Anand Prakash

What Anand Prakash does

Anand Prakash is a premium handcrafted lifestyle products company founded in 2003, operating primarily through direct-to-consumer e-commerce via anandprakash.com. The company specializes in artisanal products crafted from materials including brass with 24K gold plating, teak wood, handmade paper, silk textiles, and leather. Its catalog spans 472+ products organized around themed collections such as Philately, Numismatique, Aeronautical, and premium desk accessories, with pricing ranging from approximately ₹390 to ₹49,990 and free shipping above ₹790.

The company runs a dual revenue model combining B2C sales to individual consumers with a B2B corporate gifting vertical. Named enterprise clients include Microsoft, Google, Netflix, HSBC, Tata Group, Reserve Bank of India, Airbus, Air India, and IIM Ahmedabad, alongside diplomatic references such as the Australian Consulate and the Consulate General of India (Milan). The company has extended its portfolio through ETERNĀ, a leather-focused sub-brand, signaling deliberate brand and category expansion within the premium Indian artisan gifting segment.

Anand Prakash is a privately held company with no disclosed funding, headcount, or financial metrics. The brand maintains a 4.9/5 average rating from 4,695 reviews on its commerce platform, reflecting strong customer satisfaction. Operations are concentrated in India with domestic shipping, and production relies on a network of skilled Indian artisans across brasswork, woodworking, papermaking, textiles, and leathercraft.

Name

Anand Prakash

Legal name

Anand Prakash

Website

https://anandprakash.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Anand Prakash is an India-based premium handcrafted lifestyle products company founded in 2003, selling 472+ artisan-made brass, wood, paper, silk, and leather items via DTC e-commerce and a corporate gifting vertical serving enterprise and institutional clients.

Ownership category

akta.pro rank

Product category

Premium Handcrafted Gifts and Lifestyle Collectibles

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

akta.pro secondary industries

Branded Merchandise & Corporate Gifts (BPAFAMAA), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Handcrafted lifestyle gifts
• Premium stationery products
• Corporate gifting solutions
• Artisan home decor
• Brass metalwork collectibles

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct-to-consumer online sales via their e-commerce platform. Products are sold at various price points from entry-level gifts under ₹1000 to premium items priced up to ₹49,990.
2. Customized Corporate Gifting: B2B corporate gifting solutions where the company handles everything from initial concept to design, production, and delivery of customized branded gifts for events, conferences, and corporate occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Anand Prakash designs, produces, and sells premium handcrafted lifestyle collectibles and gifts — including journals, stationery, home décor, office accessories, brass and gold-plated cufflinks, bookmarks, Rakhi sets, board games, and themed heritage collections — direct-to-consumer through anandprakash.com. The company also operates a customized corporate gifting service for businesses and institutions, handling every step from initial concept and design through production and delivery of branded gifts for events, conferences, employee recognition, and festive occasions.

Product overview

Anand Prakash is a premium and luxury gift company established in 2003, specializing in handcrafted lifestyle collectibles distinguished by intricate metalwork and high-quality materials. The product portfolio centers on multiple interconnected categories: Journals and Stationery (including handmade notebooks, bookmarks, notecards, and art journals), Home Decor (brass tea light holders, door hangings, and board games), Office Essentials (measuring tapes, paperweights, and pen holders in teak wood and brass), Accessories (cufflinks, bag charms, keychains, and car ornaments with 24K gold plating), and the Rakhi Collection for Raksha Bandhan. The company also offers Corporate Gifts services for customized business gifting. Signature sub-brands include ETERNĀ (genuine leather collection) and themed collections like Philately (vintage stamp-inspired) and Numismatique (coin-inspired). Products are crafted in small batches by Indian artisans using traditional techniques with materials including brass, teak wood, silk, and recycled paper.

Differentiator

Problem solved

Functional benefit

Products and services

• Journals and Notebooks

Quantifiable outcome

• 4.9/5 customer satisfaction rating from 4,695 reviews
• +1 more outcomes

Named customers37 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Anthropologie: US-based global premium lifestyle retailer (part of URBN) selling curated home decor, gifts, accessories, and stationery. Comparable category overlap with Anand Prakash in premium gifting, stationery, and home decor, though at much larger scale and broader global footprint.
• West Elm: Global premium home and lifestyle retailer (Williams-Sonoma Inc.) offering curated home decor, office accessories, and giftable items. Comparable to Anand Prakash on premium home, office, and giftable-object category, though operating at much larger scale and broader assortment.

Direct peers

• FabIndia: India's largest handcrafted lifestyle brand selling apparel, home textiles, and personal accessories rooted in Indian craft traditions. Anand Prakash operates in the same Indian handcrafted lifestyle and gifting category, with overlapping materials (handloom cotton, silk, indigo) and similar premium positioning.
• India Circus: Krsna Mehta's contemporary Indian design brand retailing home decor, accessories, and gifts with strong cultural and storytelling-driven product narratives. Closely comparable to Anand Prakash's themed-collection approach and premium positioning in the Indian gifting and lifestyle market.
• The Wishing Chair: Boutique Indian handcrafted gifts and lifestyle brand offering personalized keepsakes, decor, and accessories. Closely comparable to Anand Prakash on premium Indian gifting, customization, and small-batch artisan production.
• Nicobar: Indian premium lifestyle and home brand offering curated, design-forward products including stationery, accessories, and home objects. Comparable to Anand Prakash on the design-led, giftable-lifestyle category serving affluent Indian consumers.
• Good Earth: Premium Indian home and lifestyle brand offering handcrafted decor, tableware, and gifting objects through curated retail and digital channels. Overlaps with Anand Prakash on premium home decor, gift-worthy objects, and small-batch artisanal production for discerning Indian consumers.
• Chumbak: Indian lifestyle and gifting brand selling design-led home, accessories, and gift products across price tiers through D2C and offline retail. Overlaps with Anand Prakash on India-centric gifting, home decor, and accessories sold primarily to Indian consumers.
• Pure Home + Living: Indian premium home and lifestyle retailer offering decor, dinnerware, fragrances, and gifting objects curated for affluent Indian households. Comparable on premium home and gifting assortment, omnichannel retail, and the affluent-Indian target customer.

Emerging players

• Hidesign: Indian premium leather goods brand producing handcrafted bags, wallets, journals, and accessories. Comparable to Anand Prakash's ETERNA leather sub-brand and overall premium handcrafted Indian positioning, though Hidesign is leather-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/anandprakash1
• Xx.com/anandprakash_
• Facebookfacebook.com/anandprakash.page
• LinkedInlinkedin.com/company/anand-prakash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anand Prakash