What Odi Grips does

ODI Grips is a US-based manufacturer of handlebar grips, handlebars, throttle tubes, and related accessories serving the powersports (motocross, ATV, snowmobile, personal watercraft, V-Twin, sportbike) and cycling (BMX, mountain bike, road) markets. Operating for over 40 years from a single facility in Ontario, California, the company self-positions as 'The World Leader in Grip Technology' and ships product as Made in USA. Core technology is the proprietary V2 Lock-On Grip System — a single 3mm Allen bolt clamp with an integrated throttle tube and snap-on throttle cams — that eliminates glue or wire tie installation. The company has built a material science layer on top of the mechanical platform through an exclusive D3O GRIP partnership (used in VANQUISH, NOMAD, X-TREME, and Troy Lee Designs signature lines, claimed at 2X vibration damping versus standard grips) and through its own patent-pending CFT (Controlled Flex Technology) handlebars that use an elastomer-filled crossbar to damp vibration on triple-butted 2014-T6 alloy.

The business model is direct-to-consumer e-commerce on odigrips.com (Shopify-based) layered onto a wholesale/dealer network and B2B distributor accounts, with continental-US free ground shipping on retail orders over $75. Pricing is uniformly one-time/perpetual across SKUs — standard grips from $12.95 to $44.95, premium handlebars $94.95 to $174.95, throttle tubes $54.95 to $99.95, V-TWIN accessories up to $75.95, and apparel $21.95 to $30.95 — with no subscription or contracted revenue. Demand is generated through a hybrid GTM combining e-commerce, social (Facebook, Instagram, YouTube), and event-driven professional-athlete sponsorships (Jeff Emig, Ricky Carmichael, Marty Smith, Hucker) alongside co-branded signature lines with VANS, Troy Lee Designs, Yeti Cycles, Box Components, Hart-Luck, and Motion Pro, plus OE/OEM-compatible fitment for Harley-Davidson (1984+, 2008-2023 TBW, 2023+ CVO) and Indian Motorcycles (2018+ Touring).

The company is privately held, has not raised external funding, and has no public financial disclosures. Revenue is undisclosed; headcount is in the 11-50 range per the firmographic record. Operations are mature and steady rather than venture-scaled, with the most recent verifiable activity being ongoing SKU and segment expansion (CFT handlebars, V-TWIN CVO/Indian Touring compatibility, road bike HUDZ/bar tape, MTB stems and apparel).

Name

Odi Grips

Legal name

Odi Grips

Website

https://odigrips.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

ODI Grips is a US-based manufacturer of handlebar grips, handlebars, throttle tubes, and accessories for the powersports (motocross, ATV, snowmobile, PWC, V-twin) and cycling (BMX, mountain bike, road) markets, sold via its own e-commerce site and a dealer/distributor network.

Ownership category

akta.pro rank

Product category

Powersports & Cycling Handlebar Grips and Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industry

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

Keywords

• Powersports grips
• Motorcycle handlebars
• Mountain bike grips
• BMX grips
• V-twin accessories

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Powersports Grip Sales: Core revenue stream from manufacturing and selling handlebar grips for motorcycles, ATVs, snowmobiles, watercraft, BMX, and mountain bikes. Products sold as one-time purchases through direct e-commerce and distributor network.
2. Handlebar Sales: Sale of premium handlebars including CFT Podium MX, Podium Flight MX, Podium SE, and V-TWIN handlebars. High-margin components for OEM replacement and aftermarket upgrade market.
3. Apparel and Accessories: Sale of branded apparel including hats, t-shirts, race kits, and accessories like drink coozies, decals, umbrellas, and safety wire. Lower-ticket items that drive brand visibility.
4. Throttle Tubes and Components: Specialized throttle tubes including Fusion PRO and standard Fusion models, along with replacement clamps, bolts, and bar mounts for powersports vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Odi Grips designs, manufactures, and sells handlebar grips, handlebars, and throttle tubes for powersports vehicles and bicycles, including motorcycles, ATVs, snowmobiles, personal watercraft, BMX, mountain bikes, and road bikes. The product portfolio centers on the proprietary V2 Lock-On Grip System and CFT handlebar technology, complemented by branded apparel and grip installation accessories. Products are Made in the USA and sold globally through direct e-commerce and a network of powersports dealers and distributors.

Product overview

Odi Grips is a manufacturer of grips and handlebars for powersports and cycling applications, serving BMX, Mountain Bikes (MTB), Road Bikes, Motocross (MOTO), ATV, Watercraft (PWC), Snow, V-Twin (Harley-Davidson/Indian motorcycles), and Sportbike segments. The product portfolio centers on the proprietary V2 Lock-On Grip System with integrated throttle tubes and snap-on throttle cams, complemented by handlebars (CFT Podium with Controlled Flex Technology, Flight Control/Stealth series), throttle tubes (Fusion/Fusion PRO), and branded apparel. Key technology partnerships include D3O for vibration-dampening materials used in VANQUISH, NOMAD, X-TREME, and Troy Lee Designs signature grips. The company offers signature grips for athletes including Jeff Emig (EMIG PRO, EMIG 2.0), Hucker, and Mushroom II. Products are primarily distributed through e-commerce with free ground shipping on orders over $75.

Differentiator

Problem solved

Functional benefit

Products and services

• V2 Lock-On Grip System Proprietary Lock-On grip system featuring 3mm Allen bolt mounting for twist-free installation without glue or wire ties, integrated throttle tube, and snap-on throttle cams compatible with most modern MX and off-road motorcycles. Sold in pairs.
• FULL-WAFFLE RECOIL MX V2 Lock-On Grips Motocross/Supercross Lock-On grips with full RECOIL damping, radial micro-ribs, medium 31mm diameter, and original half-waffle traction at the fingertips; designed for MX racing.
• NOMAD Off-Road V2 Lock-On Grips Off-road Lock-On grips developed with D3O GRIP material for two times more vibration damping, with mini-pads for shock absorption and 3-bar finger-traction.
• VANQUISH Lock-On Grips MTB comfort grips using D3O GRIP material for shock absorption, with v2.1 single-clamp Lock-On system, unique waffle traction pattern, and 32.75mm diameter.
• CFT Podium MX Handlebars Premium motocross handlebars with patented Controlled Flex Technology (CFT) crossbar using built-in elastomer to reduce vibration and rider fatigue; constructed from seamless triple-butted 2014-T6 alloy.
• Podium Flight MX and Podium SE Handlebars Premium aftermarket MX/ATV handlebars including the Flight MX and Podium SE lines, with specialty bends such as McGrath and Champ for OE replacement and performance upgrade.
• Fusion and Fusion PRO Throttle Tubes Premium throttle tubes for V-twin motorcycles and MX bikes, with the Fusion PRO featuring enhanced materials and alloy construction for improved throttle feel and durability.
• V-TWIN Lock-On Grips Lock-On grips engineered for Harley-Davidson (1984+ cable and 2008-2023 TBW models) and Indian (2018+ touring) motorcycles, including VANS, Ruffian, and Hart-Luck signature series.
• EMIG PRO V2 Lock-On Grips Signature Lock-On grip of 5-time AMA National and Supercross Champion Jeff Emig, featuring medium durometer compound, tall knurls, and articulated waffle pattern.
• EMIG 2.0 V2 Lock-On Grip Set Updated signature Lock-On grip of Jeff Emig with tall knurls, articulated waffle pattern, 30.75mm diameter, and multiple throttle cams for various MX bikes.
• REFLEX Lock-On Grips MTB Lock-On grips with ergonomic design, available in standard and XL sizes with multiple color options.
• RUFFIAN V2.1 Lock-On Grips Full-knurl Lock-On grip series available for BMX, MTB, ATV, V-Twin, and snow applications.
• ROGUE V2.1 Lock-On Grips Versatile Lock-On grip line for MX, ATV, PWC, and MTB with reinforced end caps and multiple color options.
• LONGNECK Grips Classic mushroom-style collapsible rib pattern Lock-On grip available in BMX, ST, XL, and SLX flangeless variants.
• ELITE PRO / FLOW / MOTION Lock-On Grips MTB grip series with three tread patterns (Pro knurled, Flow ergonomic, Motion continuous), all in 130mm length.
• F-1 Series (Dread Lock, Vapor, Float) Lock-On Grips MTB grip series with Dread Lock (durable), Vapor (lightweight), and Float (vibration dampening) variants in various ply configurations.
• X-TREME Lock-On Grips D3O vibration-dampening MTB grip with knurled pattern, 130mm length and extensive color options.
• AG-1 / AG-2 Lock-On Grips Entry-level MTB/BMX Lock-On grips with ribbed design, available in AG-1 single clamp and AG-2 dual clamp versions.
• CF Grips V2.1 Lock-On Carbon-fiber-inspired Lock-On grip with premium finish, 135mm length, and multiple color combinations.
• Flight Control / Stealth Series MTB Handlebars MTB handlebars available in Stealth (35mm clamp) and standard (38mm/31.8mm clamp) configurations, plus matching all-mountain stems.
• Half-Waffle and No-Waffle MX V2 Lock-On Grips Motocross-specific Lock-On grips with Half-Waffle or No-Waffle traction patterns and broad throttle cam compatibility.
• Micro-X Half-Waffle V2 Lock-On Grips Compact MX Lock-On grip designed for youth motorcycles with reduced dimensions and half-waffle pattern.
• Tangent Contour V2.1 Lock-On Grips MTB Lock-On grip with contoured ergonomic design and traction pattern, 135mm length.
• Stay Strong REACTIV V2.1 Lock-On Grips MTB Lock-On grip featuring reactive dampening technology with multiple color options.
• Hucker Signature BMX Grips Signature BMX Lock-On grip with proprietary mushroom/knurl hybrid pattern, available in flangeless version.
• Mushroom II Signature Grips Classic mushroom-pattern BMX Lock-On grip in the signature series line.
• Performance Road Bike Bar Tape Handlebar tape for road bikes available in 2.5mm and 3.5mm thickness options.
• HUDZ Enhancement Brake Hoods Ergonomic brake hood enhancements for Campagnolo, SRAM, and Shimano road bike components.
• ODI Branded Apparel and Accessories Branded apparel including trucker hats, snap-backs, and t-shirt designs (SCORCH, FADE, California, ICON LOGO, 1980, Established, Podium, Heater, Matrix), plus lower-ticket items like drink coozies, decals, umbrellas, and safety wire.
• Grip Installation Accessories Grip installation and maintenance accessories including lock jaw clamps, aluminum end plugs, bar pads, number plates, grip glue, grip donuts, snap caps, and safety wire.
• PWC / Watercraft Grip Adapters Grip adapters for Yamaha (FX/GP/VX) and Sea-Doo (RXP/RXT, Spark) personal watercraft enabling ODI grip fitment.
• ODI / Motion Pro DIRTCONTROL V2 Lock-On Grips Co-branded Lock-On grips with Motion Pro combining ODI grip technology with Motion Pro's throttle and control expertise for off-road riding.
• ODI / Troy Lee Designs Signature Series Lock-On Grips Co-branded signature Lock-On grips with Troy Lee Designs available for MTB, ATV, and MX applications.
• YETI Lock-On Grips Co-branded MTB Lock-On grip with Yeti Cycles, 130mm length with D3O material.
• VANS V2.1 Lock-On Grips Co-branded VANS Lock-On grips for BMX and MTB in 135mm length with multiple color options.
• VANS/CULT Street Cafe Grip Set Co-branded Lock-On grips for street motorcycles with VANS and CULT branding, available in multiple colors.
• Hart-Luck Signature Full-Waffle V-TWIN Grip Set Signature V-twin Lock-On grip set co-developed with custom builder Mike Hart for Harley-Davidson and Indian motorcycles.
• Box Components HEX Lock-On BMX Grips Co-branded BMX Lock-On grip with Box Components featuring hex-pattern traction, 130mm length.
• Ruffian Road Racing Grips Performance road bike grip inspired by the RUFFIAN design with half-waffle option.
• Cush Road Bike Grips Comfort-focused road bike grip with cushioned design for endurance riding.
• MTB O Grips Ergonomic MTB grip with O-shaped cross-section for comfort.
• Flight Control Stealth All-Mountain Stem 35mm clamp all-mountain stem for MTB handlebar setups.

Quantifiable outcome

• 2X more vibration damping with D3O GRIP material compared to standard grips

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• D3OcoreTechnology or IntegrationStrategic material science partnership for grip technology. D3O provides their GRIP compound for ODI's VANQUISH and NOMAD grip lines, offering 2X more vibration damping than standard materials. D3O has history of innovative protection in vibration and impact across multiple industries.
• VANSflagshipStrategic or Co-development PartnerCo-branded VANS V-TWIN Lock-On Grip Sets for Harley-Davidson and Indian motorcycles. Collaboration includes VANS/CULT Street Cafe Grip Set for sportbikes. Multi-product partnership spanning V-twin and street motorcycle segments.
• Troy Lee DesignsflagshipStrategic or Co-development PartnerSignature series lock-on grips for MTB, ATV, and MX with Troy Lee Designs branding. Products leverage Troy Lee's design aesthetic and racing heritage for performance-oriented riders.
• D3OcoreTechnology or IntegrationExclusive D3O GRIP material partnership for NOMAD Off-Road V2 Lock-On Grips. Material developed specifically to minimize vibration and maximize impact dissipation for off-road applications.
• Motion ProcoreTechnology or IntegrationCo-branded ODI/Motion Pro DIRTCONTROL V2 Lock-On Grips combining ODI's grip technology with Motion Pro's throttle and control expertise.
• Yeti CyclescoreStrategic or Co-development PartnerYeti LOCK-ON GRIPS featuring Yeti Cycles branding. Co-developed grip product for Yeti's mountain bike line.
• Hart-Luck (Mike Hart)coreStrategic or Co-development PartnerHart-Luck Signature Full-Waffle Grip Set available for Harley-Davidson and Indian motorcycles. Collaboration with custom builder Mike Hart for V-twin segment.
• Harley-DavidsoncoreOEM/ Whitelabel/ Licensing PartnerOE/OEM grip compatibility for Harley-Davidson motorcycles. V-TWIN Lock-On grips designed specifically for 1984+ cable models, 2008-2023 TBW models, and 2023+ CVO models.
• Indian MotorcyclescoreOEM/ Whitelabel/ Licensing PartnerOE/OEM grip compatibility for Indian Motorcycles 2018+ touring models. Throttle tube and grip products designed for Indian's throttle-by-wire systems.
• Pro Athletes (Jeff Emig, Marty Smith, Ricky Carmichael)flagshipGTM or Marketing PartnerSignature series grips with 5-time AMA National/Supercross Champion Jeff Emig (EMIG PRO V2, EMIG 2.0), Marty Smith (Marty Smith's Re-Grip), and Ricky Carmichael (RC4 Signature Bar Pad). Athlete-driven product development and marketing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Renthal: UK-based manufacturer of handlebars, grips, and control components for motocross, mountain biking, and road cycling. Direct peer to ODI across MX/MTB handlebars and lock-on grips, and one of the most established brands in the category.
• Pro Taper: Manufacturer of motocross and mountain bike handlebars, grips, and control components. Competes head-to-head with ODI in MX and MTB handlebars and is one of the brand's most direct competitors.
• Tag Metals: Powersports components manufacturer offering motocross handlebars, grips, and controls. A direct competitor in MX handlebars and grips with overlapping fitment coverage to major bike models.
• Ergon: German manufacturer of ergonomic bicycle grips, saddles, and components. Direct peer in the MTB and road cycling grip categories where ODI competes with its AG, Reflex, and Elite lines.
• ESI Grips: Manufacturer of silicone MTB and road bike grips. Direct competitor to ODI's mountain bike grip lines, focused on the comfort/vibration-dampening segment where ODI also plays with D3O-equipped products.
• Lizard Skins: Cycling components brand offering MTB grips, bar tape, and protective accessories. Direct peer to ODI in the bicycle grip and bar-tape categories where both brands compete for dealer and rider mind-share.
• Avon Grips: Manufacturer of aftermarket grips and handlebar components primarily for V-Twin, cruiser, and metric motorcycles. Direct peer in the Harley-Davidson and Indian fitments where ODI's V-TWIN line competes.
• Motion Pro: Powersports controls specialist offering cables, throttle tubes, and grips for motorcycles and ATVs. Direct competitor in MX and off-road throttle-tube products; ODI already partners with Motion Pro on a co-branded grip line.

Broad incumbents

• SRAM: Global cycling components manufacturer (drivetrains, brakes, suspension, and accessories including grips). Broad incumbent in the same MTB/road bike ecosystem where ODI sells grips, handlebars, and stems.
• Shimano: Largest bicycle components manufacturer globally, spanning drivetrains, brakes, wheels, pedals, and apparel/accessories. Broad incumbent whose components ecosystem (including groupsets that ODI's HUDZ hoods fit) defines the same MTB/road markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WatchODI
• Facebookfacebook.com/ODIGrips
• Instagraminstagram.com/odigrips
• LinkedInlinkedin.com/company/odi-grips

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odi Grips