru, Hyderabad, and Pune.
• ProvenancesecondaryStrategic or Co-development Partner · 1 July 2017Curated gourmet gifting platform built and incubated by Burgundy Brand Collective. First Provenance store opened in Mumbai in July 2017. Platform brings together emerging brands, small businesses and artisans from India and around the world, selected for authenticity, quality and thoughtful craftsmanship. Stores located in Mumbai and Chennai with e-commerce delivery across India.
• Royce' ChocolatecoreChannel Partner/ Reseller/ Distributor · 1 July 2013Japanese chocolate maker founded in Sapporo, Hokkaido, known for meticulous sourcing and refined craftsmanship. Burgundy Brand Collective introduced Royce' to India in July 2013 with first store opening in Mumbai. The brand has established 15+ stores across major Indian cities and e-commerce presence, becoming a leading name in premium chocolate in India.
• Le MillcoreStrategic or Co-development PartnerMumbai-based multi-brand retailer acquired by Burgundy Brand Collective for an undisclosed amount. Le Mill is a luxury fashion, design and lifestyle boutique that has shaped contemporary luxury in India for over 15 years. The boutique spans over 4,000 sq ft in a heritage building in Colaba, Mumbai, featuring curated international and Indian designers. This acquisition expands Burgundy Brand Collective's multi-category luxury portfolio.
• Ligne RosetcoreChannel Partner/ Reseller/ DistributorFrench luxury furniture brand since 1860. Burgundy Brand Collective is the exclusive partner for Ligne Roset in India. The partnership involves operating the Ligne Roset Boutique in Mumbai and distributing their contemporary luxury furniture collections including iconic pieces like Togo sofa, Ploum settee, and Ruché furniture. Products are developed at Briord, France factory with quality control ensured from start to completion.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shoppers Stop: Shoppers Stop is one of India's largest department store chains operating multi-category premium and luxury retail. While broader and more mass-premium than BBC, it competes for the same affluent urban consumer across similar product categories.
• LVMH: LVMH owns several brands whose competitors BBC distributes (e.g., luxury furniture, fashion, chocolate). As the dominant global luxury conglomerate expanding its own direct retail in India, LVMH represents both a potential partner source and a competitive threat to BBC's brand representation model.

Direct peers

• The Collective (Aditya Birla Group): The Collective by Aditya Birla is an Indian multi-brand luxury retailer curating global fashion, beauty, and lifestyle brands. Its multi-category curated luxury format and physical-plus-digital retail strategy directly mirrors BBC's operating model.
• Reliance Brands Limited: Reliance Brands is India's largest multi-brand luxury and premium retailer, holding exclusive India partnerships with brands such as Jimmy Choo, Tiffany & Co., and Burberry. Like BBC, it operates as a brand custodian/distributor for global luxury houses entering the Indian market.
• Good Earth: Good Earth is an Indian luxury lifestyle brand offering curated home, fashion, and wellness products. It shares BBC's premium positioning, heritage storytelling approach, and target customer base across the home and lifestyle categories.
• Genesis Luxury: Genesis Luxury is a leading multi-brand luxury distribution platform in India representing brands like Bottega Veneta, Canali, and Jimmy Choo. It is a direct comparable to BBC's exclusive-partnership-led luxury distribution model across multiple international brands.
• Forest Essentials: Forest Essentials is an Indian luxury beauty brand with premium retail presence in India and abroad. While it operates as a single brand rather than a portfolio, it competes in the same premium mall real estate and targets the same affluent Indian consumer as BBC's portfolio brands.

Emerging players

• Tata CLiQ Luxury: Tata CLiQ Luxury is the online luxury arm of Tata Group selling premium fashion, beauty, and lifestyle brands in India. It represents an emerging omnichannel luxury player with partial overlap with BBC's brand portfolio and target customer.
• Snapdeal / Myntra Luxe: Myntra and other Indian e-commerce platforms increasingly host premium and luxury fashion brands, providing digital competition to BBC's brand-specific e-commerce sites. They represent emerging online distribution channels that could erode BBC's direct-to-consumer advantage.

Regional players

• Mithai of India / Premium Confectionery Retailers: Regional premium confectionery chains in India serve a similar gifting and indulgence use case as Royce' Chocolate. While not direct brand-level competitors, they compete for the same premium chocolate/confectionery gifting occasions and mall footfall.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burgundy Brand Collective