Motion Pro
Motion Pro, founded 1984 and based in Loomis, California, designs and manufactures specialty cables, tools, and controls for motorcycles, ATVs, and UTVs, holding 30+ patents and selling through major powersports distributors, dealers, international partners, and its own e-commerce site to professional race teams, mechanics, and enthusiast riders.
- Company typePrivate
- Founded1984
- HeadquartersLoomis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Motion Pro does
Motion Pro, Inc. is a privately held, founder-owned manufacturer of specialty tools, cables, and controls for motorcycles, ATVs, and UTVs, headquartered in Loomis, California. Founded in 1984 by Chris Carter — a 1976 ISDT gold medalist — the company designs and produces the largest selection of cables in the powersports industry, spanning OE replacements, Armor Coat braided stainless, Blackout, and T3 Slidelight performance series, plus V-Twin-specific split-cable systems. Its tools catalog covers more than 40 categories, including patented items such as the Rev3 Variable Rate Throttle Kit, Cable Luber V3, Bead Buddy II, and Ringer Fork Seal Drivers, with 30+ patents supporting the portfolio.
Motion Pro firmographics
Firmographics- Name
- Motion Pro
- Legal name
- Motion Pro, Inc.
- Website
- https://motionpro.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motion Pro, founded 1984 and based in Loomis, California, designs and manufactures specialty cables, tools, and controls for motorcycles, ATVs, and UTVs, holding 30+ patents and selling through major powersports distributors, dealers, international partners, and its own e-commerce site to professional race teams, mechanics, and enthusiast riders.
- Ownership category
- akta.pro rank
Motion Pro industry classification
Industry- Product category
- Powersports Tools and Cables
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)
- akta.pro secondary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
Keywords
Where Motion Pro is headquartered
LocationHeadquarters
- HQ city
- Loomis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motion Pro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Specialty Tools Sales: Motion Pro designs and manufactures high-quality specialty tools for motorcycle, ATV, and UTV maintenance and repair. Products include wrenches, sockets, pullers, diagnostic tools, and workshop equipment sold as one-time purchases to professional mechanics and home enthusiasts.
- Cable Sales: Motion Pro produces the largest selection of cables for powersports vehicles, including standard OE replacement cables, performance cables, Armor Coat cables, Blackout cables, and T3 Slidelight cables. Custom cables available for production-level orders of 20 pieces or more.
- Controls Sales: Motion Pro offers controls including levers, perches, throttle sleeves, throttle kits, grips, and throttle tubes for various motorcycle applications.
- Apparel and Accessories: Motion Pro sells branded apparel and accessories including tech gear, pit gear, and other motorcycle-related merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping threshold |
| One time/ perpetual license | Pay-as-you-go | Motion Pro Tuff Hook MSRP |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Motion Pro product offering
Product offeringCore offering
Motion Pro designs and manufactures specialty tools, control cables, and riding controls for motorcycles, ATVs, and UTVs. Their portfolio covers over 40 categories of specialty tools, the largest selection of cables in the powersports industry (including Armor Coat, Blackout, T3 Slidelight, Universal, Custom, and V-Twin cables), and branded controls such as the patented Rev3 Variable Rate Throttle Kit, throttle tubes, levers and perches, grips, and throttle kits. The company also offers American V-Twin specific products for Harley-Davidson applications, branded apparel and pit gear, and a book on Honda dirt track racing history.
Product overview
Motion Pro offers a comprehensive portfolio of high-quality cables, specialty tools, and controls designed and manufactured for motorcycles, ATVs, and UTVs. The product portfolio centers on three core categories: (1) Control Cables including standard OE replacement, Armor Coat braided stainless, Blackout, and T3 Slidelight performance cables; (2) Specialty Tools spanning over 40 categories such as bearing tools, brake tools, suspension tools, tire/wheel tools, and diagnostic equipment; and (3) Controls including the Rev3 Variable Rate Throttle Kit, throttle tubes, levers, grips, and throttle kits. The company also offers V-Twin specific products for Harley-Davidson applications and publishes a book titled 'When Honda Went Dirt Track Racing.' Motion Pro emphasizes that their tools are designed with input from professional race team mechanics and are built to withstand harsh conditions while making maintenance tasks easier.
Differentiator
Problem solved
Functional benefit
Brands
- Rev3: Rev3 Variable Rate Throttle Kit - throttle has several different size reels that change how much twist is necessary for the throttle to completely open the carbs or throttle bodies on a motorcycle.
- Armor Coat
- Blackout
- T3 Slidelight
Products and services
- Cables Comprehensive cable product line for motorcycles, ATVs, and UTVs, including Armor Coat braided stainless steel cables, Black Vinyl cables, Blackout cables (black fittings on black vinyl housing for a complete 'blacked out' look), T3 Slidelight performance cables with anodized billet aluminum fittings and inline cable lube system, Universal cables, Custom cables, and Miscellaneous Speedo Kits. Covers OE replacement, performance, and custom show bike applications including a dedicated V-Twin cable line.
- Specialty Tools Over 40 categories of specialty tools designed and manufactured for motorcycle, ATV, and UTV maintenance, repair, and race preparation. Categories include alignment, American V-Twin, ATV, axle, battery, bearing, brake, brushes, cable, cam, chain, cooling system, cleaning and mud removal, diagnostic, engine-lower, engine-upper, flywheel pullers, fuel system, gear holders, hex and Torx wrenches, ignition, magnetic pick-up, oil filter, pliers, pullers, spanner nut sockets, specialty sockets, specialty wrenches, spring hooks, steering/handlebar, suspension, T-handles, tire/wheel, titanium wrenches, tool kits, torque setting, trail tools and gear, UTV, vintage bikes, and carb tools.
- Rev3 Variable Rate Throttle Kit Trademarked variable rate throttle kit featuring several different size reels that change how much twist is necessary for the throttle to completely open the carbs or throttle bodies on a motorcycle, enabling tuning to riding conditions and rider preference. Designed for motorcycles, ATVs, and UTVs.
- Levers and Perches Control levers and perches for motorcycles, ATVs, and UTVs, supporting rider control customization and replacement applications.
- Throttle Tubes Throttle tube replacements for motorcycles including standard throttle tubes and premium Titan series titanium alloy throttle tubes for enhanced durability and performance.
- Twist Throttle Kits Complete twist throttle assembly kits for various motorcycle, ATV, and UTV applications, providing a full throttle conversion or replacement solution.
- Grips Handlebar grips for motorcycles, ATVs, and UTVs, available as standalone replacements or paired with throttle tubes for a complete grip and throttle control upgrade.
- Throttle Kits for American V-Twin Complete throttle kits designed specifically for American V-Twin motorcycles (primarily Harley-Davidson applications), paired with the Split Cables for V-Twin product featuring a robust junction box made from 6061 T-6 Aluminum with upgraded components for enhanced adjustability and durability.
- Apparel and Pit Gear Motion Pro branded apparel and accessories for motorcycle enthusiasts, including tech gear and pit gear merchandise available through the motionpro.com storefront.
- When Honda Went Dirt Track Racing (Book) Book providing the complete history of Honda's development of the dirt track program in the 1980s and early 1990s, published as part of the Motion Pro product catalog.
Quantifiable outcome
- 40+ years of experience and 30+ patents in powersports tools and cables
- +2 more outcomes
Companies that use Motion Pro
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Motion Pro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Motion Pro partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Progressive American Flat Track (AFT)coreMotion Pro is the Official Tools and Cables of Progressive American Flat Track. Offers a unique social-media based contingency program ($25,000+) for AFT competitors across all three class championships. Has been supporting American Flat Track for many years with legendary roots in the sport.
- MotoAmericacoreMotion Pro is a sponsorship partner and the official Digital Tire Pressure Gauge for the MotoAmerica Championship. Partnership has been ongoing since 2019, providing a platform to showcase products in an environment where they are being used by professional teams.
- Parts UnlimitedcoreMajor powersports distributor for Motion Pro products. One of the primary distribution channels for motorcycle and ATV dealers in the USA.
- Tucker RockycoreMajor powersports distributor for Motion Pro products.
- Western PowersportscoreMajor powersports distributor for Motion Pro products.
- Automatic DistributingcorePowersports distributor for Motion Pro products.
- Altus MotorsportsminorMotion Pro is a proud sponsor of the Altus Motorsports Pro Racing Team competing in the MotoAmerica series. Altus Motorsports uses Motion Pro digital tire gauges and tools at the track.
- KTMminorMotion Pro partners with KTM for demo ride events, including hosting KTM Street Demo Tour at their Loomis facility. Motion Pro products are used with KTM motorcycles.
- AMA EndurocrossminorMotion Pro supports AMA Endurocross events and racing series.
- AMA Lucas Oil Motocross ChampionshipminorMotion Pro supports AMA Lucas Oil Motocross Championship.
- AMA National Enduro ChampionshipminorMotion Pro supports AMA National Enduro Championship.
- AMA National Hare & Hound ChampionshipminorMotion Pro supports AMA National Hare & Hound Championship.
- American Flat TrackcoreMotion Pro is the Official Tools and Cables of American Flat Track. Has supported Legends of Flat Track autograph signing since 2010.
- Team USA / ISDEminorMotion Pro supports members and racers of Team USA competing in the FIM International Six Days of Enduro (ISDE). Provides tools including MP KC66 Tool Packs and stocks team USA tool boards.
- Nevada 200 Trail RideminorMotion Pro is a longtime sponsor and title sponsor of the Nevada 200 Trail Ride event, supporting off-road enthusiasts with a three-day riding experience in Caliente, Nevada.
- Revzilla / Cycle GearminorRevzilla and Cycle Gear featured Motion Pro in their vintage motorcycle build project, using Motion Pro tools, cables, and controls for the build.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Motion Pro competitors and assessment
Company assessmentDirect peers
- BikeMaster: BikeMaster designs and distributes cables, controls, tools, and maintenance products for motorcycles, ATVs, and UTVs through a similar distributor-led aftermarket model, making it the most direct comparable in category and go-to-market.
- Works Connection: Works Connection designs and manufactures specialty controls and aftermarket components for motocross and off-road motorcycles, serving the same pro mechanic and amateur racer segments as Motion Pro.
- Trail Tech: Trail Tech produces digital gauges, electronics, and instrumentation for motorcycles, ATVs, UTVs, and dirt bikes, sharing the same enthusiast customer base, racing-adjacent brand, and dealer distribution channels.
- Renthal: Renthal produces handlebars, sprockets, and controls used by professional MX and off-road racers, with comparable patented specialty components and a presence in the same racing-sponsorship ecosystem.
- Pro Taper: Pro Taper makes handlebars, grips, throttles, and controls for motocross, off-road, and ATV/UTV applications, with a similar racing-validated premium positioning and overlapping dealer distribution in North America.
- Hinson Racing: Hinson Racing designs clutch components and related specialty tools used in motocross and off-road racing, sharing Motion Pro's pro-racing validation model and aftermarket dealer channel.
- Tusk (Rocky Mountain ATV/MC): Tusk is Rocky Mountain ATV/MC's house brand for powersports parts, tools, and accessories including cables and controls, competing head-to-head with Motion Pro across the same enthusiast buyer and dealer channel.
Regional players
- Kimpex: Kimpex is a Canadian-based manufacturer and distributor of powersports parts, accessories, and tools for snowmobile, motorcycle, and ATV segments, comparable in product mix but with primary strength in the Canadian market.
Broad incumbents
- Dynojet Research: Dynojet makes diagnostic and tuning equipment (e.g., carb synchs, Power Commander) for powersports and automotive applications, competing with Motion Pro in specialty diagnostic and carb-tuning tools but at a broader vehicle scope.
Emerging players
- Pivot Works: Pivot Works supplies specialty bearing and linkage kits for off-road motorcycles and ATVs, addressing a similar mechanic and DIY enthusiast segment with complementary service parts to Motion Pro's specialty tools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Motion Pro social profiles
Digital presenceMotion Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion Pro leadership team
Management profileNumber of profiles
Profiles3 records
Motion Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion Pro
What does Motion Pro do?
Motion Pro designs and manufactures specialty tools, control cables, and riding controls for motorcycles, ATVs, and UTVs. Their portfolio covers over 40 categories of specialty tools, the largest selection of cables in the powersports industry (including Armor Coat, Blackout, T3 Slidelight, Universal, Custom, and V-Twin cables), and branded controls such as the patented Rev3 Variable Rate Throttle Kit, throttle tubes, levers and perches, grips, and throttle kits. The company also offers American V-Twin specific products for Harley-Davidson applications, branded apparel and pit gear, and a book on Honda dirt track racing history.
Is Motion Pro a public or private company?
Motion Pro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motion Pro founded?
Motion Pro was founded in 1984. It employs 11 to 50 people.
Where is Motion Pro based?
Motion Pro is headquartered in Loomis, United States, in the North America region.
How does Motion Pro make money?
Four revenue lines are on record. Specialty Tools Sales are the primary driver. The others are cable Sales, controls Sales and apparel and Accessories.
Who are Motion Pro's main competitors?
Direct peers on record are BikeMaster, Works Connection, Trail Tech, Renthal, Pro Taper, Hinson Racing and Tusk (Rocky Mountain ATV/MC). Kimpex is listed as a regional player. Dynojet Research is listed as a broad incumbent. Pivot Works is listed as an emerging player.
Does Motion Pro have an API?
No public API is recorded for Motion Pro.
What industry is Motion Pro in?
Motion Pro's product category is Powersports Tools and Cables. Its primary akta.pro industry code is IMACAEAK, Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing, with a secondary code of CRAMABAN, Motorsports & Powersports Gear & Accessories Retail. Its NAICS code is 336991 and its SIC code is 3751.