Just Experts

What Just Experts does

Just Experts is a Düsseldorf-based management and IT consulting firm operating as JUST EXPERTS GmbH, privately held and managed by Daniel Stroh and Jan Manfred Hallen. The company delivers a portfolio of consulting services — Strategy, AI, Data Intelligence, IT, Business, Organizational Intelligence, and Business & Process Solutions — through an 'Embedded Consultants' engagement model that places its personnel inside client organizations rather than acting as detached advisors. Its primary customer segments are enterprises and mid-market companies undergoing digital transformation, particularly organizations already invested in the Microsoft technology stack.

The company's core proprietary product is plugnpl.ai, an AI platform with a seven-layer architecture (People, Consumer, Integration, Compute, LLM, Storage, and Company Data) that supports multiple large language models through an LLM Connector Framework, including GPT-4 on Azure and OpenAI, Claude Sonnet 3.5, Gemini 1.5, Llama 3.1 405B, groq, and self-hosted models. The platform integrates deeply with the Microsoft ecosystem — Entra ID for SSO, Microsoft Graph for identity and team mirroring, Teams for the user interface, Power Automate for workflows, and SharePoint and Azure for storage and CI/CD — and ships with proprietary capabilities such as an Agent Builder, ready-made agents, speech-to-text with live translation, RAG-style retrieval over company data, and data visualization for ERP and SQL sources. Security is built around a Zero Trust model and Terraform-managed Infrastructure as Code. The Supporthub interface acts as the day-to-day AI assistant for end users, and the platform can be deployed as SaaS on the company's Azure subscription or self-hosted on a customer's Azure tenant.

Commercially, Just Experts operates two revenue streams: professional services billed through consulting engagements, and a SaaS subscription for plugnpl.ai priced on a pay-per-usage basis. Go-to-market blends direct enterprise consulting sales (with Microsoft Outlook booking CTAs) and a self-service product-led motion via demo and trial for plugnpl.ai. The company also sells a small portfolio of Microsoft-365-based digital products (Digitale Lieferantenumfrage, Power Platform Management, Digitalisierung Product Development und R&D) and runs AI training courses. Pricing is not publicly disclosed. The firm is bootstrapped with no external funding rounds disclosed and counts Crespel & Deiters Group as a publicly named reference customer in manufacturing. In 2025, plugnpl.ai was named 'Startup of the Year' at the Cyber Security and Artificial Intelligence Awards.

Name

Just Experts

Legal name

JUST EXPERTS GmbH

Website

https://justexperts.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Experts is a Düsseldorf-based management and IT consulting firm that delivers embedded consulting services and the proprietary plugnpl.ai AI platform, primarily to enterprises and mid-market organizations standardized on the Microsoft ecosystem.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Scientific and Technical Consulting Services (54169), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Management consulting services
• AI platform integration
• Digital transformation consulting
• Microsoft ecosystem consulting
• Data intelligence services

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Management Consulting Services: Strategy consulting, AI consulting, data intelligence, IT consulting, business consulting, organizational intelligence, and business process solutions delivered through embedded consultant engagements.
2. plugnpl.ai SaaS Platform: AI platform offered as Software-as-a-Service with flexible deployment options. Can be hosted on company's Azure subscription or provided as shared SaaS. Pay-per-usage pricing model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Just Experts provides embedded management and IT consulting services spanning strategy, AI, data intelligence, business, organizational, and process transformation for enterprise clients. It complements these services with plugnpl.ai, a proprietary multi-LLM AI platform delivered as SaaS or customer-hosted on Azure, accessible through the Supporthub interface, that enables companies to integrate AI into their infrastructure with native Microsoft Teams, Entra ID, SharePoint, Power Platform, and ERP connectivity.

Product overview

Just Experts operates as a consulting firm offering both professional services and proprietary digital products. Their product portfolio centers on plugnpl.ai, a centralized AI platform with a multi-layer architecture, accessible through the Supporthub interface. The platform supports multiple LLMs (GPT-4, Claude, Gemini, Llama) and offers deployment flexibility as SaaS or on customer infrastructure. Beyond AI solutions, they provide specialized digital products including a Digital Supplier Survey, Power Platform Management tool, and Product Development digitization solutions, all built on Microsoft 365 technologies.

Differentiator

Problem solved

Functional benefit

Brands

• plugnpl.ai: AI platform developed by just experts that enables companies to integrate AI applications quickly and cost-effectively into their infrastructure, making AI available for all employees. Features include multi-layer architecture, support for various LLMs, Teams integration, and both SaaS and self-hosted deployment options.

Products and services

• plugnpl.ai Centralized multi-LLM AI platform with a seven-layer microservices architecture (People, Consumer, Integration, Compute, LLM, Storage, Company Data) that lets enterprises integrate AI applications into their own Azure infrastructure or as shared SaaS, with native Entra ID SSO, Microsoft Teams channel mirroring, Zero Trust security, Terraform IaC, and API-first design.
• Supporthub Daily AI assistant interface for plugnpl.ai targeted at end users, with speech-to-text, conversation mode, live translation, Teams integration, group collaboration, natural-language data visualization, shortcuts, and dashboard analytics for handling repetitive tasks.
• Digitale Lieferantenumfrage (Digital Supplier Survey) Digital tool for conducting supplier surveys, enabling efficient collection and analysis of supplier-related data for procurement and supply-chain teams.
• Power Platform Management Management solution for Microsoft Power Platform environments, providing project tracking, process oversight, and compliance monitoring for decentralized Power App and Dashboard development.
• Digitalisierung Product Development und R&D Digital transformation solution for product development and R&D processes, featuring app interfaces, collaborative project management, and workflow automation built on Microsoft 365 tools, used by Crespel & Deiters Group to digitize end-to-end product development.
• Strategy Consulting Embedded strategic consulting engagements that help enterprise clients define digital, AI, and operating-model strategy as part of their transformation programs.
• AI Consulting Consulting engagements covering AI strategy, use-case identification, model selection, governance, and AI training programs for enterprise clients adopting generative and agentic AI.
• Data Intelligence Data strategy, analytics, and data-engineering consulting engagements that help clients design data architectures, unlock insights, and operationalize data-driven decision-making.
• IT Consulting IT advisory and implementation consulting covering Microsoft-stack modernization, Azure architecture, identity (Entra ID), Power Platform governance, and IT operating-model improvements.
• Business Consulting Business consulting engagements focused on operating model, process, and performance improvement for enterprise clients undergoing transformation.
• Organizational Intelligence Organizational change, enablement, and people-focused consulting engagements that complement Just Experts' technology and AI practices with change-management and capability-building services.
• Business & Process Solutions Process consulting and solution implementation engagements that translate business requirements into automated, Microsoft-stack-based process solutions for enterprise clients.

Quantifiable outcome

• Digital product development process can be implemented to eliminate manual processes and reduce time spent on administrative tasks
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability11 records

Feature14 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationStrategic technology partnership leveraging Microsoft's ecosystem including Azure cloud infrastructure, Entra ID (Azure AD) for identity management, Microsoft Teams for communication, Power Platform (PowerApps, Power Automate) for development, SharePoint for collaboration, and Microsoft Graph API for data integration. plugnpl.ai is designed for deep integration with Microsoft services.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Statworx: Frankfurt-based AI and data science consulting firm offering AI strategy, model development, and MLOps services to enterprise clients. Directly comparable in size, geography (DACH), and AI consulting + implementation focus, with similar proprietary AI assets.
• Alexander Thamm: Munich-based AI and data consultancy providing end-to-end data science and AI engineering services. Comparable as a German mid-market AI consulting firm serving enterprise digital transformation, similar in headcount range and target customer profile.
• Endava: Global technology consulting firm combining custom software engineering with strategic advisory for enterprise clients. Comparable in offering a hybrid of consulting services and proprietary technology solutions, with similar mid-market to enterprise target customers.
• Thoughtworks: Global technology consultancy providing software engineering, digital strategy, and AI/data services to enterprise clients. Comparable in combining consulting delivery with proprietary technology assets and similar emphasis on platform-based service delivery.

Broad incumbents

• Avanade: Joint Accenture/Microsoft venture and leading global Microsoft ecosystem consultancy. Overlaps significantly with Just Experts' Microsoft-aligned AI and digital transformation practice, but operates at vastly greater scale and breadth.
• msg systems: Large German IT consulting firm serving insurance, banking, and public sector with digital transformation, IT modernization, and AI solutions. Comparable as a major DACH-based IT consulting player with overlapping Microsoft stack expertise.
• Sopra Steria: Major European IT services and consulting firm with significant DACH presence offering digital transformation, data, and AI services. Comparable in service portfolio and target enterprise customers, though at much larger scale.
• Materna: German IT services and consulting firm specializing in digital transformation, cloud, and IT modernization for enterprise and public sector. Comparable as a DACH-headquartered IT consultancy with overlapping Microsoft stack and digital transformation focus.

Emerging players

• DataRobot: Enterprise AI platform provider combining MLOps, generative AI, and agent capabilities with consulting services. Comparable as a platform + services AI vendor, though focused on AI/ML lifecycle management rather than multi-LLM enablement.

Regional players

• Tietoevry: Nordic-headquartered IT services and consulting firm with operations across Northern Europe. Comparable in digital transformation, cloud, and AI consulting services for enterprise clients, though primarily focused on Nordic rather than DACH markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/just-experts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Experts