Picxele

What Picxele does

Picxele, operated by Floatex Marketing Solutions Private Limited (incorporated 2018, New Delhi, India), is a two-sided mobile-first gig economy marketplace that connects companies needing on-demand work done with a pool of trained gig workers seeking flexible income. The platform is accessed via a website (picxele.com) and an Android app on Google Play Store, and is organized around three primary earning products for workers—Tasks (simple micro-work with proof of completion), Projects (skill-based assignments with assessment and milestone-based payouts), and Financial Products (selling FDs, credit cards, insurance, and other financial offerings). For businesses, Picxele offers a suite of over ten service modules spanning Promotion, Content, Fintech Acquisition, User Acquisition, Designing, Development, Data, Research, Branding, and Lead Management, with end-to-end execution management and quality control.

The underlying technology is a task/project-based work allocation system with KYC verification and UPI-based payouts (minimum 100 INR withdrawal), payment processing, and a mobile-first ingestion layer for gig workers. The platform mediates quality through submission proof requirements, milestone-based billing, and outcome guarantees rather than through proprietary ML models. Operations are run by a lean direct team of 1-10 employees, supported by an advisor network including founders/CEOs of Transbnk, Ace Jurists, Sunstone, and RemoteEngine.

Commercially, Picxele operates a transaction-based take-rate model under pay-per-task or pay-per-project billing, with businesses paying only for completed outcomes. The platform claims 750k+ gig workers, 400+ companies, and 2M+ gigs completed, with a customer base that includes Axis Bank, Big Basket, ET Money, EY, Upstox, Tata 1mg, PharmEasy, Dunzo, ICICI, OLX, and Dhani, alongside a long tail of early-stage startups. The company reports no institutional funding rounds and remains founder-led, with geographic operations limited to India.

Name

Picxele

Legal name

Floatex Marketing Solutions Private Limited

Website

https://picxele.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Picxele, operated by Floatex Marketing Solutions Private Limited (New Delhi, India), is a mobile-first two-sided gig economy marketplace that connects companies with trained gig workers for task-based and project-based work, including financial product sales, design, content, and lead generation, on a pay-per-outcome model.

Ownership category

akta.pro rank

Product category

Gig Economy Marketplace

NAICS

Employment Placement Agencies (561311), Payroll Services (541214)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Gig / On-Demand Generalist Staffing Platforms (BPACACAK)

akta.pro secondary industries

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG), Gig Economy & On-Demand Worker Payouts (FSAMAKAD)

Keywords

• Gig economy platform
• On-demand workforce
• Task-based work
• Freelance marketplace
• Crowdsourced services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Transaction-based fees from businesses: Companies pay for completed tasks or projects on a pay-per-task or per-project basis. Picxele earns by taking a cut from the completed work value or through service fees charged to businesses for accessing the gig worker pool.
2. Gig worker engagement: Gig workers perform tasks to earn money; platform facilitates payment processing and takes a transaction fee on each completed gig.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Picxele operates a two-sided gig economy marketplace that connects companies needing on-demand work with trained gig workers seeking flexible income opportunities. Companies post tasks or projects on the platform; gig workers perform them via a mobile app for pay-per-task or pay-per-project compensation. Picxele handles end-to-end execution, categorization of work as Gigs or Projects with milestone-based payments, quality control, and reporting.

Product overview

Picxele is a single unified gig economy platform operated by Floatex Marketing Solutions Pvt. Ltd. that connects companies with a workforce of trained gig workers. The platform consists of the core Picxele Platform (website and mobile app), through which workers access three primary earning products: Tasks (simple micro-work), Projects (skill-based assignments requiring assessment), and Financial Products (selling financial offerings). For businesses, Picxele offers a suite of ten service modules including Promotion, Content, Fintech Acquisition, User Acquisition, Designing, Development, Data, Research, Branding, and Lead Management—enabling companies to access on-demand workforce for diverse operational needs without hiring full-time employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Picxele Platform
• Tasks
• Projects
• Financial Products
• Picxele Mobile App

Quantifiable outcome

• 2M+ Gigs Completed
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Vaibhav TambeminorOthersCo-founder & CEO of Transbnk, serves as a mentor/advisor to Picxele's leadership team.
• Akshat GuptaminorOthersFounder of Ace Jurists, serves as a mentor/advisor to Picxele's leadership team.
• Ankur JainminorOthersCo-founder & CBO of Sunstone, serves as a mentor/advisor to Picxele's leadership team.
• Anand PrakashminorOthersCo-founder of RemoteEngine, serves as a mentor/advisor to Picxele's leadership team.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Urban Company: Urban Company is an India-based gig/services marketplace connecting customers with on-demand professionals (cleaning, beauty, repairs, etc.). It is the most direct India-market comparable to Picxele's model of routing on-demand work to a managed pool of gig workers with payment processing built in.
• Pepper Content: Pepper Content is an India-focused marketplace for freelance content, design, and marketing talent with managed operations. It overlaps with Picxele's Content, Designing and Branding modules and competes for the same enterprise buyer category in India.
• Internshala: Internshala is an Indian platform matching students and young professionals to internships, part-time gigs and freelance projects from companies. It is comparable to Picxele's use cases around internship/job postings and entry-level gig task fulfillment in India.
• Appen: Appen operates a global crowdsourced platform of remote gig workers performing data annotation, collection and evaluation tasks for AI/ML buyers. The model — managed crowd of trained workers completing paid micro-tasks for enterprise buyers — closely mirrors Picxele's Taskforce and Data/Research modules.
• Toloka: Toloka is a crowdsourcing platform that distributes micro-tasks to a global pool of gig workers for AI training, data labeling and research. It is comparable to Picxele in offering task-based payouts to a remote worker pool with outcome-based pricing for enterprise clients.
• Amazon Mechanical Turk (MTurk): MTurk is a long-running marketplace where businesses post micro-tasks paid on completion to a large pool of remote gig workers. It is a direct functional analogue to Picxele's Tasks and Projects products and benchmark for transactional gig pricing.

Broad incumbents

• Fiverr: Fiverr is a global freelance marketplace spanning design, development, content, marketing and data work — directly comparable to most of Picxele's service modules but operating at a much larger, international scale as an established incumbent.
• Upwork: Upwork is a leading global freelance platform offering on-demand access to professionals across development, design, content, data and marketing. It overlaps with nearly all of Picxele's service modules and serves as the broadest incumbent benchmark for horizontal freelance marketplaces.
• TaskRabbit: TaskRabbit is an established on-demand marketplace connecting consumers and businesses with local gig workers for tasks and small projects. It is comparable to Picxele's outcome-based, pay-per-task positioning though focused more on physical/local tasks.

Emerging players

• MyKaam: MyKaam is an India-based gig and part-time work platform for blue- and grey-collar workers. It overlaps with Picxele's gig worker supply side and competes for the same Indian enterprise demand for task-based, distributed workforce solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/picxele
• LinkedInlinkedin.com/company/picxele

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picxele