What deepblue networks does

deepblue networks AG is a Hamburg-based digital and brand agency founded in 2001 that operates as a hybrid combining brand strategy, digital product development, and creative technology. The company serves enterprise and mid-market B2B and B2C clients across diverse industries including retail, beverages, telecommunications, insurance, energy, logistics, government, and automotive, with a client roster that includes Bitburger, Tipico, Netto, s.Oliver Group, Migros, OSRAM, VHV Versicherungen, JUWI, MEYLE, DMK, and German federal ministries. Service delivery is organized into five pillars: Brand & Campaign, Strategic Consulting & Performance Management, Platforms & Digital Products, Creative Technology & Innovation, and Employer Branding.

The agency's technical capabilities span AI solutions (machine learning, deep learning, predictive analytics), cloud and serverless architecture, mobile and web application development, IoT platform development, and user experience design, codified in a proprietary "Journey Driven Development" methodology. Notable client-delivered products include the Migros shopping app (4 million downloads covering 80% of Swiss households), the VHV insurance app with Apple Watch crash-detection integration, the OSRAM LIGHTELLIGENCE IoT platform, the otelo telecom app, the Ernsting's Family shopping app, and the "Zusammen gegen Corona" government information platform launched in 52 hours during the COVID-19 pandemic. The firm integrates with wearable platforms (Apple Watch) and embeds social media plugins (YouTube) within delivered products.

deepblue networks generates revenue through project-based professional services fees as a full-service agency, typically structured as fixed-price or time-and-materials engagements. The company is privately held as a German Aktiengesellschaft (public limited company) and operates as part of the Scholz & Friends family within the WPP/VML global network, with CEO Florian Liebold and CCO Oliver Drost leading an organization of approximately 100 people headquartered at Schützenstraße 21 in Hamburg. The firm distributes services through direct client engagement, pitches, and referrals within the WPP/Scholz & Friends network, with primary market focus on DACH and supplementary international reach via the parent network.

Name

deepblue networks

Legal name

deepblue networks AG

Website

https://db-n.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

deepblue networks AG is a Hamburg-based hybrid digital and brand agency serving enterprise and mid-market clients across DACH. The firm combines brand strategy, campaigns, digital product development, employer branding, and creative technology as a member of the WPP/VML/Scholz & Friends network.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Digital marketing services
• Brand strategy
• Creative technology
• Digital product development
• Employer branding

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Agency Services (Professional Services): deepblue networks generates revenue as a full-service digital and brand agency through project-based professional service fees. Services span brand strategy, campaign development, digital product development, and employer branding, typically structured as fixed-price or time-and-materials engagements for enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

deepblue networks is a full-service digital and brand agency offering five integrated service pillars: Brand & Campaign, Strategic Consulting & Performance Management, Platforms & Digital Products, Creative Technology & Innovation, and Employer Branding. The agency delivers project-based professional services including brand strategy, campaign development, mobile apps, corporate websites, IoT platforms, AI solutions, and digital transformation engagements for enterprise and mid-market clients across the DACH region.

Product overview

deepblue networks is a digital and brand agency offering holistic digital solutions across five integrated service pillars: Brand & Campaign, Strategic Consulting & Performance Management, Platforms & Digital Products, Creative Technology & Innovation, and Employer Branding. The company operates as both a digital agency and a brand agency, combining digital product capabilities with brand expertise. Services span the full digital lifecycle from strategy and brand positioning through UX/UI design, frontend/backend development, hosting, and maintenance, complemented by AI capabilities (machine learning, deep learning, predictive analytics) under the Creative Technology & Innovation umbrella. The portfolio includes client projects across mobile apps (Ernsting's Family, otelo, Migros, VHV), digital platforms (OSRAM LIGHTELLIGENCE IoT, Zusammen gegen Corona, Runter vom Gas), corporate websites (s.Oliver Group, DMK, JUWI), and brand campaigns (Tipico, Bitburger, Hannover Messe, MEYLE, Tailwind, NETTO employer branding). The company is part of the Scholz & Friends family and WPP/VML network, headquartered in Hamburg, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Employer Branding Holistic employer branding service that links Employer Brand Experience with Candidate Experience, including HR Marketing, HR Campaigns, EVP strategy development, Candidate Journey activation, Digital Recruiting, and apprentice Marketing.
• Strategic Consulting & Performance Management Strategic consulting services covering Customer Experience Strategy, Digital & Communication Strategy, Consumer Sales & Channel Management, CRM & Loyalty, and Digital Transformation for enterprise clients.
• Platforms & Digital Products Full-cycle digital product development covering apps and mobile services, prototyping and MVP development, brand and corporate websites, connected commerce and omnichannel sales, UX/UI design, digital branding, design systems, frontend and backend development, hosting, and IT security.
• Brand & Campaign Brand strategy and campaign services including Brand Positioning, Brand Identity & Design, Brand Campaigning, Digital & Social Media Activation, Content Marketing & Storytelling, Creation & Asset Production, and Film Concept & Production.
• Creative Technology & Innovation Technology and innovation services spanning Research & Evaluation, Games & Application Development, System Architecture, Cloud & Serverless solutions, Journey Driven Development, and AI solutions using Machine Learning, Deep Learning, and Predictive Analytics.

Quantifiable outcome

• 4 million Migros app downloads, reaching 50% of Swiss smartphones and 80% of Swiss households
• +2 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• WPPcoreOthersdeepblue networks AG is part of the WPP global agency network. WPP is the parent company providing deepblue with international reach and belonging to one of the world's largest communications services companies.
• VMLcoreOthersdeepblue operates as part of the VML network within the WPP group, enabling international project capabilities beyond the DACH market.
• Scholz & Friends (S&F) FamilycoreStrategic or Co-development Partnerdeepblue is part of the Scholz & Friends family along with other sister agencies including Argonauten and S&F Commerce. The companies share capabilities and expertise while maintaining independence. Together with S&F family, deepblue forms a 'digital giant' (CDO Frank Wolfram). More than 1200 people work within the S&F family.
• Scholz & Friends AgendamajorStrategic or Co-development Partnerdeepblue collaborated with Scholz & Friends Agenda on the 'Zusammen gegen Corona' project for the German Federal Ministry of Health, developing a dynamic content platform for COVID-19 information.
• Scholz & Friends BerlinmajorStrategic or Co-development Partnerdeepblue partnered with Scholz & Friends Berlin on the 'Runter vom Gas' traffic safety website project for the German Federal Ministry.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Kempertrautmann: Independent Hamburg-based creative agency known for integrated brand and digital campaigns with a strong portfolio of DACH enterprise clients. Directly comparable regional peer at similar scale.
• Thjnk: Hamburg-headquartered creative agency with strong digital and brand capabilities serving major DACH enterprise clients. Comparable in scale and service mix, also part of the WPP ecosystem historically, making it a directly competitive peer.
• Jung von Matt: Leading independent German creative agency network with strong digital and brand capabilities, headquartered in Hamburg. Directly comparable as a DACH-based hybrid creative/digital agency serving major enterprise brands with award-winning work.
• Scholz & Friends (Family): Sister agency within the same S&F family under WPP/VML. Provides brand, campaign, and digital services; deepblue has already collaborated with Scholz & Friends Agenda and Scholz & Friends Berlin on government projects, making them directly comparable sister entities in the same holding structure.
• Kolle Rebbe: Hamburg-based creative and digital agency part of the TBWA network. Comparable as a regional DACH creative/digital agency with hybrid brand-and-digital positioning and enterprise client work (e.g., Airbus, LEGO).
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich. Operates a 'House of Communication' model covering brand, digital, tech, and media — directly comparable integrated offering to deepblue's five service pillars with strong DACH enterprise client base.
• Antoni (Berlin): Berlin-based creative agency (part of Omnicom) known for brand campaigns and digital work for major German and European brands. Direct peer in the German creative agency landscape with comparable scale and client profiles.

Broad incumbents

• Accenture Song (formerly Accenture Interactive): Global experience and digital transformation arm of Accenture, with deep capabilities across strategy, creative, technology, and digital product development. Competes for the same enterprise digital transformation mandates that deepblue's Creative Technology practice targets.
• Ogilvy Germany: WPP sister network operating in Germany with full-service advertising, brand, and digital capabilities. As part of the same WPP holding company, it represents both a peer and a network-allocated competitor for DACH enterprise marketing mandates.
• Deloitte Digital (DACH): Global consultancy's digital agency arm offering creative, technology, and strategy services to enterprise clients. Directly competes with deepblue for digital transformation mandates at large DACH enterprises, particularly in regulated industries like insurance (a deepblue vertical).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/deepblue-networks-ag
• Xx.com/db_networks

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about deepblue networks