Walk Thru the Bible

What Walk Thru the Bible does

Walk Thru the Bible is a U.S.-based Christian ministry founded in 1976, headquartered in Peachtree Corners, Georgia, that produces biblical education content and live experiential events. Its product portfolio spans (i) live events — otLIVE, ntLIVE, otLIVE for Kids, ntLIVE for Kids, and the six-week God's Grand Story church campaign; (ii) small-group and self-study curriculum, including the Biblical Character Series (Catalyst, Chiseled, Chosen, Courageous, Crucible, Detour, Refuge, Rescue, Reset, Revolution, Rooted), classic DVD series by Dr. Bruce Wilkinson (Pentateuch, 7 Laws of the Teacher/Learner), and topical programs such as 90 Days Thru the Bible; (iii) devotionals and Bibles (Daily Walk Bible, One Year devotional series, Daily Walk Devotions, Indeed Devotions, Daily Walk Journal); (iv) children's resources (OT39, NT27 flashcards, coloring books, Story Thru the Bible); (v) digital delivery through a website streaming library and mobile app, plus a Daily Walk Devotional Podcast; and (vi) Bible Lands Tours and the otPANORAMIC Tour in Israel, Egypt, and Jordan. Pricing is predominantly one-time/perpetual license across DVDs ($29.95–$99.95), workbooks ($10.95–$14.99), streaming videos ($12.95), and devotionals ($12.99–$22.99), with some freemium streaming content.

The business operates through an event-driven go-to-market: churches contract Walk Thru the Bible to host otLIVE, ntLIVE, or God's Grand Story, with participant materials sold alongside; concurrently, the organization runs a direct-to-consumer e-commerce storefront on walkthru.org and a self-serve streaming platform via website and mobile app. Distribution is wholly owned — no third-party retailers or distributors are indicated — and the organization also generates revenue from Bible Lands tour packages and accepts donations to support its ministry mission.

Customer segmentation is horizontal across four primary groups: (1) churches and faith communities hosting events (primary segment), (2) individual Bible readers purchasing devotionals, Bibles, and streaming courses, (3) families and children consuming kids' resources, and (4) small groups and Bible study classes using curriculum. The organization claims a "global" reach in its mission framing, though operational events are concentrated in the United States, with international presence reflected mainly through tour offerings and an asserted global impact narrative. There are no disclosed funding rounds, no parent company, no acquisitions, and no public listing; the entity operates as a privately held ministry.

Name

Walk Thru the Bible

Legal name

Walk Thru the Bible

Website

https://walkthru.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Walk Thru the Bible is a U.S.-based Christian ministry founded in 1976 that delivers biblical education through live church events (otLIVE, ntLIVE, God's Grand Story), small-group curriculum, devotionals, streaming content, and Bible Lands Tours, serving churches, small groups, individuals, and families primarily in the United States.

Ownership category

akta.pro rank

NAICS

Educational Services (611), Religious Organizations (8131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

akta.pro secondary industries

Christian Pilgrimage & Holy Land Tour Operators (THAKAHAB), Religious Education, Kids & Family Faith Programming (MPABALAM), Faith & Religious Live Streaming Platforms (MPACACAK), Faith-Based Group Travel (Church/Mosque/Temple) Organizers (THAKAHAH)

Keywords

• Biblical education
• Christian ministry
• Bible study resources
• Church live events
• Devotional publishing

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: Sale of biblical study materials including DVDs, workbooks, streaming videos, devotional books, Bibles, and study guides through the organization's e-commerce platform. One-time purchase model for most physical and digital products.
2. Live Event Hosting: Churches and organizations host Walk Thru the Bible live events (otLIVE, ntLIVE, God's Grand Story, Kids events), with the organization providing curriculum, training, and event support. Events generate revenue through participant materials and hosting arrangements.
3. Bible Lands Tours: Group tours to Israel and biblical lands led by Walk Thru the Bible instructors, generating revenue through tour packages and registration fees.
4. Donations: The organization accepts donations to support their mission of helping people worldwide engage with God's Word through biblical resources and live events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Walk Thru the Bible produces and delivers biblical education through live church-hosted events (otLIVE, ntLIVE, God's Grand Story campaign, and kids versions), a catalog of Bible study curriculum and devotional products (Biblical Character Series, Classic DVD Series, Daily Walk Bible, One Year devotionals), kids resources, streaming video content accessible via website and app, and guided educational tours to Israel and biblical lands. The organization sells products direct-to-consumer through its e-commerce store and delivers live events and curriculum through partnerships with churches.

Product overview

Walk Thru the Bible is a Christian ministry offering a comprehensive portfolio of biblical study resources, live events, and digital content. Their offerings include live event experiences (otLIVE and ntLIVE for adults and kids, plus the God's Grand Story six-week campaign), physical and digital Bible study curriculum through the Biblical Character Series (Catalyst, Chiseled, Chosen, Courageous, Crucible, Detour, Refuge, Rescue, Reset, Revolution, Rooted) and Classic DVD Series (Pentateuch, 7 Laws of Teacher/Learner), devotional products (Daily Walk Bible, One Year devotional series, Indeed Devotions), kids resources (OT39, NT27 flashcards/coloring/bundles), streaming video courses viewable via their app or website, and travel experiences (Bible Lands Tours, otPANORAMIC Tour). The products serve individual Bible readers, small groups, churches, and families through multiple formats including live events, DVDs, streaming video, workbooks, devotionals, Bibles, and journals.

Differentiator

Problem solved

Functional benefit

Brands

• otLIVE: Old Testament live event experience that tells the story of the Old Testament
• ntLIVE
• God's Grand Story
• Bible Lands Tours
• Courageous
• Biblical Character Series
• Daily Walk
• God's Grand Story

Quantifiable outcome

• Goal to impact 7 million children with God's Word in five years
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bible Gateway: Online Bible reading and search platform with study tools, devotionals, and audio Bibles. Comparable digital Bible engagement surface and audience overlap, though free/ad-supported rather than curriculum-driven.
• Ligonier Ministries: Reformed teaching ministry producing courses (e.g., Sinclair Ferguson series), conferences, and a streaming platform. Comparable mission and operating model to Walk Thru the Bible with significant Bible teaching content and donation support.

Direct peers

• David C Cook: Christian publisher of Bible study curriculum, kids resources, and church campaign content (e.g., Bible Engagement Project). A close peer to Walk Thru the Bible's church-wide campaigns, small-group studies, and Sunday school offerings.
• RightNow Media: Subscription streaming library of Bible study video content delivered to churches and individuals. Competes head-on with Walk Thru the Bible's streaming platform and church-licensed curriculum on digital Bible engagement for the same evangelical customer base.
• Group Publishing: Provider of Sunday school, VBS, small-group, and youth curriculum for churches. Directly comparable in product format and church-channel focus to Walk Thru the Bible's small-group studies and kids ministry materials.
• Bible Study Fellowship (BSF): Global interdenominational Bible study organization offering free weekly in-person and online classes with discussion questions. A pure direct competitor to Walk Thru the Bible's structured Bible engagement and small group model.
• NavPress: Publishing arm of The Navigators producing Bible studies, discipleship resources, and Christian living content. A direct curriculum competitor serving churches and small groups in the same Christian education category.
• Israel Tour Operators (e.g., ETS Tours, Biblical Israel Tours): Tour operators running Bible lands and pilgrimage tours to Israel. Direct competitors to Walk Thru the Bible's Bible Lands Tours and otPANORAMIC experiential travel offerings for Christian group travelers.

Broad incumbents

• LifeWay Christian Resources: Baptist publishing and church resources arm (parent of B&H Publishing) producing Bible studies, VBS curriculum, church supplies, and events. Overlaps directly with Walk Thru the Bible's curriculum, study series, and church-event offerings at much larger scale.
• HarperCollins Christian Publishing (Zondervan, Thomas Nelson): Major Christian trade publisher behind Zondervan and Thomas Nelson Bibles, study books, and devotionals. Competes with Walk Thru the Bible's devotional and Bible product lines through broader retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/walk-thru-the-bible

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walk Thru the Bible