Genuine Media

What Genuine Media does

Genuine Media Inc. is a privately held, boutique media planning and buying agency founded in 2003 and headquartered at 2224 Clarke St, Port Moody, British Columbia. The firm operates with a small team of 1-10 employees and serves both local small and medium-sized businesses and brand marketers primarily within British Columbia, Canada, delivering custom cross-channel media campaigns across online, digital, TV, radio, print, and outdoor platforms. Its offering is structured around three core service modules: Media Strategy (audience-led planning and channel mix design), Media Execution (negotiated buying across Google, Facebook, social, influencer, and traditional channels), and Data Analysis & Data Science (consumer insights, trend identification, and campaign optimization).

The business runs on a professional services revenue model, monetizing through agency fees for strategic work and likely commissions or markups on media placements negotiated on client behalf. Pricing is not publicly disclosed; engagements are bespoke and quoted per client. Go-to-market is sales-led and direct — no self-serve platform, marketplace, or reseller channel exists, and all client acquisition flows through personal outreach, phone, email ([email protected]), and the company's contact form. The agency's marketing is modest: a content marketing blog (with 2024 posts on Connected TV, the cookieless future, and the evolution of media buying) and an SEO-optimized website; no paid acquisition or social media presence is documented.

From a competitive positioning standpoint, Genuine Media competes on personalized, hands-on service and a data-informed methodology rather than on scale, proprietary technology, or brand recognition. It holds a 2024 Google Partner certification as a credential signal, has no disclosed funding history, no M&A activity, no patents or trademarks, and no formally disclosed strategic partnerships beyond Google. The careers page currently lists no open roles, and no management team is publicly named, which together indicate a stable but not visibly scaling operating posture.

Name

Genuine Media

Legal name

Genuine Media Inc.

Website

https://genuinemedia.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Genuine Media is a boutique media planning and buying agency in Port Moody, BC, offering Media Strategy, Media Execution, and Data Analysis services to local businesses and brand marketers across Canada.

Ownership category

akta.pro rank

Product category

Media Planning and Buying Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Media planning
• Media buying
• Advertising agency
• Media strategy
• Cross-channel campaigns

Headquarters

HQ city

Port Moody

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Media Planning and Buying Services: The agency generates revenue through media planning and buying services, offering custom media solutions across online, digital, TV, radio, print, and outdoor channels. Revenue is derived from fees for strategic services and potentially commissions or markups on media placements negotiated on behalf of clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Genuine Media is a boutique media planning and buying agency that develops custom media strategies and negotiates media placements across online, digital, TV, radio, print, and outdoor channels. The agency combines creative strategy with data analysis to deliver coordinated, hands-on campaigns for both brand marketers and local businesses. It also provides analytics and data science services to optimize campaign performance and inform media decisions.

Product overview

Genuine Media operates as a boutique media planning and buying agency offering three integrated core service modules: Media Strategy (custom strategic planning), Media Execution (cross-channel media buying across online, digital, TV, radio, print, and outdoor), and Data Analysis & Data Science (advanced analytics and campaign optimization). These services work together to deliver data-driven media campaigns from planning through execution to performance measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Strategy Strategic media planning service that crafts plans to maximize reach and impact, developing innovative strategies tailored to brand goals and target audiences through analysis of market trends and audience insights.
• Media Execution Media buying and placement service negotiating deals across online, digital, TV, radio, print, and outdoor platforms, including precision-targeted campaigns on Google, Facebook, and social media channels, as well as influencer collaborations.
• Data Analysis & Data Science Analytics and data science services providing insights into consumer behavior, trend identification, and campaign optimization through exploratory analyses and detailed reporting to drive informed decisions.

Quantifiable outcome

• 20% increase in sales reported in a CTV advertising case study example cited in their blog content

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Cossette: Major Canadian marketing communications firm offering media planning and buying alongside creative. Direct competitor in the Canadian market with overlapping SMB-to-brand client mix.
• TAXI: Canadian creative and media agency serving brand and local clients. Comparable boutique positioning with cross-channel planning and data-driven execution.
• MediaExperts: Canada-headquartered media agency with a comparable full-service planning and buying offering across digital and traditional channels. Closest geographic and service-model peer in the Canadian market.

Broad incumbents

• PHD Worldwide: Global media buying and planning network within Omnicom. Competes for the same brand marketer RFPs but at much greater scale and with proprietary data and tech resources.
• Hearts & Science: Omnicom media agency built around data-driven, audience-first planning. Overlaps with Genuine Media's stated data-and-analytics-led approach.
• Wavemaker: WPP-owned global media, content, and technology agency. Comparable full-service media planning and buying across digital, CTV, and traditional channels but operating at network scale.
• Starcom: Publicis-owned global media agency with strength in data-driven planning and connected commerce. Overlaps with Genuine Media's data-analysis value proposition.
• Mindshare: WPP-owned global media network with adaptive planning capabilities. Competes in cross-channel media buying with substantially more scale and tooling.
• Initiative: IPG Mediabrands global media agency emphasizing cultural and consumer behavior insights. Comparable media planning and buying scope but at network scale.
• OMD Worldwide: Largest global media agency network by billings, also within Omnicom. Sets the benchmark for cross-channel media planning and buying that Genuine Media emulates at a boutique scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genuine Media