What CSM Live does

CSM Live, operating as the LIVE·TEAM division of THE·TEAM (formerly Wasserman, rebranded in 2025), delivers integrated live event management and production services for major sports, music, entertainment, and cultural events worldwide. Its core offering comprises five productized lines: Branding & Signage (venue dressing, wayfinding, building wraps, motorsport trackside, trophy replicas), Live Events (concert, award show, gameday, and broadcast production), Custom Fabrication (bespoke signage and 3D projects executed through state-of-the-art production centers with digital print and finishing capabilities), Experiential Operations (mobile tours, product showcases, fan-village activations), and a standalone Equipment Rental business covering LED screens, truss arches, gantries, and print production assets.

Underlying technology is physical rather than software: owned production centers across multiple regions, in-house 3D rendering and design capabilities, and an extensive maintained rental inventory that supports a stated circular-economy commitment. The competitive differentiators are scale (global footprint spanning 6 continents, 28 countries, and 69+ cities), capital intensity (owned fabrication and rental equipment), and 24 years of relationship depth with the world's most iconic event properties and brands.

The business model is enterprise B2B professional services plus equipment rental revenue. Pricing is quote-based and bespoke to event scope, with no publicly disclosed rates or recurring subscription layer. Go-to-market is direct enterprise field sales targeting rights holders, event organizers, and global brand sponsors in four verticals: major sports events, music and entertainment events, global brands and corporations, and cultural events and cities. No AI capabilities, software products, APIs, or recurring SaaS revenue are disclosed in the available data.

Name

CSM Live

Legal name

THE.TEAM: SME, LLC

Website

https://csmlive.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

CSM Live (branded as LIVE·TEAM) provides live event branding, signage, custom fabrication, experiential operations, and equipment rental for major sports, music, entertainment, and global brand clients across 28 countries and 69+ cities.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industries

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Corporate Celebrations & Milestone Events (Anniversaries, Holiday Parties) (MPAGAHAC)

Keywords

• Live event production
• Event branding signage
• Custom fabrication services
• Experiential marketing services
• Event equipment rental

Headquarters

HQ city

Orpington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Live Event Production Services: B2B professional services revenue from designing, delivering and executing impactful live events across sports, music, entertainment and culture globally. Includes branding and signage services, live event production, custom fabrication, and experiential operations.
2. Equipment Rental: Revenue from rental of event equipment including flagpoles, wayfinding signs, temporary billboards, LED screens, truss arches, and other live event production essentials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CSM Live (branded as LIVE·TEAM) provides live event management and production services for major sports, music, entertainment, and cultural events globally. Its offering spans five integrated lines: branding and signage for venues and cities, live event production and execution, custom fabrication of signage and 3D assets, experiential operations for fan engagement, and rental of event equipment including LED screens, truss systems, and signage.

Product overview

CSM Live (branded as LIVE·TEAM) operates as part of THE·TEAM and provides a comprehensive suite of live event management and production services. The portfolio consists of five integrated service offerings: Branding & Signage for venue dressing and wayfinding; Live Events for event production and execution across sports, music, and entertainment; Custom Fabrication for bespoke signage and 3D project builds; Experiential Operations for fan engagement and brand activations; and Rental Site for equipment hire including LED screens, truss systems, and print production. These services work together to deliver end-to-end live event solutions for global brands and properties.

Differentiator

Problem solved

Functional benefit

Brands

• LIVE·TEAM: The live events division of THE·TEAM, specializing in delivering branding and signage, custom fabrication, live event production and experiential operations.
• The Collective

Products and services

• Branding & Signage Creative design and production of branded elements through to installation, dressing stadia, venues, cities, corporate events, and retail spaces, including venue dressing, wayfinding, building wraps, motorsport trackside branding, and giant trophy replicas for global properties and brands.
• Live Events Design, delivery, and execution of impactful live events across sports, music, entertainment, and culture globally, including concerts, award shows, gameday operations, and broadcast integration for global properties and brands.
• Custom Fabrication Bespoke fabrication, digital print, and finishing capabilities for signage and 3D projects, alongside fit-out and exhibition stand commissions, supported by international production centers and trusted supply partners with planning, 3D renderings, delivery, and installation.
• Experiential Operations Delivery of immersive events, customized fan experiences, live event activations, branded spaces within fan villages, mobile tours, and product showcases connecting brands and consumers worldwide.
• Rental Site Equipment hire for live events including flagpoles, wayfinding signs, temporary billboards, super-graphics, media backdrops, truss arches, gantries, LED screens, trade stands, information towers, and full in-house print production facilities.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GES (Global Experience Specialists): Global leader in live events, exhibits, and experiential marketing. GES directly competes with CSM Live / LIVE·TEAM in providing event production, custom fabrication, and branded environments for major trade shows, sporting events, and corporate experiences worldwide.
• Jack Morton Worldwide: Global brand experience agency and IPG subsidiary that designs and produces live events, brand activations, and immersive experiences. Jack Morton is one of the largest direct competitors in the experiential marketing and live event production space CSM Live operates in.
• George P. Johnson Experience Marketing: Large global experience marketing agency specializing in brand experiences, events, and exhibits. GPJ directly competes with CSM Live in delivering integrated event marketing programs for major brands across industries.
• Freeman: Privately held global leader in live brand experiences, event production, and exhibit services. Freeman is one of the largest direct competitors in the same live event and brand experience production space as CSM Live.
• MKG: Experiential marketing agency delivering brand activations, live events, and immersive experiences for major brands. MKG directly competes with CSM Live in the experiential and event marketing services space.
• TBA Global: Event production and experiential marketing agency delivering large-scale brand experiences, conferences, and live events. TBA Global operates as a direct competitor to CSM Live in live event production and brand activations.
• Sparks: Global experiential marketing agency specializing in brand experiences, retail activations, and live events. Sparks competes directly with CSM Live in delivering integrated brand experience solutions for global clients.
• Andmore: Live events and experiential marketing company (formerly dmg events) producing trade shows, conferences, and consumer events globally. Andmore directly competes with CSM Live in live event production and venue-based experiences.
• Stratos Creative Studios: Custom fabrication and event production company specializing in scenic builds, branded environments, and 3D installations for live events. Stratos overlaps with CSM Live's Custom Fabrication service line.

Emerging players

• Mosaic Group: Experiential marketing agency (part of MullenLowe / IPG) delivering shopper marketing, brand activations, and live experiences. Mosaic Group competes with CSM Live in the brand activation and experiential marketing services space, though with a stronger shopper-marketing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the%C2%B7team-co/posts/?feedView=all
• Instagraminstagram.com/the.team.co?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• Xx.com/CSM_Live

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CSM Live