Troy Lee Designs Inc.

What Troy Lee Designs Inc. does

Troy Lee Designs Inc. is a private, for-profit manufacturer of premium motorsports protective gear, headquartered in Corona, California, and operating since 1981. The company designs and produces helmets, riding apparel, goggles, and body protection primarily for motocross and mountain bike riders, with technical integration of the MIPS brain protection system and D3O impact-attenuating materials. It carries a catalog of more than 2,136 SKUs with retail pricing spanning roughly $24 to $1,060 across helmet, apparel, protection, and goggle categories.

The company operates a multi-region go-to-market model. Direct-to-consumer sales are run through regional e-commerce sites for the United States, Canada, Europe, the United Kingdom, and Germany, complemented by three owned retail locations, a B2B dealer network, and international distributors. The brand is reinforced through professional and lifestyle partnerships including factory racing sponsorships with Red Bull/Ducati and the Monster Energy Yamaha MX2 team, an MTB/Moto goggle collaboration with Oakley, and a co-branded Ford Mustang EcoBoost TLD Signature Edition automotive collaboration.

The company is privately held with 101-250 employees. The only disclosed capital event is a 2016 financing with Spanos Barber Jesse & Co. The business model is unit-based product revenue across consumer, dealer, and distribution channels, with no software, subscription, or service revenue lines evident in the source data. No revenue, profitability, headcount trend, or M&A activity is disclosed.

Name

Troy Lee Designs Inc.

Legal name

Troy Lee Designs Inc.

Website

https://troyleedesigns.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Troy Lee Designs is a premium motorsports protective gear manufacturer founded in 1981, producing MIPS-equipped helmets, apparel, and D3O body protection for motocross and mountain biking riders, sold through regional e-commerce, retail stores, a dealer network, and international distributors.

Ownership category

akta.pro rank

NAICS

Sporting Goods Retailers (45911), Motorcycle, Bicycle, and Parts Manufacturing (336991), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Riding Gloves & Hand Protection Retail (CRAMANAE)

Keywords

• Motocross helmets
• Mountain bike helmets
• Protective riding gear
• Motorsports apparel
• Impact protection equipment

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Direct to Consumer: Direct sales of helmets, jerseys, pants, gloves, protection gear, and accessories through e-commerce platform and retail stores. Revenue generated through one-time product purchases at various price points from $24 to $1,060.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Troy Lee Designs designs, manufactures, and sells premium protective helmets, riding apparel, gloves, body protection gear, and accessories targeting motocross and mountain biking participants. The catalog spans SE5, GP Pro, GP, D4, A3, Flowline, and Stage/Stage Stunt helmets; jerseys, pants, and shorts in collections such as Skyline, SE Pro, Lilium, and Mischief; performance gloves with laser-perforated palms; D3O body protection; Oakley-branded goggles; and casual motorsports lifestyle items, distributed via own e-commerce, retail stores, a B2B dealer portal, and international distributors.

Product overview

Troy Lee Designs Inc. is a premium motorsports apparel and protective gear company offering a comprehensive product portfolio centered around helmets and performance riding apparel for both mountain biking (MTB) and motocross. The core product lines include the SE5 helmet family (Carbon, Composite, Polycarbonate variants), GP Pro and GP helmets for motocross, and the D4, A3, Flowline, and Stage helmets for mountain biking. Beyond helmets, the company offers extensive apparel collections including jerseys, pants, shorts, gloves, and protection gear across sub-brands like Skyline (MTB), SE Pro (moto), Lilium (women's MTB), and Mischief (women's moto). The product ecosystem also includes Oakley-branded goggles through a licensing partnership, casual clothing (tees, hats, fleece), accessories, and eGift cards. The company operates three retail locations in California and Whistler, BC, with its e-commerce platform serving customers in the US and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• World's Fastest Loyalty Program: Loyalty rewards program for customers

Quantifiable outcome

• Limited edition collaboration with Ford producing 550 units of custom Mustang EcoBoost
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Ford Motor CompanyflagshipStrategic or Co-development Partner · 27 March 2026Ford partnered with Troy Lee Designs to create the limited-edition Mustang EcoBoost TLD Signature Edition featuring custom TLD graphics, special paint finishes, and interior treatments. Only 550 units produced with $3,000 premium. Target audience includes motorsport enthusiasts including IndyCar and Formula 1 circles.
• Red BullflagshipStrategic or Co-development PartnerTroy Lee Designs Red Bull Ducati Factory Racing team partnership featuring collaborative product collections including clothing and gear. Ongoing factory racing team sponsorship.
• DucatiflagshipStrategic or Co-development PartnerTroy Lee Designs Red Bull Ducati Factory Racing team partnership. Collaborative TLD x Red Bull x Ducati product collections featuring special edition gear and apparel.
• Monster Energy Yamaha Factory MX2coreStrategic or Co-development PartnerMonster Energy Yamaha Factory MX2 race team sponsorship for motocross racing. Provides team gear and visibility in professional motocross competition.
• OakleycoreTechnology or IntegrationOakley MTB and Moto goggles sold through Troy Lee Designs. Oakley Airbrake MTB goggle and O-Frame 2.0 Pro goggle featured in TLD product catalog.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bell Helmets: Bell manufactures motorcycle and bicycle helmets (Moto-9, Super DH) directly competing with TLD's SE5, GP Pro, and D4 lines; serves the same motocross and mountain bike rider segments with MIPS-equipped products.
• Leatt: Leatt specializes in mountain bike and motocross body protection (neck braces, knee guards, chest protectors) using proprietary impact materials, making it a direct comparable in the protective gear category where TLD uses D3O.
• Fox Racing: Fox Racing is the closest direct competitor in motocross and mountain bike helmets, apparel, and protection gear, with overlapping rider segments (MX/MTB) and a comparable premium product positioning across SE-, GP-, and Rampage-equivalent lines.
• Shoei: Shoei is a premium motorcycle helmet manufacturer whose flagship MX/Off-road lines (VFX-EVO, RS) directly compete with TLD's SE5 and GP Pro in the same motocross protection category at similar premium price points.
• Alpinestars: Alpinestars is a global leader in motorsport protection (helmets, body armor, suits) with deep motocross and mountain bike overlap; directly comparable to TLD across helmet and protection SKUs with similar factory racing partnerships.
• Giro: Giro designs and sells premium cycling and snow helmets plus apparel, directly competing with TLD in mountain bike helmets (e.g., Giro Switchblade vs TLD D4/Stage) and protective gear for trail/enduro riders.
• Arai: Arai manufactures premium motorcycle helmets (including MX-V and VX-Pro off-road models) that overlap with TLD's premium motocross helmet tier, targeting the same professional and serious enthusiast rider segments.

Emerging players

• Klim: Klim builds premium technical riding gear for powersports (motorcycle, snowmobile, off-road) and is increasingly competitive in the high-end motocross/adventure apparel category overlapping with TLD's premium moto lines.
• 100% (S&F Optical): 100% produces motocross and mountain bike goggles, sunglasses, and apparel, competing in the same visual-identity-driven protective gear category where TLD partners with Oakley for goggles.

Broad incumbents

• Oakley (EssilorLuxottica): Oakley is both a TLD partner (goggle co-branding) and a broad motorsports incumbent whose MTB/Moto goggle and eyewear lines compete with TLD-distributed Oakley products; provides an adjacent premium optics comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/troyleedesigns.tld
• Instagraminstagram.com/troyleedesigns
• Xx.com/troyleedesigns
• LinkedInlinkedin.com/company/troy-lee-designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troy Lee Designs Inc.